How To Make Your 9x12 Postcard Business Income Way More Consistent

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We just had the best 9x12 method live call. And if you don't know what the 9x12 method is, it is the best side hustle that you could ever do from home, from the kitchen, from your bathroom, I don't care. You can do it from anywhere. You can make $5,000 in your first month. And here's a quick spiel about it.

I call it the 9x12 method. This is where you sell advertising slots on a large postcard to local businesses. And the card is 9x12 in, hence the name, the 9x12 method. It's actually a pretty cool community builder because it allows local businesses to actually be able to afford mail marketing because they actually split the cost of marketing and at the same time you benefit by bringing the businesses together because you make around 4 grand profit just for coordinating it. Once you've sold out all of the ad slots and pasted in their ads that they design for you or you design yourself, the card is mailed to 5,000 households in the community.

So, it's great for the businesses. It's great for you for coordinating it and making profit. And the community benefits because they get discounts for local businesses around them that they already love. Oh, and by the way, I take care of the printing and shipping so that you guys can focus on selling. But we'll talk about that in another video or you can find out about that on my community.

Okay, now let's get to the call. I hope you enjoy it. It's pretty long, so take some notes and please ignore me building six shelves and having to restart completely cuz I built them upside down. Enjoy. >> The lady that cuts my hair is also a realtor and a good friend of mine and showed it to her and she wanted to do it.

And then I have uh I had a referral from the guy that uh from the flooring company that was a buddy of mine to a person that owns a really high-end sushi restaurant. And uh I put the card in her hand. I mean, pretty much the card just kind of kind of sold her on it. Um she had a little bit of an idea what it was before I got there, but um I've got four and I got to get one out by mid-March to late March. So, um, started making a few cold calls today and then realized I need to have certain emails kind of prepared when people, you know, sort of ask for stuff and kind of dig into a chat GPT because it writes better emails than I do and I just play around with it.

And, uh, but I haven't gone out in person yet, but I think I'm going to try to do that either tomorrow or the next day. There's just so much snow right now, it's kind of kind of difficult to uh, kind of do that. But, so far so good. I just need to sell, you know, another 10 spots basically. >> Yeah.

Good stuff. You got some momentum. Leverage that. Get some referrals. And you said you did a a Facebook live.

How many followers do you have? Like >> probably five or six hundred people. I don't have a ton of friends on there, but um I uh you know, there the ones that were interested within like an hour of me doing it had reached out and said they would be they wanted to learn more and they'd be interested in doing it. And um and uh one's a guy owns a flooring company. He's owned it for probably about 30 years.

And uh the other guy is an insurance agent and so he was he was kind of open to it. And then uh the uh the girl that cuts my hair, she's she's a realtor, but she's been doing it three or four years and she's starting to have some success in the area I'm doing the card in >> is um one that is that she wanted to be be in. And so um so it's it's it's exciting. I just I I was still kind of amazed when I put the mocked up card in the sushi owner's hands. Like she said, "This is really this looks really good."

She's like, "How much is it?" And I was like, "It's six cents a home, so it's going to be 5.97 to do it." And she's like, "Wow." She's like, "That's a lot better price than some of the other stuff we're doing."

And um and then she said, "We're going to be opening up another like Mark Wahberg's had a burger restaurant in our town and uh it closed down. So, they're opening a Thai restaurant there in April. >> She's like, "If this works well in March, she's like, "We'll definitely do that one in April." So, um I don't know. Just kind of called some golf courses today.

Had some pretty decent response from them. Figured, you know, if I get a golf course on there and it's in front of 10,000 people that can afford to play golf, that will be something that will stick to help get stuck on the fridge with the sushi restaurant on there as well. >> Yeah, totally. And yeah, that the Facebook live thing is huge for anybody that has a Facebook following. They should definitely try that.

I like that idea. >> Yeah, it's it's just it's free. You just sit there and you just talk a little bit. If people like you and they know you, then why not? They'll at least give you a shot to pitch it, you know?

>> Yeah. And for the you said you were doing cold calls and a lot of them very commonly just say, "Hey, can you send me the information over email?" That's fine because you're getting a good email for them. And then make sure you follow up because 90% of the time they're you're never going to hear back from them because most likely they're just thinking about it and then they forget about it. So the key is >> Oh yeah.

Yeah. I just quit my job doing used car uh I was selling uh short-term financing to used car dealerships and uh I mean I you definitely I mean you had to follow up with them. I just need I I do have a question about your CRM. Is that is that like a go high level CRM or something like that or >> No, it's not it's not affiliated with go high level. It's um it it was coded.

I hired a developer to do it. >> Oh, you did? Okay. How much is that is that per month? Because I was thinking I mean when I started doing the calls I'm like I got them written down.

I got them in a bunch of little Excel spreadsheets. >> How much do you guys charge a month for that? >> It's 47 a month or three I think it's 347 for a year. So it's a massive discount for the annual plan. >> And do all the conversations like do the emails kind of go into into each contact or not?

or how how does that kind of work? >> So, we're beta testing that as we speak. We have multiple people testing that right now and it's working great for me. And so, all the all the conver all the conversations feed right into there. So, you can actually email people straight from there.

So, it's not technically public yet, but within the next couple of weeks that'll be available to everybody. >> Okay. And one and one thing I I know from being doing some marketing in the past is like uh you can you can burn your email up pretty quickly. Um, and I haven't been sending a ton of emails yet, but when I do send an email to somebody I get off the phone with, I always say, "Hey, you know, would you do me a favor? Uh, sometimes my stuff goes to spam.

Can you just reply with, you know, got it if you did get it?" And then I'm getting responses to it from people like that. So, I feel like that may help, um, you know, deliverability in the future. So, if anybody's not doing that, it they they and if you had a decent conversation with them and you send it right away, they'll they will do it. >> That's very smart.

And that's also why it's important to keep the first email pretty quick and short and elicit just the first simple response from them. Don't try to get them to commit to buying right away. >> That'll help keep your email healthy. >> Yeah. Yeah.

So, yeah. But it's been it's been a fun fun start. And uh I just got to get on the phone and and I got to make my dials and I got to send my DMs and I got to send my email emails. I'm probably going to send like 10 or 15 a day unsolicited and then save the other ones for uh you know if I have a decent conversation with somebody and they ask for for something. Uh and I'm not telling people the price out of the gate.

So I want them to ask for it because uh you know that's that's a big buying signal. And then when they I think they they uh and I also made a YouTube video which is just about a minute and a half long so that if I do talk to somebody on the phone it just started out saying you know hey this is who I'm Jason Specker. You know I'm the the uh the person that's putting out the caramel spotlight and um you know I know I haven't had a chance to meet you in person. And you're pro, if you're watching this video, we most likely talked, but I made this to just show you kind of qual the quality of what this card is, what it looks like, and kind of what my mocked up design looks like. And then I kind of flick the card and it kind of pops.

And then I flip it around. Hopefully you can see the gloss. And so I only sent that out to one person, but I just wanted to I want to kind of get convey that. I don't want to send that out to all of them because I know links in your emails sometimes kind of get them flagged, but >> yeah, definitely don't do that on cold emails, but that's that's great for continued conversations. >> Right.

Okay. Right. All right. Well, I've talked enough for now, man. I'll let let somebody else uh start talking, but but yeah, this is going to be a fun journey, man.

I'm looking forward to getting that first one filled up. >> Yeah. Congrats on the momentum. >> Thank you. >> So, do you do you hold the card upside down like Mitch does sometimes?

I figure that might Yeah, I haven't tried that, but I'm I'll split test that for you. >> I can't figure it out. I always go like this and then it's upside down. >> I'm in Indianapolis. I'm in a town called uh Noblesville is where I actually live now.

It's not far from a place called Caramel. And I uh grew up in Caramel and it's actually it's uh it's grown a lot in the last 40 years. It's pretty pretty affluent area. And um the business owners here I I you know they've got they got some money I think and on top of that the uh the homes are all built in like the the 70s 80s 90s and 2000s. There's lots of trees you know there's there it's a really nice pocket for you know home service businesses.

So that's kind of another reason I picked it. And I I looked up some of the demographic stuff on uh just typed in demographics for the zip code and you can pull up some websites and it pulls up, you know, some pretty interesting data which you can use to, you know, try to use to potentially sell if you need to kind of thing. That's where I found out about when I knew the houses were built, you know, at that time growing up there, but at the same time, it's it was pretty interesting to see some of the other data. >> Yeah. Now, do you uh do exclusivity?

>> Yeah. Yeah. Oh, yeah. do do exclusivity and uh today I had I had two calls to golf courses that are kind of in the area and uh had a conversation with uh one and sent some some more information over to them and then the other one said this the general manager controls it sent an email over to him and within like 25 minutes I had a email back from him asking for pricing and then he said he was going to go to the their marketing company and and talk to them. So, I would love to get that one on.

And then I'm also leveraging too now that I've got a few on there. Look, I've got five spots filled. We have a high-end sushi place, you know, a realtor and insurance agent and a flooring company that's been around like 30 years. And, you know, trying to say, "Hey, these go fast. You know, we're trying to fill this spot today or tomorrow."

Just trying different things um to build a little urgency in as well, but not not hard close or anything like that. Yeah, I'll be interested to see what happens with the golf course and their marketing company, you know, if they they could steal your idea, right? I mean, they could just say, "Well, we'll just do that ourselves." You know, we can do that for you. >> They may.

>> They may. But I hopefully they're busy enough that they uh I mean, there's so many so many markets. It's uh it's insane. I mean, they're all over the place. But I'm excited, though.

It's going going well so far. >> Sounds like a good start. You think you're going to do another Facebook live? >> I did one today, actually. >> Oh, nice.

>> Yeah, I did one earlier today. I'm waiting to see if it's going to bear any fruit. It hasn't yet, but um I did have a couple friends go on there and say, "Hey, how much? I'm interested in a spot. How do I get hold of you, you know, and just had people comment in there like that just trying to pull a few levers trying to, you know, and that helps the algorithm, helps it maybe move around in the rankings a little bit, but one guy I know wants to do it.

works for somebody and he tagged his uh his company, the company he works for in there. So, and I haven't heard anything from them, but I did ask for people to tag, you know, friends of theirs that own businesses if you know things. So, I asked for a lot in them, but um I don't take a lot of time and and you know, and make it because if it's too long, nobody's gonna nobody's going to watch all of it. But tried to be about five minutes or so, then I was done. And I did it like three o'clock.

So, a lot of pe people were, you know, probably at work. The other one I did was probably like 8 PM when people are probably on their phones after dinner and that's probably the time I would recommend, >> you know, to do it your first time. >> How many people usually get on there? >> Um, I had nine viewers today, I think, and a couple of them were people from the place I used to work about up until last Friday. >> Um, so, um, it was, uh, you know, I don't know, but I I'll give you I'll have a better idea of kind of the analytics on it.

The first one I got said it got like 850 views, but the majority of them are under under 10 seconds, I think. But vast majority, but I I don't know if you can tell who watched for longer periods of time. I would love to be able to kind of pull that out and then reach out to those people or DM them or whatever, but not sure how to do that with with a live feed. >> Yeah, I'm not sure. But one thing that might help is like people might join the live and have no idea what you're talking about.

So, I'm assuming on Facebook Live, I've never used it, but they might give you the option to like put text on the screen. So, if you if you guys just have like text summarizing what this whole subject is about, like um you know, sending out a postcard to 5,000 Doors for local featuring local businesses. That way, they know what you're talking about when they jump in. That might help. >> Yeah.

And I what I need to do too is you can see when people jump in sometimes and so you can say, hey, you know, if you know them, hey Ashley, or hey, hey, Tom or whatever. Good to see you on the call. I'm just that and I do put a nice description of kind like a mini ad in the description underneath it so when people do see it later they can they can they can see what's going on. But I mean I would I would you know like I said that's it's it's free to do it. Doesn't that you don't need any special streaming stuff or anything.

Just got to get on there and and just be yourself. And most of them are your friends anyway. And >> yeah, >> and a lot of them probably want to support you. So you might as well might as well leverage it and and and do it. Maybe maybe somebody's, you know, has a a husband or wife that has a business that you don't know about that they might want to do it or um and I'm just I'm trying to get a bunch of different uh types of of I want to get the home service businesses, but I also want to get like they have companies called Kids Strong where they teach kids like it's like like almost like CrossFit type stuff, but it builds self-confidence and stuff and I know there's a lot of kids in the area.

I want to put try to get one of those on the card or maybe like one like drove by some place where they have a QR code up. It's like a weight loss type pl. I don't know what it is, but and you know it's in an area too where there's a lot of uh married people, so a lot of women and we get maybe like a salon on there or a spa or something with a nice nice offer on there. Something a little bit of something for everybody. Um, and I understand the home services are bread and butter and they're the ones that you're selling exposure to and um, and I have reached out to a couple of those, but and those those will be the ones that'll buy the double spots or, you know, maybe bigger spots.

But um, um, I'm definitely gonna I'm not going to shy away from those because I need those those guys. So that, you know, the next time the card comes up, I have six or, you know, eight eight spots already filled and then it just gets easier, you know, and easier type thing. And I did announce on my live that I was going to do the other side of there's a main road called Keystone and it goes over to the White River and then 151st to 96. Well, there's on the other side of Keystone is a whole bunch of more houses. I said I'm going to probably do, you know, a card in April as well.

So, I'm gonna approach the current advertisers and see if they want to, you know, potentially, you know, do that. I'm using your guy Armen or some whatever his name is to to kind of doll up my mocked up card and make the ad for the sushi place. And um I don't really want to waste my time on that. I don't really want to learn Canva. Um I know it kind of eats into your profit a little bit, but um you know, maybe I'll do that later.

I just want to I just want to get the freaking spots filled up. >> Yeah, I mean I think you're making the right choice. Ad design takes the longest amount of time and it is the lowest ROI. like you can get ad design done really cheap and you could be making sales in that amount of time anyway. >> And the the AI AI generator thing that you had I did that put stuff in for the sushi place actually produced a pretty damn good ad.

>> Yeah. Yeah. I'm I'm pretty proud of it. It does all right. It's not perfect every time, but >> that's why it's free.

That's why it's free. >> This isn't half bad right here. This is a pretty darn good uh pretty darn good ad, but they wanted specific things in it. And so I'm like, I might as well just uh just get, you know, spend 25 bucks and get get the guy to do it, right? >> Yeah.

Yeah. Lucy, what's going on? >> Oh, man. I'm just having I'm just having a good time. So, I I should probably just give up on these special effects, but anyway, Jason, nice to meet you.

I'm actually from Hamilton County and then I move down to >> Yeah. Were you a voter in 2016 and 2018 in Indiana? >> Um I believe. Yeah, I pretty much vote for the Yeah, the presidential elections and also for the uh the you know the house or whatever in the off years. >> Oh, cool.

Well, I was your um actually your Libertarian United States Senate candidate. So my name Yeah. So I'm like the first four pages of Google. Um and now I'm on the plan commission down in Washington County where Salem, Indiana is. So, if you Google my name or you put it into uh like YouTube, Lucy Brenton debates, you can see me kick Mike Braun's ass.

He's our current governor for those of you. >> And he ran against me for Senate in 2018. So, >> sounds good. >> Yeah. This is like a terrible background, but yeah.

So, I'm working down in um New Albany. It sounds like you're working up in Caramel. >> Yeah, I'm in I'm in I'm in Carmel. I'm kind of planning on doing Caramel and um you know Fisers, Noblesville and gota you know you got to kill the first one before you can go on to the second one. But >> I would like >> my goal is to put out maybe you know it's maybe six months in maybe at two three cards per month if if I can get it >> get it going.

But you know you don't know how hard something is to to do until you do it the first time. And I I feel like I'm going to be able to get get it done hopefully pretty quickly. But, you know, and I'm going to learn a lot the first one and then it should be should be better. So, >> yeah, that's cool. So, what I did is I started out with a Salem card.

Um, because we've got about oh, seven or 10 thousand people there. It's really served me well for getting to know the people in the area. So, if any of you are like running for office, I managed to get on the planning and zoning commission there. Um, man, I'm like the mayor of the town now. like everybody knows me because I do dropins and I prospected everybody and a lot of them were on my first card and then most of them went to my second card.

Um, in Indiana, you know, our economy is not like a California or a New York. So, I was easily able to sell the community cards for 249. Um, and I I think I could have done 299 or even 3.49 if I'd had a little bit more guts on those first two community cards. Um, now I'm doing New Albany and Floyd's Knobs.

So, Floyd's Knobs is the Fisers down here in the Caramel. >> Uh, in fact, we have this skyline drive. You should come drive it because it totally feels like you're going to fall off. It's not even a mountain. It's probably 900 feet, but it is scary.

And the people that live up there can see all the way across the Ohio River into Louisville. Um, so that's the area with money down here. And, um, I am I'm getting like almost no price resistance at 777 bucks. Wow. >> And I know 777 sounds so like kitschy or you know I don't gimmicky.

My husband's like that's just a gimmick. And I'm like I like lucky numbers. And um I did sell one spot to a realtor. I told her the realtor spot is the most important spot on the card. And so I made her pay 1,400 bucks for it and I gave her a double.

>> So yeah. So it took me um I haven't been tracking my hours as much as I should but I'm doing dropins. It's just a visual sale. if somebody, you know, maybe I'll figure out how to sell it over the phone. But, um, anyway, that's what I'm doing.

So, I'm I'm mailing 10,000, charging them 777 a space. I've got it half full. And if it weren't for the, uh, the snow apocalypse, I would have been out this week. So, >> yeah. >> I found that out when I put that card in that that sushi restaurant owner's hands.

It was it was pretty pretty interesting the reaction to it. And you know, I think I think too, like I think in Mitch's course, like one of the first things that you you got to do is sell yourself on it. >> And I'm selling I'm telling people I'm selling exposure, but you know, the better the offer, the better the response um type thing. So, I'm I'm just saying look, you can't be like like like I used to be a realtor, so you don't want to be a secret agent. >> You know, you got to get on the card, you know, you got to put your name out there.

>> Um >> Um Are you a business owner yourself? >> Yeah, I I actually just left my job. I I made a run at a thing called Big Noggin and Marketing um which is was the name of my company doing SEO and Facebook ads and things like that prior about two three years ago. Thing I figured out was that you have to I was running Facebook ads to set appointments and then you have to sell and then you have to fulfill and the fulfillment for a Facebook ad campaign and for an SEO campaign is exceptionally time consuming and it was a big bottleneck. this particular business model, you know, you get a yes and you get somebody else to create the ad and that's the whole the whole process.

So, it's >> and and I also am going to uh start a coupon directory type thing. Um and and and it's a there's a software too that that um that you can do vouchers kind of like a group on which is going to be the digital part. The name of my company now is Big Noggin Print and Digital because Jake >> Jake Jake Lorraine guy was saying, you know, he likes to say he's a print and design company. And when you call up and say you're big no in marketing versus big no in print and digital, um the resistance is way lower initially out of the gates. And I have and I've been forgetting to to tell people, look, if you have any printing needs, I can help you there even though I don't have any idea what I'm doing, but I can get pricing and and put an order in.

Well, let me share with you what I'm doing. Um, we if and all y'all on this call, um, you're welcome to, you know, but in because I when I say I start talking, sometimes I don't stop. It's kind of annoying. But go to kuckana thrive.com.

And if you go to Kentucky.com, um, then you'll see the directory site. My husband um, has a digital marketing company called Tie-Dye Digital. And so what we've done with that is he's gone out and scraped and you know we put uh listings. I won't call them ads.

We put listings on there. Um are you familiar with the offline sharks? >> Yeah. >> Oh my husband is the trainer. He's the the sa the um he does like the marketing and the technical stuff.

And I when they did their remote millionaires program I was the sales subject matter expert. So I did all the >> the videos and training. Yeah. >> How do you spell it? Kentucky Anna Thrive.

Uh, keen tu c k i a n a >> Oh, I >> Kentucky Thrive. Yeah. So, so Nick and Tom originally started, you know, the whole Hawaii Thrive type thing >> and so we're doing that in Indiana and we've already got a whole bunch of things on there. So, and just to share with y'all, um, I own a plant nursery. That is like my passion.

I sell edible, medicinal, and culinary plants. And so my pitch to people, and thankfully I've got this this uh community card already that I can show that has my ad on there. My pitch to people is literally this. Hey, my name is Lucy and I started a small plant nursery out on State Road 150 where I sell medicinal, edible, and culinary plants. I'm a startup without much money.

So I decided to just get out there and do the work. And so I've created this shared postcard so we can all just kind of share the cost of it. And that way it doesn't cost much of us, you know, much money for each of us. And then I put it in their hand. But as you can see, I'm sorry I'm so distracted by this dog.

Um, we have a house guest and he wants to eat them. So he's Come here. Come here, good boy. Um, and so it's just a it's just a really simple pitch. Put it in their hands.

And you know, I basically my my closing line is basically, "Would you like to be here?" And I'll point to one of the ads. Would you like to be here? Um because I'm putting this in 5,000 mailboxes and they're like 5,000. Yeah.

And then then that'll bring up um that'll bring up the price. I like to and I don't know how y'all feel about this, but I like to do the price of, you know, it's just 8 cents each. >> So 399 bucks. You know, for my $777 price, it's less than eight cents each. And then I'll look at them kind of with a knowing look and say, and you know, you can't even get them mailed for that because first class postage on this size is 78 cents.

So then the calculation they're doing in their head is, okay, 8 cents. It looks like there's 10 or 20 people on here. She must not be making it much money. And so it's sincere that I'm just doing it to get my own advertising for free and to get my name out there. But I think it I think it does help to have that kind of a business.

I'll shut up so you guys can talk. And if anybody wants to ask me any questions, you can. >> I like it. >> Okay. Who else is doing something?

Who else is working on a poll? >> Lucy, did Dorne show you my new directory? >> He did not. Which one are you? >> Uh, payount local.

com. >> Oh, cool. Yeah, he's actually teaching um he does a school group that is Digital Edge Mastermind. And I'm going to brag on my husband just for a second since Dan knows him. One of the things that my husband is really exceptional about is figuring out minute technical crap that nobody else can because he's also got his certificate or whatever it's called when you get your cyber security plus designation.

You know that anyway I know the the sharks will have like the craziest um just technical thing that they can't figure out and he'll go in there and he'll figure it out. He he is just really really smart on that stuff. Um so he does all my tech work. And what I'm trying to figure out now um is more of the the telephone prospecting because I've been prospecting by telephone for years and years and doing remote closing and selling, you know, pretty big deals. But man, this is such a visual sale.

I've been struggling if they don't have one in their hands. So, my plan for this next time is to, you know, get an extra thousand printed and then as soon as I get off the phone with them, whether they buy or not, I'm just going to send it to them first class. You know, just put a little put a little sticky address label on and send it to them because I think a lot of people that say no on the phone when they get it in the mail that they'll say yes. >> You know, one thing >> Oh, go ahead. Sorry.

>> Oh, you're good. Uh, I was going to say you might want to talk to Rachel of Rachel and Dalton. They do the community cards and uh she she does everything on the phone. I'm not sure they've ever been in any of the businesses. Uh, and of course they put out 20 community cards last year uh starting in May of last year.

But she's got it going with the phone on selling over the phone. Of course, they're selling the community cards and of course they're now selling them uh sort of by subscription. Uh buy one get three free for like 5.47 and they're only selling the subscription packages now. So, okay, back to you.

>> Hey, thanks R. That was Oh, I'm sorry. Jason was next. >> I was just going to say, I don't know if you were on, Lucy, when I when I was saying I'm one thing I'm trying is is um I made a quick YouTube video um today after I got off the phone with somebody um just basically holding the card up in front of the camera saying, "Hey, this is, you know, Jason with the Caramel Spotlight. I just making this quick video.

If you're watching it, you most likely talked to me or you reached out for more information. Just wanted to kind of show you what this card is." And then I hold the card up and and then I kind of flick it and you can see how glossy it is and you can hear how thick it is. You know, maybe that would be something you could do. Say, are you near your computer?

Can you Google go to YouTube and type this in and they can see the video, see you and then, you know, maybe maybe that'll help you help you get um over that that hurdle. >> Yeah, I appreciate it because 777 is um I mean for 10,000 as a business owner, I would be jumping all over it, which is why you have to be in love with this product. Um, when I did the community card first, the very first spot I sold, I called, you know, the ice cream shop because I knew they were going to be opening for the spring and I told her 199 and I've never met her before. She doesn't know who I am and she said yes. And that was I was like, "Oh crap, 199 is too low."

So then I started charging everybody $2.49. And then when I came down to the very final spot on the card, I charged him 2.99. Um, so that that is really good feedback, especially about the buy 1 get three fee.

People love that. I've watched um an interview with Rachel and Dalton and actually I think they said they were originally from Indianapolis. I could be wrong. I think they're out in Montana now. Um >> I think they were I think you're right.

I think I've seen that one. >> I thought um I thought they were selling their spots pretty low. I would like to um my goal for the 9 by 12 uh my husband and I have 10 kids and uh the youngest is going to be 13 here in a few weeks. So I've got some older kids that live in different counties. So my goal is to get a 10,000 round card going in each each of the places where my kids are and then pass that card off to them so they've each got a five or $6,000 net income and then keep you know like maybe one or two for myself and have it be a full-time income for the different members of our family.

>> I like that. Uh Rachel and Dalton use their card for the other businesses that they're in. They do digital stuff, you know, websites and that and they put an ad on their cards generally for buying houses and they're doing quite well with that. You know, people that are in trouble uh with their houses and so on. So, they're using their community cards to get into bigger money with places and so on.

>> Thank you, Frank. I'll probably have to to do that myself. Um, when we lived up in Fisers and we, you know, up in that area, we had quite a few rental houses and my husband and I were both on the board of the real estate investors association. He was the marketing person, I was the president. Um, so I've I've got deep knowledge in all those subjects.

I've really got to consider though um right now giving up the ad revenue for that. Um is so that they're just making it basically their own lead generation card that is underwritten by some other advertisers. It sounds like >> Yeah, they're they're not making a fortune from it. you know, I I think I think they're clearing uh a,000 or 1,200 bucks, you know, per community card. And they're doing all of those, if I remember correctly, in two areas where they live, you know, and they did 20 of them last year starting in May.

And uh actually, they're the hottest thing going. They're everywhere right now. They're doing doing interviews and what have you with all kinds of places. They recently did one on side hustle. Uh and of course they've done Jake and so on and so forth, but they seem hotter than ever on everything.

So they're doing something right. >> Yeah. Unfortunately, they're telling everybody. >> That's okay. I've known about this for 10 years and I just did my first card this year.

So >> there you go. There you You know, if you were on the Warrior forums back in the day, you know, then some of us knew about this the same time Jake was finding out about it and figuring it out. I tried to do it and um you know, right during the middle of COVID, like 2122, I was like, "Okay, I'm finally going to do this. It's such a good idea. I can't believe I haven't executed."

And then I went out and you know, nobody was buying anything back then. >> Um but now, man, it is um nobody would buy anything from me between like November 15th and December 31st, too. um as I was trying to complete a card. So, you know, now that it's the first of the year, everybody's got their checkbook out. >> Yeah, that last month is brutal.

Any any any sales job, it is not a not a fun month to sell. That's that's for sure. Just out of curiosity, Lucy, do you know if you have to charge sales tax on one of these cards in the state of Indiana? >> Uh, that's a great question. Okay, so I have ADD ADHD really bad and I know I looked that up at some point, but um I don't honestly remember the answer.

And since I'm a libertarian, I'm allergic to taxes. >> Yeah, join the club. >> Taxation. Yeah, I think taxation is literally theft um and burglary and extortion. But um I don't remember.

I'm pretty I'm pretty sure that you do. I have my sales tax um retail sales tax for my plant nursery because that's a physical product. Um, >> I'm gonna Well, are you googling it already while we're talking or I'll start googling? >> I I kind of looked it up the other night. I didn't really know what what to I'm not very good with the legal ease stuff.

Um, so I just was I think I I it kind of seemed like a little bit of a gray area. Um, it is a physical product, I think, but you know, they're not they don't ever really receive it and there's, you know, there's 14 or 12 to 16 businesses on it. So I don't I don't really I feel like it's it's almost like a like a campaign that we're doing and fulfilling, but digitally I don't believe you have to pay sales tax. But >> my opinion is that it's marketing services and in most states marketing services are not you don't have to charge sales tax for >> sales tax for that's my opinion. That's how I I run it.

But that's most states. So definitely check in Indiana if you have to charge sales tax for marketing services. And I don't think it's you're not selling them a dig a physical product because they're not receiving it at all. They're just joining your product just like they're putting their ad on a newspaper. >> Got it.

>> So they're not actually purchasing the product for from you. >> They're purchasing. >> That's kind of the way I felt about it, too. >> Yeah. But not tax advice.

In a lot of states, it's considered like a service. And a lot of states don't charge sales tax on services like lawyers, you know, that kind of stuff. They don't charge sales tax. But the best thing to do is go to your state government website and I'm sure you can find a place there that'll tell you for sure whether you have to charge it or not charge it. >> Okay, >> Google says Mitch is right.

Um, in Indiana, now this is just AI overview, so it's worth all the water that it just sucked up to do this. And Indiana is a hub for data centers because our governor sucks and no one sucked worse. It was Hulk that did this crap to us. So it says in Indiana marketing companies generally do not have to charge sales tax on pure services like consulting and strategy. However, they must charge 7% sales tax on the transfer of tangible personal property.

Um and it says and in unitary transaction where services and taxable products are bundled together. So tangible goods, physical items like brochures, business cards, bundled services. If a marketing company charges a single fee for both services and the production materials, the entire transaction is often taxable. So I think we're in a real gray area in Indiana because we suck so bad here. Um, so if you give them the cards and they are buying cards from you, then that is definitely a taxable transaction.

Um, I'm going to say, and this is just the way that I would argue it, I own the card and I am just doing a marketing service by letting you be on the card that I own and I have been charged sales taxes on that card from wherever I buy them from. >> Okay, that's kind of what I think I think too. >> Yep. So, that's what I'm that's what I'm going with. >> Yeah.

And and one one type of directory I really want to do um and a guy here in Indianapolis did it a while back. I don't remember you remember a director was called dealsforendindy.com. I think it's now discover indie or whatever. But that guy, I called them up to see how much it would cost to get my a business on their card and it was 500 bucks.

Not on a card, but it was just a a website. You'd click on a business, it would take you to a page and you could print the coupons off. And that guy was charging 500 bucks a year to get people on that site. and he had probably anywhere between 500 to a thousand businesses on that site. And so that's the model.

>> What's that? >> I said, "That's pretty awesome. I wonder how many pe people he put on there for free as social proof." >> Yeah. I don't know.

But I I mean 500 bucks a year if you're driving that. And he had like you go into a business and he had like somebody go to the business if they signed up and they would put on the door in paint like coupons forindy.com and then they would have coupons, >> you know, in the restaurant or whatever and and I don't know how many he had on there, but if he had, you know, had 250 paying and 500 for free, he still had, you know, 500 bucks a year, a really nice uh, you know, yearly revenue coming in just just from that that thing with, you They just renewed every year. So, >> did he sell it because dealsforendy.com?

>> It's discover Discover Indie now, I think. Okay. >> Yeah. And so, I think he he must have sold it. I don't I I don't know.

I don't know what happened to it, but >> it was like it it was up there for 10. I just looked it up the other day, but I want I I kind of want to just call up people and say the first 50 businesses get it for 250 bucks a year >> and then the next everybody after that's 500 bucks a year and then just say, "Look, I'll run Facebook ads." you know, to that that website every day to just drive traffic to it. And if I spend, you know, 10 bucks a day, that's only that's like under four grand a year. And, you know, you got the whole city of Indianapolis you can put on there.

So, I just that was kind of kind of and also the other part part of it too is when you get a $250 sale, you have an opportunity. It's an easy point of entry and then you have other streams of revenue you could potentially realize with that relationship and other upsells that you could potentially do possibly and build your list every time somebody puts you know an email in a phone number of texting and you know so you're building like an asset where you could ultimately kind of send out um you know hey I I'm gonna send out one text and one email per week promoting one business and it's you know a thousand bucks for me to do it once I have like 20 or 25,000 people on it type thing. >> Yeah, that's that is really good. Um my husband does the does the websites for some of our advertisers, which I think is kind of what the Rachel and Dalton thing is, >> but one of them um for example is an Amish bakery. And so, believe it or not, the Amish Bakery have a website and text message marketing and all that kind of stuff.

So, >> yeah. So, since they're one of his clients, um we allow them to do a QR code in their coupon. And with these new cards, you know, in that I'm calling it the gutter space, the fold space. Um, we're doing a QR code and the Facebook group. We did a Facebook group for the first um, Salem, Indiana card that we published back in April.

And then I've got another one going out here in another week. But we've got over 500 people in a little town of 7,000. Our entire county has 29,000 people. And we have over 500 people in the Facebook group. >> Wow.

>> And it's, you know, surprisingly active. And if we posted more it would be it would be even better. Um but we are doing the we're going to be doing the weekly um disclosure of hey I'm going to text you twice a week if you sign up through the QR code and the first the first text of the week will be you know an advertiser that pays to do that. Like if you want to pay an extra 50 bucks I'll shout you out and maybe we'll raise the price on that. And then every Friday I'm going to be giving away something probably you know 20 or $50 in in gas cards.

I'd like to get it to the point where there is a text every day because if we have 16 people on that card, then we can send um you know, in a month we can send 16 $25 winners and that will keep people looking at their phone. >> Yeah, I like it. That's pretty cool. >> Hey guys, can you hear me? >> Yes.

>> Yep. >> Hey, I'm new. I know Mitchell knows me, but hey, while we're on the call, I just I just sold a spot. >> All right. >> So, yeah, I'm pretty new.

Me and my wife are doing this. So, um, but yeah, it's it's working out. I, uh, doing, um, messaging businesses is kind of, uh, been working out for me and putting it in Facebook groups, too. Getting a lot of respond on that. >> What do your messages say?

>> Uh, let's see. My messages say, let's see, this one, I got one, this one last night that's interested said, I'm awesome. Uh, it said, uh, sorry to bug you. You know, my wife and I are in Caldwell, uh, residents, business owners, and we've teamed up with a few local businesses such as like the ones I've sold, Classic Tile, uh, Carpet Cleaning, Kingsway, and others to share a send a large postcard to 5,000 doors in the Treasure Valley spotlighting local businesses. We think your business would be a great fit.

Would that be something you want to be in on? Here are some examples. And I just show as example >> example of the card. >> Yeah, >> that's awesome, man. That's great.

>> Yeah, I got uh another one I'm working on that's going to do three. She wants to do February, March, and April. So, working on that one. Been working with uh we have like a plaza down in Caldwell that has like 120 businesses there. And I've been working with the advertising called um they're like they do all the advertising but they're nonprofit and was coming up with a special promotion for them and it was going good and then the big people said nah that's going to be confident conflicts.

Uh so he said I agree with you. You're good. I even talked to Chamber of Commerce, the CF commerce, and they want us to go around all the businesses and do it. >> That's great. >> So, I don't know if you can see this.

This is this is uh our business. Let me share this. Can I share a screen? Let me look at that. Yeah, maybe.

I designed this. I don't think I can share the screen, but let me see if I can show this a little bit better. I'm going to go here. >> Scott, are you in Idaho? >> I am.

Okay. >> Are you? >> Nope. I'm in Oklahoma. >> Oklahoma.

>> Yeah. Okay. >> Yeah. There's a couple people doing this out there. Can you see that?

We call it mailbox billboard. >> Yep. >> And so this is my business card. So I pass out postcards as a business card. It's unique.

>> And on the back I have a sample of the card with talking about how important small business are, but also we're giving away a free spot. And if they scan, they can enter for that free spot. >> How many scans are you getting from that? >> Uh, it's very slow. Um, haven't handed out a lot yet.

So, um, I think I got like three so far. >> That's three raised hands. >> Yep. Yep. Three raised hands.

>> I've been reading recently that the QR codes apparently aren't doing much whenever they're used. They get very little use. So, I question whether putting them anywhere on a card is a good idea. The numbers seem very low that I've been reading about. >> I agree.

>> I I I don't know about the QR codes, but I I don't think I've got any faith in them myself, but >> yeah, I mean, yeah, it's def definitely a a a touch. I know some it's more I think it's for the younger generations do RQ codes these days and most local businesses these are don't do that they don't you know not a lot of technology wise so but >> exactly exactly yeah I I don't think we're quite there with them yet you know >> right >> so what would be what would be an easy alternative for somebody who was QRFverse what would be an easy alternative like a shortened link link or just an easy to remember domain. How are we going to get people to where we need them to be without using a QR? What one one thing you can do is there's you could go and um it you can go to a website called CallFire and uh buy a phone number for like three bucks and then you could put a a different number get it for that and then if they wanted to track and see if there was any type of you know way to track it you could and just forward that number to their main number and then they could see if there were were uh calls on it that way. Um I don't know.

I mean, I'm going to use a QR code on my first card because I saw a kid on Jake Lorraine who was down in southern Indiana and then he had a QR QR code and what he did is he made it go specifically to an email. So, like if you scan it, it goes right into your email and it fills in the subject line and then the email to me and then people just type an email in and say, "Hey, I'm interested." And he got he said he was getting clients from that. So, I'm going to try it. I'm gonna probably put on the other side my phone number and email.

Um, but I'm just gonna experiment with it, see if anything happens. Um, I think the people in the area I'm sending it to are probably probably pretty educated on QR codes. Maybe in some areas they're maybe a little more educated than others. I don't I don't know. Um, but um I'm going to try it and see what happens.

>> Nothing, nothing gained. >> Report back. >> Experiment and everything. That's the That's the thing about marketing. >> Yeah.

And maybe put maybe put a QR code to a YouTube video or something. I don't I don't know. >> That's true. Yeah, definitely. I know there's some people that put RQ codes on the actual postcard for an app that actually has all of the >> the um spots on there.

So I don't have to, you know, and then I think what he said and then after you get that app going, then you can start selling ad spots on the app. >> Yeah. >> So one of those things. >> Yeah. >> And maybe just put like a mystery uh like, "Hey man, just scan this to see what it does."

And don't don't scan this QR code and I guarantee a ton of scans. >> Yeah. And say don't they'll do it. Well, one of the things they used to do was you would put offers on the card like a coupon and you know they could cut the coupon out and take it into the place you know if it was a strong offer and that and of course you can make the card were on the opposite sides. You know you still got coupons for every ad.

You know, you can twist the card to do that. I don't know how many people are doing that or if they're doing it. It's like the community cards. The community cards were originally designed for offers that are you're going to go for, you know, buy one, get one free, get a free ice cream cone, you know, uh cut this out, take it in, you know, or so on and so forth. But somehow we seem to have gotten away from a lot of that on the community cards.

Many people are putting like regular ads that you'd put on a 9 by12 just uh you know a little smaller and so on. So the world keeps changing and we got to change with it. I guess >> that is true. Hey Frank, the way that we do the coupons on our card, um, for our community cards, we put on one side, we put the coupons towards the bottom of the ad, like the inner, um, you know, like the inner ring on the top. How am I trying to say this?

Um, >> that's what I was >> bottom on one side, top on the other. And then I've had a lot of advertisers be like, well, what if they cut this out? So, what I did is I went to the dollar store and I bought some little hole puncher things, you know, like your teachers used to use in first grade. They're like a dollar and a quarter each and I just buy one for every advertiser and give it to them and now they they can just put a little bit of hole through their card and they, you know, if somebody brings in the whole card, they don't have to worry about somebody on the opposite side using their coupon and then their their business misses out. >> Oh, that's a good idea.

That's an old-fashioned idea. But that's a good idea. I hadn't thought of that for a long time. Yeah, that's a good idea. >> Thank you, Frank.

I'm an oldfashioned girl. Yeah, >> I'll introduce myself. Uh, hi everybody. My name is Ben Keezer and I live in Colorado Springs and I'm brand new to this whole world and I just sent out my first uh community card last week and so that was exciting. So, I'm a engineer by day and back in April, I started a small knife and tool sharpening business on the side.

And so, trying to figure out how to market my knife sharpening better. And the day before Thanksgiving, I didn't really have much to do for the regular job. So, I figured I'd go and try and visit some sewing shops in the area because it looked like they were uh several of them were open. So, I went out and about, went to some sewing shops, uh went to a few other places, and long story short, only uh two places were open out of the seven different places I went. And I was out and about for about two and a half hours.

And I was like, if they were all open, I probably would have been out for four hours and only meeting with seven different places. How am I going to grow my sharpening with all this? And so a while ago, uh, several months before, I had an idea to send a postcard to my neighborhood, just a little 4x6 thing. And I literally went on Google Maps uh, throughout the neighborhood and wrote down every address in my neighborhood. And I've got a list of like 700 addresses.

So, I was starting to turn back to that idea of uh doing a postcard and I started researching trying to figure out how to make uh direct mail work. And I can't remember whose video it was that I saw the first, but it was the video on direct mail versus EDDDM. And I had no idea what EDDDM was. And so I started looking into it and just went down the rabbit hole. Tons of uh Mitch's videos, tons of Jake's videos, and was just sold on the idea instantly.

Like this is brilliant. And uh so of course uh mainly it's to help market my uh knife and tool sharpening business, but really it's a a side hustle for the side hustle. And uh my sharpening business is called sharpen ready. And uh my tagline is stay on the cutting edge. And I figured out how to keep the postcards under the same roof.

Uh, I call it sharpen ready cards, your edge in marketing. And so I don't have to get a separate LLC or a bank account. I've already got all that set up for my sharpening. So it simplifies things on that end, which was really helpful. And so definitely planning to head towards the the 9 by12, but just figured uh, you know, learn to walk before learning to run, right?

and uh figured, you know, at least getting something out. Uh and I learned a great learning experience with this like uh yeah, the worst time to try and start doing this was right in the holidays. And uh I I also made one uh I'm in a a networking group uh for my knife sharpening. And so I made a card for my networking team as a mockup because I was going to try and start with getting them on the card. Uh none of them jumped on it, but I only had 45 seconds to pitch the thing.

And so uh I uh was trying to get this sent out uh really quick when the year started. And so I learned not to promise a hard date of what I'm going to send to to print. I mean, I did pretty good and I still came out in the positive with making about probably just a little over uh you know, 350 bucks. >> So, I gave a spot away. I took a double spot myself.

um the massage therapist on there, she took a double spot, but for the second space, she traded uh a two-hour massage for me, uh for the second spot. So, I was like done. And, uh and so, uh got that, you know, filled up and and learned a lot of uh good things there. And uh now I'm starting to work towards uh uh I might be able to get a few of those advertisers on the same card. Again, several of them are kind of jumping off, but uh today I had a really good phone call with the the HVAC company that uh that we actually um get service from.

And so I think that they're going to jump on one of my cards here soon. And so uh that's that's my story. So, Ben, what was your prospecting like for your first card and what was your approach and how did it go and how many how many did you get? >> Uh, well, um, the, uh, carpet cleaning and upholstery cleaning and junk removal guy, uh, he's a very close personal friend. The, uh, nail salon, that's where my wife and I go to get our pedicures done.

Uh this guy right here, he's a engineering friend of mine who lives down here in Colorado Springs and he uh owns a uh engineering design company usually where like if somebody has a idea for an invention, he kind of helps build prototypes and stuff and so uh those were fairly easy cells. um she's uh in a networking group of mine, but uh interestingly uh appliance repair. This was a cold call where I I actually sent him a text message. I I I saw his phone number on his website and I texted him uh to see if he'd be interested and then he called me and we had a a good 15-minute phone call. So, uh that was a really cool success.

the uh massage therapist. That was a cold email that I sent to her and uh and so she responded back pretty quickly that she was interested. Uh this guy was definitely interested, but uh he's just he's trying to get his business going and was really uh struggling financially and I was like, you know what, I'm just going to put you on there for free. And uh just kind of did a solid to him. And then this uh this is kind of funny.

This is a a trash collection company who is uh brand new in the business. They started their company in November and they had a lady walking around putting uh flyers on houses. And so I went out and I grabbed it. I called and I said, "Hey, I just got your flyer. Um I'm doing this community postcard uh to help support local small businesses.

Would you guys be interested?" and and so uh they ended up getting on the card and I started using their trash service and that saved me $100 a quarter. So that was pretty neat. And then uh the cleaning company here, they visited my networking group. And so those were the uh successes.

Um I did try cold calling a few. I went in person to several places and everybody was really nice. Um, but you know, I didn't give any get the heck out of here. Uh, but a lot of the restaurants were not really interested in being there. But this was very beginning of January, so a lot of places were like, we already have our uh advertising budgets already spent.

And it's like, really? Um, but uh I did also some uh I tried texting some people. Uh I tried uh doing Facebook messages on on some people. I think the thing that will that I'll probably be doing the most is starting with a email or a Facebook message and then calling a couple days later because even emailing like a info@ whatever.com uh being able to say, "Hey, I'm Ben and I do a a small knife and tool sharpening company trying to put together a a community postcard to support local small businesses."

I sent your info email an email a couple days ago. Do you know if anybody got it? And that seems to get uh you know a good positive response uh from people in terms of not just immediately gatekeeping me. And then time. I mean I I would like to be able to go out and meet in person with people and get the card in people's hands.

And >> that's just the type of person I am. Uh, but I I don't have a lot of uh time during the day for being able to uh do that. So, I think email and maybe a Facebook message followed by uh a phone call or some follow-up emails will be my main strategy going forward. >> Hey, Ben, let me ask you, how much did you charge for your spots? >> So, for these, I was doing $150 for a single spot.

and if they wanted a double um 225. And so I was just kind of putting that out there telling them this is like a a first time special on pricing that I'm doing. Um I finally figured out, you know, my uh pricing uh today. And so now what I'm going to be selling is a single spots for uh $200. Um, if they want a double spot, then I'm going to give them uh 20% off the second spot.

And then I want to incentivize and let them know you really want to do this as a campaign. Doing this just one and done is not going to be very helpful for you. You want to do it at least two, probably three times minimum. And so that's where I'm throwing in better pricing for doing uh two or three uh mailers. And uh if they are willing to pay for the full three month or two month mailer upfront, I'm giving an additional discount uh for that as well to just incentivize people to do it as a uh campaign.

You know, one of the great things you have done is you now have physical proof that you can take and show, you know, or if you can't go directly, you know, you could always uh put one in a Manila envelope and address it, >> you know, and mail it, you know. >> Yeah. >> Uh and that. But you've done a wonderful thing. You know what you did?

You took action. >> Yeah, >> that's what has to happen. The other thing is is you're not telling them that you put this ad on here and by the end of next month you're going to be a millionaire. >> It's got to be repeated exposures. >> This is where people go wrong on this.

They're they're they're not selling them right. They're telling people, you know, oh, you're gonna be rich or or something like that with one ad. You you got to put in their minds this is a constant thing. So when you need a new roof and the roofer that was on the card is more likely to come to your mind to call to get a quote. And that's why the home service places >> which sell products for thousands of dollars, you know, I can't get over how much these places are selling stuff for, you know, but geez, you know, can can cost you $20,000 for a roof or if you got a big fancy house, maybe $100,000, you know, think of what one uh lead from that card on a a $20,000 roof.

What that's doing for them, >> right? >> That's nothing. They're used to paying big money to constantly advertise. They got to have a constant stream of leads for their sales force and their laborers to put their roofs on or the furnaces or the air conditioners or the concrete driveway. Think of how much that crap costs.

It's unbelievable. >> Unbelievable. >> Yeah. And I think it was I think um you Lucy mentioned it like the billboard. That's what I've been uh telling people.

It's a it's a miniature billboard in people's mailboxes. And and I tell people that's what it really is is a billboard. And I tell people, how many times do you drive by a billboard and see something that you need until you realize or you like how many times you have to see it to realize, oh yeah, I got to call those people. You know, it takes several times of driving by the same billboard uh to where when you finally have that need show up that you go to the billboard that you saw. And uh and so that's um you know the same thing applies here.

And then uh I like one of uh one of Jake's videos when he was talking about you know when the uh question of uh well what's my ROI coming up and and asking well what kind of an ROI do you need like you know if you were how much is one client spending with you you know and kind of backing up uh that way that was some uh good advice uh there and and so I just I really enjoy hearing everybody's different ideas. Um, I just joined uh the 9 by12 school uh today like five minutes before the meeting and uh and I'm on Jake's uh Facebook group in their community as well and just seeing everybody's different ideas and and different approaches and uh how people get success and different things that people are trying and just, you know, soaking it up like a like a sponge and and so thankful Sales is not new to me. I mean, I've always done sales all throughout my whole career, even as a engineer. >> Yeah. >> And Well, that's wonderful.

That's wonderful. You know, go go go through the school and, you know, you'll you'll see some good basics in there. Uh he's added a section on community cards uh as well as the original 9 by12s in there, you know, and it'll just give you a little basics and then when you go to the discussion board, you know, you can ask what you need to ask, you know, and you've got a little knowledge behind it because you've been through the basics and in your case, you've done a car. >> That's terrific. >> Yeah.

you know, it's wonderful. >> Well, and the other thing that has really helped me is actually having my side business uh knife sharpening. Like that's part of my pitch. I mean, because I am exactly trying to uh promote my business and I want to help promote other local small businesses as well. The other advantage of that is uh thankfully I've got 43 five-star reviews for my knife sharpening business.

And so being able to let the people know, look, you can see my reviews for my knife sharpening. My address is on Google. You know where I live and so I'm legit. Like if I don't deliver, you'll be able to find me. And you know, I want this to work well uh because my name is on the line and so uh that helps build trust with people um really quick.

>> Okay, who else has got some questions or some wins or successes or ideas? Let's get them out here. >> Hey, I just want to say Ben is my hero because Ben, you like figured this out and took action. I sat on this thing for years. So, man, kudos to you.

That is awesome. What I tell >> Thank you. >> Yeah, you did a good job. What I tell um my like my HBAC people and people with, you know, fence, trees, whatever, big ticket items, like you've got a high trust, high cost business. And so, I purposefully go out and get, you know, ice cream shops and coffee shops that are going to have people picking up the card.

And when they go think that they're going to be looking at that ice cream coupon to grab it, your ad's right next to it. So even if they're not registering your company's name consciously, they're doing it subconsciously. And everybody knows, right? Because everybody knows that it takes seven or eight um impressions before somebody will trust you enough to do business with you. So >> I don't know.

You might add that into your pattern. Sounds like you got a great one going. You've got a really compelling origin story. >> Oh, well, thank you. Yeah, it's it's been exciting.

And um just trying to figure out how to be more effective with the restaurants is uh what I um could use some, you know, tips on and just they're they're so hesitant and and trying to figure out how to get past that and and sometimes you just find the right ones that they just they get it, you know, and that way the postcards can be uh more sticky. in that sense. >> Yeah. What one of the things you might consider is sometimes you can give them a discount on the price if they're going to put a strong offer on it. uh you know >> uh and if you get down to it and you need a sticky place, you know, you might give them a free ad, but it's got to be a strong offer.

You know, you know, buy one get one free, you know, buy one get half off. uh free piece of pie with meal, you know, >> something like that that people will hold on to, you know, and that. But that's the way some people are able to get some restaurants on their cards. >> Yeah. >> If you don't ask, you don't know, >> right?

So, if you present a price and you get a negative on it, then you could fall back. Well, how about if you do a good strong offer like buy one get one half price on a meal or that, I'll let you have it for half price. Or here's something else you can do. You can trade uh whatever whatever your price is. Tell them you'll take it in gift cards >> and you can use them or you can have a drawing or something, you know, uh so on and so forth.

But you can barter like you did with the massage. >> See? So, you know, there's ways you just have to think about it and realize the important thing is what you've already done is to get the first card out there, >> have proof you did it, you know. >> Yeah. >> And I mean, my advice is try to order some extra so you've got some to take and show around or mail or whatever, you know.

That's definitely the the plan. And um that's what I realized when I sent my first order to Jake. Um I was like uh because I didn't know how things are uh printed. And so I was just like, "Hey, you know, at 2500 cards at X amount of printing, here's what the unit cost is. Can I just pay for 50 extra cards?"

And you know, Kirk is like, "Well, it doesn't really work that way. You'd have to do a minimum of 250." I'm like, "Oh, okay. Well, I mean, 250 is not uh bad." And uh and so I was thinking, "Okay, well, next time what I plan to do is actually buy 250 extra cards, use those to give to the advertisers so that they can hand some out and and then just have extras for uh prospecting.

But on my first order, there was like 180 extra cards that I had gotten on top of the 2500. I don't know if I just got lucky or what. >> Well, there's there's overruns and underruns. So, you you could have just as likely received 2,350 cards. >> That's what I was expecting.

>> So, so you don't want to ever promise probably 2500. you say about 2500, you know, depending on the postal routes or anything like that. >> So, >> so here's a question. >> Here's a question for or a >> a conversation for a restaurant that came to mind when you said that. So, if you're having a serious conversation with somebody who might be interested and maybe it's uh maybe it is out of their price range or whatever, say, "Look, I can do this for you.

This is going back to what Frank said, but I can do this for you for 70% off. Would you like to know how?" Well, yeah. I'd love to know how. Just give it to me in gift cards because their food cost is 30%.

>> That's their only hard cost. I mean, they've got labor, they've got overhead, but 30% give or take is their hard cost. So, if they can get an ad at 70% off and you get the gift cards that you can use in your business, you know, you can use them as gifts or prizes or use them yourself or whatever. Um, that's that's a double win. That's a really good idea.

Um, so you're saying if like let's just say it was $100 just to make the numbers easy. Uh, 70% off. So, you know, you pay $30 to get on the card and then give me $70 worth of gift cards and that's how you got your spot. Is that what you're saying? >> Or or give you $100 in gift cards and and >> Okay.

>> And then in their mind, they're thinking, "Oh, this is only costing me 30 bucks, >> right?" >> Because that's their out of pocket. >> Yeah. And you know, the good news is I'm an engineer, so I'm a nerd. So I was doing a whole bunch of pricing analysis looking at, you know, profit margins from 25% all the way up to 70%.

Because like when when y'all are charging, you know, 500 bucks for a single spot in a 9 by12, that's like 70% uh profit margin right there. um at least uh you know if I was going that's what it would be for me with uh Jake's uh membership pricing and me doing the order fulfillment myself and and so uh I was able to see wow here's what people are charging typically for a single uh 9 by12 to 5000 or you know 10,000 and if I was to come all the way down from there, it's still a crap ton of money, you know, and with this being a, you know, just a, you know, a side hustle, you know, even three or $4,000 is amazing on that. And, uh, you know, getting to a point where I'm just doing uh more of them. Um, and so I was able to see how coming really down in price if it was ever needed to, uh, there's plenty of room to play with on the pricing. And so, uh, that's where, uh, I was like, okay, I'm going to I'm going to pump up the, uh, price on the high side if they're only going to do just a oneoff mailer.

And uh and then same thing, you know, with the uh restaurants. Um but Mitch, you interviewed a guy a while back. I think it was the gentleman that uh didn't show his face and uh and so how he was talking about uh he was only trying to do like like yo, >> his name was Mike. >> His name was uh well, he went by like PS guy. >> I remember seeing that.

and uh like where he would, you know, only be selling the cards, the 9 by12s for like, you know, three to 400 to just move them quickly. And I'm like, that's a that's a great strategy as well. And with me being a, you know, engineer full time and not having a lot of time to really be able to do this, I'm like that might be a strategy that I might try as well. >> Yes. Like the volume strategy.

And it helped for him especially because he had other services from what I remember. He he he did other marketing services so it was kind of like the Trojan horse for him to get in the door at a cheap price. >> Yeah. >> I think you do want to keep it though keep be careful and keep um keep the pricing the same for everybody if you know what I mean. >> Like here's my price.

>> Um you know I can discount for multiple spots. I can discount same discount for everybody. I can discount for multiple card commitments. Um, but you know, just so that you don't have one talking to the other and say, "Well, I got mine for free and well, I had to pay 200, >> right? >> Don't want that happening.

That's gonna that'll tank you real quick." >> Yeah. And that was definitely something that I, you know, didn't want to be doing for sure. And so I was just, you know, that's why, you know, for all these people, I was telling them, you know, this is a a first time pricing thing. And uh and if they decide to be on the card again, um I did a a thank you packet to everybody.

Uh you know, nice letter uh told them the results of how things went. Um I use uh Will Bradwell's tools for the route snip and all that. and I'll let them know that if if any of these people want to stay on, they'll be able to keep that same pricing, but if they jump off, then when they come back on later down the road, it may not be the same pricing down there. And so, >> it's good. >> It's exciting.

It's a It's a cool thing. And um you know, it's just brilliant opportunity. And thankfully with being in Colorado Springs, uh I figured out the the map thing. It's like uh looks like there's uh three other people, but we have 69 zip codes in El Paso County, so there's plenty to go around. >> Exactly.

Yeah. >> Just out of curiosity, when you when you guys are going out in person, um you're going to restaurants. I assume you guys are trying to go probably between like 2 and 4 o'clock, something like that, to to get in there. And are you are the owners ever there or is it mainly just like managers that you talk to or you know you getting a lot of resistance or or how do you how do you kind of just say you're a local business owner you want to talk to the owner or how do you how are you guys kind of working that? >> Well for me I think I when I was doing I think I was mainly out there like on a Sunday afternoon between like two and four where I wasn't trying to go during the busy time.

Um I I didn't really get a good feel for like or you know I'd be talking to one person, they would go get somebody else to come over and talk to me with me. But um I think the main resistance was uh for me that they had already spent their marketing budget for the year and I'm like okay already. >> I may I may have used that line a time or two. You should have said, "Well, if you already spent it all, you probably spent too much on it." You know, I've got something that that, you know, I mean, I I don't know what I would say in that that case, but um I'm I I when I was doing at my last job, I was I I was doing like uh kind of the confused old man thing on the phone when you cold call because you got to you got to try to get past the gatekeeper.

And I'm trying to figure out the way to do this. I would call people up and I because the a 75 year old man who goes into a convenience store and ask for directions, everybody wants to help them. So I believe when you call up and you say, "Hey man, can you can you help me out?" Um, you know, and I used to say, "I just inherited a book of business over here at this company and the notes on this account are kind of confusing, but it looks like in the last like six to eight months, one of our reps spoke to somebody there and there was potentially an interest, you know, in a floor plan. So, I'm I'm trying to think of a way to kind of um say that coming out of the gates like, "Hey, you know, I was wondering if you could help me out.

I just, you know, started this this project over here." And you know, um, not not really sure the best way to go about this, but, um, are you the one that that that handles the marketing over there, maybe makes decisions about your mailers or or your printing, or is that somebody else, you know, and and see see what they say and see if you can kind of get into, you know, or or I actually called up an auto repair shop today to just and I actually got the owner on the phone or that was actually an HVAC place and um, actually got the owner on the phone, which kind of surprised me. He He's like I think he told me they pretty much spent their marketing budget as well, but um or they don't do that type of marketing or I I don't know what it is. But again, I think it's one of those those things where if you got the card in your hand and you're talking to them, it's got a lot more impact. But I'm just trying to figure out the if if there's any ways to kind of, you know, like another thing I kept saying today was, you know, I'm a little, you know, I just uh you I was wondering if you could help me out.

I mean, I just was looking around for for quality businesses to get give an opportunity. You know, I'm not sure if this would be a good fit for you or not, but the reason I reached out is you guys got some great reviews. You know, who's who's kind of the person over there that's in charge of or, you know, something like that. Um, you know, kind of tell them a little bit, but don't tell them what it really is. It's an opport, you know, it's an opportunity I wanted to offer you, you know, um, you know, I'm not really sure, you know, or something like that.

But if you're a little bit confused and you ask for help, it really kind of lowers the the resistance right out of the gate and and I think you'll get you'll get a lot further. Um, but I gota I'm going to work on that this next week and if if this call's going on next week, I'll try to kind of report back if I can kind of maybe crack that code. But, um, I don't know, man. I really feel like this is if you can get some like and I could say I'm doing it for my own business, but I'm not really doing it for my own business, you know? I'm not trying to promote my own business.

I'm trying to get other businesses to help build my business type thing. >> Yeah, but you are. I mean, if you are you going to are you going to do any print brokering? >> I'm I'm planning on it, but I keep forgetting to tell people uh that I'm you know, by the way, do you have any other print needs that you need? And then >> that's that's totally your business.

Put that in the in the middle in the dead space on the card. you know, if you don't sell that out, just put, you know, Jason's print shop or whatever, you know, >> u >> or brought to you by Big Nog and Print and Digital or something. >> That becomes that becomes the legitimization of I'm, you know, I'm a business owner. I'm trying to get my name out there. Let's share the cost and let's do this card, >> right?

Okay. Okay. Yeah, that's Yeah, I think that's not not I'm not not lying, you know. I mean, >> no, exactly. Um, back to what you were saying, I like I'm working on a project versus opportunity.

Opportunity sounds kind of spammy or, you know, kind of salesy, but you know, hey, I'm working on a project over here to, you know, to advertise my business and, you know, I can do we can share the cost of this card because none of us can spend $10,000 ourselves to do this card like this, >> right? So, we're going to, you know, I've I've engineered a way to split this cost among, you know, several of the local business owners, and you're highly rated. You know, I I only want to be on this card with highly rated businesses. >> So, so I've already I've already seen that you qualify. >> So, you know, join me.

>> Yeah, I like that. I like using the word qualify. I like project. Um Yeah. And, you know, Yeah, I like those.

That's that's good. Uh yeah, I'm working on a project over here and I I saw you guys were highly rated on Google, you know, and um is is the owner around so I could you know you know see if there if there's you know maybe maybe an interest uh to uh you know you know talk about this or you know what have you. I'm a local and I tell them I'm a local business owner right in the area. The other thing I'm going to do too is I noticed when you type into Facebook like roofing company like all of a sudden you just start getting ads from roofing companies and so thinking about just typing in roofing company or you know home remodeler or whatever and then just scrolling down my feed and say hey man you know I'm I did a you know just open same opening line but you know I just saw your ad on Facebook um didn't never heard of you guys before you know maybe say something like that. Um and did a little bit of research and I'm working on this project, you know, or something like that because if they if I saw their ad, then they know I'm local or >> unless unless they're terrible at running Facebook ads because if you don't do your targeting right, your ads are going all over the country for a roofer in Indianapolis, right?

>> So, so I'd ask them, hey, do you serve this area? You know, you know, I you know, I'm local here or I'm I'm in this area. Do you serve my area? >> Yeah. Yeah.

Okay. Well, great. Well, I see that you're highly rated. Um, it's obvious that you're looking for new business >> exclusive. >> I'm working on a project that might might be able to help you do that that you know, I'm trying to grow my business with as well >> and put some urgency in there.

Throw in, you know, I'm putting this project together right now and, you know, I'm hoping to get this card out, you know, in a week or, you know, not a week, like three weeks or so. Just throw something out there. >> Doesn't have to be firm, but you know, >> we're moving. You want you want on or not? you know, >> right?

Because I got I'm gonna say I have to get I have to get a an HVAC company on here and I can't >> I've got I've got room for one. >> Yeah. And I and I and that's we're gonna put an HVAC company on here and and I came across your company and was, you know, very impressed and would like my company to be on there with a company like yours. >> I like that word. >> Exclusive.

Exclusive. Exclusive. You're gonna be the only heating and air company on our card because we think you're fantastic and great >> and all that good stuff. And besides that, you spend a lot of money on advertising. >> Yeah.

Yeah. And you can't scroll past the card. You know that, right? >> Yeah. and and you don't have to turn pages, you know, it's not like being in a coupon book or whatever in that >> that anytime you talk to anybody, whether it's in person, through a text or a message or on the phone, the whole idea is to get to who makes the decision, which is normally the owner.

So, if you grease up the gatekeeper and be nice and sort of make friends with them and get the names, find out if there's a separate email, find out when they're normally in there, you know, and that kind of thing. And then something that I think everybody is bad about, >> anybody you talk to, >> whether they're interested or not interested, you should ask for referrals. >> Yeah. >> Hey, do you know somebody? You got a friend in a business, you know, you think this might help them out, you know, and get the information, you know, that don't cost you anything.

You're already there one way or another. And sometimes you can get several referrals. And anytime you get a referral, that's a little warmer lead than a straight cold call. Joe Smith over at Smith Drugstore told me, "You might be a good fit for our advertising card, product, whatever." So, I think a lot of people are missing the boat on the referrals.

Yeah, I I've asked to refer refer I haven't done it on a where or somebody turned me down, but I have asked when somebody bought. Is there anybody else that you'd like to see on this card with you, you know, anybody that you know, you think that's, you know, it's a really quality business that you'd like to be on see if they want to be on this card? I'd be happy to, you know, reach out to them. Um, and and and for my friends, I told them as well if they had a referral that actually signed up, I would knock a hundred bucks off since I was charging, you know, 5.97.

And so the one guy got 100 bucks, knocked off his, but you know, it still adds up to 500 bucks a square with, you know, him paying 400 and them paying 600. So now that he gave me referral, I want to encourage and incentivize the, >> you know, the behavior. >> Sure. Well, even if they give you a no, still ask. You never know.

You know, they they might know somebody or might know several people. I I' I've seen instances where they will sometimes call people, you know, and give you an introduction and stuff like that. It don't cost you anything. That's what I'm getting at. You're there, >> you know, whether you're on the phone or whatever.

>> Hey, what's another minute mean, you know? >> Yep. I agree with you. I got um I got my insurance agent on my 9 by12 card by prospecting and the guy that I went to first I I decided I wanted to do Indiana Farm Bureau because I've had them in the past. They've done a great job with claims so I feel like I could trust them to be on my card.

But when I went in, the guy explained to me that there's like 1099 people that are the agents and then there are people that are captive agents. And he explained to me there's two or three different ways that the agents work for Indiana Farm Bureau. and he said, you know, I'm full up. I don't have um I don't have a want or need for any business, you know, and he explained to me and it really did make sense that he was telling me the truth. And so I immediately said, who's the Indiana Farm Bureau agent that you would recommend that I go see about this?

And he was instantly like, you know, it's this gal, go talk to her. And I went and talked to her and I said, you know, William, whatever told me to come talk to you. And I I kid you not, it was less than five minutes from the time I walked into her office, told her who I was, mentioned my name, showed her the card, and she gave me a check. So then what I realized, having I've been in the mortgage business myself, and I sold that that double to the realtor. So I told the realtor, hey, you know, I know you normally work with insurance agents and mortgage brokers.

I've already got an insurance agent. Who's your mortgage broker? because they're going to want to be on this card co-branded right next to you. >> And so I'm waiting. This is a bad thing.

Don't ever hold a spot for somebody, but you know, I'm doing it for this lady because she won't know until February 1st if she has the money as the mortgage broker to do the card. So I'm like, okay, it's a snow apocalypse. I'll wait. So um so for me, that that part of the card is a group of ads that are all mortgage broker, realtor, and insurance agent. So, if you get to one, they should recommend the other two and they should all go in on it together.

>> Yeah. And I used to be realtor and and and the mortgage broker a lot of time will will uh pay for the or they'll go half and half to be co-branded like like Lucy was saying. For sure. That's it's usually kind of hand hand and glove. >> Mitch, you got any ideas here?

>> It looks like he's wrestling with IKEA or something. >> I'm learning a lot from you guys, but yeah, I am wrestling with IKEA. This is gonna take forever and I've been I have like not eaten today. It's been non-stop this move. >> Where's your helper?

Where's your helpmate? >> Um actually going to get me food right now. So I do have a helper. >> Well, Ben's an engineer. He'll be over in a half an hour.

He'll have it put together. >> I'm not that kind of engineer. >> Yeah. I hope you're not watching me. >> Hey Mitch.

Yeah. >> Where do I get some help with the CRM? There's a lot of things I've noticed that's having some issues. I reported one. I can't connect my Gmail to it.

It it gives me an error. Um >> yeah, I I believe I responded to that email. So, right now that but that button shouldn't be there because we're beta testing the the email functionality right now anyway. Like that's a brand new function and only a few people have access to it. So, you kind of found an Easter egg, I think.

So right now, nobody other than a few people are able to send emails from the CRM, but within within the next few weeks, that's going to be rolling out to the public. So I guess you found a little >> when you're in dark mode and you're doing stuff, the fonts don't show up. And there was some things too when I clicked on a button, it took me out of dark mode, went back to u you know, day mode. That was kind of weird. And then um what was the other the other thing that was Oh, the scripts.

I put scripts in there and they disappear. They don't save once I close it out. So, those are >> every time. >> Yeah, I've done it three times now. >> Interesting.

I'd have to see what you're doing. Maybe there's a save button that you're not pressing, but it shows I'll look into that. >> Save it. It's up there and everything, but then the next time I close it out and come back up, it's gone. So >> yeah, >> Mitch, we can't see you or hear you now.

>> Hey, we all got to pee sometime. Leave the man alone. >> He died. He died from hunger. So Scott, what I what I found out on another application I was using was uh switching between light and dark mode.

There was a a recent Chrome uh extension that I had loaded that had an effect on that particular program for some reason. So >> you may check you may check for conflicts. >> Yeah, definitely. I was I I disappeared because I was setting a reminder to check that out. >> Okay, that's all.

>> No problem. No problem. >> What do you think of the CRM now? >> I like the CRM. It's It's really smooth.

>> Good. >> It keeps me >> I don't have a gun to your head. Don't worry. >> It keeps me organized, which is what I need because I went to all these chamber commerce meetings and all these things and I've got all these and I just got to, you know, get organized. It's going to be very cool once we have the email integration set up because all of your conversations with all of your prospects will be saved right into their individual contact cards.

And then and then next we'll be working on sequences. So they'll be you could set up simple like three email sequences to automatically send out. But that's that's down the road. First is just a simple email integration which will be coming very soon. >> That's cool.

Mitch, do you have a update on when your CRM will be able to support the 6 and 12 by 12 community cards? >> Yeah, that um I do not have a timeline on that right now. We're we're really focused on the email integration, but I'll definitely make an announcement once that's closing. >> Yeah, especially now that I put out the video about the community cards and a lot of people are doing the community cards. I I should probably bump that up closer to the front.

And Mitch doesn't believe in the 6 and 12 by 12. He believes in the 6 by1 11. >> Why not save some money? Save some money. >> No, it's just it's just enough bigger to stand out.

>> I I do like it being a little bit bigger. That's why I went with the 6 and 1 half by 12 and um charge 200 bucks for it. >> The postage is the same. >> I think the offers the offers are what make it stand out. It's a unicorn.

It has so many different offers from businesses that people love in town. So that that's really what makes it stand out in my opinion. But obviously size helps. It's just a it's a trade-off. I I'm not I don't diss 6 and 1 half by 12.

But >> yeah, I like I I liked being able to give uh um a little bit bigger uh size to people. When I when I first made this for my uh networking team, um nobody knew I was doing it. So, I was literally hijacking all their logos off their website. And uh like the this guy, I didn't even remember what his business was called. And I was trying to do this at the like to promote our networking team as well.

Um, what's really funny is that uh for the financial advisor, I got the background color of his ad literally from his face from the eyropper tool. And so that's that's why I like the the 6 by 12. So >> yeah. >> So this by 12s, do you do only 2500 for those? >> Yeah.

Yeah, I did the 2500 >> because if you do 5,000 wouldn't it wouldn't be profitable, right? >> Uh it'd be tight. >> Yeah, it would be tight. >> I I haven't I haven't checked what the profitability would be selling each space for. >> Uh going forward, I'm going to sell a single spot for $200 for just a one time send.

Uh, I haven't I wasn't planning to do um the 6 and 1 half by 12 for 5,000. Um, I was going to only do the 9 by12s at 5,000 or 10,000. And I was also going to maybe do a 9 by12 for 2500. Uh, one guy in uh Jake's Facebook group mentioned that he did a 9 by12 at 2500 pieces. uh for $300 a spot.

And I'm like, "Oh, that's that's kind of cool." That way if people want to get a bigger ad than the 6 and 12 by 12, you know, and pay a little bit more money, you know, they could do that maybe rather than doing a double spot in the 6 and 1 half by 12. Um, and I was also thinking that that could also maybe help walk people up to the higher quantity cards, uh, from 5,000 or 10,000 because it's like, well, if I'm only if I'm already just paying $300 for 2500 people and I can get it out to double the amount for like $200 more, that might just help walk people up to that higher amount. >> Yeah. >> Haven't tried it yet, but it seemed logical that that could work.

>> Hey, Scott. >> Yeah. >> Whose card is it? >> Whose card is it? >> Yeah.

>> What do you mean? >> Is it your card? >> The community card. >> Yeah. >> Yeah.

>> Okay. You can charge whatever you want. >> Oh, yeah. >> You You can you can have as many printed as you want. There's nobody standing over you with a whip saying that you can only do 2500.

>> You can do any amount. You can charge any price. Hey, you're in business for yourself, but not by yourself. >> Right. Right.

I got you. >> You can do that on any of this if you 9 by 12. You could do any amount charge any price. Uh, you know, I've heard all kinds of prices, you know, and the same thing for the community cards. Uh, you know, it's what you feel comfortable with and what your area will support, you know.

>> Yeah. Get get all you can get. I mean, >> true. >> Yeah. I mean, >> the market bare, >> right?

And those that that card that you showed, that 6 by12, those ads were good sizes. You could actually charge probably 400 each if you wanted to. >> I don't know about on a 2500 mailer. >> Well, if you wanted to go 5,000, >> right? Yeah, that would make sense.

>> If you wanted to go 5,000, yeah, then do that. But >> in Colorado Springs, he you could I mean 5,000 you you could throw a stone and hit 5,000 houses, right? >> Oh, yeah. And here in Idaho, I'm in the Treasure Valley, the Boise area. So yeah, it's it's yeah, it's a lot down here.

>> And and not only that, you can say you don't tell them the price of the ad. You say it's 10 cents a door or 10 cents a house. You know, you don't have to throw a big price out. Yeah. You can tell them, hey, it's only 15 cents a door.

You know, >> that's true. whatever you you know, you got to adjust your thinking to what sounds good and what's going to work in your area and so on and so forth. You know, you're you're not tied to any of these sizes, prices, amounts printed. Hey, let me tell you, there's a lot of different sizes that can be E DM. >> All right.

>> Okay. We haven't talked about 11 by4s. There are people doing 11 by4s. >> Yeah. >> And that.

So, there are a lot of options on all of this stuff. >> That's the cool thing about it, being able to make it your own, you know, and and they're all they're all good ideas. And >> Exactly. And what works one place may not work another place. You know, that's why groups like this where we toss things around.

What works in Ben's area may not work in Jason's area. You know, >> vice versa. >> You You got to be able to change and adjust. You know, the important thing is to take action. Get going.

Don't sit on your hands. Well, you know, I'm a take action guy, you know. I want everybody to take action, you know. >> Well, you know what they say, if you don't take action, they're just dreams. >> That too.

>> Yeah. >> If you don't take action and and it's true because it's like we finally got out there and the minute we got out there, the first business we got, we got referred to that uh head guy in the whole treasure pla plaza and it just rolled from there. So, >> exactly. There's the referral. >> Yeah.

>> What did I tell you about referrals? You know, you got to ask everybody, everybody you meet. >> Yeah. I've got a referral program set up and I've also got multi-millers prices set up, too. >> That's good.

That's the step in the right direction that everybody should be trying to go for is get them on subscription plans, right? three months, six months, a year, you know, and have your discount set up, you know, have it all priced, you know, this is what we should be going for is exposures. Exposures. And if you expose it enough times, eventually you're going to get something. That's why the high ticket places can be a gold mine for you.

>> Yep. That's for sure. And and yeah, when I once once I get we get our first card complete. Yeah, definitely is going to help a lot. >> Exactly.

>> Do any of you have like written policies that you'll let people know like, you know, hey, you're not allowed to, you know, back out or or if you back out like x amount of time, uh, you know, we keep like a $50 processing fee or or or anything like that to kind of just protect yourselves. Some people have things they put in place when it's come up. You know, it's your business. You know, one of my big things is is when they say yes, but I got I'm sending a link and you don't have a sale until you got the money in your hand, >> right? >> And I'm not talking about a deposit or crap like that or we'll pay you next week.

>> You want that money now. You don't want to become a collector. Let me tell you, I've been a collector. It's not so fun. When you go to somebody's house and they got a 38 in their waistband, that's some place you don't want to be.

>> Particularly when they're drunk on top of it, you know. So, you get that money. When you got that money, you got a sale, you know, and >> Yeah. Hey, you go from there. You know, do you want to put something in place?

First of all, I don't want to put the idea in their head. Okay, once you're there and I got your money as far as I'm concerned, you're there for the duration. But, you know, that's up to an individual. Sometimes we can overthink this stuff. I see that on various discussion boards.

They think about these things too long. Okay. Take action. Quit thinking so much. >> You know, >> did that thinking make you money?

Uh, I sort of doubt it. You know, go do something useful and, you know, start asking referrals. Get a business card printed. Everybody you meet on the street, give them this card. Shake their hand.

Hey, you know anybody you think might be interested in getting on this and don't cost you anything except a nickel for the business card or whatever, you know, promote, promote, promote, take action. >> Guys, I hope you enjoyed that live call and took some notes. If you want access to our 9 by12 method community so that you can be on those live calls and have access to the course and the templates, the postcard templates, the free AI ad generator, then the link is in the description to join. And for those of you who are part of the community, I have one more spot open for our 9x12 method accelerator program. This is for those of you guys who are sitting on the sidelines because you just either don't have the confidence or you don't have the time to just get things started.

I take care of all of the startup for you. Your main job is just to sell alongside coaching with me. So, if you're interested in that, the link is also in the description. Accelerate.n12method.

com. I'll see you guys back in the community. Peace.