The Simplest Side Hustle in the World - 9x12 Method Group Session

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Happy to start it off. I've been in the 9 by12 group um just for a couple of days, but I've been attempting to do a 9 by12 for a long time. I started um this I'm going to say last month, but it really should be more like last week. I did a community card. So, I did a 6 1/2 by 11 in my local community.

It was dead easy. Even though I had failed on doing the 9x12 before, the community card had a smaller price point and so it was much easier to sell. So, I got my first card done. and I'm waiting for the, you know, boxes of of postcards to arrive at my house so I can take those over to the post office. So, I do have some success going out and prospecting.

I've also been prospecting with cold calls and um what's been most successful for me actually so far is just doing the dropins. Mine is a really small community um about 7,500 people and so I only did a 5,000 on the community card. And then today after I get up and get motivated, I will go do some dropins and the next community over which is again about 75 8,500 people and I'm doing another small run of 5,000. What I have learned so far is that there's some very good price elasticity in this and you could probably charge more than you're thinking. For example, when I first started doing this card, I am in rural southern Indiana by the way.

So, um, in my first community, like most of the income when you look at it on USPS.com is 55,000 or under per household. So, that's that's pretty low. You know, we're like the second poorest county, but I was still able to do a card in a county that this that is this poor. Um, and so the next county over that I'm going to, their income shifts about 10% higher.

So, not much. I had zero price resistance at $199. Um, and then I raised it. few people because I'm like clearly I'm not charging enough. So then it went up to$249.

I finished out this first card at 249 and then I immediately have been telling everybody in the new community 299. So um I'm an expert on sales. What's the size of the card you're doing? Um 6 by 11 or 6 and 1 half by 11 and a half. I don't know what we actually made it in in uh Canva because my husband he does internet marketing and digital marketing and he does all that side of the business.

So my job How many How many ads are you shooting for on that? Like total? Well, yeah, that's a great question. So I ended up, believe it or not, with 17 ads. So I did eight per side of the squares.

Have you guys ever seen um one of these before? That is the 6 and 1/2 by 11 and 1/2 postcard. I'll see if I can I'll show you mine. It's just printed out on a piece of paper. It's It's just like the 9 by1 12 only it's slightly smaller.

Sorry. It's It's been a rough week and the kids had spring break so I slept in. Um I probably have to turn off I'm just going to guess. Hold on. I've got stuff falling off my desk cuz I'm ADHD, but I'm not a super organized person.

Unfortunately, I've had to become one for this. Okay. So, if I turn off this background, I may be able to show you video settings. No, no background. Okay.

Sorry. This is my messy house. So, this is this is my 9 by I'm sorry. This is my 6 and 1 half x 11 and 1/2. So, you can see I've got four and four.

They ended up being about 2 by 2 and 1/2 in. Now the light glare is getting the middle. So you can see there's this like middle section and that became a long skinny ad for a gutter guy. Oh look, that's even better. And then what I did um and this is my story.

I'm happy to like give you my my 60cond spiel if you want to hear it. The ad in the middle there is mine. So it probably reverses it. So I have I have a plant nursery. Um, no.

I'm fulfilling it myself because my husband and I have 10 kids and um there's plenty of people I can put to work to band these things up. And I also since this is my first one that I've actually completed, I've tried a couple of times, gotten a couple of spots sold and then just abandoned it. Um, but this time I I've actually been watching a lot of videos on ADHD and uh that's really helped me maintain focus all the way to the end because I typically will start something like this, get part of it done and then abandon it and then be really embarrassed and not ever to talk to those people their business again. So anyway, that's just you think at 53 years old I would have figured that out by now, but I haven't. So there's like the gutter guy.

And since I'm in a rural area, I have things like the red one on the outside, Stony Point Meats. They actually process animals. So if you own a hog or, you know, a cow or something you want to get processed in the meat, they'll do that for you. The one over here is um actually one of my husband's customers, he does their website and it's a it's an Amish bakery, so he does their website and text message marketing and stuff. So anyway, it's a little bit smaller and I really struggled with going smaller because um you're still selling the same number of spaces, but it's at a lower cost and so your profit is not going to be as big.

And I don't know, I'm I'm sure Mitchell would definitely fulfill something like that for you. Um because it's it's really no different than doing the 9x12. difference is is now I have something very inexpensive and I'm going out there for three reasons. One, I want to make a little bit of money on the postcard because I have my plant nursery. I sell medicinal, edible, and culinary plants.

And so, this is a way that I can get plant customers. Um, and then it's also a way for me to prospect for my husband. So, one of these people was this yellow one down, of course, it's blurring it out, but the yellow one down there um is like an antique store and the dad has a lumber yard next door and he's already fixed some stuff with her GBP. Like some terrible people had um had grabbed it and she didn't have it. And you know, you know how it is when somebody gets your GBP and you've got to get it back.

So, he helped her with that. So, it's really prospecting for me for three different businesses. So, I'm just doing the business doing the postcard really is a way to establish a business relationship with these people and then sell my other services. Okay, I'll shut up. I tend to talk too much.

So, I'm going to shut up and let somebody else talk now. You're welcome to ask me questions. So, you said you did the fulfillment and the printing yourself. Did you use a printing business that was local? And then what's the process when you did the EDM stuff?

Because I would like to do it on my own, but I don't like when he says all the things like this is what's included. It just seems like like a pretty good deal to just send to him, not worry about it. But it's not that hard to do it yourself with the post office. Yeah. You know, um so out of respect for Mitch, I won't tell you who I used because he's somebody that he and I both know.

Um and since he's not here, I wouldn't feel comfortable, you know, giving you that source. Um but that it's a pretty common source that a lot of people use. Now, I've got somebody that it's funny because in Indiana where I am, there are so many people doing this. like there's another guy that we become friends with um and I don't I don't know if he's in here. Let me see if participants um and he actually has like a friend or a neighbor that owns a print shop that's doing it for him.

But I told him to be real careful of that because we're trying to go out and sell print. And so if he's doing this with a local print shop, then it's super easy for that local print shop to go out, and I hate to use the term steal his customers because I'm an abundanceminded thinking person, but if you show up with 16 people that just bought bought print from you, um it might be tempting for that business owner to send a salesman behind him, you know, to get some print orders. Um let me see. And Dorne, who's in here, that's my hubby. We have 33 years in and 10 kids.

So that just tells you that we're absolutely insane. Okay, I don't see our new friends over here. There's um somebody that's about 45 minutes from us in a county that I was that I was actually prospecting two years ago for 9 by12s and then, you know, just kind of hooted out on that. And he's the one that has a local printer that he's using for the EDDDM. There are a lot of places to get EDDDM.

I think what Mitchell's doing that's very valuable is you only have to sell it. So, I don't know if he's offering design services in that. My husband does all the design. If I didn't have my husband doing all this design work, I wouldn't have I wouldn't have been able to do it. My wheelhouse is really talking to people.

I never meet a stranger. Um, you know, I've got one of those personalities, I guess, cuz I'm a mom and I've got, you know, grandkids, too, that people just really feel connected to me pretty quickly. I do have a lot of sales skills and I teach sales, so I've got, you know, skills surrounding that, but anybody can develop that. Um, so people just feel really comfortable handing me checks. like the Stony Creek guy, um, which was the the guy that processes hogs.

He's an Amish dude. I told him what I was doing. I told him that the place across the street, the bakery, um, was my husband's client. I'm doing that. He knows those people.

So, he literally turned around and got $300 in cash out of his drawer. Well, 250. He had to count it out. So, um, I think it's super simple for us. It was important for us to do the processing.

Um, because I have some other things that I I'm going to take pictures of me and the kids. I have um homestead directory channel where I teach people how to make money from their homestead. And this is something people can do that doesn't involve plants because everybody says, "Oh, plants, you know, I'm going to kill them all." I have a I have a black thumb. So, this is something else that, you know, I'll add to my content.

Um, so I guess I'm going to leave you on your own there, but I believe that it's possible to um just do this part. I would I would ask Mitchell and he's not here to ask him, but they would ask him if he's got somebody doing the design part for you and maybe you can, you know, charge people 49 or 99 bucks for their design and then you can always credit it back to them, but get that as like a deposit up front so you're not out any money and then let Mitchell have somebody design it for you. That was the part that I could not have done if my husband didn't know how to do all this stuff already. I I'm no dummy, but I wouldn't have been able to do it. It just wouldn't happen.

So, yes, you can save a lot of money by doing the EDDDM yourself. You may not want to is what I'm saying. Yeah, but I've got my youngest just turned 12 and that I've got a 15-year-old and an 18-year-old and all that in the house still. So, this is a way for me to pay them and reduce my tax burden by giving them a paycheck. And you pro you look young enough, you probably don't have any kids yet.

No. Okay. There's there's a lot of strategy around um keeping you keeping Uncle Sam from being your 50% partner. So like if you have um an LLC that's taxed as an S corporation, you can pay each family member I think it's I don't know if it's $19,000. Now it used to be 12.

I get that mixed up. But you actually can bleed off your profits into your kids and then the kids have their own bank accounts for mine that are still minors. obviously I'm on their bank account and then everything that they do in their life um like tuition for school or you know the cost to go on you know some trip whatever can come out of those PL uh out of those accounts. So now you're actually paying your kids pre-tax and then they are spending the money uh on their on their own things that they want to spend their money on. So, I mean, if you've got a lot of family members like we do with three minors at home, that can save us in the 30% tax bracket, that one thing saves us about $12,000 a year in taxes, like actual physical dollars because it gives us, I don't know, 36,000 in write-offs.

So, there's there's a lot of things that that you'll end up doing. Um, so anyway, you could do it yourself, but you probably won't want to. And the first time, you might want to have him do it. just just the only thing that I can tell you is make sure that you charge enough because um I'm doing this in little and like no price resistance at 249 bucks. So my ad was free and what I tell people is hey I'm just a little plant nursery down the street.

I'm trying to get my name out there. You want to join this postcard with me? And I put a real one in their hand that came as a sample in a sample kit that I bought so they can actually physically feel it because until they put it in their hands, they don't understand it. It's very difficult to to do this as a cold call. So anyway, I probably didn't answer your question at all because I'm ADHD trying to come around.

The the idea is the less the less you do, the more you make. And if if it costs I don't know, I'm just going to guess round numbers. $2,000 to fulfill this thing for him to do it. And I don't know if that's like postage and everything. Um, let's say that his fee on top the actual cost of the printing and postage is 2,000 and you've got 16 advertisers.

It's 125 bucks. You know, it's just like any other business. You've got to add in the cost of you doing providing the service and then your profit on top. So, make sure that whatever you think you're going to charge, add an extra 125. So, some people are selling these for like 5 and 600 a space.

I think that's way too way too many. Yeah, I also have that problem. I'm So, I got my town's like 17,000 people. And I'm going to do just for the first run, I'm going to do uh 350 for the slots. Um, and I'm probably not going to do the doubles, just the singles.

So, try to get 16. Um, and then use Mitchell service for the footman. That's like four grand. So, uh, not really too worried about the profit right now. I just kind of want to get do through the first process and just get an idea of what the process and workflow is like and then I'll probably go to 10,000 people and crank it up to 500 um depending on when you say 350 are you saying you're going to charge $350 per ad when there's only eight ads per side like a normal 9 by12?

Mhm. Yeah. Can I can I push back against that? Yeah. Yeah.

When you ask somebody for money, you're And are you doing 5,000 or 10,000? 5,000. Are you going to mail out 5,000 of these or 10,000 of these? Oh, okay. Yeah.

Then 350. Um, it's still a little bit light. So, I'm getting 299 bucks to 5,000 people and well, 5,000 mailboxes. And I always kind of laugh when I tell people, look, I'm going to drop this in about 5,000 mailboxes. But to be honest, I can't tell you how many people are going to see this because I don't know if like three people live per house and 10 people work at each business.

All I can promise you is that it's going to go to there and there's going to be a lot of eyeballs on it. And that's a way of me kind of establishing value for them to let them know that it's going to be a lot of people on there. I'm going to go ahead and shut for a second and let Dorne talk because um I'm just curious, how much coffee have you had this morning? You're talking about 250 with gusts up to about 300. Goodness gracious.

Well, that's true. That's I only had one cup, but I think it's sheer desperation and adrenaline because I haven't had any sleep this week. When you have We got a new puppy this week and so making sure that the older dogs don't eat the little tiny puppy has been very stressful. Um so anyway, I think that you could I if I were you, I would be looking at the demographics. Have you gone to USPS and looked at your routes and um sorted them by income to see what the income for these folks is?

I haven't looked at those statistics, but I've looked at the routes and I'm I'm born and raised in this community. I'm pretty familiar with like the type of people that are around. Yeah, we're so spread out in this community. I mean, we have like 29,000 people in our whole county and it's 516 square miles. So, it is an enormous amount of of earth with a very tiny amount of people.

Um, so I really didn't know how poor our county was until I looked at that. I grew up in Indianapolis and we moved out to the suburbs that were pretty wealthy. And um, so for me to see that on the top end the income here is 55,000 a year and then we've got like one little section where the quote unquote rich people live and then it jumps up to like 68,000. I mean, I don't know. Where are you from, Leland?

What city and state? I'm from upstate South Carolina. The way my county works is there's York area which is kind of like a smaller maybe a little more poor side. Uh Clover which is pretty rural which is where I live and then over here is Lake Wy. It's only like 15 20 minutes.

But Lake Wy is it's pretty dense and it's pretty more like upper upper middle class people. So that's kind of where I'm that's what I'm calling the postcard Lake Wy spotlight and that's kind of where I'm targeting the houses for right now. Okay. So there is a real estate investor that I know um my husband and I used to run the largest real estate investing association in the whole state of Indiana. So, I was on the board for seven years.

I think Dorne was on it for four, but when I became president of the board, he came on as my marketing person to make sure that I didn't fail and that it grew, which I really appreciate. Um, there is honey, do you remember Larry's last name? And I don't know if you know this guy at Leland. He is um he's a Christian real estate investor. Last time I saw him, he had kind of shorter length hair like yours.

And his name is Larry. And he's in Lake Wy. He's in Lake Wy. Yeah. in Lake Wy.

Hold on. Let me let me look him up. And does he want to be on the postcard? That's what I'm saying. You definitely ought to go and and um I don't maybe even remember Lucy and Dorne because I used to have a um a credit repair product and then Dorne did my production and we like rented the biggest space.

I had like an 8 foot projection screen behind me and I like did the whole thing and I charge like 79 bucks for most people get there. I had a competitor. to charge him full price of 249 for one day. I'd be teaching as a real estate investor or a realtor or a mortgage broker, how do you get somebody's credit fixed so that you can get them a loan or sell them your house or whatever so they can get the end goal where you can get your chunk of money. And so with Dorne doing all that stuff for me, we make a pretty good team.

Um, you sold $13,000 worth of, you know, my back Larry Goens G I N. He's got a website, too. Larry Goins. G O I N S Goens. Yep.

Larry Goens. And he is a gem of a person. He's just one of those people that, you know, you can trust. I don't like to put the Christian stuff out there because usually when you deal with somebody with like a fish on their business card, it's a mistake. I learned that mistake.

I I made that mistake. But when we did the national real estate investing um conferences, you know, you'd have a couple thousand people come to those at each event. Larry was always I won't say always. He was often the one that was doing church for us and he'd bring his guitar and he would you know we would just sing and stuff so it's pretty cool. Yeah.

Yeah. I just got to Larry. Yeah. He is a really good dude. Like I said I don't know if you remember Lucy the credit repair lady.

I used to call myself the credit coach. And then that space just got to be um to be really crowded. I mean like everybody and their brother is offering credit repair. um the the liability of that in dealing with somebody's finances is is really high relative to what you can charge. And so I do keep up my mortgage license.

If any of my friends or family need a mortgage in Indiana or about 13 other states that the company I work with does, I can get them a mortgage. So, but don't let yourself get unfocused. What I'm doing with this this little community card here is I'm going to places where nobody else is going to go. I'm going to, you know, towns that are 7,500, maybe 10 or 12,000, but not bigger than that. And this is a quick hit for me.

So, it took me maybe 45 hours of actual prospecting and calling and dropping in time to get those 17 spots filled. And that's with people who said they were going to do it, and I put them down, but I hadn't got their money yet. And when I went back to get their money, they changed their mind. So, I mean, I sold, but it's not a sale until somebody handed me money. Yeah.

One other thing that I was uh kind of thinking about when I start my pitches is how to make it not sound like a scam. Um you know, it's like, "Hey person, I here if you give me $350 right now, I promise I will do this postcard thing." It's like, "Oh, do you have the postcard? Have you sent one out before?" "No, but don't worry, I will."

So, it's like kind of like I mean, that sounds like a scam. That's kind of like the pitch in a nutshell, but that sounds I know. Yeah. So, um you probably need to work on your belief just a little bit. Uh, business owners are taking all kinds of monetary risks all the time.

I mean, if you're a home builder and you're hiring a sub that's a better guy, you may have never used him before, but you're contracting out and believing that he's going to show up and do a good job and that it's all going to be okay. So, they make financial decisions that are way higher than 300 bucks. Yeah. Literally, everybody that has turned around and given me 250 or 249 bucks for this one, for them, it's almost like a lottery ticket. You know, how many times have you gone in and spent, you know, 10 bucks on the lottery?

I mean, you know, you're going to lose, you just do it anyway because it's such a small amount of money that you don't mind losing. So, first of all, I think most of these business owners are not going to mind losing. So, it's a small enough risk. Yeah. Sorry, I still got the the vocal fry in my voice from the morning.

But the second thing is is you need to have a really good compelling story that is authentic and true. So, mine is, and I want to make sure that I get it exactly right cuz I'm although this, you should have a 90 second story to two-minute story. By the way, this is what I teach is um I'm going to call this a 30 second commercial, but it's not really for doortodoor stuff, right? Yeah. And actually, I use this exact same script.

Um, let me see if I can find it. If I can put in the script here in my drive. Yes. Email series community card script. So, I'm going to read this off my screen because I'm like Dorne said, I'm just talking too much.

So, um, a lot of people are afraid to talk to people and the way that I overcame that was first of all having some creditors. You know, the electric bills coming up, the water bills coming up. I've got a lot of kids. So, that motivates you. So, that can be a a negative motivator for you.

The positive mo, yeah, I got to work every day on behalf of my creditors. I just sit out and drink coffee in my front yard. Um, the second thing is you've got to have something positive. So once you get this sold, and this is a total Tony Robbins thing, once you get it sold and somebody gives you a check, somehow internally, I want you to relive that moment over and over again. So you're not going to act excited and do a happy dance in front of the person, but as soon as you get back into your car, do something that could even become ritualistic.

um that brings that um that feeling into your body, that feeling of excitement and accomplishment and whatever words you would use for yourself. Um you know, maybe you literally just I don't know, tap your wrist, you know, or you clap your hands, do something that gives you a physical trigger, just like Tony Robbins says, you know, if you're you're probably not old enough to remember um you probably don't remember that. Anyway, that was a that was a Saturday Night Live thing. It was a skit. So, if I'm in my bedroom and nobody else is here and I don't have to feel stupid, I'll do superstar.

But you got to you got to find something um physically to anchor it to. And then you can anchor those feelings of success and accomplishment, trustworthiness, whatever words you want to use before you actually go into the next call. So, that's one thing I recommend. But here is my and this is literally my Google Drive right here. Yeah, my husband obviously is old enough to remember Superstar.

Go look up Superstar SNL skit when you get a chance. Okay. So, one of the hardest things is people don't know what to say when they're breaking their when they're breaking the ice. And what I remember, especially if you're in person, is nobody's going to beat your ass, right? This is not going to end up in Yeah.

Exactly. When you've got to help them with a story, you see all that stupid crap in Facebook where it starts this impossible story and then it turns out to just be clickbait. So, you're not going to be clickbait because you've got to have something compelling. I'm going to share you what's compelling for me because this is actually true in what I'm doing. I have a plant nursery.

Uh my husband and I have six acres and on the 3acre parcel I sell medicinal, edible and culinary plants and a lot of people are into that nowadays because you know the farm stuff doesn't work. So if I'm calling I'll say you know hey this is um I'll just say hey I know you weren't expecting my call. Would it be ridiculous if I asked you for two minutes to share why I called? So I have reduced the risk for them. They know that I've just made a promise not to go over two minutes.

Guarantee they're picking up their phone to see what time it is so they can make sure I don't go over two minutes. But if a stranger calls you and asks for two minutes of your time and you don't know who they are, you're like, "Okay, what the fuck?" You know, I've got to know what this is. Obviously, I I I pretty much 99.9% of the time never curse in front of a potential customer or anything because you just don't know.

And especially being female, it's not a good look, but on here it does matter. Um, another one I might use is the admission that it's a cold call up front. Hey, this is a cold call. Now, at this point, I' I've made sure that I've gotten the owner or the manager. So, be like, "Hey, I don't really know who I'm supposed to talk to.

Do you have like" and I act really uncertain because especially for a female, when you act uncertain, people want to rescue you, even if they're another female. So, I'll be like, "Hey, I really know what to talk to, who to talk to. Do you have like an owner or a manager around?" And they sometimes go, "Well, I'm the owner." "Oh, great.

And what was your name?" And I try to get their name so I can use it. And then I use my first name and their first name to establish familiarity. So they're like, "Hey, this is the owner." I'm like, "Oh, great.

By the way, what's your name? Uplift. What's your name?" And they're like, "John, I'll say, hey, John, I got to be honest. This is a cold call.

I'm asking for two minutes. Want to roll the dice and I'll keep talking or do you just want to hang up on me?" 19 out of 20 times they're like they will laugh and so when when they've laughed you know that you've anchored a good feeling with them and you can kind of laugh along with them. They're like and you can be like and they're like what is it and then it's stupid um but it's an this is acting so you know if you never took acting classes now's the time. So then I'll say then I start from the very beginning of my script.

I try and keep it exactly the same. I try to sound interesting every time and not like, you know, AI, but I'll say, "Hey, John, my name's Lucy and I own the Garden of Eden." So, I take a pause before my company and I emphasize it a little bit because the part of my prospecting purpose is also going to be to find out if they need plants or landscaping. Um, and I want them to know that I am a business in their community. Now, once I start prospecting for, you know, 7,500 population towns in Illinois and Ohio, I'm probably going to have to change this.

But I said, I own the Garden of Eden. I'm a plant nursery out on State Road 150. Everybody knows where State Road 150 is. It goes through multiple counties, so I can use the same spiel, you know, over a 200, 300 mile length of of road. I wanted to get my name out there, but it's expensive to advertise.

So, they decided to put together a giant postcard and share the space with other local businesses in whatever town you're in. So, it'll keep cost low for everyone. Who could disagree with that with that? Said, "I'm reaching out to see if you qualify to share the card with me. You must be a local business, not a franchise."

That that puts in their mind that I'm not going to put, you know, McDonald's on there to compete with them if they're a restaurant. This is to help the little guy. And I actually do the air quotes if I'm talking off. This has helped the little guy get his name in front of thousands of potential customers. Since each of us are contributing to the cost of the postcard, it's now this one I put it's less than 5 cents each card.

I'm going to put less I'm going to change that to less than six because I just up the price and we'll be delivered right in their mailbox. And I use a little bit of um momentum in my voice and I want to put a little bit of power and urgency behind right in their mailbox. Now, obviously, you have to have really good diction if you're going to speak quickly so that people can hear all of your words. So, I'm going to write in their mailbox. The spaces are really limited and we're asking that you give a valuable coupon or offer to make it more effective.

Would you like to know more? Should I send more info? Something like that. And then when I do it as an email, I put PS, if you're not interested, please let me know and I'll remove you from my Rolodex. And I put that in quotes.

So using Rolodex is important because most of the business owners that I know are going to skew more towards my age. I'm 53 and so you might want to use something different than Rolodex because of your age or you might want to use Rolodex as an appeal to older people because that's I mean every CRM when you're talking to an old person it's like just like the Rolodex you had back in the 80s. And so if you've ever seen those pictures where you've got this like all these all these um business cards on a thing you can turn like we literally had those on our desktop and that's how I prospected back in the 80s and 90s. So anyway that is like that is like the whole thing. I revealed all my secrets as much as I have of them.

Um and that's how I filled this thing. How do you collect payments? Do you use the Stripe? Um I've actually only had to use Stripe with two customers where I'm at in a rural area. Um, literally they pull their their checkbook thing out and it's, you know, it's like a big book with three businessiz checks and yeah, as Doran said, cash, check, strip, square.

Um, so out here, I'm happy to report that most people, they just pull it out and they write me a check and then I direct deposit it. Well, I deposit it electronically. It's not a direct deposit, obviously, but I just deposited with my bank's phone app. um out here because I'm I'm prospecting to Amish people. A couple of them have paid me in cash and I I think we've had two people that, you know, they're like, "Hey, can you send me an invoice or something?"

And so, one we've sent an invoice to and now Dorne has it set up on my phone so I can go to my phone and uh they like create a product. And this is what I did last year when I was selling plants right from my front yard. I'd have like $15 plant, $20 plant, $30 plant, and then I would just bring it up, put how many is, show them my phone. Is this okay? Like, I'm not going to touch your credit card.

I want you to hold control your credit card. And then I would it would send them a text message and then they would open up the text message and whatever products I had selected were there with a total. And so that was also a good way to get their direct personal number for the phone that they keep in their hand. So that's another little sneaky way to do that. And then obviously I save them in my phone with the word plants so I can prospect them this year.

Did you ever do anything like um you know if someone said no or even if they said yes, did you ever try to use them to also sell the next month? Like oh do you just want to go ahead and like be a part of the next month or like oh you're not interested. Okay, would you maybe be interested in the future and kind of keep them in and then uh because this is a sales call. So um the value you know versus the cost. So that's my spiel.

If they're gonna ask for more information, then they're gonna get more information from me. So, they can be like, I don't know, that's a lot of money. I'm like, really? You think so? Yeah.

I kind of think confused. Yeah. So, it's that confused tone. And I'm like, you know, the postage for these, if you go to the post office and you slap a couple of stamps on here, I think it's like 72 cents right now. I said, you know, it's like 72 cents just to send out this big postcard for each one.

We're sending out, you know, 5,000 of them. So, I said, "Even the postage on this thing is about $3,500." And they're then that kind of resets their brain and their expectation. Um, I bet Mitchell can get you some um some samples. Yeah.

Because when when you do the samples, you can really hear and feel, you know, that they're high quality and they're because a lot of people are afraid that you're going to print something out like on the printer and just try and mail that and it's going to look easy and and not represent their business. Well, yeah. samples this weekend from a local printer. Yeah, just so I can kind of get them a little quicker. Yeah, exactly.

This week I've just been kind of spending time like prepping and kind of planning some stuff and I'm officially starting on Monday. Um hopefully trying to get the 16 spots sold in two weeks and then have a week for fulfillment, then a week for sending it out. Um I know again since I'm born and raised, I think I I could probably get like six people just based off in my heads like oh hey people I'm on a firstname basis or people that are friends. I could probably get like those first six pretty quickly and then kind of go from like warmer to colder people that I know. One of my friends is one of those people that just knows every single person in the town.

She could probably think them off in their head right now. Oh yeah, thanks Billy. Thanks for saying that. Mitch offers sample packs. Um you know what I would do literally and you could do it over this weekend if you know those people on a really good basis.

Say, "Hey, I'm launching my business on Monday and I want to give you the opportunity to say yes first." So you're not following them and and I said that specifically. I'm giving you the opportunity to say yes first. The word no was not in there. I'm not planting that subconsciously.

And I would just say, hey, this is my first card. Here's exactly what we're doing. I think it offers tremendous value to be able to get, you know, this giant beautiful postcard into the hands of you're doing 5,000. So said, I don't know, maybe 10 or 20,000 pairs of eyeballs are going to look at this thing. And if you know them well enough, they should just support your business and just buy a spot.

And then whether they say yes or whether they say no, you have to ask for the referral next. Hey, I'm so excited that you're going to do this with me. Who are the three people you know that would jump at the opportunity to put out, you know, 6 cents a postcard or however you want to express it? So, you might say, um, who are the people you know that would really appreciate 5,000 households in this particular area? Whose business would that be good for?

And they're going to know because they're going to know their friends businesses. And then you immediately follow up with calling those people. Hey, John. It's Lucy. Leland told me to call you because he knew that you would find value in this just like he did.

And so you you lead off with he found value in it. And that immediately tells them that they're probably going to find value in it. And they'll start looking for the positive stuff. Yeah. Yeah.

After this, I'm going to go to my recent employer. They sell seafood and all all their they're very very successful in our town. Um all their stuff is through Facebook, but they know a lot of people, so I think they'll get use out of I mean, I think anyone for 350 for 5,000 households. I mean, yeah, I'm kind of stay on the cheap end because right now I just I just want to go through a process and just understand where it's crank up the prices. But, I mean, I think 350 for 5,000 is like a no-brainer.

That is that seven cents each. It is insane. Um, hey, we're going to let Wiggy talk real quick and I'll be here next week. Not that I'm the show or anything, but at least I can say I finally got one of these darn things done after multiple failures. Um, Wiggy, what's your question?

I can mute and ask earlier in the chat. My name is Linda and I just started trying to sell ads. Uh Facebook or email the business for contact. They're super interested, but when I respond with details and price, they ghost me or say they can't do it. Does anyone have any advice?

Yep. I'll tell you what I would do, Linda, is you have got to get um you've got to get them into a real conversation so that you can feel each other and experience each other as a human um while you're doing this texting back and forth. People in my age group especially are really um skeptical that we're even talking to a real life person. So, what I always say is, "Hey, it's just too much to type. Have you got two minutes?"

And I'll tell you on the phone. So, again, you're telling them their risk is low. They're only risking two minutes of their life. And you can even say, "Hey, love to give you more details. It only takes two minutes and it's too much to type.

What's the best number to call you on?" But you've got you've got to get them. Um, in my opinion, I know a lot of people are doing this and saying that you don't have to talk to anybody. You can just do text message and Facebook. Um, and that may be true.

Maybe you can get a portion of those people, but I'm old school, so I literally just walk into businesses. I I don't overdress for the situation. And once I have um you know like embroidered golf shirts for my Garden of Eden business, then I'll I'll wear those instead. But you've got to figure out what your story is. And the the fact that I have a local business and that they can come right down to State Room 150 and they probably saw me last year sitting out there selling my plants as they were going back and forth really works well for me.

Yeah. So, um yeah, Linda, you're you're welcome. I'm in the I'm in the school group. In fact, why don't you make a post in the school group and you can get a whole bunch of people that couldn't be here today um to answer you for that. Yeah, I think 350 per splot.

I mean, I'm gonna take right now I'm at 299 because I'm testing price elasticity. But what I really like the idea of is I'm doing this little 6 1/2 x 11 now. So, when I go to the next uh businesses in the next town where there's actually some money, then we'll switch to a 9 by 12 so I can charge 800. So, I'll be able to say, "Hey, I just did this over in Salem, Indiana, and this was $300, 299 bucks." But now you get this big, beautiful ad on a much bigger postcard, and it's 800.

And their brain will see the size of the two things, and they'll say, "Oh, that's 350, that's 300, whatever." I'm going to use as an example. And then, um, a lot of these businesses that I'm talking to, you know, out here, they're mini barns, they're guttering, they're, um, construction. So, they cover a 100 mile radius. So, my plan once I get to that 9 by12, just being transparent, is if they can't afford the 700, if they think they think that's too much of a risk, I'll put them on the weight list for one of these $300 cards.

So, I'm still going to get a sale, but it gives me a way to back down. And if you're doing the 9 by12s, I think Midfill has some um some templates where you can sell a half-size ad. So, you know, the big one is $7.99, but a little half side ad is $3.99.

Yeah. and then give them discounts for doubles and all that.