How This 23-Year-Old Earns $10,000/Month With 9x12 Postcards

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What's up, guys? This is going to be a weird one. Today, I'm blind reacting to some 23-year-old who claimed he made $10,000 a month with the 9 by12 postcard method. We're going to see what he has to say. I think he's kind of ugly.

He's probably lying. He's kind of a chump, but we're just going to blind react. And this is going to be extra weird cuz I actually have a special guest for you today. So, come on in. >> Hello, everybody.

>> It's my girlfriend. So, she's going to be helping me blind react to this chump. See what he has to say about making $10,000 a month with the 9x12 postcard method. What do you think about this kid? >> No comment.

>> She thinks he's ugly. So, yeah. Anyways, we're going to get right to it. If you guys don't know what the 9x12 postcard method is, according to this kid, it's basically where you take a 9 by12 postcard and you combine businesses on it. So, they're all splitting the cost of marketing.

And what that allows them to do is actually pay way less to mail out postcards and advertise themselves. What that allows you to do is make profit on the side. You're charging $500 per slot. They're paying you 16 businesses total are paying you $8,000 in revenue. Then it's going to cost you $4,000 to print the postcard and distribute it to $5,000.

That's the value for the businesses. It's going to $5,000. So what's that mean for you? You make $4,000 in profit at least depending on your prices, depending on your printing prices, and what how you how you do it. But yeah, so that's the 9x12 postcard method.

Let's get to the interview. Let's watch this chump talk. Mitchell, it's great to see you, man. Thank you. So, okay, so if you guys can't tell, that's me.

So, all of you guys that are in the comments freaking out, oh, he called this guy a chump. The poor kid. I'm talking about myself. Okay, this is seven months ago. Obviously, we've come a long way, you know, um in in business, in personality, but most importantly in hairstyle clearly.

I mean, look at that chump. All right, let's get going. >> So much for joining on here. I really appreciate it. >> Thank you for having me.

I'm happy to be here. >> Yeah, I love that mustache. That's That's crazy. That's a prime mustache there. Where?

>> I grew it myself. >> Did you? >> No, he didn't. I >> I say that to every single person that compliments me about my mustache. >> Vitchell, where are you?

Are you in Maine? Because you you're doing cards in Portsouth, New Hampshire, and Maine. >> Yeah, I'm in I'm in southern Maine, right in the southern tip in York. >> Awesome. Tell us a little bit about yourself there.

>> Okay, so I I grew up in Massachusetts. Um, I went to high school there, went to college there at UMass, and then, um, I moved up here a few years ago up here to York, and I got into real estate for about a year now. I've been a realtor. By the way, guys, we're on Jake Lorraine's YouTube channel. He is the postcard pioneer, and the video we're watching is how this 23-year-old makes $250 per day chatting with local businesses over email, which is totally true.

I made almost all of my sales over email um to sell out my first cards back in the day and that's still what I use. Um yeah, Jake Lraine's the man and this is me 7 months ago, >> which if anybody who's been in the real estate market or who's tried to be a realtor ever, it's pretty hard >> startup process, >> especially right now is it's a tough time to sell houses. So mortgage rates >> I kind of are up. >> Yep. Mortgage rates it.

Yeah, there's a ton of built-up demand, but people are just waiting for those rates to go down. But that's what brings me to this postcard thing. Oh my god. What room is this kid in? That's It's come a long way.

There's green lights in the background now. What do you think of that? >> Pretty cool. >> Cuz I it got pretty desperate. Um, I hadn't sold a house in a while and I was on my final dollars.

And one day my mom said, "You know, I've been I've been seeing like this this thing online. My I'm seeing like they're saying you can sell postcards and get money and stuff like that." And so she she she searched for it on YouTube. >> Wait a second. Going back to pyramids game, that's what all my friends and people that I work with would literally say.

They're like, "Oh, so he's a part of a pyramids game." I'm like, "No, no, no, no. It's this this." They're like, "Oh, so pyramids game." And I'm like, "No, no, no, no, no.

You got to like think about this aspect and this aspect of it." >> I didn't know that. They think I'm a pyramid schemer, >> I guess. So, >> all right, I'll take and found one of your videos. Um, which is probably the videos she had been seeing.

And so, I watched about 10 minutes of it and it was genius. It made total sense right away. Just super simple concept. And honestly, I got started right away cuz I already knew some some business people in the in the town. And I think I sold $1,500 worth of spots that day.

>> That day the right away. >> Wow. >> All right. >> How old are you? You're talking about your mom and >> Yeah, I'm 23.

>> 23. Yeah, >> I'm 24 now. >> Holy crap. >> Man, that is awesome. So 23 years old.

You went and sold 1,500 in ad spaces the first day you went out. >> Yeah. >> Over email and Facebook. I'm I do like to commit to things early on and this this just seemed like the sort of thing where there's there's no upfront risk. Obviously, you don't have to buy anything up front and it it just made logical sense.

Anyway, I already already had >> Do you guys hear this kid? He watched a 10-minute video that Jake put out and within hours made $1,500. He was struggling. He had like no money. His girlfriend was about to break up with him because she was upset that he wasn't making money and within a few hours $1,500 in sales because there's no upfront risk.

Just go reach out to some people. If you are still sitting on the sidelines, why why some connections with business owners? So, I just reached out to some people and got them together. I knew all I had to do was sell five or six slots and I'd break even. So, I knew I could at least do that.

Uh, I just talked about that in my last interview, too. >> That's true. Don't shoot for 16 slots. That's intimidating. Okay, just know that as soon as you hit five, six, seven, eight slots, depending on what fulfillment method you're using, you have succeeded.

You've broken even and now every single sale you make is pure cash. Okay? There's no more risk. There's no like I might have to refund people because you could literally put the card out then and there and print it and fulfill it and people will be happy with you. Sure, you broke even, but people will still be happy with you, but there's no fear of having to refund people once you get to the break even point.

So, just shoot for six slots. Don't shoot for 16. Don't worry about 16 till you get to six. It's a lot less intimidating that way. Actually, just keep that postcard there.

Keep that. >> It's scary to think of 16 spaces. That's like can mentally be unmanageable. Like, oh my god, but if you just focus on those six, seven, eight, just half of >> I should have just kept my mouth shut, too. >> Breaking even.

It's like, oh, okay, I can do six ads. And then the rest are all profit. >> Exactly. Exactly. And if And if it doesn't work out, >> he must watch the 9 by12 method YouTube channel cuz he just spoke word for word exactly what I've been preaching.

At least you helped fi if all you do is fill up five slots. So you could just tell them, you know what, I'm going to give you bigger slots and >> Yeah. >> have a good day. You just you make some good connections with some businesses and they'll be happy you gave them a bunch of, you know, bunch of advertising basically for >> now on your first So this you just finished your third you did two cards. So you did one card and then now you're >> you're on uh two and three.

You did them in two different areas. So you got up to three cards. >> How long? Well, talk about the first card. Like you you sold those 1500 ads on what?

>> The first card is the York card, which is my hometown. Um the first thing I did was message some people on Facebook that I already knew. Um and I also posted on we're a very communal town. So we have a big Facebook group that basically everybody is in. So I And I don't care what town you live in.

I don't care if you live on Mars. There's a Facebook group in your town where all the Karens connect. It's it's probably called Karen Connect Community Dialogue or something like that. And that's where all the people in your town connect and they talk. And that's the Facebook group that you want to post in.

You don't want to post in the Facebook group that's like small businesses connect because that's just a bunch of small businesses just posting their ad and never actually going onto that Facebook group other than to post their ad. You want to get in the dialogue where all the Karens are connecting because that's where people will actually see your ad and some people might get triggered by it which is even better because then it stays at the top of the feed because people will comment on it and like it etc. So you want to be in those community dialogue type uh Facebook groups. Actually I went to that Facebook group and posted about it right away. And I think that right there is what sold probably two of the slots.

And one of the slot was just from messaging somebody that already knew me. They were like I'm in. It's it's like the easiest sell in the world. It's either they're in or they're out. Like you just explain it to them.

You don't have to actually sell it. You just explain it. They already see the value. The value is automatically there. I'd say within a week I had half the card sold.

And that was the easy. That's the beauty of this business. It's so simple. Even like to the outside eye like the value is just inherent. Some people aren't going to see the value, but the people like who had any chance of having an open mind like you barely have to explain it to them.

Like it's just simple like you're just splitting the cost of advertising. We're so lucky we're not in like software sales where you have to break down like the all all the technical stuff and try not to be too fancy with them because then they won't understand it. We just hey we're putting people together on a postcard. It's the best business ever. Best business.

We can be dumb like me half and then but that's because that was all the connections that I already had. The second half Yeah. The second half took a little bit longer. I think probably two weeks to sell the second half out, but I was just consistent. Um, probably just two hours a day of of work because I was also working in real estate.

Um, just mainly collect. Yeah, clearly I didn't care about the uh >> the quality of camera ship here. Things have come a long way. Like I said, not just the hair. >> I did this all over email, by the way.

>> Oh, wow. You didn't go face to face at all. you went email 100%. >> Yeah. >> Yeah.

100%. If anybody wanted to like hop on the phone, I was very open to that because that's then it's easy to sell them on the phone. But I did it all over email just to keep things simple for myself. >> But okay, this is one thing I would change from like how I started out and like what I would do now is phone calls. I think I could have made a lot more sales if I in the beginning if I pushed phone calls more heavily.

Like I I I still would do all my stuff over email, but now pushing phone calls is the way to go. Like push them to get on the phone. At the bottom of every email, I would say something like or if you prefer to talk over the phone, feel free to call me at and then just put your phone number just to show that that's there cuz most business owners don't want to talk over email anyway. If they're interested, they want to get on the phone. And that's a good thing for you cuz it's so much easier to close somebody on the phone when they hear your voice.

It it's just it's just a whole another animal. like they see that you're not a robot just, you know, mass messaging everybody. It's a big deal. So, get people on the phone. >> Also, takes less time for them to get an answer too from you.

That way, you can literally just know right then and there versus an email takes time and it takes your time because you're thinking about it and they're thinking about it like of who's going to respond when. So, it's just like annoying that way anyways. >> Totally. >> You're right. Yeah.

>> Yeah. Yeah. It's a lot quicker to close people. For sure. >> Yeah.

So this the strategy was just I would look up I I I thought up of what would be the best industries who are most pay for marketing and an example of that would be see like a painting company. They're probably going to spend a lot on advertising especially a bigger one. Um so I looked up painting companies in York and I just go right down the list go to each of their websites and I go straight to their header where their Facebook page is. You click on the Facebook icon and it has all their contact info. So, don't even bother looking through their whole website.

You just go right to their Facebook. >> Facebook. >> I would put it into a spreadsheet. The way to go. Facebook.

>> I just I would blast out um the script. And if you're not part of our school community and you don't know what spreadsheet I'm talking about in this clip, that spreadsheet that I started with from the beginning is still the spreadsheet that I shared with our school community because it is tried and true. Is the perfect collection method. So, uh yeah, if you're not in our school community, that's included in there, that template. So, join.

I don't know why you're not in it yet. Come on. >> At first, I would I was sending a really long script and I was getting a very low response rate, like maybe one in 25. But then I actually bought your prospecting course, the the prospecting the >> Yeah. In case you guys didn't know, Jake is a loser course seller.

So, yeah, you probably don't want to check him out because he's I mean, he just sells courses all day like a loser. I >> think you sell multiple different courses, but this one was a prospecting one. >> Yes. And I started started using that that that first script that you said to use for messaging. I actually used it for emails.

And now I get like a one in 10. >> So you sold this whole thing. Well, the whole back half over email. >> The whole thing. >> The whole past month with the two cards.

>> $8,000 in revenue all from my phone. I was like walking the beach. I remember this was the the craziest feeling in my life cuz I was like I remember there was one time where I actually like don't tell my girlfriend but I I started to tear up a little bit when I was walking the beach cuz I was like wow I actually like I just made 500 bucks and I have been struggling for so long to figure out how to you know figure things out and now I'm just on my phone on the beach like just making it happen. It felt so weird. Feels weird at first, but >> yeah.

>> All right, let me look at these cards here. Let me see what you got on here. You got Did you selectively kind of pick all these? Did you plan out the niches? Like you're saying, you kind of thought, "Okay, I want this kind of business on it."

>> Don't plan. I just I thought up I I have a list of all the businesses that I think would be most likely to spend on advertising and I just I go through the list. Yeah, you got >> that list of industries is also in the community >> like a flooring company, electrician looks like a pet salon, air conditioning, HVAC, heating air, a transportation service. Did you do these ads? Did you do these yourself?

Some of So, I give them the option. I'll design them for free, but if they prefer to design it, then I allow them to and I just give them a deadline. >> I was an idiot. I designed my own ads and I hated it. See, it's one thing to design your own ads if you truly enjoy ad design, but if you don't like ad design, it is such a waste of time, right?

>> I would agree. >> What do you think they should do instead of designing? If if they don't like ad design, what should they do instead of designing their own? >> Hire somebody else. Save you time because the amount of money you're going to spend, you will make so much more profit just by hiring someone else.

That way you can spend that time working on getting that next lead. >> Wow. You must watch the 9 by12 method YouTube channel. >> I am subscribed, baby. >> I don't care if you hire >> comment every single video.

>> I don't care if you hire my team or what, but just hire somebody to do your designs because you could spend an hour designing an ad or you could pay 25 bucks to a designer to design it and then you spend that hour making a sale instead and make 500 bucks. So you lose 25 bucks, but you make 500 bucks. That's worth it. Okay. So, unless you love ad design and it just it just fills your cup, don't don't deal with it.

>> So, most of them are my designs, but I design some. >> No, it looks great, man. What do you make it in uh Canva or what what program do you use? >> Yep. >> Yeah, I use Canva.

>> Canva. >> Wow. >> He still does good. >> Looks like you got some double spaces too on here. >> Uh combined spacesmith people.

I I give them a $100 discount. So, it's $900 for the double slot versus 500 for a single. >> Okay. Right. Were you have getting resistance on that $500 price or >> Do you have to Did you have to discount things?

Did you have to discount anything? >> No. I I usually don't discount I offer discounts if they um if they're willing to do a longer term commitment, but in most cases either it's just not right for their business, which in some cases is not. Like if it's a yoga studio, they probably don't have the advertising budget to pay $500 a month. Yeah.

But then certain companies absolutely do like a flooring company. So I just focus on those >> and it's not going to work for some businesses, but it's definitely worked for >> I forgot how strict I was back then. I really did not discount whatsoever. And now there's so many new strategies popping up of like some people will discount for their first month. like they're just trying to get a card filled up, make the connections, and they'll do like heavy discounts just to get it filled up, right?

Just so they have the connections. I still think I roll with this guy, even though he's kind of a chump. I don't think you should I think you should discount very few people, if any. It's It should be really just a business that you really want to be on that card if you're going to discount to get them on there. But don't expect them to ever pay full price again.

Once you discount once, they'll never pay full price. That's why I'm hesitant about the people who like discount their entire card for the first car just to make connections. I don't know if you'll be able to get those people to pay you full price after that. You might just be stuck at the discounted rates. A lot of them like the flooring company to be able to hit every single house in our town for 5 for $500 is crazy.

They can do it every month >> and be the only one. >> Exactly. >> Because if they don't do it, their competitor is going to be on there could be possibly have someone else on there. How was how did you present the double ad or did you offer that or do people just ask can I have a bigger space or >> um I I offer it. It's part of my script.

I offer $500 for the 4x3 or $900 for the 6 by >> four 6x4 and they just they some of them just jump on the 6x4 and I'm like what? $900 to but I guess some people just want the big one. >> Yeah, they want that big space. Yeah, they want that big space. 23 years old.

Wow. Just to comment on that, some people stick to a very specific uh template. I just go with the flow. It's either singles or doubles, but I don't limit the card to like one double slot. Like I I'll fill the whole thing up with double slots if that's what people want to buy.

So that's one thing. The other thing is smaller ads. Some people will split like one single ad into three little ads. I think first of all that makes your card look horrendous. And I tried that on my first card and I realized, first of all, my card looked horrendous.

No offense to people that are doing it. You might be offended. I don't care. But it's also just as hard to sell those little slots as it is to sell one big regular slot. So you're just doing three times the work for the same amount of money basically and to make your card look a little less good.

So I wouldn't do that. That's my recommendation. >> You don't have to listen. You don't have to listen. You would You would just be wrong.

Just kidding. keep doing the real estate thing. This gives adds puts more money in the bank. Um it's hard to it's hard to make a living as a real estate agent. It's tough.

It's tough. Yeah. You know, really tough. >> Yeah. >> And these connections these connection these business con connections can really help your real estate business as well.

Just having those extra connections. >> 100%. And when I'm posting in the in the community Facebook groups, people see it as a community thing. They don't see me as like a saleserson trying to sell ads. They see it as like I'm bringing the community together.

So >> even that people people appreciate that anyway. So it's not giving me a bad reputation. This month I encourage more QR codes so people can actually measure the the impact that they're having, how many people are scanning it. So >> So this covers every home in York. >> Covers the whole thing.

>> This one does. And if you guys are trying to build a QR code, just look up QR code generator online and there's dozens of them that will just generate QR codes for free. And if you just even on Canva, if you just look up like QR code, there's an app on Canva where you can generate QR codes for free that'll send people to their websites. But there's also like trackable QR codes that'll cost some money where you can actually track how many people have like clicked on or scanned that QR code and those cost a little bit of money, but might be worth the investment so you can show your advertisers what the actual impact is. It's up to you.

Almost every home. Almost every home. There's a section of our town that's mainly vacation homes and they're all vacant right now. So, I don't send it to that section because it would be a waste of my the people's money anyway. So, >> easy to say it's going to everyone in whatever town.

It's a really powerful selling point to just say it's going to everyone in York. And I I try to target those types of towns where it's it's big enough that there's a large bulk of businesses that I can just, you know, hammer the numbers because it's a numbers game, but also small enough that there's like a community feeling to it. And it's like you could say that it's going to pretty much the entire town or city. >> If I did it in Boston, I haven't tried a huge city yet, but my my thought is my acceptance rate would go down just because it's less of a a communal vibe, if that makes any sense. And when you're going to 5,000 houses in Boston, it's not really as appealing as 5,000 houses in a small town.

>> Yeah, >> I was a genius back then. I was a genius because this was before I had the community and this was just my intuition. Like I said, I had a feeling that being in such a large city would be fighting an uphill battle. And my community like the just statistically speaking, what I've seen in our community is that is absolutely the case. I have seen people absolutely struggle to sell even one slot in a big city, especially if their pitch is, "Hey, I'm sending this to 5,000 doors in Chicago."

People are struggling with that. Whereas, there's somebody in our group that's selling out cards like candy in like literally a town of a thousand people. I don't even know how he finds 16 businesses in this town, but he's in I think they're in like five different towns now, and they're all like 1 to 2,000 people in population, which is insane. But it makes sense because these big city businesses don't necessarily need the advertising. They have all that foot traffic.

And I guess I guess 23-year-old me had a little intuition. This is the one of the few things I agree with him about. But yeah, so if you guys can if you guys are starting now, I would recommend sticking to something a little bit smaller like 15,000 in population. 15 to 50,000. And I honestly I'm I'm leaning more towards the 15,000.

>> Yeah, you really in that major metro, you really want to pick areas that people are going to be like, "Yeah, I really want to get into that part of town, which is often suburbs or gated community type areas. I've never been to Maine. I really want to, but you I was looking at it and York and >> come on over Jake. Come swim. Come jump the bridge with me.

Come on. You better be watching this. Comment down below if you are. New I didn't realize how close it was to New Hampshire. So you're you're able to put these two these two towns.

What's that? Did you see a difference in filling the card in Portsouth versus York? Did you have to take any different approach or people resp re reacted differently? >> Portsouth businesses were much quicker to just say yes. I think there's I don't know.

>> For reference, there's 15,000 people in Portsouth. It's like a tiny city. >> There's more It's more of a >> And it's boutiquey. We're kind of coastal city vibe there. So, they probably have a higher marketing budget because the returns are bigger when you're in a dense city.

Um, so yeah, Portsmith was a little bit easier to sell than York. I kind of I don't regret doing York, but it's it's definitely >> it's a smaller town and Portsouth is it's just like a tiny city for for a city. I think the tiny city is the perfect perfect size to go for like 15,000 people, >> but Europe is more like >> a little under 10,000 I believe. So, >> right. Cuz it's like 5,000 addresses.

10,000 people probably 5,000 addresses. >> Yep. Yep. >> You're you've got multiple cards out. You're selling ads over email.

You're you're pretty much a veteran. You're you're a 9 by12 pro right now, Mitchell. That's amazing. What are you spending your money on? >> So, I started We are spending it on my pottery studio.

It's like a car payment. We already bought a car, paid for it all in cash, and now I get to go to the studio and make stuff like this for everybody. Look, it's got a little thumb holder, too. >> Yeah. If you guys want to check out her pottery, the link is in the description to her Instagram, Moon Snail Pottery.

She sells it, too, if you guys are interested. She'll make custom pieces. She's wicked good. >> Sorry. Not >> she gets a lot of practice.

>> Not to self-promote on the 9 by12 method, but I thought some people might be interested. If not, that's okay. >> I think they will. They better. You guys better be interested.

Click the link in the description or else you're automatically unsubscribed. running Facebook ads and I I built a a landing page and small website um for the for the different locations, but I kind of shut those down because I'm I've changed my direction. So, okay, >> I actually I'm bringing on my first salesperson um for the first month they're going to be doing purely sales and they'll actually >> they'll take over the York Importsmith cards and I'm actually doing so I'm expanding. I'm doing one myself and they're >> This was a learning lesson about hiring. And maybe I'll have to make a video about this soon now that I think about it because I learned a lesson with this one.

>> I lost a lot of sample cards to this one. They're taking over too. And um that'll leave more leave me more time to uh hopefully recruit another salesperson who will take over her cards. >> You are moving fast. You also >> I'm impatient.

>> You That's all right. >> I'm still impatient. hung up so much on they got to they got to prepare. They got to prepare prepare. They got to get the website perfect.

Just go out there and make some sales. Just make it happen. You've got a course. You've got like a guide that you made too on this, right? >> Yep.

I just finished um this morning. I created it's a free course. It's connected to an online community. So, I'm hoping to, you know, grow that community. It's kind of like a Facebook group but with the course attached.

an online community that is now 2700 people strong seven months later thanks to you guys. Yeah. And people can, you know, talk about what they learned in the course or they can go out there and actually go sell slots and then talk about their wins and their losses and rant or whatever they want to do. >> But yeah, they can that that course is it's free. It's probably not as good as Jake's course and that's why it is free, but it's a like I said, Jake is the king course seller.

He is the king of selling courses. So if you want a course, you should probably go to Jake first because he is the king course seller. It's another, you know, avenue and another angle that if you guys need another opinion, you can see clearly I've >> throw it up there. You got myself, you know. >> I'm going to put the link below.

>> I got the link. >> Let me see this, >> guys. The link is in the description now. We've stepped it up. >> Put a QR code on there.

>> Oh god. >> That's all right. I'm going to put the link right in the description below. Perfect. Anyone will be able to see it to go directly there.

It's free to join. They did type in every single letter on that URL. >> Almost a thousand people typed in that letter within a week. So, they typed in that URL. >> There was a lot of hype around it.

You're right. But it was a good idea that he was like, "Oh, you should have sent a QR code." Because then everyone, >> who knows, you might have got 2,000 people then. >> Yeah, I know. All you people who didn't join because I didn't have a QR code, go to the link in the description now.

Or you know what, editor, put a QR code right here for my community. So those people will join. Now, now you got no excuse. >> What I do encourage is if you guys share your email list with me, if you have like a a Google sheet, if you share that email list with me, I'm going to compile a huge list and I'll be doing a weekly newsletter. And in that newsletter, I'm going to be giving value to the businesses that you guys are going out and talking to.

not hard selling them, but I'll be giving value. And then at the end, in the middle, I'll be plugging how beautiful the idea of a a local spotlight would be. So that when you actually do go in person or call. And guys, if you've seen our platform, ourlospotlight.com, this is about to come full circle for you guys for sure.

Full circle. By the way, we're already ranking on Google. So this business, they already kind of know what a local spotlight is and it's just an easier sale for you guys. So, it'll be like a little brand awareness campaign. So, if you share that, um, my email is on the school.

com thing, but it's also local spotlightinfo@gmail.com. So, if you just share that list, we will all help each other. I must have been thinking seven months in advance cuz local spotlight infoggmail.com is still the email for our local.

com. So, >> that's like a chess move by accident. >> Are you going to start adding print into the mix? you know, selling print business cards and brochures and job signs. Uh, yeah.

Oh my god. Add that in. >> If that's something they were Yeah. If if that's something they're open to, for sure. And I mean, that's another thing that can be upsold on on the email list.

But, um, >> you But you've got you have all these paying clients now. You have a lot. These people will buy more things from you. And if you add in print, they may not even totally understand you you can offer print. So, I would just my suggestion is start offering, you know, business cards.

>> Did you do any marketing before at all? Like digital marketing or anything like for clients? >> Not for clients, but I've had other businesses that I've done marketing for. Facebook ads, Google ads. Yeah.

>> People get into marketing. They're marketing professionals and they they typically get into digital marketing, you know, offering like website development, building websites or SEO, reputation management, and they can go years and and like, you know, have two clients. Like it's so hard to get clients. It's like almost impossible because every business is pitched for business for uh websites and SEO like constantly. And here you are.

That's why I love 9 by12 system. But you're just a hustler 23 years old and you suddenly have like 20 plus business. >> I'm about to speak the greatest wisdom you guys have ever heard. >> Clients like like that. Like it's amazing.

You have a wheelhouse. You have a stable of clients that for most people that are marketers could only dream of. Like they they will never have that many clients. And you got it in in weeks. And we're breathing the same air because in college I actually did do web design and the reason I stopped is because it was just so hard to get clients.

I was sending cold emails, cold calling and businesses are constantly being bombarded with stuff like that. >> But I call this 12x9 thing um I call it the Trojan horse cuz it's >> it's very communal. It's not something that people really have a lot of it's the Trojan horse. >> It's a 12x9 me. >> I can't believe I called it the 12x9.

That's crazy. You were probably just so nervous when you were just interviewing. >> I was really nervous. >> Less confident and everything. >> I'm still I'm still nervous.

I'm still nervous on camera, guys. So, leave a like and a comment down below if you guys are happy that I go against my nerves daily for you. Um, >> comment 12x9 method. >> Yeah, comment 12x9 method below and I'll send you a free chicken resistance around. You give them this 12 by9 this opportunity to be part of the community and it's not like you're emailing them saying hey I want to build you a website like they get a million times a day.

You're giving them this opportunity and then at the end of the month be like hey here's your final card. You could even walk bring it to their door if you're local. Bring it to the door and then that's when you can upsell them web design or social media marketing or any of those other things that you can do. >> Yes. Yes.

I I mentioned this sometime. I could sell all the SEO I want. I could sell websites all day. I could pick up the phone, send an email, and have more websites and SEO and other stuff than I could handle because everyone trusts me because I have so many trusted clients. They're like, "Yeah, what I got I got to touch on this."

Okay, so business is a singular ratio and that ratio is cost to acquire a customer versus the lifetime value of a customer. That is the entire equation other than Uncle Sammy's taxes. Okay? So the cost to acquire a customer is the cost to acquire a customer. So in many of your cases, it's just your time because you guys are making cold calls, sending emails, but eventually when you scale up, you're probably going to be running Facebook ads like Facebook ad.

I'm probably going to forget to put the link, but it's on my YouTube channel um where I teach how to make Facebook ads around the 9x12 method. But eventually, you're going to be running 9 by 9 by12 method Facebook ads, and that's going to cost you money. So, let's say it cost you $20 or let's say it cost you $100 to get one new person on your card. Okay? $100 in Facebook ads.

You get $500 from them in return for a slot. But the thing is, if you guys upsell these things, if you upsell them on web design, for example, let's say you upsell one in 50 or one in 100 of them on web design, that means a $2,000 web design project out of every hundred people that you upsell. 100 times 100. So $10,000 in ads got you $2,000 in web design. and $50,000.

You know, I think I did the math wrong. You know, let's just move on. Lifetime value cost to acquire a customer. Um, lifetime value is the amount of value you get out of a customer in their lifetime on average. And the point is, if you upsell certain things, even if you don't know how to do them, if you upsell these things, you will increase that lifetime value.

That means you can spend more to acquire a customer. You can do stupid things like throw events and like throw money in the air to attract people. Like that's literally the cost to acquire a customer. And if you increase lifetime value, you have more money to throw around. You can have a more exciting business.

Whatever you tell me to do because of 9x12, because of print, say SEO or something or digital marketing, whatever it is, paid ads, social media posting, say that was your core service. 9 by12 postcards are a great way to get people in and sell them that core service. You don't have to discount the course service. >> Did Jake just say sell them that course? I think I heard that.

>> So you don't have to jump through hoops to try to explain why SEO is important. You got them in with this stuff. Exactly. That's the total totally the idea and that's the whole plan behind my agency is like I said, it's the Trojan horse that that gets me in the door. for other people out there.

It doesn't have to be marketing. Like there's other things that you can do for businesses. If you're trying to find a job, do a 12x9 postcard and everybody will trust you on those those out of those businesses. Yeah. >> Yeah.

I like to be your age and have that many clients, have this self this profitable business already, have these kind of relationships. It's so valuable. You went to college, you said? >> Yeah, I studied management. >> Yeah.

What what what advice do you have for people going into college? Good thing, bad thing? What's >> It's good for certain people, it's bad for certain people. I'd say obviously some people want to go be a doctor and that's great. You probably have to go to college for that and it makes sense.

But if you're trying to just be an entrepreneur is not totally necessary and you could take that for somebody who went to school for management. You could totally do it. Just learning by doing is honestly the best way. Like I didn't learn this 12x9 thing in college. I learned it by doing it.

Doing it the first day that I found out. I don't regret it. I didn't. Yeah, there's there's literally no upfront cost. >> I'll get comments, you know, this isn't true.

There's definitely There really isn't. The whole thing is designed to not have any upfront cost. There's there's none. What kind of advice would you give someone who is in their except for you, Jake, selling your courses? Talk about an upfront cost.

Come on. >> 20s, early 20s, maybe even late teens. For the people who are pissed at me at this point, it's a joke. Okay. My community is not free either.

>> And is nervous that they won't be taken seriously. >> We both give away a lot of free value like this entertainment right here. >> Do you have that kind of uh apprehension or anything that business owners aren't going to take this younger person seriously? >> No, not at all. Um, and if you're if you're on the younger side, you honestly have the advantage because business owners love young entrepreneurs and giving them an opportunity because it makes the the business owner feel good cuz they were in that spot once.

>> Yeah, exactly. They respect that hustle. They like see that. Yes. >> I mean, think about when you walk by a lemonade stand.

You can't if the kid looks you in the eye and says, "Do you want some lemonade?" You're not going to say no to that. It's the same idea, but on a bigger scale. And the other thing is if you're really afraid of your age and that people are going to judge you, that's why email is so powerful. Nobody has any idea how old your age is.

You can even be old man. I'm 35 years old atgmail.com if you really want. That's a mental thing a lot of people just struggle with. You know, I won't be taken seriously.

And they do. They really like you. Whatever it is, you use to your advantage. Whether you're young or old or whatever, you use that to your advantage. >> 100%.

Have you made financial projections of what you're hoping to hit by the end of the year or anything? >> I would like to have four to five salespeople by the end of the year. And I think realistically they can each on average cover probably two towns pretty easily, especially if it's their full-time gig. With the commissions that they'd be getting, it could be full-time for them. It would be tough trying to justify bringing on salespeople if they were part-time because I mean there is a risk if they don't fill up the card.

Then either you have to refund everybody >> Yeah. or you got to go fill up the card. Yeah, >> exactly. Pick up >> their Don't hire part-time salespeople. You can hire VAS that will send off your emails and blah blah blah.

But if you're hiring salespeople who benefit by commissions, don't hire part-time salespeople. They will drag your card behind. You need people who are just as committed to success as you are. It needs to be mutually beneficial because otherwise you're you're going to let you're going to get left with the scraps that they leave for you and you're going to have to pick up the scraps. And if you have two salespeople, you got two times the scraps to pick up.

So only full-time salespeople or VAS, virtual assistants, >> slack. I'm bringing on only people that are fully committed and so I'm going to pay them well for it. And they also have the ability to upsell even more products like social media marketing, web design, things like that. And if you don't know how to do those upsells, say yes anyway. If a business needs social media marketing, say yes.

You can connect them with an agency. You can outsource that service and still make a commission. Okay? Don't say no, just say yes. >> Get them selling print.

You can sell print while you're doing 9 by12s and just have so much business. It's easy to say, "Oh, well, business cards is not that much money." There, business cards, brochures, flyers, this stuff can easily be hundreds of dollars per client per month. There's some that do trade shows where they might be ordering thousands of dollars worth of stuff. Yard signs that can be in the hundreds.

You have political who spend god-awful amounts of money in print and it recur. >> Let's talk politics. I'm just kidding. >> They run out, they need more. They run out, they need more.

Digital is important, but print everybody still uses print. I mean, >> yeah. And it's it does. If you think of like a lawyer, let's say they use letterhead, they use envelope, stationary, upscale business cards, presentation folders. They'll probably have brochures and handouts in their lobby.

They all they they have to order it somewhere. So, they're usually scrambling to to go online somewhere. They have to figure out design. It's like print shop, local print shops, they they have business coming to them. they they never go and prospect for business.

That's just people come to them. Imagine that for like digital market where you I always say like uh try to put up an SEO shop. Like no one's going to come in the door. But if you have a print shop, you go to Staples, there's people at the counter constantly. It's a constantly in demand business.

Businesses hate having to figure out all those moving parts. They love it when they can just text Mitchell or call you and say, you know, hey, I need, you know, 500 more business cards. I got four guys that need business cards. I need job signs. How fast can you do them?

They love that to have someone just take care of it. I can't wait to do another interview in like 6 months or something or a year, you know, and see. >> Jake, it's been seven months. Where you at? Where's my email?

Hit me up. >> Your progress. I I got a lot of faith in you. I didn't realize you were so young. I thought I thought, you know, I didn't I didn't realize you were you were a young buck.

>> Yeah, >> that's amazing, man. >> Incredible. >> I love that. That was >> I was so nervous. Look at me.

You know me, I started in sales at 20 23 years old. That was the first time I got went into home improvement sales. I didn't know any better and I just listened to what I was told to do and I just went out and did it. I never got hung up with the the thinking stages, you know? I would just go out and do it.

It sounds like that's what you're doing, too. Just go out and make it happen. That's it. It just take that action. You know, I got I got people marketers and stuff who have been with me for 10 15 years and they've never they've never put out a car and they're constantly thinking and trying.

You know, it's been 10 years. You know, you got to go out and do something. Then come someone like you that just goes out and just talks to people and see what happens. >> Yeah. I mean, my biggest advice to everybody here would be go get an Excel spreadsheet.

Go on a certain industry's website. So, look up painters in my town, collect all their information, and just start sending emails with a very simple script. That's all you need to do. And then watch the course as you're starting to get responses. And then you'll know what to do when you get responses.

But there's no reason to hesitate. All you need is a spreadsheet to stay organized and just start sending emails. And you you hear that? Don't even join our community. Just go go on Google, collect some contact info, send some emails.

Don't worry about what they're going to respond because you can always take a couple hours to respond. Just see what happens. See what responses you get. Take that first step. Okay.

Too. >> I think people are going to get a ton out of this. Again, if anyone wants to check out Mitchell's free guide, go in the description below. What? They just probably put pop their email in and it it gets delivered or instant.

>> Yeah, it's it's actually it's a community. So, I could share my screen if if you want me to show it right now. I have >> totally. So, we're guys go in the description below. It's still there in the description below.

It's not free anymore. I'm sorry. I had to protect the business model because it's a localized thing. So, there can only be so many people in a certain community doing this business. And I don't want unserious people ruining it for everybody else.

I don't want people going starting the business, collecting $2,000, and then giving up and disappearing with business's money because then businesses will lose their trust in all 9 by12vers. So, I didn't want that. So, that's why there's an upfront fee now. Um, that way we only have serious people in the community. Um, yeah, let's keep watching >> on school.

com sk and then you can just look up 9 by12 postcard sidehustle and it'll pop up. All you'll have to do is make a we had five members with your email and then it brings you to this community. It's my community that I created and it allows you it's kind of like a Facebook group. You can write you can write things and actually post them and all the members will see it. You'll have to title it.

But comment below if you were an early member. More importantly, if you guys want a free course on exepy how I did this and sold postcard in two towns, then you go to classroom right here and you go to this 9 by12 postcard. That course is still there. It's massively improved sales mastery and it'll be step by step exactly what you need to do. And right now it's all written, but I'm actually within a week I'll probably have videos for every single every single concept.

So whichever way you guys prefer to consume it, it'll be there. But yeah, you can you can post about your wins on this tab, announcements, tips and tricks, and yeah, I'm always going to be just throwing out free information like I'm >> long ago did you post this video? >> This was seven months ago. >> Seven months a How How many people were you at in the community? 26.

>> Over 2,700. my freebie section. Um, I already have a sales flyer. So, if you guys don't mind saying we, but really I'm saying we, but it's really him. >> Oh, it's we.

>> It's we. >> It's we. >> It's we cuz she makes the coffee that fuels me in the morning. That's for sure. Well, if you didn't buy samples from Jake yet and many other things, a sales flyer for now.

So, I have a Canva template that basically just quickly describes what the what the spotlight does. So it helps you if if the boss isn't there and you're going door todoor, at least you can leave a flyer with the employee and hopefully they give it to the boss. But yeah, so it's just a free community. All you have to do is put in your email. >> What I think people would really like to see is content when you get your sales reps going, you know, maybe document and show the process that you're using for having sales reps.

>> That'll be really valuable. Maybe in a in a few months you got that all all running up. We'll get on an interview again. >> Sounds awesome. Yeah.

And I I plan on putting in a a scaling course as well. So that'll that'll basically break that down. And I'm looking forward to another interview when hopefully things are even bigger, >> man. All right. Well, thank you so much, Mitchell.

Appreciate it a lot. Can't wait. >> All right. So, obviously this was a little bit different video. So, if you guys are interested in what it would look like to see me interview somebody and me to interview another 9 by12er, then you should watch the video that's going to pop up on your screen right here in the middle.

Um, it's actually a full-time dad, full-time job worker who sold out his first card in one month in his first month. Made $5,000 in profit. Sent himself to Tennessee on vacation to see the Grand Old Opry. had a great old time. He's gonna talk about how he did it.

Check it out. See you later.