He Sold Out a 9x12 Postcard Card With Email And Facebook (Full Scripts)

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Jordan sold out his first 9x12 postcard in one month and made thousands of dollars in profit and was able to advertise his own business on it for free. He was able to do all of this while working his day job at a school and running his own bakery. He gave us his exact email and Facebook strategy with the scripts, a trick he uses to get a bunch of referral business and his full plan to sell out three cards this coming month. So, if you've been hesitant because you're not sure where to start with the 9x12 method, this interview will give you the exact structure to follow to sell out your first card. And if you don't know what the 9x12 method is, it's where you take one large 9x12 inch postcard and you sell ad slots on it to local businesses.

Usually charge $500 for a slot. There's 16 slots, so that gives you $8,000 in revenue. You then mail it out to 5,000 homes in town. That's the value to the businesses. They're splitting the cost with non-competing businesses.

That printing and mailing will cost you around $3,000. So you're left with $5,000 just for bringing all these businesses together and mailing out the cards. So, if that interests you, this interview will show you exactly how somebody went from beginner to their first card sold out in a month. Enjoy. Jordan, congrats on selling out your first 9 by12 inch postcard.

And I know that you joined our community only like a month ago, so I assume you just got straight to work. So, first, tell me who you are, what you do, what you did before the business, and what got you into the 9x12 method in the first place. >> Absolutely. Well, thanks for having me. My name is Jordan, and yeah, like you said, it's been pretty quick.

I uh I actually backing up. So I uh am a school teacher or work in schools. I'm actually a dean of students at an elementary school right now. So still doing that. And I've always kind of been entrepreneurial.

Um you know, looking at different businesses. Um about three years ago, my wife and I purchased our local small town bakery, a Lynen Dutch bakery. has been in business here in the same spot for 119 years this year uh since 1907. And so that's where I'm sitting right now. I'm in the office here and the team's out there baking up a storm and doing >> Where's that located?

>> Where is that? >> Uh we're in L We're in Lynen, Washington. So way in the northwest corner here. >> If anybody's up there, go check it out. >> Yeah, absolutely.

So those are a couple of things that are that are keeping me busy. And one of the things that got me started on the 9 by12 journey here is just wondering how I can keep growing my own though the the bakery business. You know, I've been doing social media, been putting stuff out there and kind of the short version of the story is I've I've seen all these like road signs out and about and I watched this local roofing company kind of grow like crazy over the past year. Just like they're everywhere, right? And I'm just like, I don't know that it makes sense for a bakery to put road signs out, but like what is marketing?

And then it just got my brain going and I somehow up on my feed popped the 9 by12 and getting in mail and I'm like well that kind of makes sense and you know maybe other businesses in my area would like to do that and maybe we could get on. So I started researching it a little bit and it's kind of funny. One of the first videos of yours that I came across was I don't know in the last couple months here uh Corey was talking about how he was a teacher and he has done all kinds of things over the it felt very similar to kind of my my story and and I thought you know what I might I might give this a try and honestly I was a little cautious because I have tried a lot of different things and with with varying levels of success and and learning and um this last year for me has really been about um kind of pairing down and focusing in on like you know what are those things that are really working for me and and what do I enjoy doing and what's what's moving my life and my business forward and so I gave this one a lot of thought before I was like hey I'm jumping in and I realized that not only does this help me grow our business um through you know giving us another way to advertise but one of the things I love we live in a small town here, Lyndon. I think we're around 17 18,000 people now. It's kind of right in that demographic that you talk about.

>> And we're such a neat small community. And I have so many friends and and business here and connections. And I thought, you know, this is just another way, even if the only only result of this is that I get to connect more with the businesses in my area, like sweet. and I love talking to people and I love promoting our our town and and our people and so it just seemed like a natural fit. So I actually jumped in before I joined the community.

I kind of jumped in for a couple weeks just like okay let me see what I can do on my own like sending emails out and I think I actually got my first couple sales before I jumped in into school and then I [clears throat] just figured you know what I'm just I'm going all in on this thing. So, I I joined school and I've been using the CRM and I've been uh I just got the uh lead generator um this week to help just because I'm like, you know what, that seems like that's going to speed things up a ton. And anyway, so that's kind of a big dump, but that's been kind of my journey so far. It's it's exciting. >> I love it.

So, I So, I take it you really got into this primarily so you could advertise your own business on the car, the bakery. That was kind of the initial motivation and then kind of realizing that, you know, it's another way to make a great income has been just another huge bonus. You know, I'm like, hey, this is great. So, it's two birds, one stone. >> Yeah, that's what I love about it for business owners.

It's honestly three birds, one stone when you're a business owner because you get to advertise yourself for free. You get paid actually to do it. That's number two. And number three, when you own a business, you get to frame it in a different way. When you're going to all these other local businesses, you're coming to them as a business owner that's just literally trying to team up with them to split the cost of marketing.

You're basically not selling them anything. So, is that kind of what your script looked like when you're talking to business owners? What What did it sound like? >> Yeah, absolutely. Excuse me.

And um I've really mostly taken kind of your scripts that you've shared and I've tweaked those a little bit and generally I just send something. I've been doing most of this through email, you know. Um and I've been doing that intentionally kind of I know that you've shared that you you do almost exclusively email and um I really want to be able to do it that way because of everything else I've got going on. And once the school year starts, you know, it's July now, but when the school year starts, my time's going to be limited as far as calling and visiting and and and so I've really been hitting uh email and and Facebook messages and trying to make that work. And so far, it's been working pretty well.

And um the script that I'm sending is just like, you know, hey, I'm Jordan. I'm working on this um collaborative marketing piece. It's going out to 5,000 homes. And uh is that something you might want to be part of? almost almost 100% come when they come back.

You know, there's a lot that don't respond and that's it's always hard to look at the Facebook messages that are just sitting there. You're like, man, you know, they must have seen it. Like, come on. But, >> um, but the ones who respond almost 100% are like, "Yeah, tell me more." And then that just opens the door.

And a few of those have led to phone conversations or or inerson meetings, which I enjoy and have have gone great as well. But a lot of those are just through email and yeah. All right, sign me up. It's been really cool. >> I love it.

So, you you kept it extremely simple. Obviously, no cold calls. It sounds like just email, Facebook Messenger, just like how I do it. And I I want to get more into your day-to-day structure. But first, let's bring it back.

Like, what was the exact timeline for your postcard from like when you started it to when you finished it? And are you willing to talk numbers like what you charged for the card and everything? >> Totally. >> Cool. >> Yeah.

So, I got my card here. >> Perfect. >> Pretty good. I had I had you print it. So, thanks, Mitch.

These are these are fantastic. I mean, this printing is awesome. Thick, glossy. It just really stands out. And um you know, I I kind of So, I actually I'm not going to be one of your stories where it's like made 5,000 in the first month because I had other motivations for wanting to get this done.

But, yeah. you know, when I kind of was I was looking at the numbers this morning and I had 11 paid um 11 paid advertisers in a very short amount of time and none of them were like, "Oh my gosh, that's too much." Or like they were all super excited to join this. Like the feedback I'm getting is like, "Thank you so much for doing this." Like, "Thank you for helping promote our business and our community."

Like it's it's just been >> been so positive. So, I had 11 I think 11 paid advertisers. Um, overall brought in a little over $5,000 and a little over 2,000 of that was profit. And I think I think I sent my first email around mid June, um, June 9th, 10th, somewhere in there. It was right towards the end of the school year.

Um, and then kind of started hitting it really hard, maybe that third week of June. And I think I sent it to you to print around July 15th, so it was about about four weeks. Um, and I could have pushed a little harder and and waited to to fill the rest of this card up. But one of my motivations was getting this out in the community. and I I see that you have awesome samples that people can order and use to go sell, but I I just felt like for myself and in my community, I was going to be more authentic talking to people once I had it done.

Um, and so for me, I was like, one, I wanted to get this done quickly. too. Also, I'd love to talk a little bit about kind of the way that I'm framing this, but if you see, I'm I've kind of taken a different route and I've named my pieces uh the Lynden local. And so, I'm really leaning into that local and that community. And so, on here, I'm actually dedicating some space to um promoting local events, right?

So, I'm actually giving up a little bit of profit just to make this even more valuable for for our community. And so like this section here is just Lynon and and local events that are happening because I want this to stick around and for people to keep this on their fridge and create even more value. So we'll see if that's a good strategy moving forward. Um I I also uh this kind of big big piece here is the Clare Theater. It's a local theater here in town.

U so I actually donated that entire space. So, that was a big one, but it's partially because I love the theater and I work with those guys and I'm directing this show in uh in the Christmas season uh Christmas Story. So, you shoot your eye out, Ralphie, if you remember that movie. But, uh so anyways, so it was it was pretty quick, you know, and I I could have pushed some more and and sold a few more spots, but now I have something in hand and I can go to people and show them, hey, this is actually something that's done. And that's already proving proving valuable.

Um I mentioned I I was emailing with you last week when we were getting the uh print done and I was on vacation and we went up to a lake here in the mountains in the Cascades and um stayed at a Airbnb and I think I messaged you a picture at one point. Oh yeah. Um, you know, this is what my this is what my mornings looked like. And I came back, I ran some Facebook ads and when I came back from paddle in the lake, I just checked in real quick and there were two more leads in my inbox. Like it's like this is great.

Like, you know, the potential is here. And so, um, anyways, I feel like I'm kind of rambling now, but that it's just been it's been awesome so far. >> Yeah, it's a beautiful business because you can you can do it from anywhere. You can run Facebook ads to collect leads. There's so many different options you have.

So on your postcard, you sold 11 slots. You you gave a couple away or you used it for other, you know, value ads. Do you have your own ad on that one? On that card? >> I do.

Yeah. >> Okay, cool. >> Yeah. So on here I put our bakery on here. Um and I just this time I didn't put an offer on ours.

I just wanted to get We've been making these pasties, these hand pies, and it's been a really great new product line for us. And it doesn't it seems like it doesn't matter how many times you post or tell people about something new. They'll still like people are still shocked that we're open on Sundays cuz Lyndon's a town where they're used to be closed everything on Sundays and we've been open Sundays for like 10 years and you So anyway, so this was more um more awareness for me. Um but there's some really good offers on here and then I also I gave one space here for this you know your feature here. Um, and that'll probably fade away once I get more regular um, folks advertising, but I wanted to, you know, I just wanted that to be big and clear like, hey, this is something you can do, too.

And, and reach out. And that's what I wanted to tell you. Uh, just after sending these out, they went out to homes, I think on Saturday. Today is uh Tuesday >> and I think Sunday maybe I got an email from a guy and he said, "Hey, I got your mailer and I'd love to meet." And he's the head of our downtown business association.

And so we've got a meeting tomorrow. And basically he just said, "Hey, I love anything that supports Lynon and I just want to talk and meet." And so, um, I know a lot of the folks with the Downtown Business Association, I I haven't got to meet him yet, but, um, you know, that could be I'm hoping that that's something where they're willing to send that out to our downtown business association list and say, "Hey, if you guys want to advertise on this thing, um, here it is, you know, and I I've considered maybe doing a a special discount for those guys or or something. I don't know. We'll we'll see.

um might not need to, but um >> want to talk to them and see how how I can help support and if they can help send a bunch of folks our way, then that'll be great. >> Those groups have been a golden ticket for a lot of our community members and most of our community members have to like join those groups and like earn their trust. But it's pretty great that he's literally reaching out to you on the spot. That means he's really interested. So there there's just so much like trust built into those communities and it's all business owners that are most likely paying to be part of it.

Um >> so they're they're serious about growing their business. So that's huge. I'm looking forward to hearing how that meeting goes. >> Yeah. So we'll see how that one goes.

I also got another uh email from that. They said, "Hey, I got your postcard. I think you also reached out to us on Facebook, but I wasn't like I can't remember what she said. something like I wasn't quite clear what you were doing but I see it and yeah well tell me more and so she's talking to her team today but she really was like do you have multimonth you know pricing and can we sign up and if we sign up for for eight months like what does that look like and so I'm just waiting to hear back today but I'm I'm hoping that another one will will jump on board and so this is this has given me the confidence and we can talk more about this but we have a couple other small towns near us. So, I'm actually I I I part of me was like, don't bite off too much.

And then part of me was like, you know what? Why not just jump in and start prospecting? So, I just launched the Fern Ferndale local, which is just next door. And I've got one uh well, two of my current advertisers also wanted to go on there. So, they're going to go on there.

And then one of my newest uh just before we went on vacation, I reached out and I was able to say, "Hey, we're actually going to hit 10,000 homes in Lynen and Ferndale." And a lot of these businesses serve this entire community because it's basically right next door. And so she's like, "Yeah, sign me up." So she sent me $1,000 to be on both cards here coming up on the next the next Lynen local and the first uh Ferndale local. And then I've just started prospecting for uh support scadget local which is just a half hour south of us.

Um and there's kind of a really good community there. So I have one one committed on there. And so that's kind of where I'm going to hold it for now. I'm going to try and build these three cards and um and just keep supporting this local area. So >> you're killing it.

And I can see one clear catalyst was getting the card out early. So, I think you might have hit kind of a a pretty interesting strategy. A lot of people try to get the card out early by just discounting all of their slots. And I'm somewhat against that for the most part because then it's hard to, you know, come back to them with full price next month. They usually don't want to pay that full price.

Whereas, you didn't necessarily discount. You just sold most of the slots and left some slots for, you know, to give away and things like that. But that way you made some profit, but you also got the card out as fast as possible. And now clearly that's working for you because people are reaching out to you because they received the card. People are reaching out to you because they didn't trust you at first or they saw your message but didn't understand but now they received it and they are interested.

And you just have like all these businesses that people recognize. You have these cards in hand now that you can show people that you've actually done this. So you have the social proof. out. That's that's a clear catalyst that might be might be something that people might want to try is just getting a card out >> sooner than they would expect.

Not necessarily sell out the full thing. Maybe make a couple thousand profit like you did, but then just get it out as fast as possible. That way, the next cards start to roll in. So, you're you're doing three cards you're focusing on now, huh? >> Doing three that I'm focused on right now and uh we're just chipping away at them.

So, I'm hoping to get those out in August, but um we'll see if that quite gets there, you know. So, >> yeah, we're moving along. So, >> what what did your day-to-day look like for the the first month with this card? Obviously, you're running a bakery as well. You're you're you're a dean of students as well.

You must be pretty busy and you're doing this all over email and Facebook. So, what did it look like? >> Yeah. So, I didn't do a great job tracking my actual hours and time. Um, but you know, I just sit down at my computer for a bit and crank out 20 or 30 messages, you know.

Uh, I set up a I It's been interesting. I I have kind of my personal email. I set up a new one like you [clears throat] talk about and tried to make sure I was, you know, I I had a few folks in the group actually email me and we kind of to warm up each other's account. So, that was good. It seems like that account's going through now.

Um I think you and I have emailed on there and then I also had my business email um which I knew would be recognized locally. So I kind of used those three. Um and I would just sit down and email until I was kind of tired of emailing or had to go do something else. It wasn't like a slog like sit down all day, you know, it was send a bunch out in the morning and then come back and and honestly oftenimes it was just now that this is on my brain, I'm driving around or I'm going somewhere like oh that business like that business or you know you think um you'll just and some of those have turned out to be gold, right? Like the one that signed up for two cards a week or two ago just kind of came up.

she was a dog trainer and popped into my brain like, "Oh yeah, like maybe she'd be interested like and you know, sure enough, there you go." So yeah, just sitting down here and there for an hour or two and sending out messages and then responding. Um, I spent quite a bit of time on the ad creation. Um, so that's something that I I enjoy doing. I I like doing Canva.

I'm pretty well verssed in Canva. I've done um Photoshop and Yearbook 20 years ago in high school, you know, and so kind of I've always kind of had that skill and I've enjoyed that. We'll see as we grow if I take advantage of like the ad creation service or I haven't played with the ad tool yet. I was just watching your video on the the ad tool. So, I'm excited to play with that.

But so far, um, it's been a mix of kind of getting ideas from chat GPT and then kind of taking and just creating that in Canva. Um, so that probably was honestly that that was probably the biggest um time taker. I don't want to say time waster because it's it wasn't a waste of time, but it it did take me quite a bit of time to create some of these ads. And I kind of started realizing like, man, I could be I could be messaging or or doing something else. So, I might I might end up letting go some of that at some point.

But >> yeah, I wouldn't say >> I wouldn't say it was a waste of time because you enjoy it. For most people, I do say ad design is a waste of time because most people don't enjoy it. Most people suck at it, including myself. So, for most people, it's a waste of time. But if you enjoy it, keep doing it.

That way, you keep keep enjoying this business. >> Yeah, totally. So, so yeah, I mean, that's kind of, you know, it it kind of coincided well with the end of the school year for me. So, um, while I do have like the business and, you know, different things, um, really my wife is the mastermind of the the business. It's kind of her full-time thing.

And so, um, she really runs the dayto-day. And I'm usually helping with social media or, uh, fixing our 75-year-old oven. We've got a really cool old uh 75-year-old oven in here that just keeps cranking away. [laughter] You have to climb inside it to to clean it. It's pretty uh it's pretty cool.

Pretty crazy. But um anyway, so I I help with the business a bit, but um just been trying to refocus the summer and take a little time to breathe because I know school's coming again in August. And I'm trying to get this kind of in a groove before that so that we can kind of go into the school year and keep going. I anticipate, you know, as the school year comes back around, I'm probably going to be spending some morning hours, um, just getting up early and and doing some contacts and and reach out and and things like that. And, um, >> and possibly Saturdays, but you just Yeah.

make it fit in. >> You make it sound so casual. You sound just like me when I was starting out, just sending off some emails. Was it just copy and paste or are you making a different script for each business that you send an email to? >> Yeah, totally.

Um, that's such a hard one, right? Because like when you're copy and paste, it kind of feels like like on repeat, you know, and you're like, you know, I want to be genuine to all of these people, but it's kind of the same information I want to get across, right? So, generally, it's mostly a copy and paste. you know, I do try to vary it a little bit and especially if I know something about their business, I do try to open with that. Um, it's interesting.

I would say most of the folks that actually ended up signing on my card are not people that I had a previous relationship with, which was interesting. A few of them, you know, I did um I was aware of most of their businesses, but I wouldn't say we were connected. So, I thought that as a business owner and contacts, like I thought I'd have a lot more people that I knew signing up on this and it was kind of the opposite. It was like people coming out of the woodwork that I hadn't met yet. And so now I have all these great new contacts which is pretty cool.

>> Um, [snorts] and you know, excited to see, you know, we're kind of not a lot of them have signed up for the next card yet. So, I'm kind of I'm following up with them and I'm actually dropping off um since we just got the hard copies in, I'm dropping off hard copies with some of them and just touching base this week. So, it'll be interesting to see um if they sign up for the next round. Some of them have mentioned it. So, >> yeah.

Yeah, sometimes sometimes the next month can be a little bit slow because some of them want to see like how it goes. And that's why it's it's important to to keep in touch with them and also help them explain that the power of direct mail compounds over time, especially if they for the businesses on there that didn't give like a direct offer. They if they want to be the plumber that person in town thinks about when they need a plumber, they need to be in their mailbox for a few months. Um, but I want I want to bring it back quickly to tactics. What did your follow-up look like?

Because you just casually sending off emails, mostly copy and paste with a little bit of customization. Did you do any follow-ups or if they didn't respond, you just didn't reach out again. >> Yeah. No, that's great. So, and that was something I learned from you also was I came across one of your videos or posts where you said uh that you really started making it when you started following up.

And I wasn't sure, right? Because in my head it's like, well, I've already sent that, so that lead's kind of done, right? I'm like, like I can't send it again, right? Like that was kind of where my mental space was and which isn't true. Um, clearly.

And so I started using your line that you shared, which is just like, hey, have you had a chance to give us any consideration or can I answer any other questions? And a lot of people would re-engage at that point. So definitely get out there and just reach out to that list again and say, "Hey, just curious if you saw this, if you have any questions." Um, a number of people at that point came back and said, "Oh, hey man, I saw your message. We've spent all our money for for this year on on uh marketing, but man, I'd love to catch you next year."

So, I have a I have a handful of leads already that, you know, and I think it's just maybe being July and heading into fall, a lot of people maybe have their budgets done for the year, but um I've just been getting ahead and saying, "Hey, all right. Well, reach out." And so, I set reminders to follow up with them and the CRM and and we'll reach out to them again. And then I just kind of go back every few days if if a lead's kind of gone gone cold or I haven't heard from them in a few days, I'll just pop back in there and say, "Hey, you know what? Can I answer any other questions or have you gotten a chance to look at this or talk to your team or and that's been that's been really good keeping the conversations going?"

>> Yeah, follow-up is huge. People don't realize it. People think that they're bothering the business owners by following up, but in reality, a lot of them actually appreciate you following up because a lot of them actually were slightly interested. They're just very busy business owners and we are the least important thing on their mind after our first email. We just need to show them that we think they are important enough for us to follow up with them.

Like we want them on the card. You give them a little follow-up and usually they'll be like, "Hey, um maybe in a few months." And that way, at least you got a lead. You might not have closed a sale, but now you have a lead that you can mark in your CRM as potentially interested in the future. So, Fortune is definitely in the follow-up.

What's What CRM do you use? >> I've been using your uh your CRM. So, it's been really great. >> Nice. Well, >> awesome.

I love it. I've been jumping into all the tools. >> You're going to you're going to love it even more because I just finished building email integration and automated sequences into it. So, you know how you're you're going off and emailing everybody manually? >> Yeah.

>> Now, now you're going to be able to set up a sequence with all the text pre-typed and you can have the you just slide a contact into the sequence. It'll send off the first email and then, you know, you set a delay for maybe 3 days for the follow-up email and in 3 days it'll just automatically send up the follow-up email. And then you can have a sequence up to five emails that'll just automatically go off and then the sequence ends once they respond and then you actually have a conversation with the prospect. That'll save you some time. >> That's that's amazing, Mitch.

And I want to say thanks for continuing to work on the back end to make this better for all of us. That's one thing I can say that because I have spent a little bit of time looking at some other tools out there and just like, you know, one of your competitors was like, well, we have all this together. And I'm like, "Yeah, but it just didn't it didn't look as good." And and what I've learned in the short time watching you and emailing you is that you've been just so responsive. And like I emailed you one day and said, "Hey, can you put um community cards in the um builder and I don't know if that was on your probably on your radar already."

And it was just good timing, but like the next few days you were like, "Hey, it's in there now." And I'm like, "Sweet." Right. and to to hear these tools are coming up like you're just you I can tell you're constantly making things better and um and they were really great to begin with. So the it's it's cool just to see that level of support and that you really care about all of your people and >> it's been it's I like I like being part of the part of the community.

It's really I wasn't sure, right? because you know on the outside there's so many people doing school groups or or gurus of something or teaching something and it's hard to know where to spend your your resources and that's kind of why I didn't jump into the school group immediately is because like okay I got to you know but the the more I learned and and kind of watched you and watched some of the calls and um it really felt like like you're you are really you mean what you say and you're genuine and you really want to help everyone succeed. And so I I really appreciate that. >> I appreciate you saying that. Um and I mean it just fuels me to see success stories like you and I just try to do everything that I can to take out every variable possible for you so that all you can focus on is the money-making activities and helping local businesses.

You don't have to focus on like the monotonous stuff. So that fuels me. I like it. >> I love what I do. >> If I could take it back uh Yeah.

No, totally. If I could take it back just for a second before I forget. We were we were talking about um followup and you know bothering businesses and I would just like to give the perspective from a business owner, right? So I can honestly say that as a business owner, one my inbox is flooded with junk all day long, right? So um so that's a real thing like stuff will get buried.

Um, and so it's important to to know that, right, that when you're emailing a business owner, you're probably get you probably are getting buried. So you might want to try different ways of reaching out like um you know, some I've I've sent a Facebook message and then an email or an email and then a Facebook message. Like um right now I'm actually I'm since I started using the the Lead Scout um and it's got the email and the Facebook there. I've only been doing this for the last day or so, but I'm actually just doing both at the same time and I'm just going to try that for a little bit and see see how it works. I had one respond and say, "Hey, I got both your messages."

And it didn't make them upset or anything. So, I'm like, "Okay, I mean, maybe maybe that'll work." But so, that's one thing to know is that people are getting that all the time. Um, so do follow up and but also we're we're getting bugged as business owners all the time with stuff that isn't valuable, right? like you've got people like I don't know trying to sell you all kinds of stuff that I just don't need, right?

But every business needs to be seen and and be out there. And so if anyone's struggling with that internal belief that this is like valuable, like it's really valuable. like you are helping people get in front of an entire community and and that's been you know if I can just be reassuring to anyone like who's maybe thinking of getting started like literally almost I can basically say everyone I've talked to is like I love this idea um and then it kind of has come down to whether they can afford it or whether it fits into their plans or their budget or or whatever. So, and that's where you can have the conversations. But I've had almost no people.

I think one person said like, "Well, I don't know about mail, you know. Um, but almost everyone else is like, I love this idea. How can we get involved?" Um, so it's it's a valuable thing for for local businesses for sure. >> Absolutely.

And it's so important to, like you said, believe in what you're selling because if you don't believe in it, you're going to feel reluctant to even reach out in the first place. But surely you're going to feel like you're bothering the business by following up if you don't even believe in what you're selling. But if you believe in it, you're going to be excited to follow up with them to make sure that they actually saw your message because you know it's actually valuable to them. And ours, what we're doing is it is objectively valuable because in order for them to send this out on their own to 5,000 doors, it would cost them like $3,000. You're splitting that cost six ways basically one sixth of the price.

they and it's a little bit stickier. It's even more valuable than just a solo mailer because now they're alongside a bunch of other respected businesses that are all giving their own offers. The consumers can't redeem all those offers at once. So, they have to hold on to the card for a little bit longer, put it on their refrigerator, even just put it in the junk drawer. At least it's getting seen a whole lot more.

So, it's it's a lot more valuable. >> So, obviously you're working on three cards now. You've kept it very simple so far, blasting off emails. you invested in Lead Scout, which obviously writes custom emails for you. Is any part of your strategy changing here for these next three cards, or are you just going to send more emails?

>> Um, so far I'm kind of keeping the same playbook. I'm just kind of sending out more um more emails, more Facebook messages. Um, I actually I want to run uh Facebook ads in those specific communities as well. Um, I ran I ran the Facebook ad for Lynen Local for I think I think it was seven days I ran it and I think I put like $10 a day. I kind of just followed your your playbook on that.

I'm trying to find my my inbox. I want to say I had over 20 leads like >> Wow. And you just you just basically copied what's in the course for the Facebook ads. >> Good for you. >> Um pretty much.

Yeah. I um I put a digital picture of my card on the ad of what I had done. Um, I changed the wording just slightly to match the the Lynen local kind of feel and um, but mostly just yeah, pretty much followed it there. And yeah, I want to say I had over like 19 leads or something. And one of those one of the first ones that came in signed up for three months.

>> So she's actually she's committed to three months. So I mean that more than paid for my ad right off. And so and then I think a couple others are still in conversation maybe. So um and it brought a lot of people. So I started a Facebook page too and it's been bringing people to the the page.

Um so I'm going to start those social media pages for those areas as well and then I want to launch those ads. Um and then just keep sending messages and connecting with people. The other thing is um make sure to go back to your people that you're already in contact with, whether they signed up or or whether you're talking to new people, always ask them, and this is something I keep forgetting to do, honestly. Always ask them if there's someone else that they can think of that needs to know about this. Like, that's gold right there.

Like, hey, is there anyone else that you're in contact with or businesses that you know that could benefit from this? And people will just hand you contact information and and leads. You know, I got one that um signed up with me and then she goes, "Oh, go talk to this nursery over here." Okay. So, I've been emailing with them, you know, and uh another one that signed up, he said, "Oh, go talk to my my friend does autodetailing."

And so, I reached out to him and he signed up. Um so, I'm gonna I'm gonna go back to to all my people and kind of just ask that question again, too. like, hey, you know, this was a great experience for you. I hope you know and tell me more about that and is there anyone else that we can sign up and >> that could benefit from this? >> Referral business is huge and it's important to ask that question because most of these business owners aren't really going to think to like go help you unless you ask.

But if you ask, some of them will just go on a mission to like sell for you. Like I at one point was a little slow on filling up one of my cards and I reached out to my advertisers and said, "Hey, do you know anybody that would be interested in hopping on so we can get this thing out here?" And one of my advertisers went and sold two double slots for me. Just they went and did it sold it to two of my to two of their friends. >> Um but at worst, even if they don't go sell for you, they'll do what they did for you, which is give you a name.

So now you can you can go to that business. Let's say Sally's Salon is the one that gave you the referral. Now you can go to Bill's Burgers and say, "Hey, Bill, Sally from Sally's Salon said that you might be interested in this." So now it's so much less cold. You're named dropping and you're you're already like preemptively letting them know that they're going to be interested because somebody else said they're going to be interested, not you, but somebody else.

So it's huge. It's huge. >> Totally. Yeah, it's great. So, that's kind of my that's my plan moving forward is just, you know, kind of keep hitting the messaging and kind of cold contacts through email and Facebook.

I'm going to get some ads posted here shortly and I'm going to keep asking people who else they know and we'll just keep keep rolling. And that's the thing, you know, I think um like you said, keeping it casual and um you know, and I guess everyone's in different boats. You know, maybe there's people out there that are trying to make this full-time and that's awesome. You know, I'm in a spot where I don't have to do that. And so, um, I am able to keep it pretty casual.

And this is kind of a a side income and side hustle for me and, you know, hopefully can continue to fund some of the other things I want to do and fun things in life and um, and help promote local businesses. So, just and I think that takes the pressure off too, right? When you're just, hey, you know, I'm I'm helping helping community businesses and helping make connections. That's and that's how I frame it with people is, you know, I'm I'm trying to help connect your business to our local community and if there's a way that I can serve and and helping to do that, then would love to to help. So, >> yeah, you're the epitome of everything that I emphasize to our community is just keep it simple.

You're prospecting, you're following up, you're running Facebook ads, which brings in some leads, and you're asking for referrals. And that's really it. you're sending basic emails, basic Facebook Messenger, and getting it done. And that's really whether you're full-time or part-time for your first scaling up to three cards. I'd say that's where you can really just keep it that simple.

You can get up to three cards a month just keeping it that simple. After that, there might be some more systems you'll want to put into place, but up to three cards, which I think is um a solid number for for most people. It'll replace most people's jobs if they want to get out of their job. Um and you can do it just by keeping it simple. Yeah, totally.

I agree. And that's what I've seen so far. So, we're going to keep keep at it. >> So, a lot of people watching this are brand new. They might have never even heard of the 9x12 method until today.

What would be your advice to that brand new person? This is the first video that they watched. You are now their you're their inspiration. What do you have to say to them? >> Yeah.

So, I would say just jump in, you know? Don't be afraid to to jump in and give this a shot. It's you know everything that Mitch has shared is um you know it's not rocket science. You know it's it's all about relationships. It's about connecting with people.

So if if you're good at connecting with people and you really believe in this um then it's just about getting in front of people and you can do it through email, you can do it through messenger and you can uh just share with with your community and and offer value. And so I guess that was that's what I would say is jump in um you know jump into the school community. There's so many awesome people in the community um that have been cheering me on and and for me that's a huge um it helps me to have to know that there's people out there like man go get it like you're rocking it like um it's just a positive place. I've also been able to get some good advice and a lot of learning just from uh being in there and and watching some of your videos and um so jump into the school community um and then just jump in and start sending messages to to folks. Um it really can be that simple.

Yeah, it can be that simple and um don't don't put too much pressure on yourself. Um you know, just get out there and start doing it. Thank you so much for giving people just a a simple structure to follow. They can do exactly what you did in their own town and now hopefully they have a little bit more confidence around it, knowing that you started with just an email and just reaching out to people and you got it done pretty quickly and now you have social proof to get it done on repeat. So, it's been a pleasure.

Thank you so much for your time. >> Yeah. Hey, thanks Mitch. It was great talking with you. I appreciate it.

>> Damn, I hope you took some notes because that was straight action. He is the epitome of keeping it simple. But in order to keep it simple, you need a plan. And that's why he joined our community and got the full step-by-step road map to follow as you could see. Because as you can see, the common trend in this interview was that he basically followed it to a tea.

So, if you want to join the community and have access to that step-by-step road map and have the ability to post and ask questions to our community members, including Jordan, and have access to like every resource you could need for this business, including templates, software, etc., then the link to join is down in the description of this video. And if you're not ready to join yet, that's totally okay. Just watch this video here so that you continue your learning and keep your momentum going cuz motion creates momentum and I know that one day you'll have enough momentum to actually get this started for yourself as well. As always, I love you.

Peace.