How This Dad Makes $5000/Mo With 2 Hours of Work (His First Month)

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If you have a 9x12 postcard business or you're just starting one or you're just looking for a side hustle to get you thousands in a month, then you need to watch this video because I had the most incredible interview with one of our group members who made probably around five grand this month in his first month ever selling out a 9x12 postcard. And he taught so much. I learned a ton from this interview because he's come up with so many cool strategies and tactics over this month to get him to the point where he's at where he actually already has 75% of his advertisers renewing with him for his next card. So, he basically has to do like no work for his next card already. So, get your popcorn cuz this is going to be a good one.

And if you don't know what the 9x12 method is, here's a quick spiel about what it is. I call it the 9x12 method. This is where you sell advertising slots on a large postcard to local businesses. And the card is 9 by12 in, hence the name, the 9 by12 method. It's actually a pretty cool community builder because it allows local businesses to actually be able to afford mail marketing because they actually split the cost of marketing.

And at the same time, you benefit by bringing the businesses together because you make around 4 grand profit just for coordinating it. The card is mailed to 5,000 households in the community. But imagine if you do this in two separate towns. That's 8,000 a month. Now, let's get to the interview.

All right, Michael, thank you for being here. I appreciate you coming on. I've been looking forward to this for a very long time. Yes. Hi Mitchell.

Nice to be here. Obviously, you're like the number one member of our community. You're always putting out tons of information. I was looking at the time stamps and I joined school on January 26th and you joined 5 days after me and I think you're the one of the only OGs who's been here since the start and is still spreading tons of really good information. And obviously there's people who have been here that are selling out cars, but they aren't really talking in the group.

But you you've been here since day one, so it's pretty cool. Still number one. I I I love giving the information and helping whoever I can. You know, it's it's a great business, Mitchell, and and you've got a great community here. So it it's really nice to be part of that.

You know, I've been on I've been in the internet for many many years and look for all different kinds of ways to do things, right? and and I came across you when you were on Jake's show and and instantly went to your school and the value was incredible and and the community we have here is is, you know, second to none. So, great job on your part getting this put together. Absolutely. Well, it's it's thanks to people like you that actually make the community thrive.

So, I appreciate that. And you look good. You look appreciate that, too. You look one postcard richer. How's it feel?

Uh, you know, it I can tell you that in the beginning it was a little bit of a struggle, but let me tell you that my very first mindset was I can do this. And as long as I kept that in my mind and I set my goals, um, you know, it all worked out and I knew it was going to work out. So, as long as you have that in your head that you know that you're going to get this accomplished and have fun with it and get out to those businesses and talk with them, you know, and I was I was I was kind of afraid of that at first, but I I went with the email tactic because that's that's how you were first explaining it. And, you know, email works. I have quite a few that I got from email and I got quite a few um actually just going to the businesses and really having fun talking to them about this and letting them know the opportunity that they can have with this and and once they realize that it was, you know, it worked out really well.

And as far as phone calls, I had I did a few of that. So, I did those three strategies to to get the card filled up. Yeah, that's awesome. And that's I started out so the way I always did it was email. So the way I started out teaching it was you can email and that's really all I knew.

So it's been great to see you succeed in doortodoor. You were like the first person in our group who is absolutely killing it with the doortodoor going actually to the businesses and you actually came up with a pretty good strategy for that with a packet that you put together. Why don't you tell us about that? Yeah. Yeah.

So, I put together it's a folder and I have my business name on it and what's inside. Um, it's the info pack, the famous info pack. But what I have inside then is I print a an 8 and 1 half by 11 card just, you know, on regular photo paper. And that's what I was able to show them was some of that I already had on the card and told them, you know, hey, this is a big 9 by12 postcard. This is just a sample.

Uh so then I what I also did after talking with them you know obviously they're going to say hey you know what's the price and all that but uh the info pack generally has you know hello business neighbor this is all about me you know just a write up on what I'm doing here and and the opportunity that they can have for the and my card is called the Westpen spotlight. Um, I give them some more exciting news to share of of upcoming things that I'm going to do as far as selling business cards and flyers and banners and business signs out front. Um, they all like that. So, that's in my info pack. I have my pricing sheet in the info pack that shows my different size ads actually on the card or on the page, the size of the ads and then the pricing.

Um, I do sway a little bit on the pricing, you know, to give kind of a deal. It depends on how the conversation goes and if they're going to pay me right be before I leave. Yeah. Um and then um this was from Nichollet. She put a a thing together talking about billboards and all this other stuff and then our advantages of of having the 9 by12 card.

So that's in everyone. So shout out and thank you to her. We have a custom Yeah, custom apparel too. So, I I I put this all together with an order sheet where they can order, you know, hats, shirts, jackets, that type of thing. So, that's all in my info pack.

Um, but what's really nice now, Mitchell, is the card that I have now, the, you know, finally got that first one out there and everything. So, now I have that ammo to go for the the summer mailer. And I only do this four times a year. And I am going to scale it because I do want to get to, you know, four or six cards out of out of a year uh with, you know, different areas. I had to scale back a little bit because I started another business with my brother.

So, we're kind of working on that and then I'm a design engineer for a large healthc care uh organization. So, taking my time and putting it in different places, but um the postcard thing is what really um really got me in to know that, you know, these side hustle things really do work and it's just been incredible journey. Yeah, incredible. You're obviously super busy. You're you're working on three three different things right now.

I'm I'm curious, how did you how did you originally find out about the 9 by12 postcard method? You know, it's it's really funny because I was just thinking one day, I'm looking out in my backyard and and my wife was talking about, you know, we have to get these bills paid and this and that and, you know, I'm thinking, okay, you know, there there goes half the paycheck and blah blah blah, you know, and it's and then like the next day I'm I'm on YouTube just scrolling around listening some music and stuff like that and and that's where Jake came on and all of a sudden it was there. So I clicked on it and I started watching him probably for I procrastinated for a while. It was probably two three months I was watching a lot of his videos and then even his older stuff where he had his shorts in there, you know. So I was watching some shorts that he would do um you know basically just listening to everything he had to say about it and it intrigued me and I'm like yeah this is pretty cool but I just never jumped in and actually you know did the call to action for it.

And then I seen you I seen your interview and it was like, you know, you showed up your school, you know, your your paper there of where to join and and I went right to it. And as soon as I seen it and I seen the platform and I seen what you put out there for value, I knew it was going to be something really big. And so I, you know, I'm going to help support Mitchell in this and I'm gonna I'm gonna be in there and give my value as I, you know, learn the journey as well. And so that's what I've been doing. That's awesome.

and I appreciate that. And shout out Jake I response marketing. He's the reason I'm here right now, too. So, definitely shout out him. He's a he's a legend.

Hopefully, he's watching this. Absolutely. Uh he pro he probably will. He he said he would uh he emailed me back and said that he'd like to do an interview with me as well. So, that's pretty cool.

That was one of my goals was get an interview with you and get one with Jake. You're on a little interview run. Nice. That's what happen. They say that that's what happens when you get famous.

that people just keep calling you for interviews. You said you you're working you're in your career and then you're starting another business and you're doing the 9 by12s. What do you see for the future? Are you seeing which one works the best and you're going to go that direction or you kind of just going with all three? It's all going to it's all three going to be going Yep.

Yep. All three of them. Cool. Bet. Yeah.

Now, I'm sure a lot of people are wondering what do you price your ad slots at and how many cards were you mailing out? Absolutely. I mail 5,000 and what I do is on the 2x3 ads I I price that at $2.49. The uh 4x3's I have at $4.

49 and my uh 4x6 is $8.49. And I have no complaints with those prices. You know, I was going to do the 500,000 like you do. I just in in where I live that, you know, going a little bit under those marks was really what I I felt it needed to really give value.

Now, I did have people say, "Well, what about more than 5,000 cards?" Well, sure, I could do 10,000 cards, but the price that you're seeing here isn't going to stay that price. It's going to be a little bit more. But, but I stuck with the 5,000 right now. And maybe I'll go to 10,000.

We'll see. And adjust the pricing for that. Yeah, makes sense. And were you profitable? Oh, absolutely.

Oh, absolutely. Yeah. Um, still money in that bank account for this for the postcard. So, yeah, definitely. That's awesome.

Yeah. I'm just going to say we're we're going on a trip on Sunday. So, it paid paid for some of the trip that we're going to go on. So, that we're excited. That's awesome.

Well deserved. What was your question again, Mitchell? So, when's your next card going to be? Thank you. So, the next card's going to go out.

Um, and I always put a little buffer in there. So, the first card I said between March 20th and April 10th, and April 10th is when it actually got to the mailboxes. So, I met my goal. And I like to put those goals out there, but I like to leave that little buffer in there just in case you have a business or two you that maybe, you know, failed to follow through or or whatever. So, um, next card is going to be uh June 20th to July 5th.

Awesome. Awesome. So, you have Yeah, you have a little bit of time to fill it up. Are you have you started filling it up already? Do you have a lot of repeat customers from the last card?

Yes. Yes. So, here's what I did. I did a spin to win. So, I put everybody's logo on a spin wheel.

Um, and I think you might have seen Jake use the spin wheel already. So, I I definitely uh put them all on the spin wheel. And then I I did a Amazon gift card for first place. I did a a grocery card at a grocery store locally here. For second place, I did a um a gas card from a a local gas station that there's a lot of here in my area.

And then I did a bonus $20 credit towards the summer ad. And so that that was pretty cool. And um yeah, they loved it. You know, they they I asked them all if they wanted something like that after they would buy the ad. And uh yeah, they all they like the idea.

So it was really fun. and I recorded it and I sent them the link to it so that they could all see it and see who won and everything. And then, you know, just showing my gratitude. It's not it wasn't a lot of money, you know. I I took a $100 and just split it up and and did this little spin to win.

But, um, and then after that, I would, you know, go to the businesses, give them a postcard, and then say, "Hey, you know what? What are you thinking about for the summer mailer?" And I think I have probably 75% staying on the card. Wow. That is awesome.

75%. Yeah. And I have Yeah. And I have some emails that came in that I got people just waiting to get on this card. They just they can't wait to get on it.

So, um hopefully I got some space for them, you know. Not that I want anybody to drop off the card, but I've had somebody uh the barber shop on the card, she's going to stay on for a year. The um the landscape, one of the landscape ones um for supplies, she's staying on for sure summer and fall yet. So, I mean, I have people that are staying on this card, you know, and it's pretty neat. Um, I have a a powers sports place where they have, you know, UTVs and motorcycles, snowmobiles, wave runners.

They're going to stay on pretty much the whole year. I have uh I can show you the card, Mitchell. Let's see it. So, I have this is this is the front and on the front here, I have a I have a restaurant right in the middle on the big ad. So that it's funny, you know, to talk about that one is I told my wife one day, I said, "Well, after work, I'm stopping at this restaurant and it's one that we frequent quite a bit."

And I said, "And I'm getting them on the card and they're going to go right in the middle on the biggest spot in the right in the middle." And and they did, you know, so it was pretty it was pretty cool. My first one was the Culligan guy, and he's the guy that gives me all those uh business cards. Oh, yeah. I don't know if you remember that.

Yeah. Yeah. He did that twice. He was my first one. He came he came in through an email right away.

He just like, "Yep, I want on it." There was no no worries with him. So, Kasa Tequila was in person. I have an auto lumen's auto repair. He actually I emailed him.

He came back and said, "No, no, I got it." He was just opening up and he said, "No, I'm not going to do that. I I'm running a different channel." I'm like, "Okay, that's fine." Contacted him once more, said, "Hey, the card's almost full.

Just want to give you one last opportunity." Okay, he turned it down, but then I seen that he opened up and he lives real close to me. So, I just stopped in with the postcard of what I did have done already and I walked out of there with him getting out of the car. So, you know, a lot of times you just got to go back and follow up. Even if they say no, follow up.

Show them what you got and believe in what you got. You know, uh I got a glass doctor on here and glass doctor, they're a brand new business. He he had no problems getting on the card whatsoever. I have u my second guy on was um the lucky otter painting. He's a he just a wonderful painter and um he just contacted me and says, "Hey, I love the spin to win.

It was so fun and you know, thanks for for doing that. You really go the extra mile and and make sure that I'm on the summer card because I want to be on it." And so he's staying on uh the coach works. I had a different car on there and then he sent me a picture of Maro. He said, "I want my Camaro on there."

So, that one was actually going right to the business. Um, this Wappy Bricks, he's a toy store for Lego. He buys, sells, and trades with Lego. And, um, yeah, I I walked in there on a Friday, actually got them from email, and then he wanted to visit me because he just wanted to make sure I was real, but a lot of them didn't think I was real. And I had that in a couple different spots here.

And he visited me. Well, I don't want to commit today. He came and visited. I visited him. Oh, okay.

I went and visited him on a Friday, but he's like, "I don't want to commit just because you walked in my store, but I'll let you know on Monday." And Monday then he bought the ad. Um, Chinatown. Yeah, they were great. Uh, they got right on it.

They don't They didn't So, well, we really don't want a coupon on there. We've been here for 30 years, but yeah, we'll put our name out there, you know. So, that was cool. Then I have a Shiny Ink Lounge. She does real fine line tattoos.

Just a beautiful job on tattoos. So, she loved to get on the card. In the back here, I got um a place called Skinny Vix. It's a it's a really cool diner. She put some uh coupons on there.

Fuel Powersports. They did the big ad. Um and I designed all these in Canva and I've never I've worked with Microsoft Photo Draw in the past, but Canva was all new to me. Um you know, and I was even watching your videos on how to do some things in there, but once I got rolling with this, you know, I I realized that we can really design some cool stuff. And I did this all from scratch.

So I would pull stuff from websites and get all this in here and then I' I'd throw it all into the one part on this on the 4x6 template and then I would just add another template so I could just jump back and forth and pull stuff in. But I would throw a bunch of stuff on one of them and then bring it into the next one and really play around and position things. And it was really really fun to design. I just love designing these things. I got a Moz Jewelers on here, a great jeweler.

He was He's seen it right away and yeah, I walked in with that one. He didn't respond. He didn't think I was real, but once I got there, um, and a little boutique, I walked right into there and got that one. The Blades Barberh Shop, I did this ad here. I I mocked it up.

So, sometimes I was mocking up ads and then going to the businesses and I had some rejection on that, you know, I mock up a really cool ad like the night before saying, "Oh man, they're going to do this for sure." you know, and get in and it was just like a no, you know. So, that does happen and you you just got to take those nos and walk out and just know that the next guy could be a great prospect and and get on the card. Um, this landscaping guy here, I I revisioned this one seven times. So, it was it was a challenge because he then, oh, I want a house on the background.

Oh, I want a deck on there because I build decks. And it was it was a bunch of redesign work. So, that one took some time, but that came from email. And then, uh, the East Side Landscape, that was a call. I called her and she got on there right away, too.

So, yeah. I mean, it it's been it's been awesome. Just awesome. That's great. And you clearly learned so many things with the the whole prospecting.

Like, you seem to figure out the best way to do at least two of the different strategies, email and doortodoor. You were succeeding at both of them. with email. I remember you were posting about using the Chrome extension so you could actually see who read your email. What Chrome extension was that?

That was uh Snow IO sv.io. It was just to be able to track so that when I seen who was opening it, that's the person I want to get to for the second email. So even though I wasn't getting responses from those opens, I could see at least they at least read it. And the ones that didn't open it, I just put them into another folder like, you know what, they they just didn't open the email.

And maybe they'll do it in a week from now. I don't know. But when I went back to those folders, it was still a lot of those even to this day just didn't open it. So I just follow those people that open those emails. And after about the third attempt, I would get response, pretty good response, about 40% response on the third attempt.

A lot of them would say no. Um, but then a lot of them on the third time that I seen them opening all the times, I was, "Okay, now I got something to go to business with and say,"Hey, you know, I've been emailing you. I just don't know if you've been seen or not. Maybe it went to your spam folder. I'm not sure, but here's what I'm doing."

And, you know, that was working, too. So, that's a little strategy that, you know, people can pick up on if they want to. It's a good little nugget to just get out there and and don't be afraid to go in and talk to him. Be yourself and and know you can get it done, you know. Yeah, that's awesome.

And you're not wasting your time going to them after one email. Because even if you go into their store after you send one email, they might not remember your email. But if you've emailed them three times in a row, they might still ignore you because you're just a salesperson on the internet still. But as soon as you go into the store, they remember who you were because you've been spamming them. Not spamming them, but you know, you messaged them a few times, so they remember you, but now you're an actual human and they're seeing your face.

They're hearing your voice. It's completely different. So all their their guard goes down. How many It's hard. It's hard.

It's hard to go into a business. You know, the the first couple are just like, "All right, you know, I got to get out of the truck and I got to go in here and do this, you know." So it I know how everybody feels because but once you get into a couple of them, get get a couple of those nos, get out of there, you know, leave them behind, go to this next one, say, "Okay, I'm going to get on I'm going to get this next one on here." And just go in there with that confidence and and just have fun with it and just relax when you're in there. Don't try to think of what I'm going to say next or whatever.

You just go with the conversation that you're having. And every conversation's different, you know. Yeah. And I noticed so there's a lot of people in our group that and a lot of people in the whole 9 by12 atmosphere who kind of suffer from analysis paralysis and they're just trying to learn everything possible, which is good, but it's kind of a way to, you know, avoid action. So, how long do you think it took you before you took action between from when you learned about the 9 by12 method to when you actually sent your first email or walked in your first door?

Okay, so that that's a that's a great question, Mitchell. And you I think you remember in the beginning of this I was like, I got to have a website and and Nichollet was the same way. I was kind of following her strategies, you know, and listening what she was doing and I'm like, yeah, I agree with that. That's you got to get that website and this and that. And you don't have to because the website didn't do to be honest with you didn't do nothing at that at that point.

Um I do have about probably 1500 visitors that did go to my website. Um some of them obviously from the community that we have. Um but I don't think you need the website to get this going. You just got to get out there and you got to do it. You don't have to have, you know, people are like, I got my payment plans and all this and that.

Just get out there and do it. Just just call to action. Go do it. That's what gets it done. Totally agree.

You figure everything you figure everything else, you know, as you're as you're moving along, you figure everything else out. You learn so much faster by doing than you do by learning. It's insane. So, when I first found out about the 9 by12 postcard method from Jake, I 10 minutes later sent my first I think it was a Facebook message and I posted on Facebook and I had I think three or four sales my first day and it's probably the the greatest thing I ever did was to just take action and not try to learn every little thing because there's a lot of rabbit holes that you can go down and you know it's it's distracting and a website definitely is not definitely is one of the things that is not necessary at first cuz most people aren't going to ask you for a website. When you're trying to scale and build a brand and you're trying to leverage that brand to scale further, then a website's helpful because then you can start writing blog posts and things like that.

But at first, you definitely don't need a website to to make some sales. That's for sure. What would you say was your biggest regret? Not starting sooner. I I I you know it was two and a half weeks there that was just trying to get all that stuff into place and um I think the info pack was a good thing to work on.

I I enjoyed working on that and it was very helpful because I have you know 150 200 of those out there at businesses. So that did did definitely help. Um but yeah it was I regret just not jumping in right away like you did the first day. I should have just done it right away as soon as I joined our community here, you know. Yeah.

Well, luckily you went quicker than most, so that's good. And now you you sold out your first card. How many hours per day would you say you actively did serious work on on this business? Well, I had it would be my lunch hour for my day job. Lunch hour I would take and that would be when I make my calls.

Um, and I did have people from actually out of town that called me and they've heard through other people that I was doing this and I I wouldn't put them on my card because it was like, well, no, you're not local. the area. Well, I'm actually I drive into that town and do Yeah, but I want to be local with everybody and give those people a chance. So, I had to turn a couple people down that way. Um, I mean, it it's it's just been an experience, Mitchell.

It's been wonderful. Do you have any secret scripts that you've figured out or any scripts that were successful? No, you know, I use I use your scripts. your well your scripts as far as email, you know, it was just the the question for the subject line and your your your couple lines in there and and I used it and it worked. You know, I I didn't really tweak much at all from that.

Very little every I was I would split test some things. I would say, "Okay, we're going to put Mitchell's here and then the same time I'm going to do 15 that are going to say this and then let's just split to see who's opening and who's responding." But I did a lot of email testing. Um, one one that I did find that works good, Mitchell, that worked as good as yours was there was somebody that's and I don't know if they're still in our community. They were they were out of the country doing a card in in United States and he was doing a picture of 5,000 cards on a table and he was sending out just a a you know, hey, if you want to get you want to get on a card, I'm sending this out to 5,000 people and the picture of that.

So, that got a very good response. Yeah. once they see that many cards sitting on a table. And did you are you saying you posted that on Facebook or you emailed that? No, I would email that.

And I was thinking, well, maybe this is going to go to spam on that, but it they all were opening it. So, I was able to make the attachment and not go to spam. Yeah, I'm I'm surprised by that. But that's good. That's cool that that worked out.

Good to know. Yeah. Yeah. And then when I when I was doing split testing, I would also go on to chat GPT to make sure that any spam words were taken out and rewritten. So, um, but but generally your script is is what worked the best.

Well, so you're telling me all these people are coming up with all these fancy things and all you did was copy and paste and you sold out a card. Crazy. Yep. Yep. Now, I didn't even do the B I didn't do the BCC thing either because the BCC thing didn't quite work right for me.

So, I just individually did them sent them out individually. It took a little more time. Um, but as far as back to your question, I didn't answer your final questions how much time I actually put into it. So, at lunchtime it was, you know, get get the calls made and then five o'clock I was done with my day job. So, I had from like 5 to about 6:15 at night to get to some businesses that were just closing.

Um, and then as far as design work, design work I I did probably from come home, eat dinner after that. Um, 7:30 at night and some 8:00 at night, probably till like 11 11:30 at night for doing a bunch of the design stuff. Yeah. And that design stuff was wasn't every day, but it was mostly like towards the end when you had a lot of the slots sold out. Actually, you know, I pretty much designed as I went along.

Okay. Kind of did did both. So I didn't have to design a whole card at the end, you know, just filling in the spots and getting the designs completed. A little bit of time it takes to send that out to the people and because I would send them an email saying, "Hey, here's your proof." Um, you know, send send back with approved.

Um, and I do have that approval sheet. I think I showed that to you or sent it to you about getting it approved. And then, you know, I'm not responsible for a color that looks a little different and and all the other stuff in there. The ad approval sheet. Yeah.

Yeah. You did that short about that. Yeah. Yeah. So, I also um just sent it an email as well.

Just please send back with your business name, your business address number, and approved. So, at least I had, you know, know that. Yep. You say, I seen it. It's done.

I'm good. I approve it. There you go. Yep. That way.

Put it on the card. No liability. They can't ask you for a refund because you spelled their name wrong or anything like that. Exactly. Exactly.

Yep. Do you have any pointers for people who aren't very confident with design? Because I've seen your designs and they're pretty good for I I thought you had a background in design when I saw your designs, but I just learned that you're you were brand new to Canva. So, do you have any pointers? Brand new to Canva, but I I did do Microsoft Photo Draw since 2000.

So, I've designed quite a few things. I've had some several businesses since 2000. So, I would design all my marketing. Um, so I did have design background and Microsoft Photo Draw is very much like Canva. Does a few things differently.

Uh, so Canva was a little more getting used to, but just navigating around it, learning it. But I learned Canva probably two, three days, I was able to do some pretty darn good ads. And then I just kind of came up with a style, you know, like, and I can recommend this because I see a lot of different people designing a lot of different things, but like let's say it's the the auto body place. I always put the colors from the website. I grab them from the website.

So in his, you know, he's got Pulch works in red. So I I put the red line across the top as you can see. And here's the blue. And then at the bottom, and I do a little black line with the bottom as far as the the QR code and then the information down there. I kind of follow that same thing as you can see on here.

Most of the cards have that. Now, I just did pick up a nugget from one of Jake's videos about putting the backside card ads on the uh the coupons on the top and the front side on the bottom. I just make sure that when you flip the card that it's, you know, that it's okay, that it's not going to take away from anything on the other side. Yeah. So, I I guess that's a good strategy, too.

But I just make sure that Yeah. They're not going to cut out another another person's coupon. Yeah. And how involved do you usually get in their their their process of deciding on what to offer? Do you make recommendations or do you just let them decide and you just design what they want you to design?

I sit down and I do talk to a lot of them um and go over it with them and and talk about, you know, I'll show them their first mockup or send them first mockup and then they'll they'll tell me what they want to change. I don't push coupons. I do at the restaurants because I want the card sticky, right? So, I'm not I don't push a lot of that. And a lot of people like there there's a lot of them don't have coupons on here, but I have a restaurant here that has coupons on it.

And then I have the restaurant here that's got the coupons and the the Culligan Water guy, he's got some coupons on there. The automotive guy's got one on there. And then, you know, none of Well, here's a $10 off one. But the rest of them, no. Yeah.

And and I don't push that if they don't want to. It's just as long as we have a good looking car that does have some stick to it, then that makes me happy. And I tell you what, I've already seen it on people's refrigerators. That's awesome. And you're getting you're getting calls and it's it's selling itself, right?

Absolutely. What would you say was the hardest part about this entire process because you've made it seem pretty buttery smooth, but there there must have been some some hard parts other than starting out. The hardest part I think Mitchell was getting over the nose, you know, it was when you get those first few nos. You know, I had one guy, he just I had a beautiful ad and it was just uh looked at me and just gave me this look like no just and didn't want to talk to me. Didn't want didn't want to do anything with me.

And you know that's fine, but that's hard you know when when you're putting all your your soul and your effort into this and then you have that happen to you. It took me a couple days for that guys, you know, just to get them out of my mind. And as long as you can learn just to let it behind you and move forward and knowing that there is businesses that are waiting for you to get to them to get on the postcard. Once I put that in my mind, then that that was the hurdle though, getting over the no. Yeah, 100%.

Every no is one step closer to a yes. You just got to keep reminding yourself that, right? And we're we're providing so much value and not everybody's going to see that. But I mean the value is is not qualitative, it's quantitative. Like there, think about Anderson Windows.

Everybody knows Anderson Windows because they send you mail. That's the only reason you know Anderson Windows because they send mail. So, we know that mail works and they spend thousands of dollars to go to thousands of homes, whereas we can send you into people's mailboxes for $500 to $900 for you. It's $450. It's it's a quantitative value.

Like, there's no doubt about it. So, absolutely. If people don't see that, then that that's on them. Move on. That's right.

Do you think you're going to change anything in your process for next time? Honestly, it sounds like you're already done with next time if you have 75% of the card sold out. So, what's your plan for the next card? Are you just going to lounge around for a bit? I'm actually u I'm going to be doing a lot of work with with my brother in the new business um which is already going very well.

So, um but yeah, that it's I I feel I'm going to have to get back out there, you know, because some of the people are going to drop off. It's not going to be everybody staying on it. So, I'll have to get out there and get a couple ads, you know, put back in. but I'm just going to hit the emails that that are on my weight list and they're waiting to get on the card. So, I probably don't have to do a lot of effort.

Um, I think I think by doing the spin to win was a great thing. Um, it shows that I was the gratitude that I have for the people that are on the card. I specify that it's, you know, it's it's the you're in the spotlight. So, you just persuasive words really work, too. You're in the spotlight.

You're being remembered. you're being noticed. Uh, you know, it's just putting those special words in there for them is I think was a big thing. Yeah. I don't know if you've seen the spin to win.

I I definitely put the link in there for the spin to win that I had. Yeah. Yeah, I saw it. It's It's cool cuz Yeah. I mean, no marketing agency or any anybody No one's doing something that personal and doing giveaways with the businesses.

So, you're just showing that you you care about them. They already paid you. Like you could just run away with their money, but you're you're coming back to them with a a spin to win. It's pretty cool. They clearly they appreciate that.

Yeah. Yep. Yep. I have a weight list. Um one one guy is a HVAC guy and and he he reaches out to me, you know, every four or five days.

And I I keep telling him, I said, I'll let you know when I'm going to be doing the summer card. Um got some service businesses that are coming. Electrician that's very interested that wants to get on and I don't have a lot of service service type. These are all, you know, brick and motor brick and mortar places that I actually went to. Um, besides like the uh like the landscape guy, you know, he's a he's a service guy.

Um, as far as the service people, you know, we got the Culligan guy, he was he's a service guy and then the automotive place obviously, but uh well the well that's a brick and mortar as well. But so yeah, a lot of brick and mortar. Yeah. I'm going to try to focus a little bit more on on the the service guys. Yeah.

Yeah. Because honestly, I would say the service people are the businesses that are on average going to be more likely to renew. So if you were already able to sell the the harder businesses to sell on this, the service businesses who already do the mail marketing and see the value will be even easier. But I I can see how you you sold the brick and mortars because you were doing mainly doortodoor and it's hard to go doortodoor with the service businesses. Yeah.

How are you how are you keeping track of your leads and everything? Um, I was using the spreadsheet, but now I use the CRM. So, congratulations on putting that together. Yeah, your CRM, buddy. What do you think?

Yeah, it works really well. And it's awesome. It's awesome. You did a great job getting it put together. Um, everything seems to work very well.

And yeah, I love it. I love it. And I think everybody in the community that gets it will love it, too. Great. I'll pay you for the the ad at the end of this video.

and you were you were a beta tester, so you you helped us really tighten things up and get it ready for the market. So, it's it's come a long way. That's for sure. Yeah. Yeah.

Yeah. It's a great great great tool to have in in the Arineral. That's for sure. Good to have. There's so many confusing softwares out there, including one that I was recommending because it was the one that I was using.

Um, but I saw it as a problem because it was just adding to the analysis paralysis where people would just spend weeks trying to learn the CRM that 90% of the features don't even matter for our business. So, I just wanted to build something that has everything a 9 by1 needs and nothing that they don't. Although, we have some pretty exciting features coming down the pipeline. So, can't wait. If we could end this call with just one last piece of advice for somebody who just this is their first video.

This is their first time learning about the 9 by12 method and they're going to go watch some of my other videos after this. But one last piece of advice for those brand new people. What what would that be? That's going to be take action. Don't be afraid to take action.

Get out there and just do it. Just take action. I love it. And you guys heard it from the king of 9 by12s, Michael Haggger. I appreciate it.

Thank you for being on here. Absolutely. Look, guys, a lot of the scripts, techniques, and things that Michael was referring to in this video are in our course and community of over 2600 people. So, if you want to join that community where you can get a step-by-step road map on how to sell out your first card like Michael did and have the support of 2,600 people to ask questions and to message and just get expert advice, then the link is in the description to join. And I'd love to see you there.

I'm rooting for you guys.