Stop Chasing Leads. Let Automated Sequences Do It.

Auto-generated from the video, lightly formatted. Expect a few typos.

I have something I wanted to show you guys really quickly, just so you know what I've been working on. All right, I'm in the 9 by12 method CRM. Can you see my screen? All right, so as you guys know, I've been working on email integration. Um, and it is pretty much built.

So, you can go right into your own right into a contact and email them straight from the CRM. It's connected to your email accounts and all of your email history with this person will show up on their contact card. So you'll never have to go searching your five different email accounts to try to find which email account you reached out to them on things like that. All the threads show up, attachments, everything. So you can send email straight from it and receive straight from it.

And [snorts] like I said, you can attach multiple email accounts. So you're not just limited to one because obviously we want to spread our spread out our sending. [snorts] Now that's not even the exciting part. So obviously you have your your inbox connected so you you can see like a a combined inbox for all of your email accounts. So everything's in one place and you can also filter by email address.

But that's not even the exciting part. This is the exciting part. So I've already pretty much built sequences which is not it's not beautiful but it works like a charm. And basically what it's going to do for you is it's going to do the follow-up for you. So, right now you're probably manually sending the first email and then if they don't respond in a day or two days, you're sending, hey, have you had the chance to consider or something like that.

You don't have to do that manually anymore because now you can create a sequence. I'll show you. And you can choose if it goes out from a specific email address or you can choose all your connected email addresses just so it spreads out the sending and just kind of like rotates them. So, I'll just go with one. >> So, it doesn't send from both.

It'll pick one and try and >> Yes, exactly. If if you select all of them, it'll just rotate them. >> Gotcha. >> Um, okay. So, this is it.

So, this is where you would put in your your first email. >> Does it use the same email for the same client or does the client end up with an email from this email address and then email from this email address? >> Great question. It's always in the same thread. So, it'll always come from it'll be in the same thread from the same email address.

>> Gotcha. >> Yeah. And so you can um you can add dynamic info like their first name. It'll pull it straight from their contact card which you have. Um so it would say Mitch, here's my first email.

And then you can add your follow-ups. So you can make it wait say two days for you before it sends the follow-up. And this would be, hey, have you considered? >> And I I think you guys see the point. Um it does the followup for you.

>> What's up? I said I like how it has if no reply because obviously if they reply that stops the thread and >> Absolutely. Yes. If once they reply it stops the sequence so it doesn't keep sending them useless emails. Now you get to close the sale and all of that goes right into your your inbox.

You can also add an opt out line. That way you're a little bit more compliant. It's usually good to do for cold emails. It doesn't have to be like a link. It could be something like if you'd rather I didn't follow up just let me know.

Something like that. So that's the sequence. Oh yeah, and it's easy enough to bulk add all of your contacts. So let's say you wanted to add them from your pipeline. You wanted to add all of your new leads to a specific sequence.

You can bulk select them now and move them and you move them all to a specific sequence. Or say you have like leads that said no. Let's say you want to do like a revitalization campaign. It's been a year since all these guys said no. Maybe they're interested now.

You could bulk select all the people who said no and add them to a like a sequence that could, you know, remind them you exist. You can you can come up with all sorts of things, all sorts of reasons to create a sequence. Even your people that you've closed, you can have a a sequence built for them just to kind of like keep them in the loop like once a month, send them something of value. All sorts of things you can do with these sequences. It's not super pretty yet.

I'm still working on that and making sure it's fully functional. And the biggest thing we're waiting on right now is I'm working with Google to get everything approved. >> So, I'll be honest, for my CRM, I use Go High Level. And it's only because I pay the premium price for GoHigh Level for my um membership, but I got to say it is very tempting to want to like move over to your CRM because the GoHighle interface is just like I'm just not a fan of it. You know, it's not easy.

So, I just want to say like how you're creating all of this and just making it so simplified is just super awesome. >> I appreciate it. And Go High Level is is literally the reason I created the 9 by12 method CRM because it's so complex and I used to like I used to use Go High Level as well and it's just so much more than most of us need. >> Yeah. But I it it's super great and I just like I love watching you build all these things.

I'm like, dang, how is he doing all this? Like it's amazing. >> Thank you. I have a team of monkeys all all working around the clock. >> Well, you guys are doing a great job.

>> And I just had a fantastic interview with Emily, guys. So, you'll see how she sold out her card next week when I drop the interview. >> Yeah. >> Nice. >> Getting close to selling out my next one.

I'm going door to door this afternoon. So, >> sweet. >> Yes. >> Good luck. >> Thank you.

Um, how many of of you when you get your cards do your own facings and and separating and all that kind of stuff? Because I do. Um, okay, Ben, you do. So, my curiosity is obviously sitting there counting out a stack of 100 and then a stack of 100 and a stack of 100, you know, 50 times times three routes is very time consuming. And because when I I use a 16point stock, I weigh it.

It weighs 2250 gram. Um, and I have obviously I know how thick it is. So, I'll stack them next to each other and I'll I'll swipe and make sure they're the same height. How crucial or critical do you think it is to make sure every stack is exactly 100? I don't I don't think it's really that crucial.

I think it's as long as it's very close, throw a few extra in there and sure the the carrier goes, "Oh, I got five extra." you know, toss them out or they're short two or three and you miss two or three houses, but you save hours in labor. What's your thoughts on that stuff? >> My understanding is, like you said, it's not that crucial. They're not counting them out and making sure they're exactly 100 cards.

Um, so it shouldn't be an issue as long as it's close enough. >> Yeah. I just figured when I get down to the last, like, let's say there's 753. I got seven stacks that are close to 100 and then one stack that I maybe put 70 in instead of 53. So in case one's a little short at the end, I've got a couple extra and you know, yeah.

So [snorts] anyway, just kind of my thought, and the other thing too I wanted to ask is I got approached by a cannabis company and it's legal here, but it's not legal federally and mail is a federal product. So, I declined their advertising, but you know, besides, of course, I want to keep the integrity of the card in general, but what are your thoughts about things like that that you're like that might be a little, you know, sketchy? Um, it's [clears throat] tough. I think I I don't know for sure, but I'm pretty sure legally you would have been allowed to send it out, but it probably wouldn't be great in terms of like closing other advertisers on it because plenty of people are going to be opposed to cannabis and it might just be best to keep it off. >> I figured the top would be cannabis strip club and the bottom would be churches and you know [laughter] >> that's a perfect >> for everybody.

>> They say life's all about balance. No, but you know, anyways, yeah, I got approached by a cannabis company. I just thinking h kind of looked it up and went, okay, it's legal here in California, but mail is technically a federal product and it's illegal federally, so you know, >> do a solo mailer. >> Yeah. Well, that I can definitely do, you know, and I've been approached for that, too.

So, which is good. >> Yeah, >> things are coming together. >> Yeah. So I have a suggestion slash recommendation. Um so recently I met with one of the downtowns organizations.

>> Mhm. >> Um so what it does is it basically coordinates all the downtown businesses. I mean like they support downtown businesses. So when I was talking to that person, she said, "Yep." I mean, like she understand, she understood the concept.

And then I'm now trying to work with her uh to see if she can help me get more downtown businesses on the card. So that may be something if anybody here wants to try. So, if there is a downtown business organization or some kind of a support body that works to enhance the downtown areas, um it may not be a bad idea to talk to them and see if they can get some of their downtown businesses on the card. >> 100% agree. Downtown business association for me.

Um, and any of those once you start having a profit, any of those organizations you can join, man, I mean, I belong to one called North of the River and the executive director is like wants to make some side money. I'm like, well, you can sell for me. She knows everybody in her organization, a couple hundred businesses, you know, and like slam dunk. So, get to know those people for sure, you know, and be a member of their organization. I think.

>> Yep. >> Uh, hey Mitch, I have a question for you really quick. >> Yeah. >> Um, on the 9 by12s, I know you were emailing me with some different pricing and stuff, but I'm wondering cuz I had a different thought here. If I took the 9 by12 and just had it folded in half, um, because I'm I'm trying to like make a newsletter for a real estate agent and then have some advertisers on the back.

Um, does that change the pricing? potentially would, but I I saw your email. I just haven't had the the free time to make sure I give you a proper answer on it. So, I will I'll get back to >> Yeah, I wasn't sure if like then the paper weight would be less, but then like the labor like you said, so I wasn't sure on that. >> Yeah, the in terms of the mailing itself, >> it would not cost any it wouldn't be any different.

Um, it's always the same postage. The only other thing you can run into, um, because I actually have a a mailer that I do for a a car company, and once you fold something, you have to put a tab on it so it doesn't flop open all the time. So, you have to tab them. >> Oh, >> yeah. Um, so that that could be a potential thing.

Um, and they're usually good with one tab, but they like the mailing likes when you have three tabs, one on the bottom, left, and right, so that it doesn't create an issue going through their uh, postage machine. >> Emily, other thing uh, I would say as a disadvantage is once you like put like a uh, sticker or plaster to close it >> Mhm. >> the chances of people cutting it and opening it, like they go down. the chances go down pretty bad. >> Yeah.

>> Right. I mean they understand it's a like Yeah. So if you have it like a normal postcard, they can easily flip through and see what's on there. But the moment you are closing it because um there is one person I met here uh in a networking event and they actually do a large card than 9 by12 but they flip it like uh they have it folded in between. >> So I believe they do like and it is still under USPS limit and weightage or whatever.

Um but they actually um fold the card in half and it will be a larger card and when I asked their numbers it is way less than like what we are getting in terms of um how many people are scanning the QR codes and all that. >> So I was assuming that um like people don't even open it. They just directly throw it in trash. >> Okay. thought that >> your strategy was a little different though because this isn't just a straight like shared mailer.

Yours is like a newsletter for one business with some ads on one of the faces of it. >> Yeah. So, it would be for real estate agents. So, I own a social media membership for real estate agents, but I'm thinking because I'm doing this, what could I do? So, what I'm thinking is it would be like the real estate agent like I also do email marketing for them.

Why not take these emails that we're doing and basically make them a newsletter? Um, and then so, you know, it'd be things like they'd always have that same route in that neighborhood. Um, it'd be like, hey, just different fun things, tips about home ownership, whatever. Um, but then like a pet contest, so share your pet in the neighborhood and like everyone in the neighborhood can vote, you know, like just really fun and interactive. Maybe an interview with a someone in the neighborhood or something like that, you know, whatever.

Um, and then having a lender sponsor with the agent and then maybe having like their preferred partners on the back. So, having a roofer, having a lawn care company. And my idea is that everyone would commit to this for at least six months, if not a year. Um, and they'd all get that exposure every single month with this newsletter. So, >> I love the idea.

Thank you. >> I I like the idea, too. And so I'm just trying to figure out, you know, I hadn't really thought about it having to be closed, but I feel like it's going to be different than just like a mailer, like it'll again, it's very community driven and specifically for their neighborhood and like their neighbors, you know what I mean? So, I feel like it would get a higher open rate, but >> there's a there's a realtor in my town who only does direct mail and he has basically exactly that, but I think it's an 8 and a half by 11 and he just sends it out once a month to like every house in town. Everybody reads it because it's just filled with like local events and like things that are actually valuable to consumers.

So, people like look forward to receiving it um and so that they're actually up to date on >> events. So, like over time as they keep sending it out, people will start to realize it actually is valuable. Maybe I should read this and hold on to it. And my understanding is that you're using the featured vendors to pay for the price of the card and that then you'll be break even and then the realtor and the mortgage company would pay to make your profit. But they don't have to pay very much.

Like >> you could keep it really cheap because you're just trying to break even with the feature vendors. It's very cheap for them, which makes it easier to close them for, say, six months, >> which means you don't have to charge the realtor all that much because once it's filled up, you basically are just getting like monthly recurring revenue from the realtor. And just hit say 5,000 homes. If you're charging them $1,000, that's really cheap for the massive newsletter that you're putting out for them every month and doing all the work for them. >> Yeah.

So, that's what I was thinking was maybe I just do the 9 by12 and just keep as a newsletter, you know, and not fold it. Um, but I did just like the idea of folding it. But yeah, so my thought is, um, I don't know if I would do 5,000 homes or not. I was thinking more like 2500 um, and then charging the um, realtor and the lender 500 a month and then the four advertisers 300 a month. And that leaves you with like a $1,400 profit.

>> Yeah. >> So, just an idea for everyone because how many of you guys know real estate agents? We all know like a bunch of them, I'm sure. So, anyways, I have a couple meetings lined up with agents this next week. So, I just wanted to kind of like hash all the details, but yeah, maybe even it's an 8 by 11 or whatever.

And I think really you can do the same thing. So, >> yeah, I mean 9 by 12, 8 by 11, you can fit a lot of good value on there. >> Okay, cool. >> Um, so I want to ask people, obviously I launched the virtual postcards a couple weeks ago. Has anybody utilized that to close sales or even put out a card with virtual postcard QR codes on it and seen any activity?

>> I get my shipment of my postcards today finally and so this be the first one using the postcards. So >> sweet. >> Hopefully that'll >> definitely let me know how that goes. >> Yeah. >> Do a lot of the cards have solid offers on them or the ads.

Uh they're decent. Um I I really tried to educate everybody that, you know, it really is advantageous to do a really aggressive offer. You know, it's really about trying to get the people in the door and build that relationship with them and build up the lifetime value. And uh one garage door company that was on the card, um they had two offers. One of them was like $25 off of a spring replacement, I think, and another was $150 off a whole garage door replacement, which are fine, but I was like, "Hey, what if we switch out that $25 spring replacement with a a free maintenance and inspection?"

And uh cuz I was like they're not going to call unless they need a garage door. And cuz they were the one one of the ones that actually had the original QR code on the first two cards from that I used from Scan Lab. And so, uh, I was like, or they sell their, uh, maintenance package as a subscription for like $15 a month, and they'll go out like once or twice a year. So, I'm like, okay, well, that comes out to $180 a month. What if you did this where you put an offer to do a free maintenance and inspection and, you know, $180 value?

That way it gets you in their uh door and then after you do the maintenance, hey, would you like to sign up for our uh maintenance subscription going forward? And uh they bit on the idea, but they still they wouldn't go below $49 uh for for that. I'm like, "Okay, uh that's fine." I'm like, I'll I'll do what you want, but you know, uh I'm just trying to help here, you know. And >> I would have liked the idea of free inspection cuz obviously giving out free maintenance to everybody that wants it might be tough, but free inspection, they probably already do like free consultations.

Like we don't >> like you have an issue with your door, we're going to go there first and then we'll give you a quote. That's basically the same thing, but it gets them to the garage door. And if people are asking for an inspection, likely it's because the garage door is acting a little funky. Now they're at the garage door. They can identify what the issue is if it is a new spring, but now they're there to actually sell them on it.

And then they could sell them on the maintenance package, but they get in the door with something like just a pre-insspection. >> Yeah. And I tried to do the same thing with the uh the painter, and I think I was able to get him into doing uh two different offers. Uh, one of them was some level of I think 15% off on something like $1,500 or more worth of painting maybe. I can't remember.

And then the other offer was uh similar where I was like, you know, they did, you know, $1,500 more of a a paint job um to throw in like two free bedroom accent walls. >> Yeah. and and so so they did that and that was good. Um >> so yeah I mean I was able to get it where it went now mo more of the people have offer the the only two that couldn't do an offer uh was the travel agency. They were actually not allowed and I was even like well let's think outside the box.

uh see if you could, you know, offer like a $50 gift card to a restaurant of their choice on their trip. And and she's like, "Yeah, we can't even do that." I'm like, "All right." And then, uh another uh one was a organic clothing store, and he's in Scotland, so he he didn't have any bandwidth to make any changes. I'm like, "All right."

[laughter] So, do you already have the virtual postcard posted online since you have >> uh It's not live yet because I haven't gotten the cards. Um I suppose I don't have to wait to broadcast it, >> right? >> You're doing the cards yourself. You're doing the fulfillment yourself. >> Yeah.

>> Okay, good. I was just making sure because you want to make sure it's posted live well before they actually end up in the mailboxes. That way people aren't ending up. >> I would recommend actually broadcasting the live before mailing the cards. Yes.

Um, you can really do it anytime. There's no harm in releasing it early. Um, and you definitely don't want to like bring it down to the wire because if the postcards end up in mailboxes and people scan them and it's a broken QR code, you just lost all your trust. >> So, you want to make sure it's live before they end up in the mailboxes. >> Oh, okay.

Good call. All right. Um, I I'll I'll do that >> because the cards or the virtual card is ready to go. Um, >> I just that's that's a good point. So, I'll do that.

>> So, what are your advertisers are they excited about the idea of you being able to grow grow a list of leads for them? Are you are you planning on sharing the leads with them? What's your agreement there? Yeah, I'm going to share the the or all the leads with it like all the leads for the painter go to the painter and um I'm taking all those leads as well to build the list for uh for future cards. I >> I don't I think some of them grasp like the awesomeness of it.

Um, I I think uh others uh I I think they're not fully grasping. I think they're getting there, but I think having an actual proof of like once it's out there will make a big difference. But uh I just started doing a post on Facebook for my next campaign and I included in there that it has a virtual component and I've only seen one other person in in the Springs talking about doing a virtual or talking about doing a postcard, [snorts] but they don't have the virtual card offering. And so, uh, being able to have that is, uh, pretty neat. Um, I also created a custom section on my 9 by12 site where I mention about the the virtual card.

And >> Alison just mentioned that, too. >> Yeah. >> Yeah. Mine's live now if you want to see it. >> Yeah.

So, uh, uh, but I think it's one of those things where it's just it's going to grow over time and I mean it's it everybody's sharing it on their own, uh, emailing lists and, you know, social media platforms, you know, is really good. So, this makes it makes sense to like give a really good solid offer. >> Hey, Allison, do you have yours that I can that we could see? Yeah, it's the bestinmy area.com.

Mitch, I have a question. Would you be willing to make a You're so good at making videos, but not you as the person doing the video. Would you be able to create a short like one minute video that we can put on our websites that explain what we do about the postcards? It doesn't have to be an amount because I send 2500 people send like 5,000 but also then talk or just talk about the virtual but not you as the spokesperson. It's like just I don't know animated or something.

Would you be willing to do that? >> I think that's a good idea. I've had a couple people ask me about that. Um, >> yeah, >> kind of in right manner. >> That would be great.

>> I would love to add that to the to my website. >> Is that one of uh Mitch's sites? >> Yeah. So Ben um comment on so it's so it's going to take some time to really help them understand the idea of the virtual postcard but one frame you could you can use to help them understand it is so many people are going to see this card and some number of those people are going to be interested in your offer. However, say you're a roofer and you have an offer about some kind of roof.

Most likely they're not going to hold the card for five years just because you have an offer. But this is why we have the virtual postcard to capture that lead. That way you can actually stay in touch with them. You don't lose that lead altogether. They are yours.

And especially for roofing companies like ask them how much do you like do you pay for leads? Have you ever considered purchasing leads like hiring a lead generation company? I'm sure you were you were willing to spend like hundreds of dollars on those leads. We're capturing those leads for you and giving them directly to you. We're not selling them to you.

These are your leads and now you haven't lost any leads. You're actually still capturing future business. [clears throat] >> Question for you on that. So when they uh scan the master code, that's not for any individual ad. So when they scan the master code and they enter in their contact information, say yes, it's okay for me to be contacted, I can technically share that lead with all of the advertisers, right?

>> Technically, they didn't. The consumer I would not do that because the consumer didn't opt in to get reached out to from any of those specific businesses. They got they opted in to get reached out to from you because they wanted future postcards. So, you don't want to break their trust there by then sending their information to all the businesses. >> Okay?

>> The the consumer can still scan the master QR code and end up at the postcard and if they're interested in an offer for a specific business, they click that offer and they redeem it. And plus, those aren't really leads for all of those businesses anyway. So, you're just kind of sending them >> useless data, whereas people are actually interested. >> Yeah. I think something that will also help is when I'm able to start showing the list that it actually builds over time >> and be like look this is you know people are actually scanning this and you know the next card that I do is going to go to all these additional people and then all the people from that card that's scanned just [snorts] compounding that list to [clears throat] re you know for every card to reach further and further.

I think that that's a major advantage. >> Yeah. And you should ask for their help as well. You want it to feel like teamwork because if they're with you for the long term, the larger list that you grow, the the more leads, more potential business it goes out to for them at no extra cost. Um, so ask them to like share it on their social media, share it everywhere.

That way your reach grows. And just the fact that it can be shared is, you know, revolutionary because before Yeah. >> It it this was not it was not a thing. >> Exactly. >> Yeah.

Mitch, I actually have a question on the privacy policy kind of um or the legal stuff. So when let's say somebody scans one particular offer um are they aware that they will be added to our list as well as the uh list will be sent to the advertiser like how do we make sure? >> Yeah. >> Yep. So they opt in.

They have to opt in for all of them. So it's fully compliant. So they they opt in to receive future messages from you. They opt in to receive future messages from the business. >> Okay.

They need to opt in. Got it. >> So, so how about if the uh if the owner of the business has once put their own QR code, do we supersede that QR code with ours that would take us to opt in and then it goes to their site redirect? Um, there's no redirects because the idea is at the end of the redemption they receive the offer which is usually a code. So, it doesn't redirect them to their site.

I haven't set that up. >> Okay. Okay. But if they But how do you guys handle if they want to put their own QR code on their card? Just they just they can still do that.

We just have a different spot where we put our QR code, right? >> Yeah, you could have I mean I wouldn't recommend two separate QR codes on the ad. If they don't want it to go to virtual postcards, that's up to them. Like they could be like a no offer slot and just send it to their website. Um but it's really I don't I can't really see a clean way that you could combine the two.

Well, just but maybe have I mean could we have like a separate QR code to get offers for all companies you know listed and then if they want to put their own QR code to their website directly they could do that is that I mean do you recommend that? >> Yeah. So in that case it would be just during the design process instead of putting a QR code from our local spotlight you would just put a QR code that they give you or one that you generated with scan lab to send to their website. But so here >> let me grab a postcard. >> So a lot of people are going to have the master QR code somewhere in the middle band for our local spotlight and that would send it would say like uh want to redeem these offers scan here.

It would send people to the page, which I'll share my screen and show you. It would send them to the pa the master page with with all of the um postcard slots showing. [snorts] So, it send them to this page when they scan the offer. If your business has a QR code that goes to their own website, this would basically just say, "Sorry, no offer." It wouldn't say tap to redeem because your your business opted to go to their website instead of having the redemption here.

>> Uh, >> are you sure that, Mitch? I think if they still make an offer for the virtual card, it doesn't have to have a QR code, I don't think. No, it it it >> I guess what he's saying >> it it doesn't. But okay, you're right. I was I was misunderstanding.

So, I thought you were saying have two separate QR codes on the ad itself. One for virtual postcards and one for their website. If you wanted one to go to their website, they could still have an offer on there. Is that is that what you're asking? >> Yeah.

I mean, I think I Yeah. Yeah. if they have their own offer. But it's Yeah, it's easier if it's one one QR code in the middle like you said for all of the offers and if they have their own then um but I could still feature them on the um on the virtual postcard, right? They'll still be there.

>> Yes, if I go that route. Okay. >> Yeah. >> Let me ask you this. >> Sorry.

Is there a reason why you wouldn't give the option that say for example if someone doesn't want to do an offer? So really who's going to fill out a form if there's really no offer? Is there a way to link a website? >> Um no. It's just no offer.

Um you're best off keeping everybody on the platform. You don't want like one person's ad competing with what you're trying to build, which is a local community of local residents and everything like that. It's a >> No, no, no. What I'm saying is on the postcard, you have all the ads and say there are certain ones that are on the virtual postcard that want to have, you know, an offer. they have an offer on the postcard and there's that's the reason why someone's going to click and want to get the information or get the offer um sent to them.

But what if they don't have it? Is there a way to then click on the ad if they don't have an offer and just go to their website? Because doesn't that kind of also link with SEO with eventually maybe the 9 by12 spotlight getting more on the Google searches or something. I I'm just thinking that instead of clicking and just saying, you know, sorry, no offer that it could go to their website. It's it's a net negative for you because instead of bringing consumers to this page which has all of the offers, sure they're ending up there, but then they're clicking away.

They're leaving your platform to go over to this one business's website. >> All right? >> Versus if they just if they I don't see a net benefit to it leading to their website for anybody because you have the infrastructure to collect these leads for them. You have the the ability for people to redeem offers through it. So, I don't see a net benefit for them to even want that if they properly understand how the virtual postcards works.

But you don't, the key is you don't want to send consumers that you worked so hard to get onto the platform. You don't want to send them away. And because all your other advertisers who actually like believe in this, they opted into this platform might get upset that this one advertiser is just sending people away to their website. Now, keeping everybody on the platform is best for everybody. >> Okay.

And um Okay. Also, with the QR code, can I do my QR code that just goes to my area rather than because I know on the website it has the spotlight and it goes to everything and then they have to dig through where I am. So, I'm wondering if I know the benefit is we're nationwide and I get all that, but I know that for me I got to sit through clicking on and looking at my area. So, I'm wondering if on the postcard I could just send my QR code to my spotlight versus a nationwide >> it it it should already. Here, I'll show you.

So, okay, here's the front end of my postcard. >> Yeah, >> let me make sure you can see it. Okay, you can see it. >> Where do I find that for mine? I don't know where I can't find it.

I have a >> So, you would find it you you would go to your landing page, wherever it is. >> Yep. And then you would scroll to this section which talks about the virtual postcards. Obviously the way that most consumers would get there would be via QR code on your postcard. And then you can see all of your past postcards here.

Obviously these are just test logos. And then this is so this is where this is the front end page that people would actually end up on when they scan a QR code, the master QR code. [snorts] Okay. So now let me answer Allison's question. So you would log into your dashboard.

>> Yeah. You go to virtual postcards and you would go to the card that you're actually trying to get the QR code for. [snorts] You would go to QR. So, this is the the the back end of the postcard I just showed you. You'd go to QR codes and this is all the QR codes for that card.

You have the code for that slot for Beacon Hill Barbers. You have the code for Charles River Dental. And basically what happens when you scan this QR code, it still brings the person to the the general like front-facing entire postcard because you still want every consumer to see all of the different offers. So it all it's going to do is make this ad slot highlighted. It's going to bob up and down and just be more noticeable when they scan this one.

Um, but this is your master QR code. So this would take people straight to the card. So I'll show you. Ah, gotcha. Okay.

>> So, so once that advertiser has that QR code, they it stays with them. I mean, it's for their business. It doesn't change every month depending on who we have in that spot. >> Correct. It'll always go to this this postcard because you can post as many new postcards as you want.

>> Got it. Okay. >> Yep. And that's the beauty, like over time, the more consumers you drive towards this page, the more cars you're going to have, the more offers you're going to have out there. You might have consumers who literally go back months just to find a great offer from a business.

And you might have a plumber reach out to you and say, "Hey, I just had I was on your card six months ago. Someone just redeemed the offer from six months ago." So now you have more longevity as well. Your postcards will always be there. And maybe you've talked about this, but have you is there like a newsletter attachment to it where we could actually once a month or once a week send out a newsletter that goes out with especially keep keeping those advertisers in front of the consumers?

>> That would be great. >> Yes. So, this is not a total email marketing platform. That's why it's $33 a month. I think I'm undercharging for what it what it provides.

However, you can broadcast every single new card that you ever put out. So, you can't do like a weekly newsletter. That would be something you would want an email marketing platform for. That's much more customizable. But whenever you launch a new postcard, you would press this button right here and it would broadcast to your entire existing list of subscribers.

So, anybody who's ever opted in, redeemed um via your hour local spotlight, they become part of your subscribers list. And then you could broadcast the card and it basically sends an email saying, "Hey, we just released a bunch of new local deals. you should go check it out. So, it just notifies everybody and that's why over time as your list grows, this becomes more and more powerful. >> Okay.

>> So, but you always have the option to pull your leads um off of platform and bring them to your own email marketing software of your choice. You would just export and there's plenty of filtering if you wanted to do that. >> Yeah, because I mean obviously we can build an email list. It's, you know, and that that'll help us feature advertisement advertisers as well. >> That's the whole point of that for my real estate business.

Now, >> my current first card doesn't have any offers per se. I mean, they have QR codes like that, but nothing like anything that would be. So, the tab to redeem offers doesn't work, right? Because there's no offers, not even a global offer. >> So, you would have their ad and then you would you can set it to have no offer.

So when the consumer hovers over >> Yeah, that's what they say. They all say that on this very first one. >> Um so there's no opt in basically. >> Um >> yeah. >> And do we have an option of what we collect as far as the data that they opt in for?

Is it just name, email, and phone number? >> Uh name, email, phone number, and zip code. >> Okay. Does it ask zip code or does that just come from the card they chose? >> It asks zip code.

Um, the only mandatory ones are name and email though because phone number might cause a little too much friction, but some people will still get. >> Yeah. Yeah. No, I get it. Yeah, for sure.

>> Um, okay. Just trying to figure out how to use this to the biggest advantage, of course. >> Yeah. Okay. I have a question just it's I guess not about the QR code, so I don't know if anybody has any more questions about that.

I have just a general question. >> Yeah. Not specific to the QR code, but uh let's say if somebody unsubscribes, where can we see that? um that shows up on your they get removed from your list and I'm trying to remember exactly where it shows up. >> Yeah.

So the re the reason why I'm asking that is let's say if we export this list to an email platform where we are highlighting hey we got um all these and then let's say we say we will release like a section regarding every advertiser like in the newsletter kind of a thing. I'm just thinking out loud. Um and then let's say a week later somebody unsubscribes we need to sync that unsubscribe to the emailing platform you know so that way we are not like sending emails to people who already unsubscribed >> that yeah that is a good point um I'm going to have to make a note to get back to you on that >> because obviously this is a complex build I don't remember exactly where it shows that but I know on the platform if somebody unsubscribes whenever you send off a future broadcast, they'll never receive a future broadcast. So on the platform, you'll be compliant. Um, but I understand you need a list so that you can then sync it across.

>> Yep. >> And the email that goes out uh to the new subscriber, we we don't have any control over that as far as what it says. Correct. >> Correct. It's templated just because it's, you know, it's platform specific.

Yeah. Yeah, that's fine. Just want to make sure because I I I have my giveaway that we do that the enter to win the Vegas trip and stuff. So, um I'm getting a lot of response on that, but they're not getting on this list because, you know, the email that goes to them. It it's it's a combination.

So, they scan the QR code when they find the logo and they get in the drawing. Then, they get an email back saying, "Congratulations, you're in the drawing. Check out our website, you know, for another chance to win." So, I'm redirecting them, having them view our website, but I wonder um I I'm going to consider the idea of you being able to import contacts from your existing contact list into our local spotlight. That way, broadcast could potentially go out to those people.

I'm going to consider that. Yeah, >> there's a few there's a few there's a few risks to that because if you import a list of like a million random people then our platform sending out to the million random people. So, >> right. No, for sure. >> Yeah.

>> Yeah. I I I mean I obviously I know what I would do. I don't know that I would put that on you, you know. >> Yeah. Because I want to protect our sender reputation as well.

So, >> Right. Um so, that may not be a great idea. Um because if somebody imports a list that they did not opt in and then they're sending and then people start reporting spam. >> Uh because we are basically assuming everybody understands how email should be sent >> and that is >> absolutely >> and that's exactly why I made it so that none of the emails are customizable so there can't be any bad actors that kind of screwed things up for everybody. >> I I think I agree with that.

I again I know my integrity. >> Yeah. >> But >> but we cannot bet on everybody's integrity. >> Yeah. >> Right.

>> And it need not be integrity. It is just that lack of knowledge, you know. >> Yeah. Yeah. For sure.

>> Yeah. I mean it's not like they wanted to act bad. It's just that they are not aware. That's all it is. >> Yeah.

Exactly. >> No, I agree. >> I want to act bad. >> Yeah. Ben Ben is the person I was worried about.

That's the reason I >> Yeah, I >> email everyone. >> Okay, I got I got like 25,000 people in my in my database I can email, but yeah, we don't want to do that. So, >> um All right. So, so my issue is I So, I haven't sent out my first card. I signed up about a month ago.

Um I'm I'm a real estate broker, so I'm busy with that. I have a property management business as well, so I'm I'm almost there. So, um, and at this point, I just want to send out the card. So, um, I'm going to Can I share my screen real quick? >> Yeah.

>> All right. So, I'm almost there. So, this is this is my card. So, obviously my company's here. And then this is the front of the card.

This is obviously the the back here. And so, I'm thinking about So, this is my ad. I'm thinking about putting it obviously making it maybe a half, you know, either a half page because my my whole goal is real estate's primary. I mean, this is vacation money postcard is is, you know, um eventually I want to I have a couple zip codes where I'm going to charge a lot more, but I've done EDM for my business before. I've had a lot of success.

It's just so expensive. So, I want to cover my costs and so I wouldn't even mind doing a full back page with just my company. Um, and you know, you know, couple call to actions there and then using the first the first page to pay for my postcard basically. Um, but what would you do in this po in this point if I did want to just get it out by next week? Um, maybe should I add maybe a coffee shop that I know that could I could barter with and say, "Hey, you know, give me $250 worth of credit at your store.

We'll send this out." Just or what do you what do you think I should do? >> Yeah. Um, I can answer that. Uh, and then maybe Mitch can join later.

Uh, add on top of that. So, a couple of things. One, um, Ber is a great system. Okay. So you can actually say hey uh give me give me some amount of gift certificates or whatever which you can use later for yourself or even like give it as incentive to your future clients.

That is one thing you can go back to all people who already paid and upgrade them. It's like uh they would ra they would rather appreciate it. Say you can say something like uh if you sign up for my future cards I will upgrade this to two spots right and then that is anyway like it's like it's like saying hey um you you are in a international flight because I go to India all the time and then somebody the air hostess comes and says hey actually we upgraded you to business class for free and then obviously I'll be right >> so that is that um the third thing is Um you can like approach I mean if you have time you can approach people and say we are giving a free spot and or you can just say we are giving a free spot in this postcard if you sign up for a future card right so something like that so that way you are filling the card and not making it like empty or like you know something and then you are also getting a future client. So these are the three things I can think of. So basically two cards for one basically is what you're that that may be a good one.

I have I have a guy like well you know I want to advertise next month so I could say hey if you sign up right now we'll put you next month but I'll also include you on this in this month's >> so that way you're getting future card uh future card advertisers and basically like if you put it in Facebook uh groups I can guarantee that uh you will get leads saying um ask us how to get featured on our postcard that goes to 10,000 or whatever 5,000 homes for free this month, ask us. And then there will be a bunch of people asking you and then you say, "Yep, the deal is basically you get this free, but you have to pay for the next two postcards or next one postcard, whatever you feel comfortable." >> Sam, how big is your community, your city? >> So, so this is going to man I mean, so I'm in I'm in Katy, Texas. I'm Houston, Texas basically.

So, it's huge huge market. So here's what my thought is and this is what I did with Bair is reach out to the local chamber of commerce or you know >> I'm in a BNI group. So >> okay well not not the BNI I mean BNI is great. I'm in VNI as well, but like with Bair, I reached out to the um the Bair association and I'm giving them free on there, but now it creates an association with that Bair community and their association and my card and I gave them a free spot basically. >> And so we reached out to the chamber.

The BNI is great. Like I said, that's that's your bread and butter. Um, but you want to connect with the local chamber of commerce or downtown business association or something like that. And you know, and maybe even put on there, keep in mind, you want to keep people to keep the card. Maybe put a directory on there.

Hey, local fire department, local police department, local uh water service, local electric company, you know, important phone numbers. And now, and that's something you can take away at any time. But when the card goes out, they're like, "Oh, I need to keep this because it has all of these community >> res have a lot more shelf life, >> right?" So, that's what I would do versus giving away an ad. Now, >> the other thought you could do is say, "Hey, I'm going to have a contest for all of my advertisers.

One of you, because you're loyal to me, is going to win an upgrade this month." and then just do a random wheel of name draw or or select it on your own if you really want to and say, "Congratulations, Ben. You just won a double-sized ad. Woohoo." But that way you're not committing.

He's going, "Well, last month you gave it to me for free. It was a contest versus now they expected for that price, you know, or that freebie." >> Thanks. >> That's my thought. >> I have a far less tactical, more personal opinion.

[laughter] So for you, Sam, you say that real estate is your priority. >> I'd say don't try to squeeze out a couple pennies in exchange for your ability to like own many neighborhoods in your area. >> Exactly. [clears throat] >> Um for like I'm going back to the example of the realtor in my town. His team owns the town and literally all they do is send out this 8 and 1 half by 11 mailer once a month with all of the info that people are interested in town with a picture of them and maybe their logo.

They just send it out once a month, but they literally own the town. Like they dominate our town. They make like they do hundreds of millions of dollars in sales every year. >> Do they do they do like their listings or or they just do like just kind of a more >> I don't even think they don't even market their listings. They're just purely trying to spread value to the consumer.

And so I I think for you, if real estate is truly your focus, I would just sell out one half of the card and keep the other half completely for you. That way it's it comes across as your card. It it's completely your card. Those are your featured vendors on the back and that's that. And you can literally take over your town.

That's and that's what I that's what I've done because I've I've I mean I've sent out 2500 big you know 11 by uh by by eight you know postcards before and I've gotten I've gotten results from it but obviously it costs money so so if I could do this um yeah and it's you know if I can sell because I mean I already have one for like these higherend I created my own website for this before I kind of knew you had a website and so I've and I've already directed people to it and they've actually signed up and I'm selling selling the ad spots for like, you know, $1,200 and $6.99. And so, um, so, so I've already had like three of them sold out in a in a market where I'm kind of I'm advertising the, um, average median household income for that area. And so if I can get that first side covered and then my the back is me, I mean that's that's, you know, but if I have if I have like a property management that I'm just starting, do I advertise that or do you think I could just focus on just my my my my business on the on on one side? >> Well, technically you could still afford to have a slot for your property management section on the back and it's just a featured vendor.

Um, and you would still at least break even on the card if you sold seven slots. you would more than break even still if you sold them for $500. So, you could definitely still advertise it, but I would keep your real estate business its own thing on the front and center largest ad. [clears throat] Um, >> yeah, >> that would be my opinion. >> And the other thing is >> Yeah.

And you're not you don't have to pay for it. And because you're only selling seven slots, it's going to be a lot easier to just keep that filled up every month with just by building up those relationships. >> Yeah. Cuz because I I I realize that. I mean, I, you know, I already call two, three hours a day for my real estate business.

So, if you know, I know I have success calling with um with postcards. I just got to I just got to do it. And you know, eventually I want to get to a point where I can get, you know, multiple, you know, people that I know that they can start their side hustle by, you know, them getting $100 per ad that they sell for me and then, you know, they're selling different because Houston's so big, you know, and so I just need, like you said, I only need like, you know, if I want them to make money, you know, I only need like seven, eight spots sold. >> And you can even be selective. I mean, you can come across as selective because this is your postcard.

That's the way it's coming across. And you can basically, it'll help you close them. It'll make it seem less like you're trying to sell them by coming across as I want to make sure like we're a good fit. You provide great service to your clients. I checked your reviews and everything.

So, I did my due diligence before talking to you. I see that you're you're the plumber that I would like to recommend to potentially my clients in the future. Does that make sense? Yep. Absolutely.

Yeah. More exclusive. Yes. Yeah. So, especially they know and I think and that's been my every time I call people.

I mean that's what I tell them. I say, "Hey, I am, you know, I'm looking to I've had a lot of success with postcards. I'm I'm a real estate broker. I'm going to be on the postcard. I'm looking for other other, you know, businesses that are going to, you know, that that that contribute to what I do.

service way based businesses um that I can you know send out to to you know to to this database or to this you know 5,000 households. So um so I sell it as you know they're helping I'm they're helping me but I'm going to be on the postcard so that way they see that I'm vested in it. >> Absolutely. And now they're endorsed by a trusted local business. It comes across that way rather than just looking like they're just throwing it out.

Would you change the uh the name of the card? So, instead of um you know, instead of uh let me see what I had on my card. Um yeah, instead of uh Katie Spotlight, would you put it I mean, what would you change it to to make it more like it's my card? >> Um maybe the name of your brokerage spotlight if it if it rings >> or your last name spotlight if that's your brokerage or something. Yeah, something more.

Yeah, I can I could probably ask chat GBT come up with some ideas. So, yeah. Um, but no, I like I like that idea. >> This is a great uh idea, too, to be able to bring to realtors in the area, meaning you only work with >> Just don't do it to Texas to Houston, please. >> No, no, no, no, no, no.

in my area, Massachusetts, and maybe in Florida, but like one in a particular like zip code, and maybe you only give them the whole back for, I don't know, uh, $500, $1,000, whatever. Very inexpensive. But then you sell, you know, you say to them, well, I need all, you know, the contacts who you would like to be on it. and then you call and you sell it and um you know you make some profit. But if it's like a monthly thing and most people will res redo it, I mean I think that's a great idea to itself of the 9 by12.

>> Yeah, that's exactly what Emily was talking about earlier that she's planning on doing is sell the ads to basically break even on the card and then the realtor pays you what your profit for the month basically. And because you're keeping the the ads for the actual advertisers relatively cheap, then it's going to be easier to keep them renewing every month. And I think she's even planning on selling them for six months in advance just to make it very much more passive. >> But yeah, she was getting more detail oriented of adding like events, adding like things. I guess I'd like to find out more about that because I think that really is quite a niche.

>> Who was this? Who is this? >> Her name is Emily Gable. And actually I have an interview going up next week about it. >> Oh, good.

>> With her and the newsletter or what she was talking about with like the local events that's still framed as coming from the realtor. So the it's the realtor's like newsletter with the local events and stuff on one side and then the back side is the advertisers. >> So if I have So if I already have like let's say I have a newsletter that goes out every week, I already have a newsletter that goes out to my database of you know 4,000 people. Um, how would you implement this in in that in that um, you know, email newsletter? >> You could at the bottom be like, hey, if you want to be, you know, uh, you know, do a spotlight and then if you want to be included, if you're a business owner, want to be included in my, you know, you know, postcards to, because at this point, if I can do this for five, three or four different markets, you know, zip codes, I mean, I can get to 15 20,000 postcards a month.

Mhm. >> Yeah. I mean, you can definitely use your newsletter to promote to promote the you should for sure to promote the postcards, >> but once you get like once you get a steady stream like a enough connections, again, you only have to sell seven slots a month. You're not going to have to do all that much outreach or even advertising to keep those slots filled. It's really just like just keeping the relationships.

>> Yeah, exactly. Post on some channels and I obviously have I have a VA who helps me with all that, too. So >> yeah, Sam, it may not be a bad idea in your newsletter in the bottom. So saying our preferred like partners around KT or whatever, right? And then you you list their logos and when they click on that, it goes to their website.

So it's like you're sending some traffic from your like the um to their website as well. So, so for example, you can say not only will you get a U slot on the postcard, but you'll get a directory free directory listing on my newsletter that goes to 4,000 people. >> Yeah. >> Yeah. That's great.

>> And I even have it I even have Claude already, you know, create an outreach program. I had it search every BNI group in in Houston and I had it um compile an email list. uh put it in a in a Google Sheets, compile email an email that goes out every morning at 8 o'clock in the morning um to 25 people at a time um telling them I'm a member of a BNI and I'd like for them to be included in my in my in my mailer. So I'm, you know, excluding and I excluded all the realtors so that way the realtors in those groups don't get the [laughter] >> Yeah. >> How many BNI you got in your area, >> man?

We probably have I don't know 40 50. >> Oh wow. That's Yeah, that's a good number. We're only about eight in our in our city. So, but >> So, >> there's a lot of value there.

>> Yeah. >> You said you said you have a list of like 20,000 local residents, right? >> I do. >> What is like the branding around this newsletter? Are you sending it out once a month?

And >> so, the news So, the So, the newsletter is just um I mean, I use uh GoHigh Level for my newsletter. Um and it's just a Here, let me Let me share my screen. Don't look at how many emails I have, guys. So, um, >> yeah, I have a >> this is kind of what it looks like. So, this is kind of our newsletter.

So, it has, you know, this was back in this is the May one of last year, but it's similar to this. So, it has uh, you know, information about the market, and then it has, you know, you want to sign up for our newsletter, get a cash offer on your property. So this is kind of a I used to use constant contact. Now I use it through uh through go high level. >> What's your open rate?

Do you know? >> Um so went out to 2,800 and then the 27 was delivered and then let me look at uh how do I look at the open rates? Uh >> yeah 300 356. So 13%. >> Yeah 13% open rate.

Um, one thing I mean Sam before I forget, I think you need to clean up your list. Whenever you see something bounced, try to clean up those because it will eventually impact your deliverability. >> Got it. Okay. >> Yeah.

>> So, every time it bounces, I need to just go ahead and remove those bounce people. >> Yep. Yep. >> Okay. >> If it doesn't automatically do it, I feel like a lot of platforms would, but if it doesn't, definitely get rid of them.

>> If you see those hundred, that is not a good sign. You need to clean up. Yep. >> Okay, good. Thanks for I've never I've never been I think I might have been told that in the past but never never knew that.

All right, >> Mitch, I have a quick question on the and I'm I don't mean to cut Sam off, but has anybody in the group done anything with nonprofits? >> Yeah, I've heard of a few people like partnering like giving away a free ad to a nonprofit. It helps them with social proof like like they'll give it away to at the start and then >> No, I'm kind I'm kind of thinking my wheels are creative wheels are turning like what Sam was saying about doing the whole back of um you know for the real estate if you did um like animal shelters are near animal causes are near and dear to my heart. So, I'm wondering doing like featuring every month like a pet of the month kind of thing for like an animal shelter. And then they have people on the board.

They have people that um you know uh in the community that support them. Maybe they have a list of businesses that would want to take an ad and maybe what I would do is I would give them like free half of the back but also profit share like give them a donation in addition. I was just wondering if anyone has thought of anything like that. >> I like the idea. 10% of your ad sales go to help the SPCA or whatever.

Support a worthy cause. >> I mean, it would definitely help the >> nonprofit >> like Yeah, it would help the nonprofit. It would help the it would probably help you make sales. Um, but it would cut cut into your your profit yourself. >> Yeah, of course.

But the thing is to me I'm I originally I'm doing quarterly but if I end up doing something monthly then I would make more money anyway in the long run you know >> and feel good about something you know I it was just a thought and I just didn't know if anyone had thought of maybe an angle similar to that. >> Yeah. Maybe maybe maybe you could do like a donate like a QR code donate to this nonprofit and then you make a you make a percentage of that of that donation. I don't know. I mean it's I'm just 10% or something for you giving them free marketing spots on your postcard.

>> Yeah. Yeah. So that actually works great during the holidays like starting September like once you um Yeah. that like in the the season of giving right. So from September onwards, any newsletters you publish, I think you can say uh scan this QR code to donate to this nonprofit, whatever that is.

>> Mhm. >> I would I would definitely make make it transparent that say like 10% of your donation will go towards us being able to mail this card out and something like that. That way they know that some of their donation isn't going directly to the cause. >> Yeah. >> Yeah.

I don't I don't know if I want to co-mingle or do anything like that with anything like that. I I think I would want to be more straightforward like Sam is doing, you know, the back of the card, like do half of the back of the card kind of thing or I don't know. I'll think about it, but um that's something I can like really get my head around try, you know, um with doing a lot of cards. Yep. So, Mitch, I have a question.

Um, so I'm actually having a hard time reaching out to like dentists, lawyers, and like slightly big big ticket services because um I tried walking in, they not allow me to talk to decision maker. I tried calling the receptionist always picks the call. I tried emailing. It's a generic email info@ businessname.com, you know.

So I have and I try to reach out to them using the DM in Facebook or Instagram. Again, it's not the business owner or the decision maker who is monitoring all those platforms. So what is the best way to reach somebody like a dentist office or a lawyer's office or any of these? See, they definitely need the service, but I'm not able to reach them. >> Yeah.

So for those larger companies that they do have the the decision makers like a few levels back, it's going to be extremely tough to get in touch with them and that's just the reality. So usually your best option is to make sure you at least convince the first person you talk to that it's a good idea. That's your best bet because then maybe it'll get pushed forward to whoever is responsible for their marketing because honestly the decision maker might not even be the owner of the business. It could be they might have a marketing person that could make the decision for that. So, your best bet in those cases is to make sure you become buddy buddy with the person you're talking to if it's the receptionist and convince them that it's a good idea rather than just trying to skip them and get to the business owner.

But sometimes it's just it's not possible. >> Yep. Gotcha. And Sam, I just wanted to say I noticed that your your email newsletter is very real estate oriented, but from what I've seen in terms of the postcards, from what I've seen the guy doing this in my community, I actually made a note. Um he's done some like talks about how he took over his neighborhood by doing this.

So, I'm going to send you um one of his speeches, but he his is not real estate focused whatsoever. So, it's got his branding and everything, but like 95 98% of the actual newsletter is just community oriented local events, things like that. Um, because all it is is just, you know, omniresence basically, >> staying in their heads so that you're the realtor that they think of. They don't need to know that, you know, like the average days on market and everything like that. Every realtor is posting those kinds of things.

They just need to know that you exist. Like you will become the one person that they think of. [snorts] >> And I and I know you're you were a realtor. Um and or you were in the past, but I know that I mean you could have definitely probably done something like this and and had it paid, but I guess like you said, you're you're I guess your passion. I saw one of your old podcast.

Your passion is helping people. So it wasn't, you know, it wasn't, you know, selling houses, but it was more helping helping people grow a business. So that's why Exactly. Yeah. That's that real estate wasn't totally for me, honestly.

That's the the primary reason I didn't do exactly what I'm talking about. >> Perfect. But you do see me using this this way. So, being able to, you know, just market the heck out of my company, but use it as a a way to get free marketing. >> Yeah.

And it's it's a long-term play for sure. So, you'd have to stick to it for a bit. >> Yeah. Exactly. >> But if you're already hitting them over email, now hitting them from a second angle is huge.

>> All right. >> It's been a pleasure. We'll see you later.