9x12 Postcard Business - Live Group Call (Exclusive Look)

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>> How's it going? uh one of my uh first of three mailers out last week. So, that is good. >> started up four new campaigns and I think that you implemented that pause feature just in the right time cuz I think that I put on too much. So, I just paused two of them.

>> It's easy now, right? >> Yes, and very helpful. So, it's it's so easy in this type of business to have so much ambition and to want to start biting off more than you can chew and it takes a lot of effort to keep yourself from not doing that and just It's like, "Well, okay, I've got four campaigns. I've got to find like 500 people to talk to now. Let's just go back down to two."

>> Yeah, I I I say it's best to focus on one at a time. So, scaling one up one at a time cuz a brand new card is going to be the hardest card to fill because you have no relationships in that location everything like that. And then, once you have the relationships and some people staying on that card, that frees up a little bit more time to move on to the next card. But, multiple fresh cards at once is tough. >> Yeah, I'm doing one of them where it's a uh two mailers on a 6 and 1/2 by 12 but to 5,000 people for each mailer.

And uh so, I'm I'm I I'm shifting from the buy two get one free to uh to try four mailers and that sense or well, two to 5,000 each. And then, uh to have an option for people that, you know, can't afford that much, I am trying a uh 9 by 12 just one mailer to 2,500 people, but it'll be a vertical 9 by 12. So, we'll see how that goes. >> So, what do your advertisers think so far for the the card that you just sent I haven't got any feedback yet from I sent everybody like pictures and everything and and emails and I haven't really heard back. I need to go through the cuz I ordered 5,000 at at the first instance.

So, I need to go through the the rest of the boxes and see if I have any extras that I can distribute out to to people. >> Got you. Yeah. Have you Did you have any trackable QR codes on there? >> Yeah, one for my sharpening service and I actually had one scan.

So, so that was cool. Uh >> someone's interested. >> Yeah, and they didn't book an appointment for a drop-off, but hey, they know my my name now and and then I sent out a big email 2 days ago announcing the new campaigns that I'm doing, but also the virtual postcards. And I just >> I think that that's going to be awesome and so uh hopefully that will really help leverage a lot of people to to get on the hook. >> Yeah, did you already Did you make the one that you just sent out?

Did you make it into a virtual postcard and send it to all your advertisers so they can share it share it on their social media with everybody? >> Uh well, technically I did. Um cuz I did email that and I sent screenshots and and pictures of it and stuff and showed them here's how you scan it. Here's what it you can expect it to look like and you can share it anywhere. Um Um For the third mainly cuz I haven't printed that one yet, I'm actually going to implement the virtual card onto that physical postcard itself.

And so I think that's why I might might not have pushed it as much as that or maybe I'll just send a follow-up email and be like, "Hey everybody, you guys can't actually start sharing this now. And if you didn't put a offer on the card, but you want to put a offer on the virtual one, let me know and I'll I'll do that. So uh so that's a good >> Yeah, and there's going to be it's going to change the way that you might like want to frame things moving forward. Like I'll I'll come up with a video with all about NFTs. >> Use this to frame frame your sales a different way and also to help them build an email list because obviously you can route the emails for these leads to them.

Um so you can encourage them to you know this is this is encourages them more to even put in an offer, but also encourage them to put the QR code and share it around. That way people do redeem and it's a benefit to them, not just you. You're not the only one getting the leads, but they are as well. >> Yeah, were you going to put in something where cuz obviously for me I'm just whoever scans any QR code, I'm going to collect that lead myself as well. And that way I've got the list of everyone that that scans.

Um but were you going to add like an option where if somebody scans, it can ask them uh hey, are you know, are you okay with uh giving your information to the other advertisers so that they can reach out to you or uh what are your thoughts on >> Um so so let's say they scan for Bill's Burgers, you're saying can they opt in to receive emails from Johnny's Hotcakes? Is that what you're saying? >> Sure, yeah. I mean I guess >> I guess I would be wouldn't add that because those aren't warm leads. If if they didn't opt into Johnny's Hot Cakes offer, then they're they're not interested in Johnny's Hot Cakes.

If they're interested, they'll give them their information for the offer. >> Yeah, that's right. But yeah, there is there's opt-ins for the partner to receive the information and continue to send virtual postcards and also for the advertiser as well. As long as you have those both switched on. >> Cool.

When do you >> everybody if everybody else can't tell, Ben is one of our beta testers, so he's been he has live access to the virtual postcards. He had a he's he's lucky enough to get early access, so that's why we're kind of talking about >> Yeah, it was it was awesome. It's been fun being able to test it and thank you for adding that feature to be able to do multiple offers for each advertiser. Now, is multiple just only two or can I do even like three or four? >> Only two, I believe.

Only two um is things start to get very cluttered and there's also decision fatigue. If you give somebody too many decisions on what what they want to redeem, they're not going to redeem any. They're less likely to. So, you're best off not putting any more than two. >> No problem.

And I think maybe changing the wording on the interface to say up to two offers rather than just multiple uh would be a help uh would be good um cuz I was well, is multiple three? And and two is fine. I mean, cuz yeah, you can't put on so much on there and that makes total sense. I just with the Valpak, sometimes people might even do three or four offers, but that's like, you know, Dickey's Barbecue or >> Yeah. [snorts] It's going to be pretty cool though once you once you start to build up a local list and you can just broadcast your every time you launch a card you can broad- broadcast it out to that list.

It's going to be pretty cool. That's that's what I was really hitting home on on when I was telling everybody about. I'm like, you know, you can you jump on a card to this particular zip code and then I can broadcast that same card to the 200 people in another zip code that said, "Yeah, tell me about future postcards." So, that way it gets out to people that you're getting back into their houses without even mailing to them. So, I think that's just a huge deal there.

It'll be powerful. >> When do you think it'll official- I mean, when do you think it'll officially go live and like what other new features are you uh bringing down the pike? >> So, I'm planning to use people's feedback for any new crazy features on it. I don't want to, you know, completely clutter it up and I feel like it already is a solid product that helps you make sales and helps you provide more value. So, I don't want to just, you know, add a bunch of features, load [cough and clears throat] it up until I hear from everybody else using it like some common things that that would be helpful to have.

Um and I it's probably going to be more towards late June that I I'm going to launch this live cuz I want to make sure it's fully robust. That makes sense. Did you Did you have anything planned though for anything that you're going to add in that you haven't yet? >> Nothing I'm ready to talk about. >> Fair enough.

Yeah. >> But I'm definitely looking to to hear from everybody else once it's launched. And if you have any ideas for for big things, always let me know. >> Will do. >> I'll get off the phone.

>> On a On a side note, quick question on your thoughts on something, guys. Um I got I got like four sales on a 9 by 12 uh going out to 10,000 homes for 500 so So, I got four. And then there is this minimart new gas station, Mobile, and they were opening soon, opening soon. And uh as soon as I saw grand opening, I went in there and uh they wanted to buy the whole entire other side. >> So, I'm like, "Great."

So, I was charging on this one on his side 3,600 for all of it. >> And he paid he paid me half. So, they were going to design the ad. And this was maybe 2 weeks ago. So, I'm like, "Okay, I just got to get like four more, right?"

And here's where it got sticky. They got a in our state, my state, Illinois, they allow gambling now the gaming company came in and said, "Hey, we'll give you a whole card free. We'll do it because they got a little room over there." So, he goes, "Listen, Bob, I got to back out of this one, but we want to use you in the future because the gaming company is going to do us an for nothing." I'm thinking, "Well, nothing's for nothing, but okay."

So, the the where I'm going with this really quick is there are other So, the four I got are a pizza place, auto uh clinic, a roofer, and then electrician. But now I'm freaking out going, "Oh, I got to get the whole other side done now, too." And my thought is, but there was a couple roofers and a couple pizza places that did say, "I'd like to do that, too." that are already taken. Not to minimize what we do or diminish what we do or, you know, do anything but what about one business per side versus one type of business on both sides of the card?

Because now I'm kind of panicking going, "Well, gee, I could go back to that other roofer and have him tweak his ad for the second side." Any Any thoughts on that? I don't want to diminish what we do because it's one business per card, right? One industry. But now I'm starting to panic going, "Holy crap, I got to get this card >> So, two things.

Go ahead. >> First of all, it's your business completely, so like what we do isn't necessarily what you have to do. But second of all, why exactly are you panicking? Are you panicking because people are freaking out at you to hurry up or >> Well, is it I guess that's in my own mind cuz they I said it could take a, you know, a month or so. And but those I got were in the beginning of like May.

So, and then April I'm like, "Oh, crap, we're in the first week of June." And I got to still go get like four eight 12 slots, you know, now. Well, I thought I just had four. >> the last time you talked to those advertisers that that like >> I I keep in contact with them at least weekly and say, "Hey, it's I'm working on it. We only got a few left."

Now I got to go back to them and say, "Okay, it might take a little longer." You know. >> I think in in most cases in my experience, as long as you keep them updated and they don't feel like you're just running away with their money, they don't care how long it takes to go out. As long as you're you're transparent with them and they know how much work you're putting into it and build. >> You can be honest with them.

I I've I've had this exact same experience with an advertiser that was going to take a full half of the card and then like the deadline came and it screwed everything up the same exact way. But um as long as you're transparent with them and you can leverage this, you can ask them use this to like, you know, work together as a team rather than like going and apologizing for taking so long. I >> go to them go to them and and be like, "Hey, I'm still So first of all this this advertiser fell off the card. Second of all I am still working very hard to get this filled. Is there anybody that that you know that might be interested in joining the card?"

When I did that, one of my advertisers went and sold two double slots for me. >> Oh, wow. Okay. Oh, that's a great idea. Okay, thank you.

>> it as a as an apology, frame it as all right, let's work together on this. And even if they don't go sell for you, they're going to give you some names and now you can go say, "Hey hey Bob's Burgers, Billy, you know, from the Chowder Shop said that you might be interested in this." >> Oh, I see. >> You impress people when you name drop like that. >> Yeah.

Okay, that's Thank you. All right, I'm going to try that. Thank you. >> as well for you Bob. >> With the other roofing guy that wasn't able to get on yet but was interested, what I'm thinking is uh maybe they do other services that they can promote instead of roofing like maybe they do siding and you can put them on there as the siding person.

>> Well, I like that. That's a great idea but then that's kind of what I was thinking too going, "Okay, wait. If you're the pizza place for thin pizza, how what if I do this other kind of pizza or what other Italian dish you got in that restaurant?" The same thing yeah with the roofer. Maybe go see if they got gutters or something else.

>> And then regarding the one business that was going to buy the the whole backside of the card and they found a company to uh, do them uh, a free one. I was thinking, well, what if they could ask that uh, other company that was going to do a free one to do it does a different zip code. And that way you could still get them on your card for your zip code. That way they're still getting a massive amount of exposure still for the price of being on on your card. Uh, this happened to me with uh, Pest >> an idea, too.

>> where when they were talking to me they realized that they had already had their own uh, they already had like 2,500 of their own postcards already printed out that they hadn't mailed yet. And I was uh, I hadn't thought about it until they already like kind of stopped the conversation with me, but I was like, "Hey, you know, just as an idea, you know, you guys guys could still be on my card and send those out. And then when you send out your own postcards, if you send it to the same area, then it'll have an even better impact for your solo mailer that you're doing." And uh, so that would be a way to approach that situation as well when people already do their own solo mailers or Well, that's a good idea, too. >> to make it more effective for their solo cards for for them as well.

>> I should have thought about that last week. Yeah, good idea, man. I can go back there and maybe just throw it out there to see if I can still save it for now, you know? That's a good idea. Thanks for both those ideas.

>> I I got a question. Um, if you're prospecting through Facebook, do you use your personal Facebook account or do you create a a business account? And if you use your personal, uh, what are your recommendations about how to look, you know, uh, professional? >> from everything I've heard in the group from everybody else, I've only ever used a personal account to reach out to Um, it if you're already involved in like local Facebook groups, people might recognize you. And people don't really like getting, you know, cold messaged from a business.

So, it's a lot better when it comes from an actual person, especially if you already have posts. People can like see that you're a real person that's existed on Facebook for multiple years. That helps a lot for trust. You don't just look like a bot who's just spamming everybody. So, I would recommend the personal Facebook.

Um, as for What was your second question? >> Uh, I just how to look uh, you know, professional or to look good to people that are checking out your account. I mean, I I guess you know, maybe moving forward you want to be, you know, not not very political in your posts so that you're not turning people off. Uh, you know, >> things like that. >> That was That's the first thing that came to mind is like reposting a bunch of political posts, uh, anything super controversial or anything that makes you sound like an angry person cuz I know a lot of people post on Facebook very angrily.

So, if you're one of those people, that might not help unless they happen to agree with you. But other than that, just seeing that that you're just you know, a guy with your own life doesn't need to be professional. It doesn't need to be like pictures of you in a suit and everything like that, but just a guy who who has some posts about his life is something that people would be comfortable talking with. >> Okay. And I mean, I also thought about like, you know, you can list, you know, where you work.

I I could list that I work at, you know, this, um, business that I'm working on, the the the postcard business. >> That I would. You can even You can use our local spotlight if you want to leverage that. >> Okay. All right.

Yeah. I Any other tips with using Facebook for prospecting? >> Do you already know about like volume avoiding like going to spam on Facebook? >> No. Just >> Don't blast off a ton of Facebook messages.

Facebook is even more sensitive than email. So >> Your messages should not be copy and paste when you're sending on Facebook. They should be slightly customized to you know to fit the business. Just to prevent going to spam. Plus it's going to help the chances of them responding to you.

Um but yeah. It's very sensitive and there's no science to Facebook. Some people will send one message and then the next ones just keep getting denied. Just won't send. And then some people can send like 10 messages and then be fine.

And then they'll stop sending. But people have gotten their accounts shut down for sending too many messages. So I would I would be careful and not send more than like five at a time. Maybe two times a day. And just make the most of those messages.

So make sure you're reaching out to the most important prospects that you most you think would be most interested. And make sure they're nice and customized and will actually encourage them to respond. >> Okay. And if if I'm outreaching in other ways like email would you you know if you're connecting with people on Facebook would if you're sending emails would you choose different businesses so that you're not you know bombing one business with Facebook and email or >> I would do the opposite. So when you're hitting them from multiple angles, okay, let's say you're just emailing them.

You just come across as every single other person that is just emailing them. You send them a second follow up email. That makes you a little bit better, but you're still just just like the other people that are sending them follow up emails. When you hit them on a whole different platform, it feels like you're actually looking to reach them. Not anybody else, but like you're actively trying to engage with this business.

So when you hit them from multiple angles, it actually increases the chances that they'll actually respond. They'll be like, "Oh, I I saw your email. I thought you were just a spammer." Things like >> Okay. All right.

>> So, I yeah, I recommend once you start prospecting to one business, you hit them from all the different angles before you move on to the rest. >> It And it doesn't necessarily have to be the same day or anything like that. >> Right. Right. Okay.

All right. >> Hey, I got a question. >> Yeah, what's up? >> What is the best approach when they're just going silent after you drop the >> Show up at their >> After you drop I mean, they He said show up at their door. >> Yeah, yeah.

I've done that, too. >> So, I've done all sorts of >> Sometimes, not really. >> Did they express interest at all? >> Yeah, see these are people that would be interested in stuff like that, and then I give them more details, show them what it looks like, all that good stuff. And then, like, I always save price for last because I just want to make sure they even like are understanding the the the concept to begin with, right?

So, that's kind of the flow of the conversation. >> Yeah. Okay. At first, I thought when you said you dropped the price on them, I thought you meant you decreased the price and they still weren't interested. >> Oh, I see.

>> Well, I haven't told them the price yet. No, just said the price of $4.99. >> It's really common. Okay, business owners are extremely busy.

There's There's two One One possibility is it's just too much money for them, and they don't feel like responding. Some people are too lazy to respond, which is annoying. But, the second type of person is the very busy business owner that also pushes things off. People have this weird psychology when it comes to making a payment. Have you ever had somebody like owe you money, and like they take 3 weeks for no reason to Venmo you back that money?

Just for no reason. There's like a a mental block. And for business owners, they're extremely busy, so the mental blocks even larger because you have to reach them at the right time. So, if they expressed interest, I would just keep following up with them. That would be my best recommendation.

And eventually you can start to push urgency. Like you could say, "Hey, I know you expressed interest, um so I've been holding that realtor slot for you, but I can really probably only hold it for another 2 days until I hear back from you um before I have to start reaching out to other realtors about this to get it filled." That'll push a little bit of urgency. >> Is there an average that you've seen just in the numbers as far as like how many businesses you've had to reach out to to get a yes? I think I'm at like 50 so far, but zero sales.

I don't know if that's like accurate or not. >> There's so many variables. Um depends how you're reaching out to them, how much you're following up with them, and just pure luck. And 50 is a very small statistical number to really to Like you could just be unlucky to not have any sales yet, but you also might not have followed up enough. You might only be reaching out over email, so there's just a ton of variables, but you're getting close.

You're getting >> to do all three. What would be so I know I'm on base, what would be like a ridiculous number to not have one sale? What, like 200 businesses probably? >> Depends. Are you only doing email?

>> Email, phone, and in person. In person you usually block out like chunks of time to go do that like on weekends and stuff like that, but mainly phones, email, Facebook groups, Facebook messages. Those are the big uh those are the big >> If you're doing phone, email, if you're hitting all those different angles and you hit 200 advertisers with all those different angles, there's no chance that you won't have a sale. Okay. No chance.

>> All right, that's good to know. Cool. Thank you. >> Hey, I have a quick question. Can you guys hear me?

>> What's going on, Dylan? >> How you doing? Uh Mitch, thank you for everything. Uh really good service you provide. Streamline Seems like it's going to be really streamline.

Uh just a quick question on price I feel like uh and I'm not dogging anybody. I feel like, you know, everyone has their own business or whatever. I feel like the value that you provide with these ads is so high. Is everybody stuck on this $500 price point or does anybody go higher and what the success rate's been? When you start to factor in like uh you know, cost of doing business and if as you scale, you're going to want to outsource as much work as possible.

So, like ad design and all this stuff. Um you know, I feel like the cost per square is going to get up to like, you know, 350, 400 bucks pretty quick. So, if you're only charging uh 500 bucks per square, you know, you're only making $100 profit um you know, for each for each ad. So, I'm just trying to figure out what the best price points are and if anyone, you know, goes any higher. Uh also, I feel like maybe the 10,000 piece one provides a lot more value.

Um but I was just curious on thoughts. >> Yeah, so there are some people that go a little bit higher. Most people that go higher are doing the 10,000 postcards. So, you can make a bit more profit, but from what I've seen with people doing 10,000 postcards and charging a higher amount versus 5,000 postcards and charging 500 is it gets dramatically harder to not only make the first sale when you have the price above 500, but repeats goes down massively because if you think about it, can you hear me now? Can anybody hear me?

>> Okay, I think it might just be him. >> Can you hear us Can you hear us, Dylan? >> He He be able to see me see me talking if he's responding like that. >> It looks like his mic went off. >> Yeah, but that's just his mic though.

He should be able to still hear us. >> Well, could you finish your thought and maybe he could listen to the recording? >> Yeah, sure. I'll finish it. So, repeats is is the issue because local businesses have such a they're very price sensitive.

They don't have crazy unlimited budgets for advertising. So, the second you 500 is just the sweet spot that we found where people are more likely to repeat on a monthly basis. It's hard to ask a business for $750 a month. 500's a little bit more realistic. I think Dylan can hear me now.

>> I got you. Thank you. It was my Bluetooth, I think. >> Yeah, so it's definitely possible to charge more. It also depends on your market.

If if your market has a you know, more money to spend, then you might have better chances of charging more. It's possible. It's just going to be There's going to be more friction on the repeats and getting people to actually pay you every single month. >> Right. Okay.

>> All right. Cool. Thanks. >> Of course. That being said, there obviously the virtual postcards is coming out and as you build a large email list, the value you're going to be providing to them is going to be way more massive at no extra cost to you.

So, at that point, you might be able to start charging more. Obviously, 10,000 postcards is another option, but it's just all It's all something to experiment with really cuz it also depends on the market. >> And I feel like too with the scannable QR codes, it's like the portal to the universe. So, you can direct customers to whatever they want. If you're looking to hire people, if you're looking to run a good sale, whatever you want.

Um you know, again, you throw a QR code on there and you know, I just feel like the value is a lot higher, but you know, we'll see how it goes. I'm going to start in the 700s for a 10,000 piece mailer cuz actually what's that like 7 cents a mailer or something as opposed to 500 for 5,000. So, I mean it's a little bit more value when you're reaching so much more, you know, so many more potential faces or customers. So, I don't know, we'll see how it goes. But >> Yeah, let us know how it goes.

>> Uh do do people um work with advertisers choose uh routes that are picked like right now I was focusing on a neighborhood, but I was thinking that you know, advertisers might really want to also target this neighboring neighborhood and maybe I should, you know, s- split up the routes between those two Um so, you know, when it comes to choosing routes cuz I I'm just beginning um should I just go pick pick something and go with it or should I actually ask advertisers what neighborhoods they want to target? >> Yeah, so I've always kept it very simple. I just shoot for the highest income neighborhoods that are also single-family homes. You don't want a ton of renters or a ton of vacation homes that are vacant and you don't want a ton of apartment buildings. Um because most of your clients are going to be home service businesses.

So, they want to hit the homeowner. That is is as simple as I've kept it. I'll I'll let other people answer how to how they decide their routes. >> Is there any way to uh when you're looking like on USPS to find those routes? Is there any way to like exclude um apartment complexes or like to show where the apartment complexes are or rentals are so you can know what routes to avoid?

>> There's no way that I've found. There's definitely no way on like eddm.usps.com. There's no like you can't exclude apartments with their service.

You can just try to avoid them by selecting routes that are not apartment heavy. Um I can't really think of a creative way to magically figure out what are apartment buildings, but there's all kinds of There's like I mean you could use Google Maps and look up apartment buildings near me and that'll give you an idea. That that I don't have to worry about that because in my area there's really no apartment buildings. >> There's also like There's platforms like something called Propwire, which gives you home homeowner information, which you might be able to use to figure out who's renting versus who owns it. Yeah.

I don't know. There's no There's no foolproof foolproof way of that. >> have you ever actually shared the routes that you're going to send to with advertisers to kind of prove the value of it or is that like just complicating the whole thing? In my opinion, it complicates it. I I've never done that.

>> Yeah. Some people draw like a map to show like with bubbles show where the cards are going to so that they have they know the neighborhoods they'll recognize the neighborhoods and be like, "Oh yeah, I do want to Those houses are beautiful. I want to work on those." So that that that could be good. >> All right, thank you.

>> The thing is that people need need to understand, especially uh fellow advertisers, is don't be so concerned with just going to only the high-income places because broke people spend tons of money just the same if not more so. I mean, I've got, you know, my wife used to do uh cleaning business and I've got a friend that does uh carpet cleaning and and stuff like and and duct cleaning and a lot of times you'll find that these high income homes are more likely to be very picky and to try and find much prices. Which that's one of the ways that they got rich is by not spending money. And so that is definitely something that people like well where where is this going and you know, we think that high income homes would sound attractive which you know, it is just educating our advertisers on you know, hey that is something that's nice to do but it it's really not a big deal like you think it is because people that don't have any money still spend it just the same if not more so. >> So I'm going to have to go in a couple minutes because last time I was going to get my tuxedo fitted and now I have to go pick it up.

So I will be heading out in a few minutes. >> for your wedding day? >> Uh no, I'm I'm going to I'm shooting I'm actually the the main guy in the next James Bond movie. >> my YouTube channel. So >> Hey Nick, I got a question before you >> It's my brother's wedding.

What's going on Andrew? >> I meant to ask earlier. I was stumped by this response. Um a lady that I was talking to on Facebook about the postcards. Um I just she asked me about the printing company.

And so for printing I'm going to be using your guys's stuff. So I didn't know what to say. And she was like I need the contact information and the company name. And all I really said back to that was like I'm here to answer any questions you got. Cuz like I don't know.

I'm not going to like try and pass it on to you to answer that. >> You can You can you can reference our local spotlight because that's the more you know, front facing brand and you can give them my email address, which is um local spotlightinfo@gmail.com. >> Okay, sounds good. >> Did she say why she needs their info?

>> No. I mean, I'm not going to try and sit there and ask why. >> I'll I'll let you know what she says. >> I don't know, man. Some people are just I don't know, man.

Some people are like they're just like that, I think. They really want to cover their bases or they want to make sure nothing's fishy is going on, probably. Maybe they've been burned by something else, I don't know.