A short intro to the 9x12 postcard business as a retirement side hustle, including how Mitchell taught his recently retired dad to run it for extra income.
Key takeaways
- Mitchell taught his recently retired father the 9x12 Method, and his dad now makes thousands per month casually talking to local businesses.
- Staying busy matters in retirement, and this business keeps you engaged while helping fund vacations, dinners out, or a grandchild's college.
- Mitchell describes the business as simple and casual, with about two to four hours of work per day.
- The model is selling ad slots on one large 9x12 postcard to local businesses who split the cost of mailing it to 5,000 homes.
Read the full guide
Getting StartedWhat Is the 9x12 Method? The Definitive Guide [2026]
Learn what the 9x12 Method is, how shared postcard marketing works, and how operators earn $5,001-$15,003/month helping local businesses advertise together.
15 min readVideo
Getting Started9x12 Postcard Side Hustle: Your First 90 Days
How long does the 9x12 postcard side hustle take to pay? A week-by-week look at the first 90 days, real hours required, and where most beginners stall out.
13 min readVideo
Read the full transcript
Auto-generated from the video, lightly formatted. Expect a few typos.
I'm about to give you the number one business to start when you're looking to retire or when you're already retired just to stay busy and supplement your retirement income. It's super simple, super casual, and that's the ice cream sundae. But the cherry on top is that you could actually make $5 to $10,000 a month pretty simply with 2 to four hours of work per day, keeping things simple and chill, the way life should be for you now that you're retired. So, I'm just going to drive around and have a conversation with you about this business model, how it's affected people like my dad, who is retired now and is running this business himself, and some other people I've connected with, and I'm going to walk you through highlevel step-by-step how the business works. So, let's go.
Okay. So, I'll address the elephant in the room. I'm obviously not retirement age, and I'm not retired, and I'm kind of really grinding right now. So, I'm not in the situation you're in, but I've identified a business and actually worked on a business myself that is the perfect candidate for somebody like yourself who is either looking to become retired or is already retired and looking for something to keep them busy while making a side income that can, you know, help them continue their life and keep the lifestyle that they want to continue to live. So, in like just a minute, I'll I promise I'll tell you exactly how it works.
But first, I want to talk to you about my father who recently retired and was looking for his next thing. And because I had already been working on this business myself, I taught him how to do it. And now he is killing it, making thousands of dollars per month casually talking to local businesses. And more on that in a bit, making connections, making thousands of dollars per month, helping other people. And I can really see how this is going to help him flourish through his retirement and staying busy, which is very important because you never really want to fully retire.
That's not a good thing. In fact, I think there's something like the average age of death is within like a few years of retirement, which is not good. So, you got to keep yourself busy and this is a great way to do that while, you know, funding your vacations, fund money to go out to dinner, funding your children's or your grandchildren's college, etc. Here's how this business works.
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