How This Local Side Hustle is CRUSHING a $400M Corporation (Live Training)

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We just had another incredible 9 by12 method live training session. And if you don't know what the 9x12 method is, it's how every day people are making thousands every month just talking to local businesses. And here's a quick spiel explaining what it is. This is where you sell advertising slots on a large postcard to local businesses. And the card is 9 by 12 in, hence the name, the 9x12 method.

It's actually a pretty cool community builder because it allows local businesses to actually be able to afford mail marketing because they actually split the cost of marketing. And at the same time, you benefit by bringing the businesses together because you make around four grand profit just for coordinating it. The card is mailed to 5,000 households in the community. But imagine if you do this in two separate towns. That's 8,000 a month.

Okay. Now, if that information was new to you, you might be here too early to actually watch the full live training and get much out of it. So, you should actually watch the video in the top right corner of your screen. And if you're on your phone and that's not there, just go to the pinned comment down below. And that video will completely describe the 9 by12 method step by step how we're making thousands of dollars in sales every single month just by talking to local businesses over email.

So you're going to want to watch that video. It'll teach you step by step exactly how this works. For those of you who are ready for the live training session, let's give it a watch. Patricia, is this your first call? Hello.

I just sent um message. Yes, this is my first time here and I do work. I have not started 9 by12. When you asked the question, I thought you were asking about 9 by12. Okay.

Haven't started yet. So, here I am tonight, first time getting my feet wet. Have some questions. I'm interested to hear how everyone is doing and what everyone is doing. I like your community.

A lot of information. I liked your videos. That's all I have to say. Awesome. Well, welcome in.

How long have you been in the group? Um, less than a week. Okay. Yes. And it and I'm lucky that unfortunately I don't know what your situation Oh yeah, funeral.

I'm so sorry for that. However, um I work on Saturdays, so I will miss the weekly chats and chills. So, I lucked out by catching you tonight. Well, that worked out. And I am I'm trying to throw some on the weekdays as well, which would typically be in the evenings.

Um that way we can have more than just the same people that can make it on Saturdays. So, I'm sure you'll be able to make some once I I'm trying to keep it a little bit miscellaneous so that everybody gets a chance to have them. Excited to do that. Thank you. Yeah.

Yeah. Definitely feel free to ask any questions you may have because it you're probably still still going through the course and learning it and reading all the tons of posts and everything. There's a lot of information for sure. I'm learning a lot by Yes. reading um questions and responses in the community and clicking into your videos, going through things.

I'm catching some of your videos that I don't know if they would I would get them in the classroom or whatever. There's no particular place that you have all the archives from these Zoom calls, is there? I actually just added that to the classroom. So, yeah, I put all the all of the live group call replays. It's the last chapter.

Okay. So obviously I haven't gone that far. Yeah. Well, I just added that yesterday. So Okay, cool.

Thank you. Appreciate that, bro. Of course. And yeah, I would I'm slowly stacking up the videos on YouTube, so there's a lot of information out there. So, can I ask you um unless anybody has a question, may I ask you a get started question?

Please do. Yeah. Okay. A lot of the advice is just get going. Okay.

And um my I'm a person that overorganizes. So I intend to actually go out and talk to people and perhaps go to like um chamber of commerce and such. However, um I don't have a a sample pack and is that something that I can get started? Can I just go out with nothing and I don't have have any authority? So is I'm floundering here with you know okay I'm lost.

I understand. Should I wait until I have a website and until I'm all set up to do email or should I just open the door, go out and start pounding sand? Okay. So you don't need a website to start. That's that's for sure.

the website um is more helpful when you're trying to like scale and build a brand and scale to multiple cards. So, you don't really you don't need a website. Um okay. But sample cards are helpful. They they help you um they kind of sell themselves when when you're when you have it in your hand and you're handing it to them because it it's way bigger than they would expect.

It's much higher quality. But one thing that people do is you could go to, it might not be much cheaper, but you could go to SCA Staples and print off a I think they can print off 9 by12s. Um, so you could have just a couple copies that you could bring with you in person. Or another option is to just do an 8 and 1 half by 11 piece of paper and laminate it. That's another option.

And just tell them that it'll be this is already great, but it's going to be slightly bigger than this. Just so you know. Okay. Okay. Yeah.

And so, but right now you're probably still trying to learn like the scripts and everything. That's not necessarily going to come naturally at first. So, I would recommend starting just sending off a few emails because once you send off a few emails, you're going to get responses and you're going to see what the common questions are that people are going to ask you. And then then you'll get the confidence because you you'll know there's just a few common questions you'll get and I've talked about a lot of them in the course. But there's not a ton of different possible scripts and outcomes that's going to happen.

Just there's very few questions that you're going to receive to be honest. But you'll be ready for those when when the time comes for you to go in person. So you'll be more confident. Okay. Yeah.

So that that's the main reason I I really push starting with email. It's definitely not the fastest way to sell out a card and it's great that you plan on going in person for sure because that's how a lot of people are seeing a ton of success, fast success, but um the email helps you get your foot in the door as soon as possible. Okay. So, while you're learning because the thing is with email, you you could take an hour to respond. You can go ask in our group what's the best way to respond to this or go look at the course whereas if you go in person you might you might get a little nervous.

Well, as as I just did a while ago, just get tongue tied and get off track off off the rails of where I intended to to go. Yes. Thank you. Yeah. Yeah.

So, email will help help you practice. However, Oh, yes. Pardon me. Also, um these folks, they don't know me from Adam and so I'm going to be asking for money. How does that work?

Good question. Um business owners get asked for money all the time. So they especi So if you're planning on going in person, you you don't really have to worry about the trust aspect to be honest. The email is where you're really trying to get over the trust hurdle. Um people they get pitches all the time in their email.

But as soon as you get on the phone and they hear your voice or you go in person, they immediately trust you more. And the key is to be honest with them. You can be honest that this is it's not we, it's just you. You're not running a huge business. You're you're on your own.

and you're doing this on your own. You're just you're bringing businesses together to split the cost of marketing. And they people like working with people that they like and they'll it's it's $500 is a good amount of money, but in the grand scheme of things, it's not it's not a massive amount for for a business. So, they're they're willing to risk that as long as you're willing to, you know, be a human with them. Okay.

Okay. in and starting with 5,000 or 10,000 um on on the first one and in in my wobbly boots. Should I do the five or should I do the 10? Um so there people have differing opinions. I'm of the opinion that 5,000 is great.

Um in my opinion, it's more than enough value to the customer and it's also gives you the opportunity to make a decent profit margin. But most importantly, you don't have to charge a crazy amount of money because, okay, it gets to a point where it's not necessarily the value of it, but actually just their monthly budget. So, some businesses can't imagine spending $800 a month on advertising. So, when when you get to when you're sending off 10,000 cards, people typically charge 700, 750, maybe even 800 bucks. And that so that's just going to decrease the number of potential clients that you can have just cuz it's not even about the value at that point.

It might even be a better value, but it's just out of their budget and it's more risk for them. So, that's my opinion why 5,000 I prefer 5,000, but other people the people are plenty successful with 10,000. So, it's really up to you. I like the slightly easier sale with a slightly cheaper price. Okay.

Thank you. Appreciate that. And I also there's a we have a calculator on our website, a profit calculator. Um, we do. Yeah.

I'll type it. I'll type it in the chat. Okay. things. So, you'll be able to like adjust the the prices of your slots and how many cards you're sending off and what fulfillment method you're using.

That way, you can calculate what your profit would be. Oh, that's neat. One of our members uh coded it, Dustin Meyers. Okay. It's in the chat.

It's 9 by12method.com-profitprofit-cal for the people that are watching the replay. Yeah. So, you can play around with that and that'll that'll help you decide. But you can't go wrong.

You can't go wrong either way. Thank you. I'm going to step aside for a while and observe. Okay. Thank you.

It's Heidi's first time here, too. We have some first timers. Welcome, Heidi. How's it going, Phil? Oh, it's going good.

Going real good, actually. It's my first time as well, so awesome. Welcome in. How long have you been in the group? Trying to multitask and do some dishes and stuff, so Oh, no problem.

Lucy said she failed at 10K and did 5K pretty easily. Okay. So that's probably is the the price difference is my guess. Yeah. Lucy says the lower price point makes it an impulse buy.

And Lucy is a sales expert. She's awesome. He's probably can't talk out loud right now, but she's been on the previous calls. She kills it. For people who are looking for new ways to bring in more business that's a little bit more passive, Facebook ads have been getting more popular in our group.

And I pinned in the best advice uh the best advice tab of our of our group. Um Leland, he posted what he does for his Facebook ads and he sold out the vast majority of his card with Facebook ads. And the the great thing about that I mean and I think he spent under $500 on the Facebook ad. So he sold out the vast majority of his card with a $500 budget. So, yeah, it takes away some of your profit, but it makes it a whole lot more passive.

So, basically, all you would do is you would you put up the Facebook ad, which is really simple. It's just a picture. Um, and again, he posted it. I pinned it. And the key is speed to lead.

So, as soon as a lead actually fills out the form because you would just have them fill fill out a contact form and say like, "Apply now." And the key is to call them as quickly as you possibly can before they get the chance to forget about you because they they fill out forms all day or before they get the chance to change their mind at all when when they're when they're the warmest. You got to reach out as quickly as possible. That's the key. And I'm sure I'll be doing a video on that pretty soon.

Mitchell, you hear me now? Yeah. Is this Phillip? Yeah, I can hear you. Um, yeah.

It's the first time on. Um, I love your course. It's great stuff. I love your what you're doing on your YouTube channel and also follow Jake and it's been awesome. Um, I opened up my LLC on May 5th.

So, I just took massive action. I got like fire printed out even before I got my samples in. I got business cards ordered. I was just like, "All right, I'm going to start marking this stuff out." So, I met some people I knew and got some slots filled.

And so, um, I'm already past the break even point in like three weeks. Nice. Yes. So, I'm I'm doing the 10,000 split method um here in Asheville, North Carolina. So very very similar kind where you are up in Maine.

It's like you know kind of touristy and stuff like that. So yeah. So for the 10,000 split you're doing like 5,000 cards in one location then 5,000 in another. Yeah. So essentially it's just like it's just since you I'm doing all like West Asheville.

I'm doing like West Asheville and like you know East Asheville, you know, East West Asheville. Nice. Right now I'm going to other areas other zip codes. So I want to start my backyard first. I'm in like I live in the city so it's like you know it made a lot of sense for me just to start my backyard and you know a lot of businesses here in West Asheville were doing doing okay because they didn't get a hit as hard from the we get you know I'm sure you heard all over the national news about hurricane Helen that hit up here in western North Carolina.

It was insane. So but um but yes so I was like after Helen I I was in real estate just like you know as acquisition manager and stuff like that. already knew some business contacts and stuff, but um I was trying to get out and uh you know it's like it's like we got to get the locals out to support the local business because the tourists aren't showing up due to Halloween. So it's like a really easy sell to a lot of business owners and stuff. So yeah, that's a good point.

Yeah, you have kind of kind of advantage with that. Yeah. So I that's kind of what I've been like really selling it on is like you know like we like I tell business owners like obviously the tourists aren't showing up. You want to get locals into your business. This is a good way to do it.

So, it's like a pretty easy sale, honestly. Yeah. Because I can tell you it's a lot easier than than cold calling uh people want, you know, to they want to sell their house or not. Yeah, that's for sure. Business to business is definitely a lot a lot less frightening than business to consumer.

That's for sure. Yeah. And what's what's nice is like Hey, Wood Street, like pretty much like downtown downtown West Asheville is like I mean it's like five minutes from my house. So, I've just been like going business to business. I going going to all business parks and stuff.

And so like yeah, I would say probably like two out of every 10 talking to I'm getting getting closed like and then I've also got some more interest like I just got to get them closed this week. So yeah. Nice. What are you bringing with you? Are you just bringing like the flyer in the group or you make your own?

So I make my own flyer. Um I I did get the samples in. So I've been I've been showing them samples as well stuff. Nice. Well, keep it up.

Yeah. um as far as like getting um because you know like obviously business owners so like AD ADHD and stuff like that getting invoices you know paid and stuff like that and also like closing and getting them to pick a spot and stuff like what what are like the main pushes you've been doing the main pushes like like for instance like some of them are like still kind of like deciding to pick like what slot they want to pick but they're very interested they're just like they're trying to like decide what they want or or getting like getting all the like for instance their um their logos and and all their, you know, just all their media to me to design the ads. It's like they're just they're taking their sweet time because obviously they're busy. They're business owners and stuff. So, I see what you mean.

Um, so honestly, I've never had anybody even I think I've probably had one advertiser care where they go on the card that So, I haven't had that. But for getting invoices paid, you're not alone. It is tough sometimes. Like, they'll they'll be so ready and then they'll just disappear off the face of the earth for three days when it comes time to pay. But the best thing that my strategy is as soon as they say they're ready, I don't even respond to their email.

I get I get on Stripe and I send them the invoice. That way the invoice is in their inbox. And then I say I follow up with an email and say, "Just sent you the invoice to officially claim your spot." So I'm I'm making it clear to them their spot is not claimed yet until they pay the invoice. So that that helps a bit.

Yeah, I sent the invoice to officially claim your spot. And then that's usually when I ask I don't even ask about ad design until after I've already closed them. Then then I'll ask do you plan on designing it or do you want us to design it free of charge and blah blah blah. But the officially claim your spot I think helps a lot. Cool.

That makes sense. And yeah, that's what we've been kind of pushing to is like, you know, claim your spot and then um ideally I need all the slots ideally locked in. I'm trying to get them locked in by the end of this coming week and then go on a jelly like June 13th because I told like ideally I'm going to try to get it out by the end of this month but um if anything like right after 4th of July is so kind of them. So yeah, I I still think I got plenty of time to probably get the end of the month though. So and plus I have experience like designing ads before for other stuff and then my wife is she's got her m she's got her major in marketing.

to a slate. So Lucy said, "I'm super busy and an expert procrastinator. Best advice I can give is to let Mitchell do your fulfillment." Thank you. I had the best intentions, but after I got stuff from the printer, the boxes stared at me for a week before I was able to get the time to count them and drive to the post office.

It took over four hours just to count the cards for each route. Then had to drag them to the post office. So much wasted time. Definitely. Yep.

And yeah, time time is is money. It's time. Four hours that you could have spent going out to businesses or making calls and make closing more sales just for like the few hundred extra bucks that it would cost to pay somebody else to do the fulfillment. You'd probably make more money in that time making sales. So, yeah, you live and you learn.

And yeah, I'm an expert procrastinator, too. So, that would probably take me forever to get on. Does anybody in here have any scripts that you've used for cold calling that has worked really well? So, what I've been doing, Mitchell, is I've been asking the rep like when when's the business owner going to be indexed? And so, like then I just show up in person.

So, that's what I've been doing. That's a good one. I like that. Yeah. Yeah.

So, like I'm not like trying to get past a rep like because the thing is like all the business owners are like, you know, they're like, "Oh, yeah. they come in the morning sometimes or like you know it's is that so obvious I'll send them email honestly send them a Facebook message and then um yeah like their in their business and then um and then I just show up in person like hey I'm here you got you got all my stuff like I'm here in front of you like let's let's get this done so what's up yeah makes a big difference in person like they get so many pitches over email and everything so Oh dude yeah they no one ever comes to them in person to pitch something yeah no definitely Like especially like nowadays like I mean when I was running Facebook ad accounts for um for wholesaling and marketing for flips and land and stuff like that it's like you got so many there's so many spam messages and that's another thing is like because I have experience doing that. I'm like I tell them like you you you want to keep on getting spam messages. You want to keep on getting your ad budget blown up. You want to keep on getting bots on Facebook.

Like if they if they mention that they're doing Facebook, you know, I don't I don't come out with it like I don't, you know, harp and and go against like any ad spend they're already spinning. I don't like talk negatively. I'm just like, well, this is this is from my experience, you know, like I I'm sure it's working for you. It's doing great, but this is my experience of what I've seen. So, yeah.

Lucy, he said, poll, how many times will you visit a business in person before you give up on them? That's a good question for Philip. I mean, honestly, probably twice. like like one like one week and then the next week just be like, "Hey, just kind of follow up and like if they're they're still not interested by then. It's probably like they're gonna they're going to lo probably I would say probably most likely the gag on invoices and ads and and just this decision making."

So in general, I mean, I left my flyer, I talked to them, I sent them email, I sent, you know, like they got everything they need to make a decision. So it's like, yeah, that's that's it. So 100% I agree. Lolly gaggers are going to lolly gag the crap out of you. So, you got to protect your time.

Like, if if they already have everything that they need from you, they met you once, there's no reason for you to like go meet them again just for them to make a decision. So, if they're trying to get you to go, this really they're just going to keep pulling your tail. So, what I've been doing is like for instance, like the first visits like you know, obviously they're sometimes they're busy in the middle of things and stuff like that, but it's like, you know, I try to set up appointment, you're like, you know, kind of like, oh, when's a good time that I can stop by? you know that you're not gonna be as busy and they'll mostly give you give you a whatever it is. So what I've been doing and Lucy said I have one I've visited six times.

This past time I realized since we have become friends my visits are now social calls. So I need to reframe back to business. Anyone else have this dynamic? Um yes. One of my best friends now was one of my advertisers.

So I have the dynamic and it definitely slows things down. actually makes it harder to have a business conversation, but it's a friend. Leah said, "Listen, if I can't do this from behind my computer, I can't do this. I have to master it. I live near Buffalo, New York.

I am not going to crawl over snowbanks to get to these businesses in the snow." Do you do any calling? I forget. Do you do calling, Leah? There's also some good calls.

Oh, you do? Okay. Yeah. Some of my closes I've been bargaining, too. Like for instance, um some of the restaurants like, you know, obviously restaurant credit.

Like I got like 100 bucks at like really fine dining restaurant in West Asheville and it's like I mean like for two people it's like 200 200 bucks like for like two like just a normal meal. And then I got a pizzeria. I was like I mean I go there all the time that I already knew the business owners. I was like hey you know I'll take off $50 and because y'all are friends of mine and I know y'all about $50 of food credit, you know. And then also uh I did um I go to another round I probably spend average $150 and uh disc like buy disc for disc off.

So I knew they were scrap for cash and some just being a that's the only thing they sell is disc off and some beer and um I was like about $150 off you know a small adot. So yeah. Yeah. Yeah. Yeah.

for the for the newer people. That's another thing you can do that I I rarely talk about is bartering. Like it makes it much more of a win-win. Um you can get some larger ad slots sold because if it let's say you want what's something that's a couple hundred bucks. If you want like a fall cleanup, you know, you're going to purchase a fall cleanup for the landscapers to come and clean up your yard for a few hundred bucks.

You know, you're going to pay that few hundred bucks. you could just offer an ad slot to that that landscaping company for say 200 bucks and a free fall cleanup and then you made 500 bucks because you were gonna pay the 300 anyway, but it was a it was cheaper for them to get an ad slot as well. So that's something you can do barter and it makes things fun. You feel like James Bond negotiating. Lucy has traded spots for guitar lessons and now a barbecue.

Nice. You're going to have to come on and play sometime. so that I know the business is receiving the call on um that they can get text because I would like to do some communication with text. Yeah. Yeah.

Okay. Yeah. Someone actually mentioned a good way to get good solid phone numbers is you go to your local Facebook group that allows like businesses to post and you just search on the Facebook group text or call and it'll be all of the businesses who posted an ad about themselves that says call or text and then you already know that's a good phone number that you can text because they said it in their ad. So, right. Yeah.

Yeah. For the new people here who haven't seen any of my videos talking about it, there's a Chrome extension called Snow.io. Snovv.io.

It's in the chat now. Snow.io. And it's a Chrome extension and it connects to your your Gmail account. So, it actually tracks who opens your emails.

So, it'll you'll be able to see exactly who opened your email. Um, I think it tells you what time they opened it and how many times they opened the email. Might even tell you if they clicked any links in your email. So, one of our one of our members, Michael, who's really good at what he does, what he does, his strategy is he'll um he'll he'll just follow up with the people who has opened his email because he knows those are people that are actually using their email. That way, he's not wasting his time following up with ghost emails that people aren't even looking at.

Hi, Mitchell. Um I uh and you know, it's so funny you mentioned that. I was looking into that and the service that they offer for uh snow.io is um like you said, you can see if they look at it, but you can also do something where uh I believe um because I know that the goal is when you first start an email is not to blast them out because you can get flagged, right? Yeah.

So, um I think they do something where they do warm emails or they do something where they can kind of get you going where you won't get flagged, but I don't know. Now, is the Chrome extension a free extension? And I think the other parts are uh are paid services. Do you know any more about the uh Snow IO service or um just basic Chrome extension? Yeah.

So, I haven't I know that they do offer other services. I haven't looked deeper into them, but the Chrome extension that tracks email reads, that is free. And so, you just you can go on the Google Chrome store and download that for the the email warming up. That's I'm I'm sure they do have that. It's probably not free.

And I know there's other platforms that you could just buy already pre-warmed up emails, which is also good. the honestly I would I would recommend buying pre-warmed up e emails if you're going to do either thing. Um if you honestly I would recommend just warming them up yourself. Just make a a bunch of different email accounts and warm them up yourself. And you can still send a ton of emails if you're spread out across multiple accounts.

But if you're going to do one or the other, I would recommend buying it because I've heard, I'm not an expert on this, but I've heard that there's a lot of honeypot like emails in the like email warmer uppers and that'll actually flag you like you'll be flagged as someone who's like trying to cheat and warm up your email, something like that. So, I don't know. Just something to think about. Gotcha. Yeah.

That's why I like the old old caveman way of just doing it yourself. just send a regular email, right? Yeah. Um I know that you recommend uh doing multiple uh setting up multiple email accounts so that you can do a certain amount in a day. What was what was the stats on just if you use one email, it's 10, no more than 10 a day or five a day.

When it's fully warmed up, 30 is a safe number. When it's fully warmed up, like after a month, month and a half. But to start, you should start with like five a day. And there's not it there's no they don't like openly explicitly say this. There's no like exact science to it.

Um but yeah, I mean all they tell you is that you're allowed to send all that Gmail tells you is that you're allowed to send 500 emails a day, which is obviously bologoney. Well, you can send 500, but they're going to start going to spam really quick, right? So 30 once they're fully warmed up, you shouldn't go above 30, no matter how warmed up it is. Okay. So about start off with about five a day.

Okay. I'm still trying to figure out what my strategy is going to be. You know, is it is it going to be a mixture of everything? Is it because I mean I would love being an introvert, I would love to just send emails and just, you know, do that. And and another thing that that you mentioned when I first logged on um that I've been hearing about is the Facebook ads.

I would love to do that. I think there's like some type of Facebook um thing where you can like when you're compiling a list, I guess you can uh put it in a list and have the ads just go directly to your list. I think there's a feature that does that. Um uh cuz when I was I too was in real estate, I'm actually a real estate agent and um you know when you're trying to go after people who may have foreclosures on their properties or whatever the list may you may pull um you'll put that list or their names in I guess the uh Facebook uh ad format and it would just go just after those people in your on your list. Um, and I was wondering if you can do the same thing for businesses.

Just have a list and have it all ready together. So, if you have two or 300 businesses, your ad would strictly go um to them. But I guess that is limiting because of what if there's a business that you don't have in the list. You know what I mean? Um, yeah.

So, just trying to find that trying to find that way to go about it. I know I'll start with emails, but like you said, it limits you unless you have multiple email accounts. I like the Facebook option. Um, I would even go door todoor if it required that. Maybe like on weekends or something like that.

Um, and I did get your sample your sample pack, so at least I have something to show them. And uh, yeah. So, just and I was going to use the community. Um, I'm a local realtor in the area, you know, and this is something that can promote uh, our businesses and and the services that we provide, so on and so forth. I was wondering if that would be the pitch for me.

Just trying to find that perfect pitch when you do go. Yeah. Are you planning on putting yourself on the card? No. No.

Okay. You know what? Because I'm not an active real estate agent and uh but it wouldn't be a bad idea. Yeah. Because if you were if you were going to put yourself on the card, that's a huge advantage because then you're not even coming to them as a salesperson whatsoever.

you're just coming to them as the person who's arranging all of this. You're just bringing the businesses together. So, that's that that definitely gives you a better frame. And actually, I have somebody who was doing that exact thing. I think he was a contractor.

He recorded one of his cold calls and I have that pinned to the best advice tab on our group. So, you should check out that cold call if you plan on using that. Um, but even but definitely I when I started out when I was when I I started out um mentioning that I was a real estate agent as well. I haven't been doing it as much lately because now I'm not really doing as much real estate. But I started out with the real estate thing and that I think that helped with the trust a lot because they already know you're you're you're running a different business in the community and now you're trying to you know just connect with other local businesses.

So it's more communal. That's what I was thinking too. It may not work if I branch out into other areas, but that's thinking long term. Uh but I if I want to really get this going, I'm supposed to go away on vacation uh for about two weeks. So, it's like, okay, maybe uh July will be more realistic uh approach because I still have to sit down and put together all the businesses and I've been listening to the calls and seeing how people are getting um just jumping in some DMs or sending Facebook DMs or um seeing local people, local businesses with their bands and things and approaching them that way.

So, um, yeah, just really thinking of some ways to really build that list and build a good list. Yeah. So, as somebody who's done it all over email, because I'm an introvert, I could say email works, but it's definitely not the quickest way to do things. So the people who are having the most success are the ones that are combining uh two or three different avenues like Philip is where he's you know I think he I think he said he was emailing people but he's he's calling people and he's also following up in person. So if you combine multiple different strategies that that seems to be the most successful route.

Right. Right. I can probably agree with that as well. Yeah. But thank you so much.

I feel like I've hogged up most of your time. No, not at all. I've got all night. Hey Mitchell, how you doing? It's Jason.

How's it going Jason? Hey, good man. Good. I've been kind of a lurker in the group, man. Haven't really uh totally bought in yet.

And the only reason why is because I work nine to 9 to5 doing actually cold calling all day for uh to uh used car dealers to sell them uh you know financing to help buy cars at auction. So, I'm not afraid of the phone, but my job doesn't allow me to really do something else while I'm still doing my job. You know what I'm saying? So, um I'm a little concerned about being able to fill the cart up in a timely manner and like kind of hold up and end up maybe just selling enough to break even and not having it be, you know, the best use of time. Um I really think it's a good idea.

I'm actually the Sharks. I don't know if you know the Sharks or whatever, the Nick or whatever, those guys. This is from like four years ago when I kind of bought into their Yeah. Yeah. Um and I just have a few uh few questions.

Um as far as um being able to generate generate clients. Um I mean I I do I do think I've seen people in the group um be able to get people on the phone after five o'clock um calling them up. Um, I'm thinking about doing it in my hometown. So, I would still be reaching out to people after I was done working. A lot of times they would be done done working as well.

Um, so I'm thinking about maybe trying to do it um in an area I'm not necessarily familiar with, but I don't think that's a great idea either. Um, I think maybe West Coast. I maybe have a few extra hours to um, you know, dial people up after I get done working. But um how is how has like if you get a premium LinkedIn account, you know, has anybody tried a premium LinkedIn account to get hold of actual business owners um where you can actually send messages to them on LinkedIn and not be limited and sold spots that way at all or I haven't personally used LinkedIn. I I haven't seen anything about about that much in the in the community either, just because a lot of our target businesses are are small businesses that you might not be able to easily find the the CEO on on LinkedIn.

They might ne necessarily be there, but for your calling after 5:00 p.m. that that I've heard that that can be like one of the most successful times to call um depending on the industry. If you're calling an attorney that where it's just going to go to the front desk, then it's not worth calling after 5:00 p.m.

But for more of the like the bluecollar industries like plumbers, it might just be their cell phone and you're much more likely to reach them after hours versus while they're working. That's true. That's that's definitely especially with contractors. That's uh that's for sure. Um totally.

And Messenger, I think, would be a pretty good one. I've tried to do some local SEO stuff. I know you can't probably send more than four or five in an hour, otherwise they're going to kind of shut you down for a little while, but they're not going to completely shut you down. Unfortunately, I can't do Facebook ads because they restricted my account. So, um, unless I can get my mom to let me, you know, set a business manager up in her account and then, uh, you know, be an admin to it or something something like that and kind of run it from there.

I've been trying to figure figure that part out. Um but um what are some of the absolute best businesses that that you've signed up and and is when I say best businesses ones that are the easiest to drop 500 bucks and the ones that are that have like stick tuitiveness uh and you know stay on the card. I mean, like I saw the one guy in the group had a um a hauler, a junk hauler, and uh he the guy got three deals off it already. And um I just I'm just curious, are there certain niches that you see do better than others? And I know some of them are kind of branding plays and some of them um are going to not going to need a mattress right away, but I'm assuming a mattress company probably spend money on one of those cards type.

Yes. Yeah. Furniture stores spend a ton of money on mail. So, my personal experience, my best advertiser has been a painter, a painting company. Um, so any anything high ticket, anything that they're going to be selling a large service is going to be your best bet.

Realtors should definitely be up there. Um, and the higher the ticket, the more likely they are to stay on for a longer period of time just because it is more of a branding play. So, I would definitely start out by targeting like the higher ticket services like roofing, uh, painting, furniture stores, like you said, the mattress stores, realtors, because I mean, one commission check pays off a whole year of this advertising. Are we good? Just cut out for a sec.

Yeah, we're good. Yeah, you you were you were saying realtor and then it said recording stop. Now it's back on. So, okay, cool. I'm glad it's I think it's still recording.

Okay, I think you're back. I think you're good. Perfect. Yeah. So, realtors, um, insurance agencies for sure, financial advisors, although sometimes they have a million different email addresses to reach and it's kind of hard to figure out what's the best one to reach, I've noticed.

But yeah, the best thing I could say is the the highest the higher the ticket the better from what I've seen. Okay. And then are you at the same time? At the same time, I've sold a cafe just as easily, but on average I think it's going to be the higher ticket. So, do you recommend having like at least two two restaurants with good offers on there like to just kind of give it like a little bit of a, you know, put on the edge type thing or um it it would help.

Yeah, I haven't really forced my advertisers to have like any cutout things or anything. I kind of let I'm I'm less pushy about that. But I I let them do what they want to do. And honestly, a lot a lot of my advertisers have been like the more the branding plays anyway, like the the financial adviser and the insurance agency. But yeah, the cafe is they didn't do a discount.

I think this month we have a a discounter, but I I don't really push it, but a lot of people do. It would make it it would make it a bit stickier, I would say. Okay. Okay. And then one one thing I I've I've kind of been kind of kicking around in my head.

I don't know if it's to I'm doing putting together one that's just just a restaurant card where there's you know 16 restaurants or 14 restaurants on it. Um kind of all in, you know, certain certain area and sending it out to um there the area I wanted to I kind of want to work. It's kind of a fluent area in the uh north side of Indianapolis. It's called Carmel, Indiana. And um um I there's a ton of homes there.

They're all kind of aged homes are probably a lot there's some newer homes, but a lot of them, you know, probably need need some some work, but they all have they all have disposable income for restaurants. They all have, you know, for the bigger they're they're going to need work done on their houses and and uh and things like that. So, um I don't know. What do you What do you think about that? Do you think that's a bad a terrible idea to do like a restaurant card where you get 14 16 restaurants on there and and then send that out or you just think there's not enough money in those those to for it to make sense?

I mean, if you're if you're it depends how business dense the area is. If there's a ton of restaurants for you to prospect to, then it couldn't be the worst idea because if you could sell one restaurant, you could sell 16. But if you don't have that many options, you don't want to run out of options before you sell out the card because it this is a numbers game. So yeah, I don't know. Typically when people have ideas like that, I try to Are we cutting out again?

Yeah, typically. Typically I mean it it's it's not it's not the worst idea I've heard at all. And I'm sure it can be done, but it might just make your life harder than a a just a standard 9 by12. Yeah. Okay.

And then just one last uh last question is when you're calling these businesses, so let's say you're calling a roofer. Um hey, you know, Mr. Roofer, you know, I I calling you because I see you have great reviews on Google, whatever, blah blah blah. We're looking to put some of the better businesses here on the on this card and to market to the 46033 area code or zip code. Um you know, you have a few minutes to talk.

You know, we're looking for just one. Once the spot's filled, the spot's gone. And I am calling other roofers at this point in time trying to get that because that is one advertiser we absolutely want to have on here. Do you tell them you're calling other verticals or people within that vertical or you just call them if you get them on the phone give them a chance to think about it or do you just use that as a way to maybe get them to pull the trigger so the fear of missing out type thing if somebody because if they think it's a good idea I feel like it help them to you know make that choice. Yeah, I would I would definitely include that that it's exclusive and it's first come first serve.

I always always say that. Okay. Okay. I just wanted I didn't know that was came across a little pushy, but at the same time, you know, it's it's like they like the guy like the guys in the mafia say, it's it's just business, you know. It's not personal.

Exactly. It's just business. It's just business. All right, man. All right.

Well, I appreciate your time. I may have some more minute, but thanks again, man. Appreciate it. Of course. Appreciate your questions.

All right. We got Larry raising raising his hand. What do you got? Well, I was gonna comment on Jason's I'll turn my video on now. Cool.

Well, maybe. Anyway, I was going to comment on Jason's uh point. So, prior to COVID, I had an app and I called it date night. And all I did was market to restaurants and bars. And I I'm thinking I I was retired.

I came back because this kind stuff kind of interested me and I'm kind of bored. But my point is uh when I took went to restaurants and tried to compete you know get competing restaurants I I did the theme of date night and then that way I joined with a bar or an entertainment you know a bar with music and a restaurant and that I found successful. So, just putting it out there. It's but doing it doing it. I was thinking of doing a a date night themed card and sending it to the, you know, surrounding neighborhood and that's how I was going to try to get multiple restaurants and but I I'm trying to build themed cards like that.

So, just thought I'd toss it in there because I know the date night thing works. Yeah, I think that's a pretty cool idea. And you already have the you have the connections in the restaurant industry, it sounds like. So that'll make it a bit easier for you. Thanks.

That was that was my point. Yeah. And there's other there's other niche cards that people have tried to do like like a home services card where it's only going to single family homes and it's all home service businesses. Joey said he just went today to pitch a local community incubator. It's 12 small shops to kickstart a storefront.

I pitched them a 4x6 split. All 12 would pay $75 each. Going to see going to follow up in a few days to see if they're interested. So far, mine looking like a weekend card. Three restaurants, one hardware store so far.

Need a few more to break even. Nice, Joey. You're almost there. And Mitchell, how do you how do you handle it? If if um you're you know you're going around pitching, there's going to be um 14 seven on each side and somebody wants to buy like an entire side, you just sell it to them and just Yeah, I I personally would sell it to them.

Some people are against that because they feel like then someone's hijacking the card, but business is business. So yeah, I personally would sell it. Yeah. As long as the price is right. Got it.

And then if if they wanted if so if somebody there were three people that wanted a $900 ad or whatever, you know, the two six six total spots, then just sell it and then re re uh you know um whatever re not rebrand, but I can't think of the word. Reorganize the card or whatever. Yeah. Yeah. I totally I keep it completely fluid.

My I keep it totally fluid. If someone wants a double slot, I'll sell them a double slot. I don't have like a strict template that I follow. Okay. And then when you create the ads, you give them the choice.

What if somebody's like having a like let's say you're like I'm going to print July July 1st and you've been trying to get their ad copy from them, you know, and they're just not responding and it's like the last one. You just go ahead and create something for them and put it on there or do you have something in that little agreement that you have in the section that kind of covers that or? Yeah. So the agreement I actually I don't use I haven't used an agreement before. The agreement I put in a few months ago because people were were asking for one.

So, I had one drafted up and put it in there for people who did want to use it. But for in that case, did they pay you already? I'd say they paid half up front and then half on is going to come when it's when it's approved or whatever. Yeah. So, I would because they already paid half.

I would probably I would probably design an ad. Um, I've never had that like the the ad pe people have been very quick with getting me their ads. It's more getting people to pay. That's been the hard part. But if if I was in that scenario, I'd probably design the ad, send it over to them for approval because clearly they they're too busy to get it done anyway.

They'll probably appreciate it. So, okay. That's probably what I would do. Yeah. And and then on the QR codes, do you ever do like a like um the QR just typically go to a web page or something like that or a lot of times I'll send them to their reviews if they have really good reviews.

Yeah, that's a good idea. I like that. That's a that's a great idea. I was thinking about a mystery scan the QR codes for a mystery offer and having everybody put a mystery offer on there to get because if they scan it, then you collect their information, right? Um I haven't.

No. Are you talking about the QR code you would put like in the middle of your card for yourself or are you talking about on one of the advertisers on each individual advertiser? Yeah, I've never collected any uh any info for those QR codes. I kind of I just use the QR codes to send them either to the call to action if it's to buy a certain thing or send them to the reviews. Okay.

I wonder if there's a way to actually cap if they have their own system where they can put their QR where it would actually capture the phone number or something so they could continue to market to those to those people. So yeah, totally. If it's like a like a request a quote, for example, that the your contractor will probably have that system set up. So you would just send them to the contractor's lead form and then they would get the the lead info. Got it.

Okay, cool, man. Yeah, but I try I try not to get involved with like setting up lead forms for them or like using tracking QR codes because then for six months they're going to be reaching out to me, hey, how many how many scans have we had? How many scans have we had? And then it's just a whole lot of administrative stress that you didn't need. So, if they want tracking, then I usually have them create the QR code for tracking.

Joey asked, "Do you give 10% discounts the bigger the spot they get?" For example, I told the 12 shops 75 for 900 and 1,200 for a 4x9. Okay, that would be 1350 if a normal three slot was wanted. 1,200 to try and help them and push them on a card at 100 each bigger space. So, I'm I'm having a brain fart, I think, on all these numbers, but I do offer discounts for the the larger number for the larger slot that they that they purchase.

So, I I sell a $500 4x3 slot, and I sell a $900 4x6 slot, which is my double slot. If they were to go with a 4x9 slot, which is a triple slot, I would probably give them, I don't know, another 100 bucks off. You want you want to be careful not to your discounts should probably get a bit smaller each increment that they get the slot gets larger. That way you're not cutting massively into your profit because at that point if they buy a whole half of the card you're losing out on like half of the profit of that face of the card. If you're still discounting $100 for every slot.

If you discount $100 for every slot and they're buying eight slots, you discounted 800 bucks. That's $800 profit that you could have had if you sold out the card to individual advertisers. But that's going to be your business decision in terms of how much profit you want to make at the end of it and what your time is worth because I like to encourage people to buy larger slots. So that's why I offer the discount because takes a lot of time to sell a slot. I saw someone selling space by the square inch.

So all the spots were connectable. That's new. That's interesting. I feel like that would be hard to like describe to describe to a customer like for them to imagine what 20 square inches looks like. So what I've been doing is um is so I'm doing this split you know 5,000 5,000.

So like I calculated to where it calculates up from 3 cents all the way up to 11 cents and it goes up it goes up a cent each time. So So essentially it's really easy to sell. It's like keep piece of nice and easy, not confusing anyone. And also um it like it calculates out kind of perfectly for all the different size slots. I see.

So yeah. Yeah. Yeah. So that way like you have eight options. It's like you know you have column, you know, the small which have standard standard and then the double standard.

So and then you have you either do 5,000 or 10,000. So, uh, I went through I get the vow pack here and, um, Buffalo's a big, uh, coupon town. So, I get the val pack and I get I hope it's not echoing in here. I'm in the I'm I'm confined to the basement tonight. We have company in the house.

No, we can hear you. I get a little magazine that's called The Clip. It comes out monthly and and it's national or at least it's in lots of parts of the country. Um, and then I get something called West New York Values, which is from the newspaper, and it's just a little supplemental thing that gets delivered in the Well, so what I have found, I've sold 10 on my first card. Um, eight are paid for.

So, I say I've sold eight because I, you know, until I have the money, I don't really consider it sold. Yeah. So what I did was um I and I posted it in the um in the chat there. So what I did was um I pulled out the people in the Val pack that were the local people because there are national companies that are advertising in there also. So I pulled out all the local ones and that gave me about 20.

And then I asked chat GPT to uh ask to tell me who the owner was, if there's somebody that takes care of that company's advertising or whether they do it themselves. And um and then I wrote on my coupons what the owner's name was. And and then I've contacted those people and that's how I've sold most of the 10 that I have sold right now. Um, so if you get those, I mean, OB, the Valp pack is 6 cents a door is the is their bottom line uh their bottom of the line um price. So that's very competitive with what we're doing.

And then we don't have to do the envelopes and the pages and you know, all of that. Um, but they do get, you know, it's I don't know what the dimensions are on this. Maybe 3 by seven or eight. How big is this coupon in Valpac? Uh, and the other thing that's really good to look at the val packs for is design ideas because some of them I mean Valpac's doing these people don't supply their own artwork to Valpac.

Um, and so Valpac's doing these and they've got, you know, they've got professional ad writers that are that are doing this. So, these are a great way to if you're looking for design ideas um on and offers because they do help them a lot with their offers. Um and that's something that I'm finding too and particularly with restaurants. They say by the time I give a offer and I pay for this ad, I don't really, you know, it's not going to it's not going to give me a good ROI. So I'm taking that at face value.

I don't know if I should because they are advertising in Valpac. Um, so I, you know, just for the the the really new people who haven't sold advertising before, I'm new to 9 by12s, but I'm not new to marketing. So um, people who are brand new, those people that are already spending money on advertising are your best prospects. Don't reinvent the wheel. Find the companies that already know the value.

They already know. There's a lot of people in our um local areas, especially service bluecollar service people who are not business people. They are a guy that worked for somebody else turning wrenches or doing plumbing or whatever they were doing. HVAC is another one that's really big for that. And they said, I can make more money doing this for myself, but they don't have any kind of business knowledge.

And um so, you know, you can call those people over and over and over again, but if they're not already spending money, they may not understand the value of, you know, marketing their business. So look through all those little papers that are in the grocery store and look through all all the postcards, junk mail that comes to your house. Look at all those things. Those are prospects. That's all I wanted to say.

That's great advice. Newspapers, magazines, foul pack, billboards. So, I actually got the biggest roofer in the area on my card as well as little like right down the road from me because and I literally like so I I on Facebook and then um and then the they're like, "Oh yeah, email our marketing manager blah blah here. Sorry. Email marketing manager."

She was kind of ghosting me. So I was like not she wasn't marketing manager, she was the operations manager. So she was kind of ghosting me. And so of course the operation manager is going to be like why why am I talking to the operation manager and not the marketing? And first off, I thought it was kind of weird.

And so, um, the operation manager is kind of ghost me because the operation manager is like that's the most religious person in any type of business ever. Like they're they're like just they have they're in the day it's like and so um messaging her but she's kind of ghost me. But I popped in and because I was already in the business part looking out their business because and the marketing manager happened to be at the front desk. And so I talked to him. He's like, "Oh yeah, yeah, we just got rid of that."

And like we just dropped them. He's like I was like I was like this is serious. How much were you all spending on those those ads in Valpack? So $90,000 a year. 90.

Yeah. 90. And so I was like I was like I was like all right let's do a double slot here and you know like this is this is how much it would cost. And he's like oh yeah it's a no-brainer for us. That's crazy.

90,000 a year. Do you know how many like how many regions that was going to or I mean I'm sure it's going to a good bit of the area like probably all WNC I would say like all Valpacks are going house in this area. I don't I personally get Val packs in my place but nothing else like the val packs was like I mean yeah I'm sure you're probably get leads but you're comparing with other roofers in there and then also like the fact that they they like if people just throw them in the recycling not even open them like you know versus at least a postcard at least people at least peek at it before they throw in the recycling. Yeah. Plus our ours is like a unicorn.

No one gets something like this. Yeah. Exactly. Like I've never seen anything like that in our area. Yeah.

Yeah. Yeah. If I received it this in the mail, I would I would be pretty fascinated. Oh. Oh, dude.

I'd be like just for like dude, which I got as my like it's my anchor slot, but they also paid for it and I got like $50 discount or whatever and $50 credit. But um they're the they're the number one pizzeria in our area far as like New York style goes, I would say. And um and everybody knows of them. And so like that gave me a lot of reputation getting them on board. And um and then also the fact that um you know, I was like I'm putting you as the like the top double slot on the card, but the people but like if I got that card, I'm just going to say just for you know like I'm gonna put on my put on my fridge or fill in my drunk drawer just for for you know.

So yeah. Exactly. Yeah. Yeah. And and one thing too, I I I'm um I was a realtor for eight years in Chicago.

And I have my license now, but I just don't choose to practice here in Indiana. But a lot of times realtors will have relationships with mortgage companies. The mortgage company will either split the cost or pay for the entire cost to be um in the ad spot with them. So, that's another another thing. And and you're totally right.

I'm not sure who that was, but I have my little uh things in the mail sitting right here. I'm about to go through tonight. to try to start to figure out who is advertising. Um, and also like Google ads, uh, when you're you type in the people are sponsored are definitely dropping big dollars and cents um, to be on those. And and as far as home services go, you can even target I believe I think you could easily target companies within the bigger city that would want to come out to the Carmel area to do, you know, remodel or uh, do an appliance repair or or whatever it may be.

So, uh, that that kind of helps you expand the area where you can you can reach into the pool to to find people to advertise, I feel like. Yeah, I love it. Another Yeah, the uh the combining combining advertisers is a is a good idea, especially the the mortgage company and the realtor. Another one that I've seen is insurance company and their underwriters. So, there's all kinds of combinations like that that you can put together and may and and they'll be more enticed to hopefully buy a large slot.

So, it's like you're selling two businesses, but you're getting a large slot out of it. Yeah. Is it typically a realtor or like a team a real estate team that will typically go on there that that you've sold to? Uh, either one. I've So, I never did in because I'm I am a realtor in my region.

So, I probably will start, but I I just haven't yet. But, yeah. So, either one, a realtor or a real estate team. Even the broker, you could go straight to the broker and the brokerage might want to be on there if it's like a smaller brokerage and if not, he's going to spread the word to the rest to to the realtors and someone will definitely hop on. But there's yeah, a single realtor would definitely be a prime candidate.

But what I did is um is I knew a realtor and her husband was a was a house inspector. So I was like, "Hey," you know, like I knew them as friends already before the card and this is like a super easy sell. Like I was like, "Hey, like I'll do two slots for, you know, I did like 100 bucks off, you know, like total." And um and they were super happy and they're like, "Yeah, I'll sign this on." You know, so when I started my marketing company in Charleston, South Carolina, I um connected with somebody who was who owned the local real estate investors association group there.

And he had me come and speak. of course, you know, that was back in the day when things weren't as complicated as they are today. But to talk about um social media marketing and, you know, and Google marketing and all of that sort of thing. And that's how I got started with with all the service related people for real estate investors. You know, real estate investors need people who do painting and floors and fixtures and all that kind of stuff.

So, that's actually how I got my business started. And I didn't have to do any of this sales stuff in my marketing agency because everything came by referral. I was just really lucky with that. It just took off and it just it just kept going. So um an organization I know people talk about the chamber you know but there's a lot of other organizations to connect with and um you know to offer your services to come and speak about marketing and uh and and get a foot in the door that way.

Yeah. A lot of people get started at the BNI I think it's called that that automatically opens a ton of doors if you can get in with them. There's also just like there's always local business networking events that you can go to. What are you guys putting like in your like bar or whatever like in the middle here? What do you what do you guys typically put there?

Well, I'm a caveman so I just say want to advertise text and I put my phone number. But I mean it says like it says the name of the town, Portsmith Spotlight. Okay. And then on the on the back side it says uh support local businesses. Nice.

I like that. Very simple. So easy a Canadian man can do it. Yep. But you can also put a QR code if you have a website.

QR code to your website or to a like a apply now form to make things easier for you rather than them texting you. Another idea I I came up with, but I've never executed on is the QR code could lead to more deals. Like you could put a QR code in there that leads to a web page with more ads on it. So then you have ad space on a website that you can sell. So you can basically upsell all your advertisers and say, "Hey, for 50 extra bucks, we'll also put you on the web page where all the traffic will be scanning this link and it goes to the web page."

So it's just a little upsell. Yeah. Online directory. Exactly, Amy. Or you could use it as a closing bonus.

Yeah. True. Yeah. Just a a value ad. And my plan was um was to have like exactly what you're talking about just like a business director website.

It's it's time for the picture. Then you're taking up more virtual real estate building the brand. Phillip, did you say that you get a pizza credit? So, um, one of my advertisers I I like I the fact that like I bought I think the past like I probably should because I work out is so many calories and so greasy and whatever, but it's it's so good. But I I' I've probably like I've gone there like I go there like twice a week in the past like three weeks just to get a slice of pizza.

But yeah, I'm getting um I'm getting $50. I I charged for the double for the 10,000 to go to all 10,000 homes, 1100 bucks. Um so I did 100 bucks off. Um no, I did and I did 50 bucks off like just just off because like just kind of frankly it I already knew them as a business owners. They're cool people.

I've been going been eating pizza from them from like for like over a decade. And um I already knew them from like real estate. I knew they had like foreclosure back in the day. And I mean they just went through a lot of stuff. But anyway, yeah, I did $50 another $50 off on um a food credit.

So, they're only paying a thousand bucks in cash for the double the double anchor slot on my card. Um and so, so yeah, I'm going to get $50 a month in pizza, which I'm going to get like fat, which I guess I'll just do it to my friends maybe sometimes. That's awesome. Yeah. So, like I want to keep myself fed at least.

Their pizzas are huge, too. They're like they're like New York style like 20-inch pizzas. So, they um you know, I'll be like I get probably two of those for 50 bucks, which is like which is like four eight meals for me. So, yeah, they're not cheap. Another thing, too, like I really want a pizzeria on there because I personally believe we're we've probably gone through Q1 of a recession.

I think we're in a recession. So, like pizzeria like people are going to go they're going to save money and try to go to pizzeras to to eat stuff. Also, I mean, they've been slammed. Like, every time I go in there, they're just they're absolutely slammed. So, so they've been seeing a lot of business from the postcards.

No, I haven't done P square yet. I'm actually like I'm my first be going out then. Okay. They're doing I think they're doing like 10% off right now if you order through the website. So, I'm I was like, "Oh, I'm going to have a QR code on the on the postcard."

So, again, you'll have your website for the 10% off and they can um and they they already had a guy that can do a drafting. Okay, sweet. Thank you. And then I did uh I did where they um yeah, then they'll have a cutout coupon or you know they can bring in the cart or whatever for the first 10% off they want it in the store. So or in the restaurant.

So you'll have to report back and let us know how it turns out for them. Yeah. Yeah. I'm sure it'll turn out really well because it's like I mean especially like blue collar workers. I mean like people go in there all the time for slice like a slice of pizza is a really good deal.

They're actually like you get like two slices of pizza for like eight bucks and a and a coke for like you know 10 bucks you have like a really good meal. So I think a good subject line for an email would be I saw your ad and then dot dot dot or whatever and see that's pretty good. They open it up and then you could even have if you really wanted to go crazy take a picture of it, put it in the in the email and then uh you pretty much probably got their attention. Little reverse psychology. Yeah.

I like obviously I like to make kind of ambiguous like for my used car the the I sell the funding to them. I'll say putting the subject line, do you buy cars like this? It's obviously with financing from a floor plan company, but they're probably thinking I like a Honda or this or that, but I know they're going to open the email because, you know, but then that's like 90% of the battle and just you can it can mean two two or three different things a lot of my subjects subject lines. But, you know, if you get the right person on the right day, they uh they may uh may I'm gonna in chat PT if you put in like uh write it in the the tone of Gary Halbert or Frank Kern or you know Eugene Schwarz or any of these great copywriters, it's amazing like what it will come back with if you tell them you want like these four or five benefits in there. I mean, it stuff comes back is pretty legit.

And then then they'll short if you want it to shorten it up, it'll you guys all know it'll do that for you. So, That's on the uh the tone of uh of your puppies ads and small right now. Yeah, they were they chat GPT all the time, but like that's genius. They read a lot they write a lot they write a lot better ads than I do. I can tell you that much.

Yeah, obviously the the most important part on email is getting the first response because then you get that they're more emotionally attached once they respond once to the conversation. So, one thing someone could experiment with, but I've never tried that you you could use your subject line or just like question like I say, and then just the email could just be, "Do you guys work or do you guys do service in the zip code blah blah blah?" Um, and just send that because then they think you're like potentially a customer inquiring and then they respond, "Yeah, we do." And then you you respond, "Oh, great. Well, we're sending out a postcard of 5,000 doors in this location.

So, you had a reason to ask it, but not the reason that they thought uh doing that for a cold call, but calling up saying, "Hey, do you guys service this this zip code?" And if they say, "Yeah, then oh, great, man. You're going to love what's going on." That's perfect. I'm not sure exactly, but that's kind of a kind of a one of the one of the ways I was trying to figure out because in my other job, I kind of figured out if you can get people into a conversation.

I always start out with, hey, can you help me out? And then I kind of play the confused old man. Everybody wants to help the old man convenience store that's looking for directions. You know, guy doesn't everybody wants to tell him how to get there. Just like, you know, hey, you know, I uh wonder if you could help me out.

Um I just took over this book of business. I'm a little bit confused by the notes and you know on this account so they don't know it's a sales call until I'm about 15 seconds deep and I feel like they're kind of in a little bit more invested than they would be if you just call up and say hey do you who's in charge of your advertising or who's in charge of your marketing type thing because a lot of time that's the fence goes right up and it's it's time to hang the phone up type type situation. So 100%. Yeah. The longer you can get them talking for before you actually start to sell, the better because they're emotionally attached.

Yeah. They've already spent their time. It's like uh I can't think of the word. Never mind. Have a funny story to that.

Um so I was like I've been I've been going to all the businesses and like you know even if they're local and like I'm 99.9% sure they're the business owner. like like hey um my name is Phil and I don't know if you might be able to help me but uh you know is the business owner around by chance and they're like oh yeah or I'm the business owner or like why why you know why you you know so like I I you know obviously get talking and stuff and um you know I'll tell them why obviously but um one of the roofers um before I went to Piscar roofing and dropped in I uh I I talked to the lady and I was talking to the rep and then like it's so funny the franchisee pokes his head out of the office. He's like, "What is this about? What is this about?"

And I like, he's like, "Come to my office. Come to my office." And he was like, he's like, "Sign me up like right away." I'm like, "Well, you know, I got some other roofers on board, you know, like possibly like so let me let me see." And so like I think I got the they weren't really technically local and I'm I've been like just because of Halloween and stuff like that, I'm really want to target local like like truly like their peg for in Asheville.

So that's what I've been really trying to push towards and that's that's why I want my card is all local. So because that's what I've been telling businesses that I've been telling people is like I want local local businesses and people supporting local businesses. So I just remembered the word it was sunk cost because they've already spent their 20 seconds with you. They might as well stay on the phone stay on the phone now to see if it results in something good which it will. They'll get they'll get some good exposure.

But that's the sunk cost fallacy. Yeah, that makes sense. Yeah. Like I'm just like this ad right here. This guy's just got it's a lawyer.

He's got a big ad, huge. And QR code just goes to a free case review, but he doesn't even he's got count on green and big letters, not free case review. I mean, it's just I mean, give them give them what they want, you know? I don't know. That's that's a total branding play, but it could be could be a much better ad.

Yeah, totally. There's no call to action. Yeah. Yeah. It's got the QR code, but it's it's in that's in small print.

It's kind of like there's one marketer I listened to back in the day be like, you know, get it done right the first time. Only like I would hope so, you know, and and then he would say they would say I've been in business 35 years. You know, okay, that's great. But then he was looking through phone book and he was going through he's like this right here should be the headline. This guy wins 93% of his of of his criminal cases for his defendants.

That should be the headline in the ad. That's going to make your phone ring. Nobody cares. you've been in business for 35 years. Nobody nobody cares, you know, about most of the stuff you put out there, but um I don't know.

I think these people could use some help with uh with a better offer or something. And then like a realtor like, "Hey, I sell 98% of my listings for, you know, 99% of ask price and blah blah blah rather than, you know, I'm so and so realtor. Call me." I mean, I just I just I don't get it. Yeah.

100%. or even like a testimonial that says the same thing. Like I'm talking the the best friend that I was talking about um he's an insurance and he said one of his customers their their flood insurance went from $2,000 2000 something to $400. So if they just got like they did a solo mailer or something and put on there our flood insurance went from 2,000 to $400 once we joined Tapley. Then I mean that that itself is a Exactly.

If your flood insurance is is more than $400, you have no reason not to call at this point or at least scan the QR code for a free quote. Like it's that simple. You just scan the QR code, request a free quote. That's that'd be so good for right like right around now with Peline that went through and stuff like that. Oh my god.

Yeah. So those people would crush it. Yeah. Some people just try to load up the ad with just a list of all the services that they do, like they're a landscaping company, just listing all the services. That's not very important.

We already know you're a landscaping company and you do all landscaping companies do all these services. Maybe do put your your bread and butter on there like your top three, but there that's not very valuable for actually selling yourself. Yeah. And the other thing too, somebody was talking about the restaurant. Well, they don't get a good ROI ROI on it.

But if they're a new customer and they come in and have a good experience and they come back in 10 more times that year, that's your lifetime value. Your lifetime value might be the cost of one ad if one customer depending what the cost cost per plate is. I think when you get into a situation where you look, you might not get your RO eye back on this card based on the service that you have. But if you're a salon and you're charging 120 bucks to get your haircut to some or maybe it's 180 with a cut and a color, I mean, how many times does that lady have to come back in if she's happy for that to be a home run for that business? It's one of those one of those things.

Got to look at it a little bit further and educate your clientele. Um that that's how you got to look at it. I mean, you you may have paid 500 bucks. You may only got two clients, but you and you may have thought you lost $250, but if those two ladies come back five more times and spent another $120, you're up you're up a,000 bucks. Not to mention, if you do a great job, word of mouth, now they told two of their friends and those two friends came five times.

It's it's it goes much deeper. Yeah, that's a ripple. Yeah. So, that's that's how you can really try to close the the lower ticket places for sure. cafes.

I buy my coffee from the same place every day. It may only be three or four bucks a piece, but over the course of a year, it adds up. Yeah, definitely. Especially if you're getting five coffees a day like me. What's funny is one of my ads that got sold was uh it was so essentially I I went into this gold gold shop and they were like the lady was like she was she was like, "Oh my gosh, this is awesome.

I'd love to do this, but we are so busy right now just because of gold prices going up due to inflation, everything. And u I mean she like and she's like we're we're we're booked out for like a month and we're doing appointment by appointment. And I was like oh wow okay but she's like however my ex-husband would be very interested in this most likely. She handed me a business car and so I called him up right away of course and we set appointment to go you know he pre-sold the car. I go and set appointment and he was like he was a BMW he's a BMW mechanic and um and I you know I'm sitting down in his office and then I was like you know I hand him the example card and kind of the prices and stuff and he was kind of thinking he's like I really don't know what I would like I don't think I would want to discount my services because like you know blah blah blah and I'm like yeah that makes sense and um but then he like his will started really turnurning and he's like you can offer free diagnostics because like I have a $4,000 computer and I was like that's genius because it it brings people into your business and um and also like they're obviously going to have their BMW there already with the free diagnostics and you're going to tell them exactly what the issue is, the parts they need, the prices, and they're probably going to like leave their BMW with with you and get a fix, you know?

So, yeah, that makes sense. I mean, it's not like someone's going to have the BMW in the garage and then pull it out and go somewhere else most of the time. If you're really desperate to close somebody, like say a therapist who says, "Uh, I I already I'm fully booked out. I I have more than enough clients." You could just say to them, "Wouldn't you love the opportunity to be able to replace your clients with better clients?

Clients you like more." That's so good. Replace clients. Yeah. Or like landscapers that are fully booked out.

Wouldn't you like the opportunity to be able to turn down lower ticket jobs for for your bread and butter that is more profitable? Doesn't hurt. Oh my god, it's so good. Or like roofer. I mean any service industry really.

I mean like or expand. Yeah. Yeah. Or expand. For instance, I have one um I have a they're really interested in it.

But again, like I might come back with them this week to be like, "Hey, you know what? Like you know, like I was thinking about it. you know when you wanna that dude that's a good that's a good close and then also um and they were expanding gonna expand down the road like nine months and the next zip code I'm going to do so like they're probably going to be on the next card most likely so there you go and how do you how do you guys talk about your routes like the routes you have like you talk about the the income of the households or you talk about you and mentioned it's going to be like there's most likely going to be two to two and a half people in a in a household so there's going to be more people that see it than just the 5,000 or um you know do you specify certain neighborhoods when you're talking to them? Just kind of curious how you guys I personally been doing doing it by neighborhoods. So, it's like like I just kind like did some primary neighborhoods around West Ash.

Like I kind of mentioned a couple like, "Oh, yeah, it's going on these neighborhoods." And then like also, you know, also these other neighborhoods and I just like I have like four neighborhoods I just kind of ramble off and and then, you know, then also I'm like I know where the routes are. I'm like, "All right, so it's, you know, like the routes to me like all these houses all the way down to River Drive and then all these houses all the way down to Action Circle." Most people know like they lived in West Asheville, had business in West Ash, they know exactly where I'm talking about. Um, so that's the way I've been doing it personally routes.

Um, and but most people haven't really like I had one guy that kind of like pushed back on me about like um about like income level and EDM. He was already doing EDM anyway. So I was like this is not a sell for him and he's like he's already doing it anyway. So I was like whatever. And plus he ghosted me on an appointment.

I got pissed off and I'm ghosting him now. So there you go. Yeah. So, like and he's a client I don't want one anyways. And um and but yeah, that's how I've been kind of doing it.

Jason, you know, it's kind of like rough areas, especially especially if you're like door knockocking in person. It's really good to like film as like like all these houses in your backyard. Do you want like people coming to you for like like services in your in your backyard or do you want to like keep on doing Facebook ads or or whatever you're doing? you know, like I saw your billboard like, you know, 50 miles down like back that way, you know, like it's it's gas is gas that's in your cruise out and back. I know personally like I used to be in service supermarket geek squad and just roll the van for labor alone was like a hundred bucks in gas like just to roll the van and so like much less you know if they're going to be like right behind you you know that's going to be way easier to manage those crews and off to like project managers or or whatever it might be and and gas and it just makes so much sense because that's that's how I've been selling the value of of the routes nearby and stuff.

That's helpful, man. Yeah. Yeah. And for me, 90% of the time, for me personally, they don't even ask where it goes. So, I don't like to give a reason to say no.

So, I don't really specify unless people ask. And then and when they do ask, I just tell them it's it's going to I usually send them just a picture of the the route map and I'll just say it's going to predominantly the highest income neighborhoods in this in this area. and my the locations I target like for example the first town I ever did and I still do it we hit the entire town pretty much with the 5,000 postcards and the other one is just we hit like onethird of the small city so it's pretty simple to explain it to them far as Asheville goes um like for inance what I'm I'm I'm going to probably scale up to ideally like four cars that's probably all I can manage anyway and um and so it's like you know it's just be simple like west south east and north like and then I might like it might like kind of bleed into a little bit downtown once I get those still then I'll be like other than the downtown businesses which really have bad ad spend and they probably would like me on everything you can you know so yeah personally I've noticed that the the businesses that are like right in the middle of cities are less interested for some reason I mean I can imagine the reason is they already naturally get a lot of organic traffic for being in the middle of the city so I would have thought at first that they were the ones that would the heavy spenders as well. But I've noticed that honestly like outskirts and even smaller towns are much easier to close. Like for instance, the um the one shop I closed for just off like they were like, "Oh yeah, West Asheville."

Like we we're we're in they're they're in South Ashel, but like like we don't really like we're not in West Asheville, but we would love to target people in that zip code because they they still play disc golf because like there's a lot of disc golf courses around West Asheville and um and so like they obviously want those customers to come into their shop with the 10% coupon they're probably going to put on the card. So, yeah. Mitch, will you ever sell any golf courses on putting a coupon on uh and marketing to uh people in that area? I've never I don't think I've even prospected to golf courses, but that would be a good one. I think that would be a great golf courses.

That's awesome. They have so much money, too. Like, oh my god, that's really good. I didn't think about golf courses either. That's a good idea.

I gotta put that in my notes. Summertime definitely. probably not so good unless it's top golf. It depends. Yeah.

I basically work at a golf course. We have one guy. He would he would show up like I mean it'd be it'd be freaking helling and he'd be out there on the golf course or snowing or whatever. That's like my uncle. Yeah, he was dedicated.

He was really good, too, because he'd fight so much. But I think it was more like you want to get out of the house because of the weather. I think this was great. Nice to questions answered. I appreciate it.

It was great. Great doing it on a Sunday. It well for me for sure. So, thank you for that. I appreciate it.

Now, for those of you who watch to the end of the video, I appreciate you. And I actually have a gift for you because of that. But first, can you just comment down below something like this was awesome just to help the algorithm. That would be much appreciated. Now, here's my gift to you.

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