How The $5000 9x12 Postcard Business Actually Works (Group Call)

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So, I just had an interview with one of our members who did really good is doing really well with Facebook ads right now. Oh, she just got on. She's doing well with Facebook ads. I recommend people try replicating what she's doing with Facebook ads. It's basically she's basically doing what is in the course and she changed up like the photos a bit to make them more specific and I think that's a good thing with the new the new Facebook algorithm.

It's important to call out your avatar like in the photo or in the video or in the text itself. So, I think an improvement you can make from my original training on the Facebook ads is for the photo have it call out like local service like home service business owners or you can even go even more specific like plumbers, this is for you. That way the algorithm knows exactly who to target cuz it it can see the text in your photo and it actually targets people based on the text. So, for anybody that's doing Facebook ads, that could help. >> Oh, I'll jump in really quick on the one thing I notice is like I feel like every 2 weeks I have to change up the cop or the graphics on mine because then all of a sudden I start to get like really random leads and so I'll pause them and then put in a new graphic and then they seem to kind of jump start again.

>> That's absolutely true. Facebook ads since the new update fatigue extremely fast like exactly what you're talking about and because you're in a small market with not like a ton of data to you know, collect from it's going to fatigue pretty fast. >> Yeah, for sure. >> And that's why it can be good to have more specific ad copy like you could have multiple ads running like one for plumbers and then literally just copy and paste the same exact like photo and everything, but then the text says roofers and then another one the text says what's another service business? Electricians.

All the businesses you want to target then the algorithm knows exactly who it should be hitting. Um, that way it doesn't get confused as like after 2 weeks and start hitting up random grannies in Alabama. >> Mitchell, so I had a question. I just now have joined the group and I was watching I've been going through your YouTube videos and like where you did uh AI automatic email setup, I did that last night and had a couple questions on it. So, whenever I just now started doing that, is the follow-up like is that considering like whenever I'm following up the next day is that still considering like trying to keep it under 10 to 15 emails per day until I scale up or is that also separate?

Yeah, so any cold emails, if they have never responded to you before, you still have to consider that um as part of like your 10 to 15 emails because it's still seen as a cold email, even if it's a follow-up email. Once they've responded to you and you actually have a a thread with them, you can talk to them all day. You don't have to count that towards your like the amount of emails you send out in a day. Does that make sense? >> Yeah.

Also, one more thing. So, can I have like the same subject each time like cuz I know you said have like question there to where they where they have to click on it or where they don't want to ignore to click on it. Am I going to get flagged and put in spam if I have the same subject each time or do I need to change it? >> So, spam is very unpredictable, but the more variation you can have, the combined with low volume. That being said, I usually keep the subject as just question.

You could also if you're if you're worried, you could do question for you, question, like vary it a little bit. Uh but there's no like exact math to it. It's more of just a science. But, if you can vary the copy inside of the email a bit, that's also helpful. But if you're not doing either of those things, just make sure you keep the volume very low.

>> Got it. Thank you. >> I wish there was more of a mathematic answer to the spam thing, but it's so unpredictable. It's even more unpredictable with Facebook Messenger, as I'm sure some people know. >> I had a question for Emily.

Emily, what a great interview. Um this is Allison here. I wanted to find out the flyer that you bring around when you go door-to-door. Do you have a like a sample of it that you could share with in the school >> I can totally post that. I've kind of updated it a few times.

Um I'll post that later this afternoon for you guys and show you. But yeah, I just take it around. Um And like I said, I on my first route of my 9 by 12, I had Mitch like send me a bunch more postcards than normal. Like I didn't do the quite the 5,000 so I could get a bunch more. Um and so then that way they can see it actually, you know?

And I just take it everywhere with me. one thing I'm kind of going to start doing is I've been dropping them off to businesses, but I think I'm going to start setting appointments with people, too. With certain businesses to actually like meet with the business owner. So that's just kind of something I'm going to test out um because I want people to like understand that this is something that they can fit into their marketing budget every single month. Um and not just kind of like a one-off hey join this, we're doing this really cool thing this month.

You know what I mean? But more of like this is a good opportunity to continue to market your business. So um but I'll share that flyer with you guys in the in the community later >> Yeah, Emily, Calendly is awesome for that. Like if you want to add that to your email signature about making an appointment with you. That's calendar.

>> Yeah, I actually have been on my ads. Um I'm thinking I need to like go back through my funnel. So like I just have one email that follows up with them now, but I think I want to put do exactly what you do. I use Go High Level and I'd probably then like say, "Hey, let's book a call." You know, >> and do that as like a another intro and stuff.

Or maybe like right after they fill out the form, then they get taken to book a call with me, you know. So, yeah, that is a good idea. That's I need to do. Sorry, I'm out of breath. I'm running around my house trying to get ready for the gym.

Multitasking here. >> I I love the idea of um you know, setting an appointment with them. So, it's it feels more important and less like just one-off. My honest advice about sending them to book a call with you >> is that kind of like hurts your speed to lead. I think your best option it as which you're probably already doing is once you get a lead, call them as fast as possible and you can use that phone call to set the appointment yourself.

That might be a better option for you. Like give them a call understanding that they might not be able to have the appointment right then and there, but then you could set it. That way you're being proactive rather than counting on them to potentially possibly schedule an appointment. Does that make sense? >> Yeah, no, that's a really good point, for sure.

And that's another thing I want to get set up is that A2P so that I can get like a text automatically sent to him. I think one thing that's kind of hurting me a little bit is uh I used to live in Palm Springs, California, but now I'm in Nebraska, but I still have my Palm Springs phone number. So, I I need to figure that out. I hate to get rid of that phone number cuz it's it's just like a really cool phone number. But, um I am finding people that are like one person bought ads with me and they're like they started freaking out.

They're like, "I'm wondering if this is a scam now. Why don't you have a Nebraska number?" And I'm like, "Oh, crap. This is what I was afraid of." So, I'm kind of debating what to do with all of that.

>> The things you don't think about. I I know exactly what you mean cuz I have an out of state number as well. >> Yeah. Do you find that people, you know, kind of think the same way? >> Yes.

Luckily, mine's a little bit closer. I'm in Maine and my number is Massachusetts, but um people I mean, I know personally when I receive a phone call from an out of state number that I don't even recognize, I almost never answer it cuz it's almost always going to be spam. Whereas if it's in state, I almost always answer cuz it could be somebody like that I know that might need help or whatever. >> Yeah. I've been texting them and I'm like, I swear I really do live here in Lincoln.

Like I just used to live in Palm Springs, so this is not a spam >> Yeah. I mean, you could set up a Google Voice number. Um I think you can select the area code for that as long as they have it available. >> Oh, okay. >> Hey, Leah.

I will say one thing. My girlfriend, she does uh insurance setting and I do high ticket sales as well. But she uses Vonage and it's like where she can change the area code. So like if she's sitting like down towards the eastern part of the state in North Carolina, she can kind of change the area code. And um we also sometimes do that with the high ticket sales and never we're calling people around.

So I know I think it's like 14, 15 bucks a month. But that way you can change the area code and it'll come up to the location that you're in or that you're calling about. >> Like from your actual phone number? Like my one phone, I can >> Oh, interesting. And can you do that Oh.

>> What did you say? >> Can Mitch can you do that with the Google phone number that you're saying? >> Well, the Google phone number would just be a separate phone number that you create with Google Voice. So you can create a like a a phone number with your area code. Which I mean, either one would work, but you you might not necessarily need the the Vonage just because that sounds like more like something if you're calling people in all different states and you want to match all these different states area >> That would be very helpful for that versus you just need one area code and you need it to be the one that matches.

>> Just Grady, does that Vantage does that apply to like text messages, too? >> I think so. I'm not fully sure. I've I've personally never used it, but she's the one that always uses it, but she calls I don't know if it's got like a limit on how many people you can call per area code, but I know she'll call like one area code all day one day, call the next area code the next day, or like call the same area code three four days in a row doing it. But that way, I think it's just like an app that you download on your phone, you buy the plan or whatever, and then you just dial off of that app, and it does the area code >> That's pretty cool.

>> Yeah, if you got a um you got an old phone hanging around, you can just put it up on an inexpensive service like Pure Talk or something, and get it set for your uh for your area code that you want. >> Pure Talk? >> Yeah, or you know, any inexpensive $20 $25 a month or something. Just use a Just use a different phone. >> What do you guys think of this mug?

>> Did you make it? >> No, my my fiance made it. >> It makes the coffee a lot hotter. Mitch, I still am wondering uh I I'm really just like going back and forth on this idea I have for real estate agents and doing the 9 by 12. I don't know if you have any thoughts on it, but I'm thinking like I want to make this kind of like an own the block situation where they mail out the 9 by 12, have it folded.

I think it needs taped. And then I don't know if I do the EDDM, or they do a custom >> by 12 9 by 12 folded would not work for because it's it's too small. >> Okay, so I'd have to do That's right. Okay. So, I'd have to do the custom list and I'd have to find like a postage company that could Correct me if I'm wrong.

I'm still learning all this. Like inkjet the addresses on once I give them a list. Is that correct? >> Uh yeah. Yeah, exactly.

>> And then >> And then the other option would be like the the larger card that you fold in half and then do EDDM, which would probably end up being cheaper overall. >> Oh, there's a lot Wait, there's a larger >> Like the 11 by 15. And you could do that? >> Fold it in half? Yes.

And you would send it via EDDM. That way you're only paying the 26 cents for postage instead of the however much postage would be for a postcard of that size to a specific Would you be able to send >> most of the price is typically in the Um as particularly because of postage. if your postage is going to increase by 300% because you're doing it directly to specific addresses, then it's probably not cost-efficient. You're probably better off just going with the the larger card. That way you can do EDDM for a third or a fourth of the price.

>> Okay. See, I was trying to kind of I had having a whole conversation with And but you know, I don't know what's actual facts and whatnot. >> Cuz it felt like I could it would maybe be like $200 more. But maybe I'm wrong. Like you know, I I don't know.

Would you be able to send me the pricing the 11 15 folded and like you know, the whole thing? >> Yeah, I'm pretty sure I I'm pretty sure I did, but I will look back at our thread and send it back over to you. >> that I got it for that size. Yeah, I'll I'll Let me write that down. I I have a real estate um brokerage here that wants me to come do like a presentation here in like 2 weeks, but I got to make sure that these numbers even make sense.

>> Yeah, for sure. Let's see. Why don't you tell everybody what what we're talking about? That way they're on the same >> Okay, yeah. Yeah, sorry, guys.

You're like, "What's going on?" Um so, what I'm thinking of doing here, let me get on the screen really quick. is I'm Well, my original plan was to take the 9 by 12, fold it in half, and basically what I would do I already own a social media company for real estate agents specifically, so I'm kind of thinking like how could I do um print for or direct mail for agents, um and something that's not just postcards, you know, that agents send out. So, I'm thinking of folding it in half and basically making it kind of like a neighborhood newsletter, so they would um own that neighborhood, and then it would just be uh a neighborhood newsletter. I mean, you know, the obvious, it would have things like local events that are happening this next month, things where people could opt in, obviously, to get like their home valued.

There would be market updates on it, homes that sold in the neighborhood. Um then there would be some maybe like tips and tricks for seasonal home um something fun like a pet contest, you know, who has the cutest pet in the neighborhood, and and they get featured the next time. So, I want to figure out a way to scale it and maybe get like 10 agents here in town um all doing this and they all own their own route. And then like I still have to play with the numbers on it, but basically I would have like an agent and a lender going in on this together and then they would have like Um which would be the advertisers on the back page that would help pay. So, essentially the realtor and the lender would be paying for the postage and printing and then the sponsors that would come in would basically be where I'm making my money um to do it.

So, that just like helps offset the cost for agents to be able to do something like this. So, I'm still kind of trying to research it and everything like that, but I've talked to a couple agents and they really like the idea. I just have to make them numbers make sense. yeah, I don't know. I think it's something totally different that people wouldn't you know, don't get in the mail and agents are all about farming their local areas and like specific neighborhoods.

So, I think that it could could potentially be something. >> Yeah, if I was still an agent, I would be so all over that, honestly. Especially with somebody taking care of all of it for me. Yeah, I mean quite honestly with the numbers that I've ran, I think I can make somewhere between $700 and $1,000 per route off of this. And then if I'm doing agents just in my area, um now I'm able to scale it and essentially do the exact same newsletter for every agent.

It just goes to a different neighborhood. and you know, I'll create some funnels on the back end to collect leads for them and then send them a report every month um of everyone that opted into everything. So, um we'll see where it goes. >> I can't wait. And I mean, so you're you're you would charge the advertisers a lot less than you would for like a typical 9 by 12.

So, your sticky your your return rate's going to be a lot better. >> Yeah, and I am thinking like, okay, like for the agents and the lender, I think it's because they're going to essentially license out the neighborhood um, that they'll have to do like a 12-month contract. And then, the only thing is with the, the smaller advertisers, I'm not sure with that because I don't want people, you know, always having to find new people to make sure that their monthly newsletter goes out. So, I don't if a 12-month commitment would be too much, if I do a 6-month commitment, you know, um, and it's always the same advertisers on the back. So, that's one thing I'm trying to kind of think through.

Yeah. I don't know. Any thoughts, Mitch? I know if you're asking for 12 months of payments up front, that might be a very hard sell. But, you could have if you did want to do the 12-month commitment, you could have like a a penalty for leaving if they did decide to leave.

Like, so you would have a contract with a like a penalty if they did decide to >> Yeah, that's a good idea. So, I don't >> a little bit less risk on their end. >> Yeah, like the agent and lender, I wouldn't expect them to pay everything up front. Like, they could still do monthly payments, but I think yeah, if they leave the contract, then that's a good idea. There's like they have to pay like a fee to get out of it.

But, what do you think about like the smaller advertisers on I think it I think I think if you're trying to scale this, I would try to do larger larger packages. >> It's tough to know without knowing what you're going to charge exactly because we also have to consider like what's in their budget to pay upfront. >> I think 6 months might be a little bit more realistic starting out for them. >> Yeah, that's kind of what I'm leaning >> But even then you probably won't get 6 months of payment upfront. You would probably get one or two months with a contract, but definitely have like the penalty if they leave.

Yeah, that's a good idea. I like that. Cool. Thank you. >> Can't wait to see how that goes.

>> Yeah. Oh, another fun thing I'm going to do you guys, I think anyways, I'm pretty I'm trying to build this like you know, like a real brand here in Lincoln where it's all about helping local business owners get in front of Lincoln residents. And so uh I've been watching YouTube like I don't know. I love watching people make money and stuff which obviously led me Um but bingo is huge right now. People are making a lot of money throwing bingo parties.

And so I'm thinking of doing like a Lincoln spotlight bingo night where I'd have businesses like sponsor the bingo prizes and like they get invitations to come. They get introductions and then you have the Lincoln residents there and it'll kind of be like a mingle with local business owners, but also like have super fun. So I'm going to do like a Christmas bingo. How fun will that be? >> Where would you have hosted something like that?

>> Uh I know a a bar here in town and they have like a little event back room. And so I'm going to work with them. You know, maybe I trade services or something or I mean, I think it's probably enough to just say I'm going to bring you know, 80 people to your bar um earlier in the evening and that might be enough to just get the room. I don't >> That's pretty cool. >> Yeah.

And then I know a guy, he actually dresses up as Santa Claus and loves to like host events and stuff. And I just happened to walk by somewhere the other day and I saw him. I was like, "Chris, I'm like, what are you doing?" And anyways, so I was like, "Dude, I have this idea." He's like, "I would love to do that for you."

And he's like, "You just have to pay me in drinks." And I was like, So anyways, I think it'll be fun and just kind of a good way to get the name out there, you know? >> Absolutely. Yeah, and just like have fun with your business. So, we'll see.

>> Look at all these beautiful faces that we can't see. I can feel them all behind behind the >> Hey Mitch, it's Allison. I got something in the mail the other day that is actually 9 by 15. >> 9 by 15? >> Yeah, and I didn't think that we could do something so big, but I was like, >> Yeah, you can do up to 12 by 15.

That's the largest card you can do for EDDM. Have we ever considered doing a bigger card to fit more ads on it? >> So, there's been one or two people that have talked about it, and I think I know of one person who does it. And it means you have more ads to sell to fulfill a card, so it might not be the first thing you want to do. >> But, you could potentially make more profit.

It would just you need to do some math on it. >> Do you print that as well if we asked? >> do that. Yeah. >> Just curious.

>> like, "Wow, this is huge." I mean, huge. And they didn't they didn't fold it in the mailbox, which I was surprised. >> Yeah, kind of just wraps around the rest of their mail, right? Yeah, it's the only thing about those is you get to the point where it just looks like a big placemat full of ads versus something that's more structured like the 9 by 12.

>> Yeah, I could see that. It looks a little bit junky. >> Yeah, exactly. The 9 by 12 is a little more premium, but still big. >> And the other thing you run into is exclusivity.

If you're still offering exclusivity, now you have even more industries that you have to somehow figure out how to sell. >> How do you work out exclusivity with bus- with restaurants? Because some restaurants like overlap. Like I could see one Indian restaurant, one Thai restaurant, but then you got all these bars and pubs and grills. How do you work that out?

>> Yeah, most people just like if it's an Indian restaurant and then uh pizza place, they're not going to see those as competitors. What I would personally do is if I think niches kind of overlap, I'll just talk to the first person who committed to me. Like say it was the pizza restaurant, I'll be like, "Hey, I have this Indian restaurant that wants to join. I figured it would be okay cuz you guys like aren't even competing on the same food whatsoever, but I just wanted to make sure." And then almost always they'll be fine with it, but I like to just have that conversation so then there's no potential anger later down the road.

>> How do you work with if someone wants to do say a coupon and people have to like bring it in or something like that? And then on the back end, there's another business. Do people sometimes get pissed off that someone's cutting into their >> Yeah, usually I would recommend not doing like a cut me out to redeem. I would say for your offer I would say like bring this card in, which is pretty cool cuz then people are going to bring the whole postcard in to the restaurant. So more people are going to get their eyes on it and be like, "What is that?"

Um but another option would be just like a standard hole punch. Um bring in the card and they can hole punch it to like mark that it actually got used or just sharpie like an X on it to show that it got used. >> Okay, thank you. >> Mitch, so I'm in a little bit of a pinch. I've got a deadline that I've got to be done uh within like the next I've got uh 7 days to get the last I got three medium spots and then two small spots.

I'm about to get the lead scraper and get that running. What would you say is probably the biggest things I need to prioritize other than emailing them cuz I don't want to obviously get banned but I can also I like going door-to-door or going B2B to people. I like talking face-to-face. >> Uh then I mean if you're in a dense enough area, I would go face-to-face. Um consider especially if you use the lead scraper, you can easily design your route.

Um but take into consideration like the industries that you're visiting and just, you know, use AI or just brainstorm yourself like certain business owners are going to be in the office at certain times depending like what industry they are. Like you can't show up to a dentist office and expect anybody to be there after 5:00 p.m. But a landscaping company, they might have admins there or even the owner might be there till 7:00. So brainstorm that that way you're not wasting your time cuz you you definitely want to get in touch with as many business owners as you can and that's the one limitation to door-to-door is you don't know if that the business owner's going to be there.

So I would just grind the door-to-door and phone calls if I were you. >> Absolutely and then that's also one thing that I've done before prior doing like going door-to-door is I had one of my leftover ones cuz I had like 500 leftover. I would write like on a sticky note kind of go into 10 that cuz I've I came from Jake the Rain. I went off his structure so I'm at 10,000 >> wrote down like go into 10,000 homes in this town, this town, and this town, full exclusive, and then have my number and my name, but I want to have something a little bit more professional and cuz my handwriting's not the greatest, but trying to figure out what I could leave that would actually kind of give them a heads up rather than just giving them the thing and giving them a card or sticky note and hoping they connect the dots. >> Do you still have the extra cards?

Do you still have more? yeah, I got a whole bunch. >> Honestly, I like the way that you were doing it. I think Emily said that's what she does as well. It's just a sticky note on the card that she leaves behind.

It's like it's less pitchy and more personal, more like it feels like it's for them when you just have the handwriting on a sticky note on the card. And the card kind of sells itself. If you give them like a a packet to read, they're probably not going to read it most likely. So, I think honestly the sticky note might be the move. >> Got you.

Well, what I might do is just yeah, probably just start busting out sticky notes then. >> Yeah. And the other thing I just thought you could consider doing phone calls first and just like emphasize I'd love to like come down and meet meet the owner cuz then you definitely close them in person. It's so much easier to close in person as long as you actually get in touch with the owner. But if you're willing to come down and meet the owner in person, you're not even like trying to get a hold of them on the phone, I think they'll always be open to that.

So, then they'll tell you when the owner will be in for you to meet them. >> Got you. Awesome. Well, I'm going to go get Leaf Grabber started and see what I can get done. >> Sweet.

All right. >> Thanks, sir. >> you'll get it done. Have a week. Good >> Thank you.

>> Did anyone take my advice on the That I'm had a couple weeks ago I went on a rant about using a planner. Anybody go out and buy one? >> At least you're honest. >> Hey Mitch, once again, could you repeat What what that was? >> Yeah, so I was basically explaining how I started using a planner and it has massively improved my momentum in everyday life.

Um there's something about not only like creating a task list task lists is too easy to just like push a task back to the end of the list. You just keep pushing it back. But when you write something in a planner and by planner I mean just like it it it's time blocked like 8:00 a.m., 9:00 a.

m., 10:00 a.m., 11:00 a.m.

and you write exactly when you're going to do a specific task, it's so much more painful when you reschedule that task. So, I personally use a planner. I block as much as I can early on in the day so I can get everything over with. But the most important part is actually committing to it. And that's the thing I can't really help you >> But one thing I'll say is your goes through the roof when you keep promises that you make to yourself.

And people who have really low self- self-confidence are usually the same people that make promises to themselves, which like writing in your planner is a promise to yourself that you're going to do something at a specific time. And every single time you break that promise, you lose self-confidence you lose confidence that you're ever going to, you know, get where you want to go if you just keep pushing things back. So, actually committing to those time blocks and just getting it done will help help help your momentum a lot. And you it helps you realize how much more time you have in a day when you actually set specific times for things. It keeps you from getting distracted from doing five different things at once.

You have the one thing you wrote down that you're going to focus on. You don't have to get distracted by the other four things cuz you have those written down to happen in 3 hours from now or 4 hours from now. So, you can focus is one thing. Um keeps you streamlined, keeps you dialed. That's why I use a planner.

And I used a paper planner originally. paper planners are great because writing there's some science behind writing things down. But I noticed I don't take the planner everywhere with me. So I didn't use it as much as I should have. So I basically replicated that exact planner.

A very simple planner just using code. So that's online. But you can also There's also like free planners that you can download, free apps and stuff. But I'd say simplicity is key when it comes to a planner. Not nothing complicated.

Even like Google Calendar is a a bit complicated, which is why I don't use it for my time blocking. So there's there's my rant about >> Thank you again. >> Yes. Maybe someone will take my advice this time. >> have a quick question.

>> What's up? >> I just joined the community. We'll be starting prospecting this Monday. I have a client to fulfill for and a 9:00 to 5:00. So we'll start Monday, but was wondering when I'm planning when should I plan to send out the first And like what timeline should I be communicating to the prospects?

Like when the payments have to be made, when the designs are going to be finalized, like when they're going to be out for print and like when they're actually going to be delivered. I just like wanted to know what the timeline should be there. So I'll be like informed when I'm going into those prospecting calls. >> Yeah, so first off, are you doing a 9 by 12 postcard charging $500? Are you doing a mirror >> Yeah, that's the plan.

That's the plan. 9 by 12. >> Okay. And how much time are you willing to commit to this per day on average? >> An hour or two a day.

I'll be making cold calls. >> Two a day you said? >> One or two, yeah. >> Okay. Cool.

Okay. So I would for your first card with that amount of time, I would budget around 6 weeks. So, mid-September, right? >> You don't want to tell businesses, "Hey, I'm going to get this card out September 15th." You don't want to give a date because most businesses don't care about an exact date.

>> They just care that it goes out and that you keep in touch with them and don't run away with their money. >> So, the goal is to help them understand that you're sending out the you're working hard to get this postcard filled. It doesn't fill itself. So, you're working hard to get it filled and it'll go out once you get it filled. >> Usually, the language when they ask like when when's it going out, I would usually say, "I'm I'm planning to put in the print I'm hoping to put in the print order sometime between mid to late September."

So, that gives you I'm shooting for mid-September. You don't say I'm shooting for mid-September, but I'm I'm personally shooting for mid-September, which is why I'm going to say mid to late because that gives me 2 weeks of fall back time if things do go astray. And worst case, you fill it up in a month, you you you can send it out early. Like, they're not going to mind that at all. So, that is usually how I frame the >> Secondly, for payment, as soon as they're interested, I say, >> "I've sent I've I've just sent you the to officially claim your slot."

So, that way it's very clear to them their slot is not claimed until they pay the invoice. That usually makes If they don't pay within a couple days, then you can reach back out and say, "Hey, um I just want to make sure you're still interested. Like I said, to officially claim your spot, I ask for payment up front that way we can actually have the cash up front to pay for the printing. >> I I hold it a couple days. I'm not going to be able to hold it much longer before I start reaching out to others in your industry.

And that will usually close them if they were even interested. But, definitely do not don't hold spots for people who didn't pay. >> Yeah. Yeah. >> hold on to the spot for a week with with I'm telling you.

Oh, yeah, I'll pay. I'll pay. I'll pay. You'll regret that for sure. >> Okay, that sounds good.

And do you set like a specific timeline for when they should be sending out like I don't know like their logos and stuff or if they're going to do the ads themselves. Um, do you say like hey like send it within like the next three business days or something like that? >> Um, I usually I don't give them like a deadline for that, but usually I start that conversation immediately after they pay. I say, "Hey, great. Are you planning on designing the ad yourself?

If so, here's the specifications." Tell them it's 2.8 in wide by 3.8 in tall. Make sure you mention wide and tall.

Otherwise, they'll give you the opposite every single time. >> Yeah. Okay. >> Or or we'll design it for you and in that case we just need the following. And usually they'll be quick about that cuz they just paid you money.

So, of course they want to get it done. >> Got it. Okay, makes sense. And just want to make sure I think like that's what I understood going through like the classroom, but I'm based in Canada and what I understand is your suggestion is that we work the US market and put in the order with you. I guess just like I'm curious if there's like any Canadians that made the Canadian market work as much as like as far as you know.

if not like I am not very familiar with the markets in the US and where I should be targeting like if you have any like general directions in terms of like maybe look into, you know, like areas in this state or that state. >> Yeah, so there are people I know that I haven't seen like people confirm that they completed a postcard in Canada, but I know there are people that have been or still are working on them and they might have been completed postcards in Canada, but I didn't receive the print order, so I don't know for sure because obviously if you're doing it in Canada, you wouldn't go with us. you can do this absolutely in a in the US as well. Typically, what I recommend is finding a community of less than 100,000 people. The big cities tend people tend to struggle more there, and it seems like it's because the businesses don't necessarily need as much advertising.

They have just such a dense population around them. They're more likely to just have customers at their door. Um so, honestly, like between 15 to 50,000 in population is perfect. And if you are planning on scaling this, it's even better if you find like a cluster of towns that are like within 20 minutes of each other that are all around that population, which you'll find plenty of those because then you can easily scale close. Advertising will bounce back and forth between cards.

It's easier to scale that way. Um other than that, just it's good to do it in a place that has a higher average income. They'll just naturally have more spending power. That Those are really the only things I would focus on. I wouldn't I wouldn't overcomplicate it.

There's not a ton of Yeah. You can make it happen anywhere. There's people that do it in extremely, extremely rural areas as well. So, you can make it happen. >> All right.

Sounds good. Excited to start working on it. Thank you. >> Awesome. Of course.

>> Yeah. So, I just got to get back in this and get get it get the card done. And and people are understanding. So, I had a couple back out, but so, here we go. So, back on the horse, >> Good to see you again.

>> Yeah, same here, guys. >> Well, last announcement. If you guys weren't on the call yesterday or last week, I showed um email sequences, automated sequences are getting built on the 90-Day Method CRM. They're basically done being built. they work.

So, you would basically drag a lead into the sequence, and it'll automatically send off the first email, and then it'll follow up with them in a couple days with the second email, and then however many days you set the delay, you can control all of that. Um that'll all be automatic for you pretty soon. It's basically built. I'm just waiting I'm working with Google to get it approved and so that way everything's good. You guys can connect your email addresses.

But that is my final announcement. Actually, let's see if any of the chats are important. Okay, Irvin asked what kind of postcards, like paper it is. It is 14-point cardstock UV It's cardstock 14-point. 16-point is a little bit thicker, but overkill in my opinion.

If you felt the the 14-points pretty killer. And then Lucy said, "I need to subscribe to your CRM. Does it have an iPhone app?" It does not have an iPhone app. Um but you could always, if you've ever done this, you can create like a little app logo on your on your phone by going to Safari.

You go to the CRM, and you at the bottom of your screen there's a share button, and this only works on Safari. There's a share button at the bottom of your screen, and then you press the share button, and then there's an add to home screen button which you might not have known about, but it basically adds a little app icon to the home screen of your iPhone. So it works kind of like an app. James asked what kind of email addresses am I using when I send emails? I have split tested business email addresses that are like domain specific versus Gmail email addresses, and Gmail has worked perfectly fine for me.

So I've always kept it simple with Gmail, and usually something like with the the town name, something that sounds local is helpful. That way they know you're you're local or you're they're more likely to to believe you. So like if your town is Boston, you could do like Boston the Boston spotlight@gmail.com, our Boston spotlight@gmail.com.

That's three right there. Terrell is asking if anyone is recording their cold calls. I would love to know that, too. If anybody is, please share them on the in the community. Honestly, if anybody's willing to if anybody does cold calling and they're willing to um record it, if you're in a state where that is allowed, I would pay you for some recordings.

That way I can make a YouTube video um showing you your recordings and also kind of maybe giving you advice about it, um critiquing it a little bit. And yeah, so if you're willing to share that your cold calls with the world, then message me or email me at And Terrell is going to be recording his cold calls. Perfect. Then I'm sure you'll get a lot of good feedback. All righty, guys.

It's been a pleasure. Thank you for coming on. >> Thank you, you too.