A beginner Canva tutorial on designing client ads for a 9x12 postcard, using sized templates, pre-made ads, Chrome extensions, and the full card layout.
Key takeaways
- Grab the properly sized templates from the community classroom, or create a custom size in Canva after switching the units to inches.
- Build each ad in its own file, download it as a PNG, then drag it onto the 9x12 template so every ad stays separate and reusable for renewals.
- The Color Pick Eyedropper and WhatFont Chrome extensions pull a client's exact brand colors and fonts straight from their website.
- Canva's QR code app generates a scannable code that can send customers to a client's website, reviews, or an email.
- When a prospect says it's out of budget, Mitchell points to industry exclusivity, the oversized card sitting on top of the mail, and every ad being front page.
Read the full guide
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Read the full transcript
Auto-generated from the video, lightly formatted. Expect a few typos.
so we're just going to go over just an intro to canva which is a graphic design app um then I'm going to teach you guys how to use my size templates that I put into the group um that way you get the ads right the right size then um gon to show you how to use my pre-made ad templates because I already created some ads for you guys that you could just basically take the logo out and put in your client's logo stuff like that um then I'm going to show you how to take that ad and put it on to the 12 by9 template properly and then I'll show you some cool Chrome extensions to make your life easier um and then we'll create ad from scratch and I'll show you all the different features canva has and then we'll put that ad on the 12 by9 template and I'll show you how to make your actual 12 by9 look uh much better all right sweet all right so all you got to do is go to canva.com canva is all you're going to need for graphic design um to make your your ads for the 12 by9 it's all you need so you you'll make an account just like any platform and then you'll see a lot of stuff here it's a little overwhelming but this is actually like the simplest graphic design app you could ever use it's not Photoshop it's way simpler so I'll show you guys what to ignore and what you should focus on but obviously down here you'll see anything that you recently designed so if you ever want to go back to something you were working on it'll be right on the front page um so yeah that's that's basically what it looks like to start um you can go to your projects there's actually templates that you can start out with most of these won't be helpful for you because they're not in the right size format but I'm going to show you guys how to get the right sizes so on our group if you go to classroom and then freebies and you go to proper sized templates I actually have the templates already made for you to get the proper sized ads so if you're doing a 4x3 ad 4x6 ad Etc and I'm also going to show you how to do a custom size if you guys are doing something unique so you just click on that and click on use template for new design or for you it might just be use template um this is just my instructions so yeah that's how you get already we have a 4x3 ad here that we can edit um but we're gonna get out of this actually because now if we go back here back to our school classroom I already made some some templates that you so you guys it saves you guys a little bit of time because they're already pre-made so you click here I only have 4x3 templates for now I'll work on making some double siiz templates too but again again you just click use template and now these are already ads that I pre-made I switched out the phone numbers so that you guys aren't calling my clients but so you can basically move things around change the phone number to make it fit your client's phone number Etc so it's it gives you a starting point and it gives you a few unique ideas that you can build off of rather than starting from scratch so this already gives you something to build off saves you a lot of time there's obviously a bunch of them and I'll keep working on adding more because people keep keep asking for more but yeah so these are the 4x3 ads um now I'm going to show you how to put one of these ads once you're done with one of the ads how to put it onto your actual 12 by9 so what you're going to do is you're going to click share and you're going to click download but as you can see we had a ton of ads here you don't want to download all 15 at once so just unselect them and then you can click on the one that you want so we'll just do the first one click on page one and you're going to want to make sure it's on PNG that's the best way to actually put it on to your your 12 by9 template Al together and I recommend not building your ads one by one on the 12 by9 template itself I recommend you building them here and then downloading them as a PNG that way you have the ad separate that way you can send it to your client just their ad as well as the whole 12 by9 just it's much better when you have a separate then it's easier to reuse if they're a recurring customer and you can just paste it right onto the next card so yeah you going to download it a PNG and it'll go to your downloads and then once again we're going to go back to proper size templates and I already have the 9 by12 full template here so this is exactly what you paste your ad on I already have one here just to show you what it looks like but oh yeah once again you just use template you can get rid of this get rid of this and all you're going to do is take what you just downloaded and just drag it right on there or pull it out of your files whatever it is and then use these Corner thingies to make it bigger or smaller and the more you zoom in the easier it'll be to really line it up with the corners and as you can see I have these Corners rounded I like to uh do a fiveo rounding just to make it look better but I'll get more into that later but you guys get the idea you want to download as a file that you already created and then put it on here Allin one you don't want to actually actually build the ad from scratch in here because that's going to be a mess of a ton of different things you want to do them one at a time separately and then download it and put it in there as a PNG um yeah so that's how you actually paste your ads into there now I'll show you some interesting Chrome extensions before we uh get into actually designing an ad so the first one is color pick eyedropper if you just look this up on Google color pick eye dropper it'll be uh the first thing that pops up you click on that and you there will be like a download button something like that and it'll download right to your computer and then it'll end up right in here so what you can do is we'll go to my website you can use this to actually grab the color of anything on a website so if this is your client's website and you want to make the the colors actually match their ad and you want to use their brand colors this will actually do that so let's say I want to get this color right here it's blue all I did was click and it already has this highlighted so I can just copy command C and boom see it's already I already have it there and so I could just paste it into Cana to change the color of things so that's one helpful extension you should definitely download and another one is what font same thing just look up what font and then it'll be the first thing that pops up click the download button and it's going to be this logo right here that F so once again we'll go to my website and then you click on that to use it and as you can see while I'm hovering over these words you can see it says sinel decorative that's actually the font here it actually is able to figure out what font each thing is so this is Alex brush font these words here so if you want to match your client's brand identity perfectly and use the same fonts that they actually use on their website it's a great way to pull that and it shows you the weight and everything gives you all that info yeah those are the two helpful ones color pick ey dropper and what font um now we're going to create an ad from scratch so let's just let's say we're creating an ad for McDonald's to start but first I'll just show you some basic functionality so here we're already in the the the right size template remember four point four by3 four tall by three wide and here actually you know what I got to show you one other thing let's go right to the homepage of canva so if you have a custom size that you need to make if you're not doing the standard like 4X three slot you just go to create design and then custom size and then this is where you can actually put in the size but make sure you switch it to inches first otherwise it'll mess things up so I'm still going to do 4x3 three wide by four tall and I'm going to create new design but that's if you need to customize it and then here you got a blank sheet it's the right size and on the design tab it'll actually give you some some pre-made things um not a lot of them are as useful as the ones that I already pre-made but they can give you starting points for anything that'll fit this size the next tab is elements this is where you get shapes and pictures you can search for pictures like burger and you'll get a bunch of like f graphics and you'll also get photos basically they'll have everything here that you could possibly search up and you can see there's a little Crown here that means you only have access to this specific icon if you have the pro version of canva but you don't need the pro version at all like this one for example does not have a crown so this is free free to use so these are elements um one element I use a ton is the square and the reason I use the square or the yeah the square is because you can basically change the color of the background in certain locations another thing you can do is you can make it transparent so if you want like a border you would just give it a border right here where it says border you can choose what type of border you want dashed dotted and again if I'm going fast it's because we have a limited amount of time but this is going to be recorded so you can always watch this back you could CH change the weight of it how thick it is and you can also change the color of the Border just by clicking on that color button and dragging you drag this to Green now we have green border and you can also change the color of the square see because I still have the square selected this is the Border this is the actual color of the square and I can click right here I can I can make it black I can make it any color once again but I can also make it transparent so now all I have is the border and anything that I put inside of it see it's transparent completely transparent so that's helpful for for you know splitting up your ads make putting lines through your ads and things like that other helpful element is just like a circle if you want to bring attention to it but yeah the world is your oyster with the elements next thing is text obviously you just click on the text add a text box and you can change the text you can also now that I have it selected you can change the size of the text you can change the font which remember is helpful because if you use that what font you know exactly what to search for like on my website it was sinel so boom you change the font you can bold it underline these are all pretty obvious and you could change the color you could change the color of absolutely anything you want to make sure you have the text selected in order to do that see okay we got text what else do we have yes so one actually one thing that I use a lot is QR codes so if you look up QR code I just F oh sorry you got to go to elements because that's where you like grab things QR code you can actually there's an app called QR code so it'll actually generate a QR code so if I want it to point to my website which is Mitchell tbo.com I can actually generate a code and now when someone scans this on your phone you can actually test it yourself if you want it'll go right to Mitchell tbo.com and you can use this for all types of things if you want to send customers to like um to to your client's website or to their reviews you could send them anywhere people have said you can also make the QR code direct the client to send an email there's all kinds of things you can do with QR codes um and you can change the color of this as well you would just press update code change the background to Red so that helpful you can also change the background of this Al together just by clicking when it's empty changing the color now another thing that probably if you have tried canva for two seconds your first two seconds is probably really aggravating because you tried to put a square and then you maybe tried to put a circle but now the circle's covering the square and you're like what the heck how do I flip it around so there's two ways of doing this I'll I'll show you the way I prefer you go to position and then you can you can make it go one layer backwards at a time or you can make it just go straight to the back so see I had the circle selected I can bring it forward now it's in front of the square I can bring it backward it's behind the square if I want to bring the the square behind the circle I click on the Square and hit backward so pretty simple once you know how to do it that's under position um obviously to delete things when you have it selected you press the trash button you can also duplicate things so if you have the square selected and you want a square that's identical you just press duplicate now we have two squares that are identical you can do that with anything text anything you can ignore the comment and lock thing that's those things are useless yeah so now let's put so okay so there's also the uploads so you can actually upload certain like pictures so let's say we want a burger bun because we're creating add for McDonald's I'm going to look up burger bun PNG because a PNG is actually a picture that that can have a a transparent background and you could tell that it'll be transparent just by um if it has here I'll try to find one there it is so see this is transparent because it has these squares here that means when I actually use it which you guys can download it to computer however you want when I actually use it it's not a big white circle behind it it's literally just the bun itself okay so we'll just create an ad for McDonald's so I'm going to change the color the background to Black I'm going to look up the McDonald's logo we'll just go with that one you just download it and then another way to actually get uh pictures uploaded into your computer is you press upload files and you can go to your actual files and select it there I'm on a Mac so I can easily just drag it on but see I selected it there now I can put it right there so let's go put McDonald's at the top half nice and Poppy and like remember you can use these to make it bigger or smaller the more zoom the more you zoom in the more precise you can make it just like that I want this burger bun here now I'm going to make a QR code because I like to use QR codes we'll put it right here see I want the bun in front of it so what am I going to do gonna go to position forward and now I want to duplicate this button so I have a bottom button so like I said you click duplicate okay now this bun I want to be upside down so you have these arrows right here and you can just drag them and you can rotate anything literally anything text doesn't matter those arrows will be there and it says the actual degree number so you know you have it directly upright if you put it at negative 180 boom now I want the bottom button to be behind the QR code so just simply do this and there you go you got a burger QR code a really bad one we're going to throw some text usually you'll want some kind of call to action so I'm just going to use a really bad one because this isn't a lesson on proper call to actions but let's just say scan for 10% off and now that text is way too big because I want it to fit in this section so I can do two things I can either click and drag or I can select all the text and just decrease it this way but let's say I want the text to be bigger but still fit in that certain width so let's say it was stretched out I can actually take this right side or the left side and drag it to squeeze it like that so then it fits in the small rectangle area does have anyone have like questions so far I'm kind of just going with the float this is basically I mean this is the basics of canva it's really all you need to design an ad obviously this looks horrible but any questions so far all right I guess I'm doing my job let's see what else can I show you okay yeah so a lot of times I like to create some separation so you can see the whole background is black right now I'll use a square to actually change the color of like half the background so I'm just going to really extend it and then I'm going to rotate it so it goes from corner to corner it'll take a second to get it lined up but we'll just pretend that's corner to corner and of course that's blocking like half of the things now so I'm going to put the position to the back I can send it straight to the back change the color to gray boom now you got a little bit of Dimension to your ad obviously like I said this looks horrible I'm just throwing it together but you're you're getting some ideas now and remember I can add a border to this square that I already created I click on the Square choose border I'm going to make it a solid border and I'm going to change the color to white boom that was a little bit of a line to it you can you can add borders to anything so this picture I can add a border to the picture anything else interesting mockups I'll so let's say you're selling you're you're putting an ad up for a software company there's actually something called mockups so you can actually have like a cell phone right and you can make it look like the cell phone actually has a screen so let's go to my pictures and use a random picture boom perfect I can bring this picture right in and hover it over there and now it actually looks like it's the screen of the phone and there's all kinds of things you can you can do with that you can also edit pictures let's look up a burger so you can like actually adjust them and see these are photos so there's Graphics which are fake and then there's photos which are actual photographs there videos but that's useless for what we're doing see all remember these are pro ones you got to find one that's not pro we have a burger you can actually make it a little bit more transparent if you want to make it darker you can make it see through obviously it's because the the that background is black that's why it's getting darker so if I want to make it lighter do that again you can add borders you can edit it so you can actually adjust it and there's some fun things you can do here um these are all pro stuff um that that actually brings up a good point so this is the background remover so let me show you what that does let's go to let's look up a burger patty okay we have this burger patty but as you can see there's no squares there so it's not a transparent background so if there's no transparent background this is what it's going to look like that's going to mess up your design because look at it okay yeah so you see how it's got the white background that's not helpful you don't want that so we're going to go to remove.bg and it's actually a background remover so what you can do is you can upload your image I'm just going to drag it in because I have a Mac and it's totally free I don't I didn't even make an account and it actually removes the background so now watch I'm going to download this and I'm going to go back to canva and I'm going to bring that download in watch look at it now now we have the Patty without a background this is helpful when your clients just send you a screenshot of their logo so the screenshot is just it's going to have whatever was behind it it's going to be rectangular it's going to have a background so if you just want their logo you can actually bring it to that remove.
bg and you already have the removed background rather than trying to explain to your client how to give you a transparent background logo because they might not even have one um another uh useful thing if you just look up image upscaler see what have I used think I've used this one click on it we'll try this one IMG upscaler decom and you can actually choose an image and let's say it was a blurry picture but anyways all you would do if you have a blurry picture literally download it put it right into this image upscaler and all you're going to do is upload and start and this might take a bit but it's actually going to spit out a not a clearer image somehow it's pretty magical um a lot of times if you have words in the picture it might mess with those words because it's using AI so I wouldn't use it for pictures with words or just look it over very carefully before you actually you know put it on their ad make sure it didn't mess anything up let's see we got a downloaded now so now we'll go back to canva and all you got to do is drag it in we have a higher resolution image than we did before of what I just downloaded from the internet which is pretty magical so that's a lot and I obviously recorded all of this um so you might want to watch it back slower I've basically hit everything you'll possibly need to put together an ad so what questions do you guys have do you want to put together and add all together okay well I'm going to show you how to download things into your 12 by9 so like I like I showed you before Let's Pretend This is Our ad I'm going to download it as a PNG it's downloaded here I'm going to go back to my temp we we'll just go back to school okay okay we're on school and to click classroom freebies we got the proper size templates click here so I can use the template and now I can take what I downloaded paste it into here now I'll show you how to make that rounded Corner that I think makes the thing look a lot better first I'm going to line it up so now you're going to go to here corner rounding and I like to bring it to five which is what I already have the template set up to so now that I have the corners of this blue thing rounded it should match up pretty much perfectly so you zoom way in so you can line it up because if you if you're not zoomed in it's it's going to be really annoying so you can press command shift plus if you're on a on a PC that should work and then if it doesn't line up you could just use the edges there and that'll line it up and then another little touch that I like to do to make it look just a little bit better is sometimes I'll add a border so click border usually it's I use just one pixel so it's just a really subtle border and that that typically looks pretty good and adds some separation and also I already have the template set up like this but I make the background offwhite rather than white that way black ADS stand out and white ads will still Stand Out rather than matching the background and when you guys do this make sure you actually change the date you change your town and change your name if you want and then on this one because you don't have the indicia which you you got to keep that there keep that there otherwise it can't be used it can't be shipped um but on this side you can change your phone number don't forget to do that and then some people will honestly not have this and instead you'll put a QR code in because if some of you guys built websites so you want the QR code to go to your website and that's how you you could just say like go to my website or if you wanna want to advertise go to our website pretty simple stuff yeah that's really everything there is to canva and we're actually running out of time so we'll start Q&A I don't know if anybody has oh it looks like a ton of people wrote in the chat but I can't couldn't see the chat because I was sharing my screen quick question Mitch if you want to create one of these 4X sixes to two 4X 3s do you how do you do that if I want to create a 4X six yeah okay so we'll go back to home or canva I also I'll show you the hard way to do it but the easy way is to just go back to our school classroom go to freebies and then proper size templates if you click here it already I already have it set up for you here but I'll show you the other way it's just create a design and then you're going to go to custom size and then make sure you change this to inches first because watch what happens if I don't change it to inches let's say I want it to be uh six wide by four tall let's say I change it to inches now it just messed with my numbers so just change it to inches to begin with six wide four to and just make sure it's right before you create new design you just press create and now you have the right size ad so when it does come time to download this as a PNG and put it onto your 12 by9 file it'll it'll be the right size to actually fit so when you're in the 12 by9 file you can't just take one of the one of the full ads and make them into two 4 by 3s no you can't so let's see go here so the the black things I already have set up as a as a 4x3 so like I said I recommend not actually designing the ad on here I recommend designing it separately first so you have the file of just the ad itself and then pasting it on here but so once you design the file on your 6x4 template you could just download it as a PNG and then you'll be able to paste it right here and it'll fit on there perfectly just like we did with this one okay right this is Ann I I just wanted to add real quick you know you can resize Those ads by the way let's say um somebody gives you a wrong size of it but you can actually resize and you can see it in the Pro but it is a pro version just FYI just wanted to let you guys know that if somebody gave you like a a wrong size ad and you need to resize the ad you can resize that ad at the top there and near editing it says file then resize but it is a pro version you have to be on the paid version to do it though huh does it so it just kind of like Cuts things yeah so you would hit uhuh so as you have the add up you would hit that resize and you tell it what size you want it to be and then tell it to either resize and make a copy or resize like this ad and then it'll resize it for you when that happens you may have to move some things around because you've shifted right items within that particular thing you just remove it you know make things images bigger font a little bit bigger if you're going to a bigger size or smaller obviously if you're going the opposite direction yeah that's nice good to know thanks for adding that so resize if you guys have the pro option that helps a lot but definitely communicate with your clients let them know ahead of time if they are buying a 4x3 ad make sure they know it's four inches tall by three inches wide make sure they know what's tall and what's why just to save that whole step um because you'll be surprised how many people are supposed to create an ad like this and then they end up creating the ad like this so then when you try to paste it you try to paste their ad into your template look it only covers up half you try to expand it it takes up it just does not fit so make sure you communicate from the start so that you don't even have to do that maybe just a real brief one on how to activate that QR code how do you what do you how do you activate the QR codes and and put what um make it go to wherever the client wants it to go yeah so on canva on canva QR code you'll use the app don't use this stuff down here use the app and you're G to enter in the URL so I want let's just say I wanted to go to Mitchell tbo.com I can customize the color then you just press generate code and it's already activated so you right now on your screen you could use your phone to scan this right now it'll it should go to Mitchel tbo.com yep goes to Mitchell tbo.com so it's already active and you can direct that to go anywhere there's no tracking for canva QR codes um there are paid like QR code generators that include tracking um you'll probably have to do your own research on that because I don't really know a good one but those that's an option too that way you can track how many people scanned the code but Cano doesn't do that but at least it works it's good for d traffic does that help awesome that was perfect thank you so much I know a lot of people use called Unicode with a Q un and i q o d and unic code and I know that one tracks really well and it's makes your QR codes very readable so it's a very popular one it does cost I think cost a few bucks but maybe yeah very very popular one great yeah now people have it right in front of them yeah there you go do we need to include a compelling offer in the ad typically yes if if your client's goal is more immediate results or to be able to actually track their results then you would want an offer some clients will just use this as General brand awareness um like clients that already are known as the flooring company in your town they don't really need to make an offer they're just trying to stay the number one in the town and that's fine but it's pretty usually pretty helpful to include an offer of some kind you can also remove the background in canva directly but that's a pro version as well so that's why I was showing the the remove background website yeah someone saying canva Pro should definitely be on the list for anyone seriously considering doing this I don't personally have canva Pro and I've done a few a few cards per month um it's not totally necessary but it's definitely helpful see is the large box on the template also 4 by3 that large box that's double wide that is a 4 by six that's four inches by six and yeah I'm not going to be able to get that to show up but if you go to again our classroom and then you go to um like design proper proper Dimensions or whatever you'll you'll have the template right there for 4x6 how many revisions how many revisions personally I was disorganized in this way um I didn't have a clear number that's really up to you I to be clear I don't charge extra for ad design it's already included in my fee if I'm already charging $500 um the amount of work it takes to put them on the card it's it's worth $500 and you add a ton of friction as soon as you start trying to upcharge them for design because some business owners are way too busy to even think about doing it themselves so um revisions probably one is realistic you wouldn't want to keep going revision after revision maybe after one you could say it's a $50 fee for extra revisions let's see oh yeah so from canva let me show you one more thing is it print ready so this is how I make it print ready so let's say this is our completed file here I'm just going to Click Share download you want to make sure both pages are selected and you want the file type to be PDF print that's going to give us the best uh the best result don't worry about Crop Marks it's already built in you're not going to get cut off as long as you use the template so on the printer our sheets get printed multiple sheets get printed on the same sheet so it's a huge sheet that gets actually cut so there's a a multiple copies of this exact image on one sheet that ends up getting cut so you'll want to make sure there that you leave room for that cutting to happen so you don't want to be too close to the edge like this because then part of the ad might actually get chopped off like literally physically chopped off so that's why it's important to follow the actual template and not actually run over the template as long as you line it up with this black rectangle here as long as you line it up and don't go past that you'll be good and nothing will get caught cut well nothing will get cut off physically so that's important does that make sense yep okay great and then as I was talking about downloading so again you when you're ready to send me your final file you press share download and make sure the file type is PDF print and make sure you have both Pages selected which it typically already is and then you press download and then that's your final file that you can send right to local spotligh infog gmail.com Michael were you trying to say something yeah sorry I was having Bluetooth connecting to different phones um yeah I is this going to be recorded I I just CAU this the last minute here yep every every live training we do need some help yeah every TR every live training we do is is recorded so it'll be posted I'm G to try to post it by The End by by tonight so and I'll make an announcement every time it gets posted and it'll be on the YouTube again awesome I appreciate it uh it's a big help um yeah I was just kind of just missed out so I won't I won't ask you a bunch of questions because I probably missed a bunch of them anyway so I appreciate you doing this so this is a big help yeah don't don't hesitate to message me if you have any questions but I'm sure the video will clear most most of your questions up yeah I've been using pixler for a long time and this is very similar but they don't have all the templates and stuff so I think I'm going to just switch over to canva I been resist resisting for a while so this is this is a good excuse I pay for pix throw anyway so I'm just going to cancel it and switch to Canada there you go and you have do you have an affiliate link um Mitchell I do I'll paste it it's not canva doesn't like a a monetary affiliate program but they do they do have basically we would both get a free Pro element so if I wanted to use like a pro picture you know the ones with the crowns that I talked about why don't you make a make a post and put it in the group because if some of us are gonna go canva pro we'd love to support you in that sounds good yeah I'll try to find it and I'll put it in the post I'll use I'll use your link as well thank you guys anything else oh what card stock is it printed on it is 14o card stock UV gloss and it it and is it it's semigloss is that right yeah yeah okay it's absolutely when someone send in a when someone sends in a file and ready do you send any kind of print proof back or yep I'll send you a proof I'll send you a proof before we end up printing it yep and you'll get a photo of the stacks make sure there's like no errors and that kind of thing yeah exactly and it'll show the crop and the bleed lines so you'll know that things aren't getting actually cut out right right JC prior this is recorded and I'll I'll I'll make an announcement when I post it on YouTube and I'll give you the link I got a quick question Mitchell yep um actually this isn't I have a quick question that's not a canva question should I hold off to the chat or should I go ahead and ask it you can ask it so I wasn't real clear on on it as far as the EDM um the 5,000 people are you know you can't get really exactly 5,000 from what I'm trying um what do you do there do you just go under and and uh tell them that it's almost roughly 5,000 or do you try to do two two uh things and get 5,000 and a little bit over yeah so personally I like I don't like having the liability of not doing at least 5,000 when I'm saying I'm doing 5,000 so me personally I'll select the extra route that might be some extras like 52 5,200 and I'll just eat the cost of the extra 200 in postage that's really that's the best option to reduce your liability but make sure you're still sending out the 5,000 cards and it's it's not that much extra cash especially for the profit that we're making with this business anyway yeah so do you actually so you have to do two because they only let you do the 5,000 so do you actually do two orders I guess is that how it is uh so I'm I'm only I'm so for postage I'm ordering specific routes those routes add up to 5,200 addresses but I'm only sending 5,000 cards in the end so it's just one order of 5,000 cards and I'm just eating the extra 200 because you have to this unfortunately you can't yeah but yeah 5,000 C that's that's that makes clear that's good now yep so you can tell you can tell your customer that you're sending to 5,000 homes so 5,000 addresses exactly yeah yeah yeah and also if you're planning on if you're planning on still sending this to businesses as well which I usually do make sure you're not saying it's going to 5,000 home homes prevent liability is going addresses yeah addresses doors mailboxes yeah cool thank you of course very helpful Mitchell thank you my pleasure thanks for being here yep all right anybody else a little bit of little bit of motivation what what did you say again uh when you first did this um how quickly did you get it done I started 10 minutes after learning about it I I I sold three ads on my first day doing it purely from Facebook messenger and email and then I had it half sold out I think within a week and then it took me two more weeks to sell the other half to be fair I was working like an hour maybe two hours a day on it so yeah but you can do it yeah thank you I appreciate that of course just keep putting in the action and then how long ago was that that was December so I've done December I did I did a card uh January I did two cards and then this month I'm doing three cards okay you'll do three yourself this month yeah yep in different markets yeah three different towns I like to keep them somewhat close together um because it makes it a little bit stickier because some businesses rather than just buying an ad and then leaving the next month they'll just opt to rotate so they'll go from town to town so it kind of just keeps them in my EOS my atmosphere awesome yeah yeah I'm trying to I I'm trying to get I'll get to three pretty quick I think so I'm I'm shooting for what you got going on man I appreciate it sweet can't wait to see it so if you wanted to pick up some smaller area is you could combine them right and say going to you know covering these smaller towns if they don't have if they're not I don't know does that make sense yeah no you definitely can that's definitely an option I wouldn't do that right away but to pick up some of the smaller areas that might be left out yeah that don't meet the 15,000 criteria themselves definitely but might be close enough together that their service areas for companies would overlap totally and if you're if you're choosing a specific location you could still talk to businesses that are just outside that location they'll still want to advertise in that location yeah yeah yeah because a lot of people will stick to just collecting leads from that exact town but there's businesses 15 miles away that still might benefit from advertising right especially Realtors they'll they'll travel an hour y got a quick just something to run by here yep uh can you hear me yep um if I can hear you are you there yeah I'm here can you hear me yeah there a little bit of delay but that's all right um oh um I lost it that's all right you can always message me whenever yeah just real briefly on the on the consistency of the card going out are when customer is asking you you know how often is this going to be going out or or do you do you try to get these out every month for the same uh client and if so um I hear people trying to do this quarterly once every three months are customers prone to pay the 500 bucks every month to get out there I mean obviously if they understand the the the benefit of of of getting these cards out there and getting the exposure they'll go for it but do you find that you have enough time to be able to get these out every month consistently yes so it depends totally depends on your goals if this is going to be just a side hustle that you want just a few grand a month or if you want it to be big time salary money um you can definitely I do it every month personally and it gets easier every month because every month you collect a couple brand new businesses that are going to stick for next month so each month you have a few more stickier and stickier businesses you have less slots to sell every single month which is why I was able to scale from one card to two cards because my first card was a little bit easier that month because some businesses stay so then I had more time to scale to the second card and then both of those cards had a few businesses that stuck so then I could have time for the third card so it gets easier over time and you don't have to rush it as quickly as I did and increase by one a month but um yeah it's definitely feasible and I do it every month but some people do it quarterly some people do much larger mailings quarterly I prefer to just keep it simple and just do it monthly gotcha that makes sense yeah and there there's plenty of businesses that are willing to pay 500 a month for something like this especially like I talked about in our last training on average a higher ticket business so businesses that have more expensive services are much more likely to have the the advertising budget of 500 a month especially like for example Realtors where their average commission is $10,000 it's worth doing it for six months just to get one or two clients yeah gotcha that could be a pitching thing right where say if you if you'd buy for six months you can give them a little bit of a discount to pay Upfront for the six months or just for here pay for a full year and you get this much of a discount and see if maybe some of these guys are willing to take on and you keep them on there for a full year or six months 100% and the more businesses you get to do that it's good to it's good to um incentivize that with a discount because the more businesses you get to do that the more time you have to scale to more cards so you save you save you end up making more money in the end anyway absolutely nice what's going on Michael question yeah um you worry about trying to implement any uh anything to track um track for The Advertiser I mean uh I don't know I'm not real familiar with QR codes I think you can probably track the the scan if you set them up with a different QR card I know I know there's numbers you can buy I don't know how cheap they are but you worry about that at all or talk about that um I don't worry about it be because I mean it's going to 5,000 homes so they're they're likely going to get some activity especially if there's a good call to action when I'm when I make the ad I don't use a trackable QR code just because I I just use canva um but if they make the ad I recommend that they use a trackable one that way they can keep track of it but I I don't use a Tracker because then that adds a whole layer of logistics of me now having to send that data to them and keep them updated on that so if they want to do it I let them do it I'm not afraid of that but yeah yeah I mean it was just um I mean I I I think like you said 5,000 homes I think they would definitely get a lot of action assist them being able to realize that they're getting the action from the card um which I I think they probably would but um they might get a flood um initially and then they might trickle in if somebody keeps the postcut on the refrigerator and it' be nice to let them see that or let like them to to know that they're getting action from it that'll keep them coming back yeah it's important to set those expectations and let them know that it might trickle in over time because people do save it on the refrigerator because maybe you're talking to your flooring company client um and this person doesn't need brand new hardwood floors but they do really want that you know 20% discount that that dog store is you know offering right so they're going to keep that card that flooring company's ad is still in front of these people for the amount of time they keep the card whether it's one two or three months and maybe two months down the line turns out they cracked their floor and now they need new floors but it's just it's a it's much stickier because they're they're combined with all the other offers that these businesses are offering yeah I'm I'm actually going to implement somebody in the chat said um that they put a schedule of like the local high school or something um or I'm in um you know a larger town so college or university or whatever the cas is um I've also thought of I think it's be pretty sticky idea to put in like a a community um a community resource um spot where it has you know anywhere from five to 10 numbers for the community like your mental health uh suicide line or homeless Outreach or um whatever it may be um just kind of a resource number I think that might you know get people to stick it on their fridge just to um to have those numbers just in case something happens totally maybe good fire fire police and local numbers like that so just thought I'd throw that out there yeah that's smart definitely anything that they'll keep on there and like sports event um calendars yeah anybody else does your school cover ad prices School cover I don't understand exactly what that means what are you charging for each of your ads small medium large oh okay yeah so that has nothing to do with the school platform but um for my ads the normal size slot I don't do small slots so it's either the 4x3 or it's the 6x4 so for 4x3 to 5,000 homes it is $500 for the double slot which is 6x4 it's $900 so they get a $100 discount for a double slot I noticed that it was just as difficult to sell a $200 slot as it was to sell a $500 slot so rather than having to sell three businesses on a tiny slot just I just keep it at either the medium or the large slots I think visually it looks a little better as well do do you find do you find the um that 5,000 is enough for some of these companies I live in a very compact uh City I live in the city of Riverside in city of californ in the state of California and we've got a huge amount of people here so is do you do you do is do you find that you're charging that much because you're only doing 5,000 people obviously I'm going to pay double the price in printing if I'm doing 10,000 which was what I initially wanted to do that's double the cost in printing um I'm still good at 500 a slot you think yeah so a lot of people have asked this question and this is my opinion it's all about the return on investment for the business so think about um Facebook ads they're not targeting they're not saying I want to be able to hit this whole chunk of the city otherwise I'm not going to pay for Facebook ads all they're doing is they're saying I'm gonna pay $1 for one view or $1 for one click so it's just the the return on investment they're paying $500 for 5,000 homes which is 10 cents per home if you were to make it $10,000 I mean 10,000 cards I messed all that up but if you're going to make it 10,000 cards you're order to keep your profits high you're probably going to want to charge more like $700 which is starting to tiptoe in out of a lot of small businesses budgets in my opinion and there's other people who have commented on this that they've tried to sell these these slots for $750 and for whatever reason that number just does not work um I'm thinking of one person in particular I think his name was Matt um but for whatever reason he was not able to sell $750 slots but everybody was saying what can you do for $500 like 500 is just a number that people are willing to work with so it's much more in reach for people and like I said it's just the return on investment 10 cents per household versus what they typically have to pay for mail on their own is around a dollar at least yeah yeah yeah okay yeah and it's uh there's no science to it that's just my opinion but there's plenty of people trying to do the 10,000s and people do and I just do the 5000s and because of that the there's been very little friction and I can imagine a lot more friction when you're starting to charge 750 a month because it's not even a it's not necessarily about how appealing it is at that point it's whether it's in their budget at that point and 750 is tiptoeing out of that range yeah absolutely I think so too there's something magical about that rounded 500 uh Mark where people just just sounds right to their ears and it sounds doable anything over that you're going to have to struggle to try to sell it more than you have to yeah um probably makes a lot more sense so 5,000 I'm going to try to do that 5,000 I'm right at the brink of getting out there and start uh to me the easiest part is actually talking to people because I don't shut up I talk a lot but this whole canva thing was super pro because this is what I needed so we appreciate you coming on here and doing that um it's a lot easier than I thought so awesome I'm glad I helped yeah there's a lot there's a lot of a lot of shiny objects on the platforms so just ignore that and just pay attention to what I showed you and you'll be able to build plenty of perfect ads yeah yeah that was perfect dragging them onto that 9x12 tablet putting them all in jpeg format and then when you're ready to print p uh PDF print ready and and go and then you just send that file that you download it over to the printer and then they'll know what to do from there correct send it to my printing team nice okay cool yes sir do we involve a contract okay so do asked if we involve a contract when we retain recurring clients I personally have never done that although I'd probably recommend it especially if you're not accepting the whole payment upfront um and they might be more comfortable that way so if if for example you charge 500 a month and they commit to six months if you're actually only taking in the 500 a month you probably want a contract so they're actually locked in otherwise two months later they might just be like bye-bye and your deal is off and you might have given them a discount for no reason because lied to you um but if you're going to accept all the cash up front then maybe it's not an issue but you still might want the contract so that they feel more comfortable knowing that they're going to be put on the card every month so contract can be helpful and I also have a template for a sample template for a contract not legal advice but it's on the freebi section um and you you'll be able to find it based on the title it's like sample contract or sample agreement quick question here right you ever get any um blowback or objections that you need to overcome uh for I don't know if they have valp pack out there or or Clipper Magazine um I don't know exactly I mean I don't know prices but what I saw I mean they I think they blow I mean there's a lot of different ways to overcome it I just didn't know if you got got that objection a lot out there yeah honestly I rarely get a objections with the scripts that I use because it's it's just flat out simple the scripts that I use the only real objection I typically get is it's out of my budget which is fine some businesses can't afford to pay $500 and that's fine that's sincerely that 99% of the time that's the objections I get but if you end up getting that objection the reason our card is so different and special is because it's exclusive so it's the only they're the only attorney they're the only Painting Company it's only them and it goes it literally wraps around everybody's mail because it can't fit straight in the mailbox it wraps around everybody's mail so it's completely impossible to miss it's not in an envelope that's branded with Val pack that nobody's goingon to open because they already know what it is it's already in their face um yeah and the other thing is it's not like a newspaper CU nobody has to flip pages to get to their ad they are front page no matter what slot they get front page ad those are probably the three biggest things to overcome that objection but I haven't gotten that once yeah I hear you cool thank you yeah maybe just one final one Mitch on do you do you advertise for yourself on there or do you just use that little middle section of the thing where it says if you'd like to create an ad and just put the little QR code or or do you leave yourself an ad say your ad here call here would you do that I guess if you couldn't sell a spot right maybe you could just use that yourself yeah great question so I my I resort to for for what I've had right now it's just been you want to advertise here text this number and it's my phone number however I was very close to not selling out two slots last month and I had a big a double siiz ad that says this card goes to 5,000 uh doors if you want to advertise and then I put my name and I just made it colors that really pop and it's really obvious I ended up selling those slots last minute so I took it down but if I ever couldn't sell slots I would literally fill all those empty slots with a huge ad that says what this card does cuz then you'll get some inquiries for sure gotcha yeah yeah and I actually have to run have to go pick up my girlfriend so hopefully this was helpful for everyone truly was man we really appreciate you thank you for your time you have a great day of course you guys take care thanks for being here a good one thanks Mitchell hey thanks Mitchell This is my first one man I appreciate you awesome can't wait to see you on the next one thank you byebye bye
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