What Happens When You Mix Facebook Live With Strategic Cold Calling?
You get results like Jason Speckert just shared on our latest 9×12 Method community call.
Jason’s in Noblesville, Indiana, targeting the affluent Carmel area. In just a few days of serious action, he’s already locked in 5 slots on his first card — and here’s exactly how he did it.
His results so far:
- High-end sushi restaurant owner: closed in-person after seeing the mock-up
- Flooring company (30+ years in business): came from Facebook Live
- Insurance agent: also from Facebook Live
- Realtor (his hairdresser): referral that turned into immediate yes
- Golf course: strong interest from cold calling
That’s 5 out of 16 slots filled, putting Jason well on track to hit $5,000 profit on his first card. Let’s break down his winning tactics so you can steal them.
The Facebook Live Strategy That Got 2 Immediate Buyers
Jason has about 500-600 Facebook friends — nothing crazy. But when he went live to announce his Local Spotlight project, magic happened.
“Within like an hour of me doing it, the ones that were interested had reached out and said they wanted to learn more,” Jason explained.
Why Facebook Live works so well:
- It’s free and requires zero technical skills
- People who know and like you will give you a shot
- Live format creates urgency and authenticity
- Facebook’s algorithm pushes live content to more people
Jason’s Facebook Live Framework:
“You just sit there and talk a little bit. If people like you and they know you, then why not? They’ll at least give you a shot to pitch it.”
No fancy scripts. No professional setup. Just Jason talking about this cool community project he’s putting together. Two business owners reached out within an hour, and both became paying clients.
This is exactly what we teach inside the 9×12 community — and 2,800+ members are already doing it. Your warm network is pure gold for getting those first few slots filled quickly.
The In-Person Close That Sealed a $600 Deal
Jason’s sushi restaurant close shows the power of a physical mock-up card. He walked in, put the 9×12 sample in the owner’s hands, and watched her reaction.
“She said, ‘This looks really good. How much is it?’ And I was like, ‘It’s six cents a home, so it’s going to be $597 to do it.’ She’s like, ‘Wow. That’s a lot better price than some of the other stuff we’re doing.'”
Key elements of Jason’s in-person approach:
- Physical mock-up: Let them hold the actual 9×12 card
- Cost per home framing: “Six cents a home” sounds tiny
- Comparison advantage: Immediately beats their current marketing costs
- Future opportunity: She mentioned using it for their new Thai restaurant opening in April
The restaurant owner went from curious to sold in one conversation because Jason made it tangible and affordable.
Cold Calling Golf Courses: Strategic Target Selection
Jason’s golf course strategy shows smart targeting. He figured: “If I get a golf course on there and it’s in front of 10,000 people that can afford to play golf, that will be something that will stick to help get stuck on the fridge.”
That’s brilliant positioning. Golf courses attract affluent customers — exactly the demographic that keeps postcards and acts on local business offers.
His cold calling results:
- Two golf courses called in one day
- One general manager responded with pricing request in 25 minutes
- Both showed genuine interest
Jason’s Follow-Up System
When prospects say “send me information,” most people just email and hope. Jason’s smarter. He asks every prospect: “Sometimes my stuff goes to spam. Can you just reply with ‘got it’ if you receive this?”
Result? He gets immediate responses that help his email deliverability and keep conversations alive.
The Social Proof + Urgency Formula
Once Jason had 5 slots filled, he started leveraging social proof in his pitches:
“Look, I’ve got five spots filled. We have a high-end sushi place, a realtor, an insurance agent, and a flooring company that’s been around 30 years. These spots go fast. We’re trying to fill this spot today or tomorrow.”
That’s the perfect blend of credibility and urgency. Prospects see other established businesses already committed, plus they feel the pressure to act quickly.
Why Jason’s Carmel, Indiana Target Makes Sense
Jason didn’t pick his area randomly. He researched demographics and found:
- Affluent community with spending power
- Homes built in 70s-2000s (perfect age for home services)
- Established business owners with marketing budgets
- Area he knows personally (grew up there)
“The business owners here have got some money, and the homes are all built in the 70s, 80s, 90s, and 2000s. There’s lots of trees — it’s a really nice pocket for home service businesses.”
The Real Numbers Behind Jason’s Success
Let’s do the math on Jason’s progress:
- Slots filled: 5 out of 16 (31% complete)
- Time invested: Just a few days of action
- Revenue so far: $3,000 (5 × $600/slot)
- Revenue potential: $9,600 total (16 × $600/slot)
- Projected profit: ~$6,700 after printing and mailing costs
Jason’s on track to make his $5,000 first month goal with room to spare.
Key Takeaways from Jason’s Approach
What’s working:
- Facebook Live to warm network first
- In-person visits with physical mock-ups
- Strategic cold calling to high-value targets
- Smart follow-up systems
- Social proof once momentum builds
What you should steal:
- The “reply with ‘got it'” email trick
- Cost-per-home framing (“six cents a home”)
- Golf course targeting strategy
- Facebook Live announcement approach
Your Next Steps
Jason’s success isn’t luck — it’s following the proven 9×12 Method system that 2,800+ members are using to build profitable postcard businesses.
His approach combines warm outreach (Facebook Live), strategic targeting (golf courses), and smart positioning (cost per home) to fill slots fast.
If you want to see Jason’s full call — plus get access to the scripts, templates, and step-by-step system he’s using — check out the 9×12 Method community.
We do live calls like this every week where members share exactly what’s working, what isn’t, and how to fix it. You get real-time feedback, proven tactics, and a brotherhood of people building this business together.
Ready to start your own postcard side hustle? Join 2,800+ 9x12ers who are already winning with this system. See you on the inside.
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