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9x12Method

Free 5-minute mini-course

The free 9x12 postcard course to sell out your first card.

Learn the 9x12 Method step by step: who to pitch, what to charge, what to say, and how fulfillment works. Answer one quick question after each lesson to keep going.

Lesson 1 of 80% complete

1.What the 9x12 Method is (and why it works)

A 9x12 is a shared postcard mailed into one town. You recruit non-competing local businesses to share the card, and each pays a fraction of what mailing alone would cost.

  • Big card, high visibility: an oversized 9x12 stands out in the mailbox.
  • Cost sharing: about 16 advertisers split the cost, so each pays less.
  • Category exclusivity: one plumber, one realtor, no competitor on the card.
  • Hyper-local: mailed to specific neighborhoods, so every ad feels close by.
  • Your role: sell the spots and collect the ads. Printing, postage, and delivery can be handled for you.
Quick check

Why is a 9x12 affordable for local businesses?