Quit Your Career With The 9x12 Postcard Side Hustle (Live Training)

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He had a 75% return rate, which is amazing. Like, he barely has to do any work for his next card. Why don't you approach the landlord of this strip mall? And he sold out his entire card completely with Facebook ads. And by the way, I just wanted to say thank you so much for this group because, you know, you start things online, but it's so lonely.

Your cost to acquire a customer every month is naturally going to go down. Whenever you don't know how to react to their objections, just ask questions. offering an in-person Facebook live event and that's how I sold the whole front page to a local realtor. Learn to say yes because in most cases you can either figure out how to do it better than most people or you can outsource it. I try not to read too much Mitch because of what you said.

All of a sudden it becomes a paralysis for me by analysis. So just get out there and do it and figure it out and go to the chats and get the answers 100%. Yeah, you're not alone. Ton of people take weeks to actually start and then they end up regretting it because they realize how simple it can really be if you just if you just get it going. Have you started doing any outreach yet or are you still really really No.

Um the the towns I went to are out of my state. I'm in Illinois so I border like Wisconsin could go to Wisconsin or Indiana. So, I felt like, boy, if I start prospecting in Indiana, you know, that's going to be long to get 16 because it's like 90 minutes one way. But I approached a friend and she goes, "Boy," she um she goes, "This I could really see working. She's a bakery."

So, uh she goes, "You know, why don't you approach the landlord of this strip mall and get him to chip in on the whole strip mall?" And I looked around and there were like 13 places in this one strip mall. I'm assuming the owner owns. So that's something I'm working on. But that was like one of my first calls.

That's awesome. Yeah. There's there's people in our group who have already done something similar with the strip malls and I think they got a few sales out of that because either the the owner of the strip mall or Yeah. the landlord of the strip mall is going to buy it buy the card themselves or they'll at least spread the word to the individual business owners which is honestly even better right maybe split it or something but she she rose a good question she goes well a lot of the customers know me in this town would you do this for me in a different zip code because it goes by the zip code right so um you can you could technically do it like in mult multiple zip codes and like the businesses that advertise, you could you could put businesses on the card that aren't necessarily in the zip code that it's getting mailed to. Okay?

So, if they're right next door and they're still willing to serve those customers, then it's no problem having them on the card. Okay? Cuz she said, "Oh, I'll try and get exposure from the next town over or something like that." That's and that's good because they might already be well known in the town, so it's it's good to actually expand that reach to another town. could be beneficial for her.

Okay. Yeah. Okay. It's not that difficult having a conversation with somebody, you know, and if you don't know it, wing it. Absolutely.

I'll get back to you, you know, I'll get back to him with the answer. Yeah. Can't wait to hear how how it continues to go for you. And similar to the strip mall, another thing people do is reach out to the like the the broker or the owner of a real estate brokerage because either the broker is going to want to buy a slot or they'll spread the word to a bunch of agents. If there's hundreds of agents in the office, if they can spread the word to all them, then of course you're going to close one agent eventually.

So that's a relatively simple sale. Reach out to the broker of the real estate business. And when I'm choosing when I'm choosing uh businesses to target, I usually so I have my radius of where the mailers are going to go and then the radius for businesses that I'm going to reach out to is usually about 15 minutes out, a 15-minute drive from the mailing radius. I would consider all those businesses within that radius to be valid prospects that might want to advertise. But it's also going to depend on the industry.

I do have like a question though because like my sister and I um like I've done a lot of phone calls. I've done a lot of emails. I get a bunch of yeah, you know, send me information that sounds good. We'd like that. But then when we ask him, you know, would you like to to buy?

Then it's just like a ghost town. And so it's just like how do I like am I missing something? like, you know, they're like, "Oh, yeah, that's so that's so good because, you know, a great idea because we don't really have anything like that." cuz I'm like, you know, yeah, like, you know, uh um like would you like to buy an ad space right now? You know, and then they're like, ah, you know, I just don't have it in the budget right now.

or oh, I'm just starting up, you know, and it's just like, okay, well, you know, obviously you're not able to right now, so get a hold of me when you are, you know, and I walk away from it, but it's just kind of a little bit discouraging because it's like, what am I doing or or not doing to make that hit? So, first of all, you're describing sales, which that is very normal in sales. It's going to be the vast majority, no matter what you're selling, the vast majority of your responses is going to be no. Um, it's also going to depend. I don't know what your what your your ad slots are and your your pricing, but I'm assuming you're somewhere around $500.

$500 for a slot, 5,000 cards. It's pretty standard is what I've been recommending. Um, so it also depends on what businesses you're reaching out to. So, if you're reaching out to like a cafe, they're not going to have the same type of marketing budget as a realtor and you're also going to want to sell it to them in a different way. For example, a realtor selling like for a person to sell their house, that's not like an impulse thing.

So, a realtor is not going to send them a piece of mail and then all of a sudden the person wants to sell their house. So, a realtor wants to be the person that people think of when it comes time to sell your house. And right, how do you do that? Direct mail. And you can use an example like Anderson Windows.

Do you know Anderson Windows? Yeah, I hear them all the time. Exactly. I use this example all the time because everybody knows Anderson Windows. And there's only one reason everybody knows Anderson Windows.

It's because they are just constantly in your mailbox. So imagine being the realtor in town that everybody knows because you're in their mailbox just like Anderson Windows. So when it does come time to sell the house, everybody knows who they're going to because it's the first person that comes to mind. So that's the realtor standpoint. And then it's a little bit tougher to sell the like a cafe for example because they they're probably going to have a smaller budget and they also sell a much cheaper product, but it's still possible.

But it's not going to be you're not going to be selling them on brand as much, but you also don't want to give them false promises on on like response rate. So, so it's definitely it's definitely tougher with the lower ticket items, but you have to help them understand that the value that they're getting is not just the immediate response rate. It's not like 10 people come to your cafe and that's all you get out of it. The value is these could be brand new customers that are coming to you that may come once a week for the next 12 months. So, they actually came to you like 60 times.

Once a week for 12 months. Nope. 52 times. I'm right little slow, but um yeah, so there there's much more value there than they might be thinking of because they're probably thinking of the immediate response rate. Um and of course when you're selling it, I recommend breaking it down on a per door basis.

So rather than saying it's it's $500 for a medium slot and $900 for a large slot, you should break it down to it's 10 10 cents a door for a medium slot, which comes out to 500 bucks. and and um and typically if you were do to do something like this on your own, it would probably be around a dollar if you were to send this amount of mail yourself, but because we're splitting the cost with non-competing businesses, we get that price way down for you. So, it's just kind of the way you frame things, we'll help you have a better a better rate of closure, but it's still it's sales. It's a it's a no game, and every no brings you one step closer to a yes. I have a question here and uh my name is Marty and um my wife actually um started the um this whole program with you and um we really buy into it.

We believe it and uh um we're very excited about it. And I'm just wondering um I I actually call businesses while my wife emails the businesses and you know um we're struggling right now to find consistent success. And so I got to believe I'm missing something because this is such a real good opportunity for just about any business that is in the service area. Um, you know, so I I just got to believe that I'm missing something. And maybe I'm I'm I'm not entirely aware of all the resources that you have on the program, but is is there any kind of like roleplaying or scripting ideas for telephone calls or anything of that nature?

There's one really good video um I have it posted in the the best advice section of our group. Um okay, where one of our our members from a long time ago shared it. It was a video of him cold calling somebody and it was the best cold calling script just like conversation that I've seen. So, honestly, I did a ton of my sales over email, so I'm not gonna lie and act like I have the best possible script for the phone calls. And it also just depends on your situation.

But I recommend checking out that video because that might give you some ideas. And when you say you're lacking consistency, do you mean like in terms of returning repeat customers or in terms of closing new customers? Um, both. Both. Yeah.

What would you say is your your returning rate? about 30%. Yeah, that I mean from what I've seen that's that's pretty normal. One thing but one thing that um I interviewed one of our members, Michael Hagger, who at the end of the month, so he he had a 75% return rate, which is amazing. Like he barely has to do any work for his next card because of that.

So one thing that he did was a spin to win at the end where he just put all their all their logos and everything on a on a spin wheel and just did giveaways. He gave away like five different gift cards to the businesses and sent that video off and kind of use that as a way to kind of, you know, butter them up and because people people will stick to you if they like you. If you're just like collecting the money every month and then you reach out to them at the end of the month and be like, "Hey, you guys want to pay again?" Then it's not going to do as well as, you know, really showing that you care about more than just their money. Yeah.

And forgive my ignorance on the the spend to win thing. Was he buying the certificates then and investing in that and and giving those away? Okay. Yeah, they were gift cards that he was giving away. Not not like crazy amounts or anything, but it's a business expense, just an investment.

Get people to to renew. All right. Good deal. It's good to know. What's going on, Will Bradwell?

I like your background. Glad I can make up on for one of these calls. I'm never able to join on Saturday, but yeah, it's good to see group here. Yeah, we do. So, yeah, I'm I'm just waiting on getting my card.

I'm going to be sending mine out in mailboxes probably next week. So, I'm I just finally sold my second card. So, I did my first uh one last June. And so, this one, it took me about a year to get back into it. And thanks to you uh for for making this community and seeing how many members there were out there.

it kind of lit the fire under me to get out there and do my own second mailing so that I could kind of stake my claim down here in South Florida. So, hey, thanks for kind of pushing me in that direction and and helping me along the way and been enjoying your course and trying to learn as much as I can. Um, but I don't know, I haven't and honestly I I have your scaling course and I've only probably gotten through about 20 like probably five or six pages of it. Um, but I was I was curious because one of the most effective things that I did for this last card was um like Facebook ads and Instagram ads and I wanted to know if you had any and I know Tik Tok and doing your real estate stuff you were very very visual and you had like really good ads on stuff like that. I was curious if you ever did anything like that for the 9 by12 stuff if you had any tips on on that.

I never got into it. Um, but one of our members, Leland, did and I plan on interviewing him soon. But he also posted exactly what he used for a Facebook ad. And he sold out his entire card in I think just under a month basically completely with Facebook ads. And I think he spent maybe $500 um $500 budget in that month, which $500 to sell it the whole card is insane.

And it's basically Yeah. It's semi-passive when they're all coming to you because of your ads. So, definitely I think I have that post pinned to the best advice section, but if not, just look up his name, Leland, and he literally gave the exact the exact Facebook ad he gives. But I have had messages where people have asked me to create like a one of those flipping videos that I do for real estate and license it to people. Um, so maybe I'll create some kind of video.

But yeah, I mean, anything that'll get you to I mean, I think his his Facebook ad, which did really well, was extremely simple. So, you don't have to do anything crazy, but doing something crazy would would also work, whatever that is, whether you're flipping off a bridge or Yeah, I think I remember seeing his post was like just a picture of the card or like basic text and I remember that they emailed about it or something. Um, but yeah, because I I spent about a total of $80 on my ads and I got two advertisers out of it. So, you know, cost to cost to sales ratio is pretty good on that. I also tried hiring like three different cold callers and placed like, you know, probably five or six hundred calls and got one person.

So if somebody's out there looking for a way I mean nowadays Instagram and Facebook make it so easy to advertise if you have a channel for your card or for your community or for whatever you have. So I would definitely recommend that too because one it gives um the the prospects that you talk to proof that you're not just like some rando calling them. Uh that you have like other people that can see your stuff publicly. So, it kind of gives you accountability and then you can also use it to like post content and you can also use it to then run ads on social media. That might just be the tipping factor to make people believe that you're actually legit because that was one of the biggest uh thing objections that I got on my first part is like, how do I know you're actually going to do this?

How do I know you're not just going to take my money and run? So, that's why I made my YouTube channel. I was posting there every step of the way, letting all the advertisers know like, hey, this is where I'm at. This is what I'm doing. Constant communication.

Um, even on this card that I just finished, it was only because I kept being persistent with my my prospects that like at the end I had one guy that was like, "Oh yeah, I'll totally do a big ad." And then like fast forward two weeks later, he's like, "Yeah, I'll I'll do it. I'll do it." And then like he would keep ghosting me for like a week at a time. And I told him like, "Listen, I have to print this week."

And he's like, we got on a phone call and then then I closed him at that point. Uh, but he said, "It was only because you were so persistent that you didn't just take no for an answer or you didn't even just like take my ignorance or ignoring you as a no. You just kept at me in a polite way. Didn't like, you know, push it down my throat. You just kept following up and letting me know where you were."

And and that goes a long way because it shows that you're not just like somebody calling them one time and trying to get their credit card on that phone call that you're actually like you really are doing it. So that would be my my piece of advice to share anybody out there putting on it. Okay. I love it. Yeah.

Followup is is everything because I mean they might see the value in it but business owners are so busy. So sometimes you just got to harass them until they finally pull the trigger. But you're not harassing them because they already admitted they they're interested. They like the value proposition. It just takes some pushing to just get them over the line.

And it sounds like you should just scale your ads because you paid $80 um for for two sales. Just scale that up. Your cost to acquire a customer every month is naturally going to go down. That budget's going to go down and your your ratio of budget to sales because your awareness is going to go up. So you're sending those cards out throughout the town.

All these businesses are going to know about you now because this is just your first card. So probably next month you'll probably be able to spend 70 or 50 bucks to acquire two customers. So it's just going to keep going down from there, especially if you keep it up with the social media. Yeah, that definitely helps. And now also I'm doing for my advertisers just because I'm I'm familiar with the tools and stuff.

I'm taking their ad and then recreating it into like a video, into a real and stuff and and then sharing it on my my Facebook page or Instagram page and then those advertisers then share it themselves because hey, it's like a free ad of their own. Then that gets my name kind of attached that they're sharing something that I've made and so it kind of gets your branding out there more and more into the community. You can, you know, tag where you're at. So I always like for this card that I did, I put Palmetto Bay as like my my geographic area. So, it kind of feeds the algorithm in that area.

If anybody's looking around there, if they're doing business in the area, they might see it that way as well. Um, but that's something just like extra that I'm doing because I already have the tools anyways to to do the animation and and stuff, make a video of their ad just as an added free unexpected bonus that I that I do to kind of give give my advertisers that extra little like, oh, that was nice. You didn't have to do that kind of thing. that helps them stick around for for the next card and future cards. So, that helps.

Yeah, I love it. You're leading with value. People will reciprocate when you lead with value. That's good. And you're I mean saturating your brand out there because they're reposting all those eyeballs.

They're following. Everybody's seeing it. It's great. And you you developed some tools. You might as well tell everybody what your tools are.

Sure. Uh so I am I also do uh I also do like software and stuff and after I did my first mailing of like last last June I was considering doing another one but like some of the you know just the annoying parts of the process just kind of bugged me. So picking my routes last time uh you would go to the USPS website. I would like try copying and pasting into Excel in order to then like kind of sort it by income level and and all that kind of stuff. Um, and it just was kind of arduous.

So, I I built a Chrome extension uh called Route Snip where you just go in there and you can just click a little button that pops up in Chrome uh to copy all the routes for whatever zip codes you're searching and then you can just take that and paste it into Excel and do it that way. Uh but then I also have a a later tool that I developed uh that you can just paste that into this this website and it will analyze that whole set of routes and you can just like with one click of a button suggest like the best 5,000 mailboxes to hit and it'll tell you like this is the average income for those routes, this is the average uh demographics for those routes, this is the average um age and everything else. and it'll tell you like how much it'll cost to mail those. It'll show you exactly which mail routes that is. So, you can just like copy those and and save it.

Uh you can like save it in the app so that way you always have that as a reference. It can give you a little summary the like a little PDF summary that you can like print out to uh you know go around to your prospects. Uh you can take a screenshot and send it in an email of like hey these are the demographics. This is exactly how many homes we're going to be hitting. Um, I have in there if you wanted to like, you know, double up your mailing and do 10,000.

There's like an automatic analyzer to do that as well, but you can either pick 5,000 or 10,000. Um, and then yeah, you can just save your routes. You can pick other zip codes and you can analyze it that way. Uh, so yeah, you can do all that in there. I also have a link tracking tool.

So, you can see like on my cards behind me there, uh, all the ones that I did, I put little QR codes on it. And I'm doing like two separate 5,000 mailers. And each 5,000 pieces is going to have a different QR code for the different areas. So, I can see for the different income levels which card has better response, too. So I can tell the advertisers um kind of results for for what they had u from the different areas because some people might do better hitting some of the lower income neighborhoods or some might do better with the higher income.

That just gives me further data to tell future advertisers what what areas I've hit, what response rates were uh for the different things at least in terms of scans. Not everybody's going to scan the QR code. Um, not everybody's, some people might just call the business and and you have to go by that. Um, but and sometimes I don't tell the advertiser like that I'm going to be tracking the links. I kind of use that internally just in case they get an expectation of like, oh man, how many did I get like 150 scans of it?

Like you got like seven. like you have to kind of gauge their uh their expectation if you're going to have like a tracking code on there so they don't like assume that it's going to be some huge number because it most likely isn't. But it uh it's something you need to try out. Yeah. And you don't want the administrative burden of all of them expecting you to report the results every week.

So it's good to keep it on the down low. That way you're just not getting harassed all day. And I like that first tool because a lot of times advertisers are one of the questions they'll ask you is what where how are you guys sending this out? Like who is it going to? So you your your tool generates a PDF that describes all the demographics and everything because a lot of people like will just take a screenshot of the EDM EDM USPS website and it's a really ugly map.

Well, uh you can uh you put together something that's a little bit more well packaged with so that people don't have to do that work. So that's that's eddmtools.com, right? Yeah, you can go there and it has like my I have three different tools that I that I built for for the different processes along the way. Um but the first one's rout extractor from USPS and the second one is called link track with Q's.

So, it's lq t r aq uh.com and that that does that. Um, and for that link track one, it's like free for up to like 20 20 links, like no credit card required. So, you can just go in there and kind of play around with it for yourself if you want to use it for a few advertisers. Your first card basically, you're not going to have more than 20 advertisers on there.

So, you use it completely free and try it out. Vlad said, "Leave my ugly map screenshot alone." It's all right. I I've used it too. That's funny.

Um yeah. Hi. Hi guys. Uh my name is N. I'm actually new on the group.

Um sorry about the noise earlier. I was actually driving and got back home. Um but actually u I actually had a question. Uh my question is um I was talking to a contractor, a cement contractor um like early like about two days ago and um he he had a question for me. His question was um I I was trying to like log him in you know I was trying my hardest and but it was just like you know he was asking this question and that question and that question and the last question that he asked me was that how do I know that it'll go to to 5,000 people like you're saying and you know I started stuttering.

I'm like um well it's EDM and this and I'm like you know what when this uh call comes this today I'm going to ask Mitchell like okay what do I say because you know I don't want to seem like I'm lying. Yeah. So, how so they're asking how do they know it's going to exactly 5,000 doors? Yeah. Yeah.

Yeah. So, you when you make when you get the order, whether you're doing total fulfillment or if you're doing it yourself, you're going to get a receipt and it's going to show the routes and everything. So, they it'll it'll show all the uh like the stats for the routes that you're sending it off to and that basically confirms it on the receipt. um you'd probably want to block some things out like personal stuff, but like price and everything, but that that's an easy way to prove it to them. And ahead of time, a lot of I mean, I don't know if you were talking over the phone, but usually over the phone, people are a lot more trustworthy.

And at worst case, if they still don't trust you ahead of time, then just going down and meeting them in person immediately, they'll they'll trust you 99% of the time just by seeing them in person. So, but in ter to prove it to them at the end, definitely you can use that. Yeah. And by the way, I just wanted to say thank you so much for this group because you know like a lot of times like you know you start things online but it's so lonely you know you feel like you're you're fighting like a lonely battle like cuz I've joined like you know all kinds of stuff um affiliate marketing this that but it's just like you know just having that group having other people that you know are going through the same things that you're going through the same struggles and especially as a beginner you know it's like you know that support is so important you know so um I just wanted to say I appreciate that. It's my pleasure.

Really, I mean, I've learned so much from this group, so I'm getting just as much out of it as everyone else is. It's pretty awesome. So much good stuff being passed around. Let's see. We have 24 people.

Not bad. Well, since everybody's quiet, can I ask one last question about the Facebook because I' I've been prospecting like on um you know, like over the phone and stuff. And I mean it it's good but it's a little bit intimidating because I don't know you know I'm I'm trying you know um but uh the Facebook because I like that I like people reaching out to me you know I I think it's more comfortable for me to like have people reaching out to me than you know me calling and then saying okay are you ready are you you know like it's you know so for me um like I think you mentioned um Leland um that like his like what he put for Facebook I don't mind paying if you know like I'm going to have him like reach out to me and it's not going to be Um, I guess you can say stressful or whatever. So, um, I mean, if you can maybe repost it or whatever. Um, or just like, um, how do you say you spell the name Leland?

Um, the guy that posted Yeah, it's L E L A N D. And are you referring to like confusion around how to set up Facebook ads? Like the technicalities? Yeah. Like how to like like what exactly like he did?

I mean, I don't want to copy his ad like, you know, word for word obviously, but like I mean, what did he do to get like, you know, ad sold I mean, you said like he spent like 500 to sell the whole card. I mean, that's cheap, you know? That's I mean, that ratio, think about the ratio. It's so cheap. So, it's like I mean, yeah, I was I was shocked.

I was shocked when I heard it. I think he did have some like oneoff sales as well, but like the vast majority was from Facebook. Um, but yeah, he did he posted his his ad copy and everything, uh, like the photo and everything. And so, but the I could probably make a video on like how to set up a Facebook ad. Please, please.

Yeah, that let me make a make a note about that. That's a good one. After I after I interview him and get some some better information because he's the expert on that, it seems like Oh, he Okay. Okay. I I've done uh Facebook ads in the past for like so I know how to set them up, but I'm sure he has some really good nuggets.

Okay. Janine said, "What can I say to the client who has tried mailers once before and didn't have success and they don't want to try it again? I know it takes repetition to be noticed. Any other advice? Okay.

So, I'm assuming you're talking to a person who sent mailers not through your not through your 9x12 card, but they sent them out on their own. I guess I would ask them questions to get it correct on their own. Okay. So, I'd ask them questions to really get the full story about it. Like, how were they tracking their results first of all?

Um, what were their results? So get get those questions out of the way. That way you actually know if you can compete with those results because the the value that we're offering is much cheaper advertising. So, if we're if their results were like, let's say they paid 2500 or let's say they paid $5,000 to send out the cards and they only made back like $3,000 in revenue in immediate revenue, then we know that our card is a great value to them because they made 3,000 back from a $5,000 budget going to 5,000 homes. they only have to spend 500 with us and maybe they won't make 3,000 back, but there there's going to be a larger gap where there can be actual profit in the middle versus when they pay it all on their own.

So, it's good to get the actual numbers from them first. Um, and also, like you said, it takes time and repetition to be noticed. Um, it's going to depend on their industry. If their industry relies on brand and being the go-to after a while rather than a impulse buy, then you you have to sell it. Kind of like what I talked about earlier.

It's just going to depend on the industry. But but ask questions. Whenever you don't know how to react to their objections, just ask questions and that'll that'll help you come up with an answer. It buys you some time, too. They spent $2,000 on on single business and with coupon codes and no results at all.

Again, I would ask them how they tracked their results. Um, it's tough to to give an answer because I don't know what the industry is for this person. Like, if it was a realtor and they spent $2,000, I mean, that's probably a 2,000. We'll say it's 2,000 pieces of mail. They're likely not going to get a listing from just sending out one bulk 2,000 pieces of mail.

Like, it's very unlikely. That's going to take more time. There's a smoke shop. H sorry, a 2,000. If they spent 2,000 on a single like card, a solo card.

My guess is was it's definitely not a 9 by12. It's probably maybe a 4x6 or, you know, maybe like a 6 by11. So, it's not as big as bright, but you could pitch it to them that yeah, it's that's a one-time thing. People are going to look at it and toss it. But if you, you know, join our collaboration and there's multiple businesses on there, maybe they may not need what you're offering right now, but if they'll put it up on their fridge.

So, you know, um the other offers that are on that card are going to keep that around and then they'll see your name. But the name of the game is if you're advertising, the best result is to do it repetitively, you know, and consistently. So, you could go with that, you know. I love that. And Janine said, you're totally right.

Smoke shop is also very, very niche. So, depending on like the area you're targeting, like I don't know what kind of results you're going to get with direct mail for something that niche. Yeah. Another thing with that too is the, you know, what is the average customer for a smoke shop? Like what if they get one new customer in, how much are they actually going to spend in that smoke shop, right?

So, you know, if they're thinking, okay, well, you know, I'm going to put $500 into this mailer, right, and it's going to go out to 5,000 houses. If I just get one new customer, is it going to be worth it? Well, for a smoke shop, no, probably not, right? they're going to have to get probably 20 30 customers from the thing to make it worth it. I don't know what the average transaction is, but I imagine it's, you know, less than $100, right?

So, that's something else to consider with who you're targeting is what is their average new customer going to spend when they walk through the door um to make it worth it to them if they just get one out of 5,000. Another thing to consider also is that a lot of times like smoke shops when you're driving by them, you kind of think that the stuff's expensive. So, you know, ask the smoke shop, well, what are three advantages I could put on this ad for you to, you know, like disrupt the game, you know what I mean? What are three advantages that you have over other places or over a gas station or what other things do you sell besides, you know, tobacco and hookas and whatever else they sell? I don't know, you know.

So, um try and get, you know, when you're talking to them of that, then they'll they'll see that you're really trying to help them and not just for them, you know. So studies show that actually after you provide three advantages. So I'm glad you said that. After you provide three benefits about your company or about your product, there's diminishing returns. So the fourth one has much lesser impact.

The fifth one has even less impact. So not only does it clutter the ad, but it takes away from the first three advantages. So people will just put a ton of bullet points on their ads and just list off every service, everything that they do, everything that's great about them and it clutters their ad, but it also they all take away from each other. So they should focus on the three biggest services, their bread and butter or the three biggest the benefits to choosing them and focus on that so it keeps the ad less cluttered and they have the the biggest impact. Will Bradwell since I was just talking to him, he has a a YouTube channel, EDDDM Tools, and he's done some like kind of day in the life videos of his 9 by12 journey with his selling out his first card or his second card technically.

So, that'll be cool to check out after you're done watching this replay, obviously. Kevin Collins says, "I've been offering an in-person Facebook live event on site with my clients to highlight their participation on the card, and that's how I s sold the whole front page to a local realtor, an on-site Facebook live event." So, like you would go to the business and start a Facebook live to like show off that specific business like one at a time. Hi guys. Um, yeah, that's kind of how it works.

It's like um you ever seen how a radio station goes um and they're you know come see us down here at uh you know Cheek Mattresses you know uh you know we'll be here for an hour and we're going to give away stellar deals and all this other stuff and and uh it it works like a charm. And this particular realtor office um they're relatively new. It's a kind of a new branch with with just a steep a steep competition load and um but they've got such a great location. So I take a 10 x10 tent and I have them put some volunteers to cook up hot dogs, give them away and you know um you know shake babies and kiss hands you know and we do a little Facebook live and it's good advertising for me and it's extreme exposure for them and not only do I share it um but then all of the agents share it as well and it encourages them to buy up that whole card and the the sale was pretty easy because um each one of these realtors are subcontractors at the end of the day. You know, it's not like the company has to, you know, take that whole expense.

It's shared advertising as we all know. And uh it was like taking candy from a baby. Uh you should see I was wagging my tail all the way out the door. I can only imagine the look on my face when when when they said, "Let's do this." I'm like, "Holy that is awesome.

Give it a shot." That was one of the biggest selling points. Um so if you're able to do that um you know and offer that it only takes an hour out of your day. You preschedu it um so you can you know assemble the staff and uh works like a charm. Happy to be part of the group.

Guys, how did you uh pitch that? How did that how did you pitch that in your like I I've owned a mobile DJ company since 1987 and um I got this little gift of gab I guess and I'm known in the community you know um I picked up a DJ gig while I was in there too because one of their daughters was getting married so it was kind of a so it was a no-brainer for me um and it's simple you know you just I kind of feel I kind of feel them out to see if they're interested And once they are interested then I start throwing ideas at them. Did you just like say like hey you know uh you know I feature you know I could do a spotlight for your business if you buy an ad you know or that's one of when you buy an ad I do a feature with that is is that kind of like how you pitch it? Yeah. I don't I don't just go and give it away that you know once they once I seal the deal you know once they sign the contract then then um then I'll do it.

But I'll be honest with you, what where the idea came from. Um because I'm not as smart as you guys think I am. We were in the meeting and and we were looking at the the u the managing broker was looking across the street and and it's where the local Lions Club always sells fireworks for the Fourth of July and they were talking about how much action they get. And it just popped in my head. I'm like, you know, I know those guys.

Let's set up a tent over there. We'll do a Facebook live thing. you know, kiss hands, shake babies, and give away hot dogs and do a Facebook live thing. So, it was really off the cuff. And as I was driving home, I'm like, "Shit, that's a great idea."

So, now I'm doing now I'm going to see who my next victim is. So, that's kind of how it came about. I just thought I'd share that with the group because it it works. Do you do it on a personal Facebook account or are you on like a business account that you're trying to grow? I have, you know, I'm I'm going back and forth on which one to do.

I was um I watched one of Jake's videos the other day and he's adamant that you should start a community Facebook page because you don't want to get banned from Facebook and that worries me a little bit. So to answer your question, I just been using my personal one. I've got about 1,200 followers from the DJ company all these years, you know. Yeah. Um but I'm going to start a community page.

Um and his pitch, uh Jake gave me a great idea. He says, "That's a good lead in too because when you go to your clients, you don't want you don't want to be a salesperson, right?" So, you go in, you go, "Hey, my name's Kevin. Um, I'm the guy who runs this community page and you know, and then you thank them for their participation and you and you share everything. You know, if they put something on on that Facebook um or something's going on the community, then you you know, you you just you get involved and next thing you know, you're like a rock star.

you're like, you walk in there like Jean Simmons. And so I think that's the route I'm going to go. And it's less less likely to get banned because you can advertise your stuff that way. Yeah, 100%. That's that's pretty cool because you're you're building a brand in the town and you're leading with value by bringing the business's publicity for free because you're just sharing their stuff and it's really you don't have to make a bunch of content because you're just sharing their stuff and they're when they're going to reciprocate when when you send them enough value.

So, right. You establish credibility almost immediately. Yeah. Because you care about the community and you're not afraid to share their stuff. So, I highly encourage that.

So, I probably won't put put together a Facebook for um you know, for PopCard local. So, yeah. So, you're gonna put together the Facebook group? I think so. You know, only bad part is I was looking at the we have uh it's called Whidby Community and they've got 15,000 people on there and there's no way I could compete with it.

Um so, I've got to try to come up with a familiar name. I think I'll just type it into into chat GPT and let them do the work for me. But I got to come up with a creative name to do it. And I don't care if I if I only get, you know, 300 people. That's 300 people that trust me, you know, and then recognize me.

It's better than not having any, right? Yeah. And you'd be surprised how many people are feeling alienated from that 15,000 person group because there's so many rules and stuff. So that that's kind of an advantage nowadays that I've seen with smaller groups that can kind of take off to at least get like a thousand quick users just because once they find out about you and how you're a little bit chiller and less strict with the rules and everything, then people will just jump over to over to you because there's so much like censorship and everything in the big groups because they have to. But right and as it gets bigger, you know, you'll you'll want you'll want to have control over the page.

So at first I'll take anybody. I mean, I I don't care. I mean, no. Yeah. You know, I'll take as many as I can get and then as it gets, you know, if it gets out of control, you can start stricting the rules and stuff, but I really think that that's the way to go.

And I haven't done it yet. Um, but it's on it's on my mileong bullet list of stuff to do. So, I'm going to get it done. Nice. Let us know how it goes.

And Mitch, I got to say this course of yours is just filled my brain and I really appreciate you because I've been watching you now for since since you like very first started. I mean, right from right from the get and man, have you come a long ways. So, boy, you're just you're just a workaholic, aren't you? Yeah. Well, I love it.

It's been really fulfilling. It's awesome. Yeah. Well, you know, after seeing you do it, I'm like, god damn it, Kevin. You got to do this.

You have it. You know, I can talk to people easily. I'm like, I'm gonna go be like Mitch. So, thank you for that. You clearly have the advantage with your personality.

So, that's awesome. A Thank you, Mitch. Cheers, guys. Cheers. Me.

Hey, Mitch. Um, I don't want to interrupt, but can I ask a quick question? Yeah, you're not interrupting. Please do. Oh, okay.

Because I'm driving and trying to watch. Um, but the $500 for the what? 4x3 the middle one or Yeah, I've seen like through the the uh the school and the community some people are like what I think is lowballing like 250 300 and then some people selling it for like seven or eight. How did that 500 come into play or is that does that all depend on the market or do you try and get more or how do we really determine that? Yeah.

So, there's multiple answers. So, there's strategy behind it. Some people are selling starting really low so that they could just get a card or two filled up and build up that contact list. Um, and then they plan on eventually raising their prices. That could backfire, but it could also work because it it builds their their contact list, but now people might expect you to stay cheap.

So, yeah, that's what I thought. Some people just aren't also looking. They're not looking to make $5,000 profit from a card. They're just looking to make, you know, a couple thousand dollars. And that's another reason they might be going a little bit cheaper.

And it's just a lot easier to fill up a card that way, obviously. So, but the reason I I went with 500. Honestly, I don't remember the initial reason I went with 500, but it it makes sense. It's a magic number. You know, it's 10 cents per door.

Um, in my opinion, it's it's kind of pennies for most most small businesses. Um, yeah, it's not that much for most small businesses, but when you go up to like 700 as a small business owner myself, that sounds like it's starting to tiptoe out of just the monthly budget for a small business owner. So, it's not even necessarily it's not even necessarily about the value at that point. It's just the budget. Like, they can't imagine that amount of risk for that higher price point.

So, I've just found 500 to work well for me. There's no magic behind it, but it's worked for me. And so, that's kind of what I encourage people to do because from what I've seen and others in our group have tried selling like $700, $800 slots and and then eventually went down to $500 and realized it it it works better that Yeah. I don't know. Okay.

Yeah. There's there's costs and benefits. you're going to have more profit if you sell expensive slots, but it might be a little bit more difficult to close people. And the last thing you mentioned is is the location. Like if you're in a higher income city, then you might have a better chance of selling more expensive slots versus a lower income town.

Sure, makes sense. Yep. Thanks. I think it also depends on who you're selling to. Like if you have a big contractor that's pulling in 30 $30,000 jobs versus a smoke shop that brings in $10 per customer, it's a big difference.

Yeah, that just made me think, what if what if we just didn't have set prices and just negotiated everything and you just you tell a contractor a price based on what you think they're willing to pay. Someone should try that. Don't open up that can of worms. Yeah, there's someone in our group. PS guy.

He's anonymous, but he's killing it. And he sold out a card in like a week, but he's selling at a lower price point. But because he's selling a card in a week over four weeks, he's probably making the same amount of profit that other people are, but he's getting a way larger list of, you know, recurring contacts that could be potentially recurring customers. So, different strategy, but good results. It almost seems like he'd be working a little bit harder doing that in a way.

You could you you could say that because he has more people, more administrative burden. So you you could say he is, but he also has an easier time selling the slots. So you would kind of have to experiment to see what you'd rather your life to feel like. A lot of like the areas that don't really have the 9 by12 that you're jumping into that market. Um, yeah, it is if you can afford it to do it at a lower price point just to break that that mold of proof of concept and take and just pretty much get it out at cost.

Yeah, that it's a smart way to just grab like get a notary, you know, um get people to follow you, to trust you. you got proof of concept and as as after a couple cards of doing that people are going to be contacting you at that point it's just you can up the price because it's supply and demand right now you know when people are really starting to see these come through consistently you know and businesses will see their competitors and they're going to be like hey I want that you know so you know that's what I'm looking at doing too you know is just lower point right now and just being pitching it as yes, this is an introductory price, you know, um it's not a forever price. This is just a special I'm running right now so that you can, you know, fill me out on this and and you know, in return, I'm asking for a review for my business. So, you know, kind of like that's how we're going to barter on this, you know. So, that's what I've been kind of pitching.

You're very smart. Have you been in marketing? because that's very smart to barter for the to get the reviews up front and also make sure you set expectations that it's just an introductory price so that then they don't expect you to be cheap next month. So, right. Right.

Have you been in marketing? What have you been doing? No, I actually ran um for six years. The last six years I've been a GM and a taco. Oh, wow.

Yeah. And then I did learn Sorry, there's a train. Give me one second. Okay. And then I worked at a a hardware store over here.

It's called Menards. And um I learned about marketing there. And then I'm like really good at it. Like you know, you know, we'd have to build furniture displays. I was in a garden center hardware seasonal.

So it's always making those signs that you would see on the products. And I had gone to uh four different Menards and one in Racine and two in Milwaukee and then one in uh Waka and I would always sell through stuff inventory so fast and I'm like I don't know what it is that I'm doing but it's just it was the way I was wording it on my signs that I was just they called me liquid gold and magic you know. So, you know, but just like and the Taco Bells, I I flipped eight Taco Bells in six years. Like they would take and send me this Taco Bell and I would have to turn it around. And it's like it's not just about going in and taking over.

You have to get the store cleaned up. You have to get the community to trust you as a company again. You have to get the crew to trust you. You have to build and expand. Yeah, I've dabbled in a lot of things, you know, but it's like understanding wise, but so a lot of this stuff makes sense to me.

It's just like, all right, that's cool. So, you know, I I had to get out of Taco Bell because I was working like 80 90 hour work week, only getting 50. So, that was very time consuming. And so right now I I door dash, you know, just to pay off the little things I can and because I really feel like, you know, I can do this. I wanted to be in business for myself.

And so I've learned over the last several years driving to and from work, listening to videos. You know, I actually was wanting to do real estate. You know, I still want to do real estate, but not as a realtor. you know, I want to own stuff and be a landlord. And so, I've learned a lot of the game, you know what I mean?

In between just going to back and forth to work, watching YouTube a lot, but so, but I understand a lot concept. Yeah. Nice. I can't wait to keep following your journey because you clearly have a natural knack for this and this is like in my opinion I mean it's one of the best businesses to really like dig your way out of any situation and actually gain the freedom that everybody dreams about. You finally work for yourself on your own time truly helping people, not scamming people.

It's Yeah, it's very special. That's fun seeing hearing about everyone's stories. I literally thought about uh because I have a lot of creative ideas, a lot of creatives and sometimes it just it gets too kind time consuming for me. But you know like one of the thoughts I thought about doing is doing like a YouTube channel just you know like not necessarily me going out and being an influencer. But, you know, that's why I kind of um with Kevin on his Facebook live um I thought, you know, cuz that kind of reaffirms my thought process on this YouTube like like spotlighting the businesses.

Hey, we're going to take and do a two-minute video on the on your store and you know to put on my YouTube and that maybe I think I might be able to to pour over to Facebook on the business website. But basically to kind of give them a little bit more exposure because you know you never know some videos may go viral especially how clumsy I am. I'm pretty sure I could make that happen, you know, but um but that was one of the concepts I had. And then last week I was actually thinking about starting a a community page but not necessarily open to the public that was only for um business owners. So I was looking kind of mulling that thought process like you know like going on to the Google and getting owner's names emails and sending them invite to this owners only you know um so that they can share tips and tricks and you know give you know support and and maybe see the answers that they're looking for in this community page.

But then on like on the side that's what was shoe in for me to be able to get directly to these business owners without having to deal with a lot of their you know gatekeepers. So I don't know I'm still mulling that idea in my mind. Yeah. Yeah. There's so many different creative things that we can do and you need a balance of focus and creativity.

So anything literally anything will work over time that you just need enough time under tension and some things are more direct some things are less direct. For example, a YouTube channel is probably like very top of the funnel and then starting a Facebook group is probably like in the middle of the funnel and then direct prospecting can be at the bottom of the funnel. So you can invite these members to the Facebook group, get them to join the Facebook group. You could have the the YouTube channel if you wanted to. But honestly, if you're focused on the Facebook group, I feel like the YouTube might not even be totally necessary because you're already more local here.

You're already in the middle of the funnel and then you can do the the one-on-one prospecting to those people that you have in the funnel and they already trust you a little bit more. But it's time under tension and focus focus on one or two specific things and you'll get it done. Hey Mitch, hey. I'd like to share um an idea that that I did on uh on my first mailer was uh one of my ads uh what was purchased as a single ad. I have like eight sing uh ads on one side.

So 16 ads total, but I took one of the customers and I just made theirs a double ad. So u people could see that. And then when I showed those samples, um, whenever somebody sees that doublesize ad on there, it just like, oh, I want that. I want that size ad. So, just putting a double space a double-siz ad on there, it drew more attention.

And then I was able to sell uh my second card. I was able to sell um three different double-siz ads because they had they were able to see it and it made a it made a good positive difference. So if you're selling a double ad, that's one less business that you have to contact to fill your card. So it's a timesaver, too. Totally.

And do you do you give a little discount for your double ads? Yes. Yeah. on the excuse me on the single ads I call it the economy ads um are $6.97 so I'm I'm mailing to over 10,000 uh homes so it's less than seven cents it's less than seven cents per door and then if you get a 2XL ad um it's uh like it's $150 discount and if they want to do a 4XL at it's $300 discount.

So, it's it's still a money maker, but they're saving money and they're increasing either doubling their visibility or maximizing their visibility on it. Totally. See some additional savings. And it's pretty surprising how many people are the ones that buy the double ads are usually the in my experience, they're the quickest sale. They're the ones that like, "Okay, we'll buy a double."

like one or two questions and then they're just in because they're the ones that really see the value in it because they've probably done mail marketing before. Yeah. But not not at these discounted rates when the postage is 23 cents a piece. Yeah. It's it's a huge savings.

Exactly. See how many people do in person prospecting? I do. Oh, Bob. Yeah.

Do you do you leave anything behind? Yeah. you somehow on your site I found a flyer and you know maybe it was way in the beginning but yeah I uh I used the flyer cuz my other job is I have to be on the street. They say you have to make 30 calls a day. So I it was so hard that when I found this I lead with this now and just um say hey do a community card here to just have a few minutes of your time and I could either try and make you money or save you money.

Which service would you like to hear first and then they always want they say make money and then I lead it with a community card. So, but I I just took your email, I think it was, but I saw a script you did, god knows when, and just copied it. Just used it. Whatever your email was, I'm like, I could just use this door to door. So, like you said, trying to keep it simple and if I start learning everything, I'm not going to do any cold.

I'll get frozen, you know, like what about this? What about these zip codes? What about this? then I'm like, "Ah, I'm screwed." You know?

Yeah. And that's why I try to keep all of my my recordings and my course very simple and straight to the point because anything else is just a distraction. Yeah. And and the CRM they gave me for my company sucks. So, I got to get yours.

I got to I gota I saw some of the you uh Yeah. the YouTubes. I'm like, "Okay, how do I just go get this?" And do I just subscribe or Yeah. get out?

Yeah. I put the uh I just put the link in the chat so you can have it. It's 9 by12methodcrm.com. So you'll you'll be able to subscribe there.

We have a a monthly option and then a very generous yearly option. So either one works. And the goal with that CRM was just to again get rid of all the shiny objects that other CRM have that are completely irrelevant to our business and just keep things 9 by12 specific because I was using go high level and it's just I I felt bad even like recommending it to people even though it was what I was using because it's just so confusing and it took me forever to figure out and with people getting so much analysis paralysis that's like the king of analysis paralysis. So, needed to create something to change that, right? Yeah.

I was on Salesforce, too, and I'm like, "Oh, that blows even more." Yeah, Salesforce. Yeah. What YouTube videos do people want next? It'd be cool to see you do one like live inerson prospecting.

Hey, um, yeah. You know what I'd like to see? Sorry to interrupt. Um, I struggle with making these dog on uh Facebook pages. Um, I think it would behoove you to to uh do a step by step on how to um create a community Facebook page like what I'm going to try to do.

Um, I'm going to try to tackle it, but boy, it sure would be easier to have somebody that actually knows what the hell they're doing. Um, so that would be my suggestion. Okay. I think I think the group would really get uh I think that could get them to that next level. You mean like starting a Facebook group?

Correct. For their community. Got it. and and have some type of creative name. Um, I'm going to put all that information in in chat GPT, which is the most amazing thing on the planet if you haven't discovered this yourself to help me.

But that would be my suggestion. Yeah. Okay, I got it. Thank you. With GPT, I've found that sometimes the first answer that she gives is kind of bland.

And so I'll actually yell at her and tell her like, "Don't be like co-pilot. Give me a real answer." And then she'll start singing and dancing for me. So we we'll go rounds. I'll fight with Chad GPT.

And then I get real good gold out of her. You know, I'm glad I'm not the only one that argues with Chat GP. Usually I argue with myself. Yeah, I've heard that. Uh, saying thanks to ChatgPT has costed it costs OpenAI like millions of dollars every month or every year or something like that.

It's crazy. Just for saying thanks just because the extra compute power for that one word. I'll say please to her too and she'll really be dancing. Yeah. You know, a thing though, um, even though we're like designing and doing 9 by 12s, I've also utilized this to help other small businesses as a consultant on the stepby-step process where we walk them through kind of like a checklist to make sure, you know, do you got your DBA or an LLC, like how big do you want to go and stuff like that.

I've even created menus um for restaurants. Um I've done recipe cards for them. So, I mean, the sky's is the limit. It's just being creative. It's not just one thing in course, you know, you can do multiple.

Absolutely. This brings This card, I call it the Trojan horse because it it gets you in it gets you into their their trust bubble. Once they let you in, they're they might start asking you for other things. And you, as long as you come across as the expert on marketing and business, they'll they'll ask you if you do other things like web design. And learn, especially early on, learn to say yes because in most cases, you can either figure out how to do it better than most people or you can outsource it.

So, for example, if someone wants you to design a menu, but you're horrible at design, you can hire somebody to do that pretty cheap. We have a designer in house if you if you need help with that. But just learn to say yes because most things you'll be able to do. And worst case, if you're honest with them afterwards and say, "I was looking into it. I I don't know if I can pull it off."

They're not going to hate you for being honest. So, learn to say yes, cuz you'll get a lot of opportunities out of this that it's not just ad slots on the 9x12. Does anyone else like have a marketing agency and they're just using this as a a piece of their agency? I am just selling the 9 by12 ads. I've uh secured two website jobs and a vehicle wrap job.

So, and those are profitable projects on top of the 9 by12 cards. So, yeah, it's all good. Appreciate appreciate this community sharing ideas here. We have a very large lifetime value customer lifetime value. So that's the amount of cash you receive from a customer over time.

And you could break it down to the amount of profit you receive from a customer in their entire lifetime. And it's not going to most likely your average isn't just going to be $500 because in a lot of cases, you're going to get one offer opportunities that are much higher price points from certain customers and that's going to drive up your average lifetime value. And all a business is is the ratio of lifetime value and cost to acquire a customer. So your cost to acquire a customer is the cost to run ads or the cost to hire cold callers and blah blah blah. And then the lifetime value is the total we'll say profit you receive from that customer over their lifetime.

So as long as your cost to acquire a customer is below their lifetime value, you are making money. So you can for you could spend 6 months and have these two lines be exactly the same. And then as soon as you drive down this cost to acquire a customer, you're going to have massive amounts of profit because you created so many relationships with these people that are going to last longer than just one oneoff project. So if you're able to hold out for six months and continue working your job and just make all those relationships, you'll make out good. That that's 100% correct, Mitchell.

Um you just it's like you just jumped right into my head because you're absolutely right. It's all about personal relationships and and um you know uh just like when you're having a hard time filling that last space of your card and and you you know you give it away, don't just give it away to anybody. Give it away to somebody that you can start a relationship with and they're going to think you walk on water, you know. So I agree with you 100%. even if you don't make money on them right off right right off the bat, um it's uh over the long term, they're gonna when they think of something that they need, they're going to come to you.

So, well said, Mitchell. Totally. Yeah. Breaking even is a win. 100%.

You bet. Hey, Mitch. I have a question for you. What's going on? Um so, I just finished my first card, 5,000.

Um I'm just thinking of how I should not scale, but well, I guess, yeah, scale. um my community now there's about 12,000 mailboxes. So I'm thinking for the next card, do I a go maybe do 10,000 or I was also thinking instead of how do I say it? Mail it out to the mailbox that didn't that didn't get my first po postcard. Does that make sense?

Yeah, I see what you mean. Have you ever heard of that or what is your opinion on that? Yeah. So, there's different strategies people have taken. I would recommend against the just moving up to 10,000 postcards because you're now going to alienate some of your some of your advertisers because I assume you're going to raise your prices at that point.

So, you're not really benefiting yourself by doing that. You might it might hurt your business. So, I would keep the the 5,000 the value proposition that you have. Um, and some people do choose to rotate around town each month. When you say scale, do you mean you want to be able to do multiple cars per month and scale your income?

Yeah. So, I want to do this same town that I did just now, but also do a second card at the same time with the next neighboring town as well. So, I'm going to keep that. I'm definitely keeping probably 5,000. But now, I guess it's my my decision if I want to stay with that same uh route or change it up and do the other route.

Yeah, I see. Honestly, so if I were one of your advertisers, I would prefer personally that you would stay in the same place because that's the the power of mail marketing comes over time. Certain advertisers don't understand that and they're going to they're going to say, "Yeah, I'd rather rotate so I can hit everybody." But the the true value it honestly comes if they're hitting the same houses, especially if you're hitting the the decent neighborhoods, much higher income neighborhoods um that are less apartments because I mean your service businesses aren't going to get much out of advertising to apartments. So if you have good routes, I would stick to those routes for their sake.

And then for choosing a second town, I recommend choosing somewhere somewhat close. That way there's a chance that some there's some businesses that are going to want to bounce around and that gives them the opportunity to bounce around. So instead of just backing out alto together and saying I don't want to hit the same town a second month in a row, you could be like okay well come hit this town right next door because we're doing it here now. So it keeps them in your ecosystem. That's exactly what I'm doing because the next then literally the next town over I'm bordering it.

So the same businesses that are on my first card are probably doing business or getting customers from that town. And I already kind of as I was pitching, I was already giving them the idea like, "Hey, I'm going to expand and go into this town." And they kind of said like, "Yeah, I might be interested that in that, too." Yeah. And you'll notice that this month you might have an easier time filling up that next card than you have actually filling up your first card just because a lot of your advertisers might bounce.

But it's okay because you have them in your ecosystem. And either way, you got to fill up two cards now. But you kept them, right? Yep. Thank you, Mitch.

My my first card took six weeks to sell, but my second card only took four weeks. So, it does get easier, I think, the more you do it and you feel more confident and you have printed samples that you can show to people so they can see the quality. Another thing I would just recommend is just staying in touch a little bit with your with your customers. So you can kind of shoot them a text and just say, "Hey, just want to let you know that the uh spotlight mailer is completed. It's it's going to press and then it's contact them again when it's when it's going out in the mail."

Just so you kind of stay in touch with them and keep them a breast of the progress that you're making so they're not just left hanging until it hits the mailboxes. Totally. So much of this is built around trust and as soon as they as soon as they get an inkling that you might be running away with their money even it's a lot harder to reel them back in. So if you just keep them updated along the way, they'll appreciate that. Just like you said to update them when it's printed, update them when it probably arrived to the mailboxes.

Uh, I I think I probably met about half of the businesses in person just because we're local. It's like they they feel more confident and don't think they're being scammed by somebody they don't know that they're going to send, you know, money to. Um, so I just let them know. It's like, "Hey, I'm I'm local. If you'd like to meet in person, I can show you a sample piece.

If that'll make you feel more comfortable, we can make that happen. That's not a problem." and about half of them have taken me up on it and the other half haven't needed that. I have a website they can go to so they can they can see samples of the piece there. But just meeting them in person that's that's been helpful just you know 30 minute meeting at a Starbucks or something and that just makes them more comfortable about following through.

Absolutely. Because then you're not just I mean you're not a cold caller. You're not just another one of those people in their email inbox. You're a human and you're like a local. You're in town.

you came to actually like get to know them as a human. So they trust you. There's no way they're not going to trust you after that. Then it's just about the value that it brings. And the card when they feel it in their hand and see it sells itself.

Yeah. When it comes to moving up to like the 10,000 mailer, um does anyone for those that have done it already uh have like suggested pricing from moving from 5,000 to 10,000? I'm I'm doing 10,000 actually a little over 10,000 dep depending on the the mailing list. The first one was 10,440. The second one uh 10,658.

So it's a it's 10,000 plus a little bit. But at that 10,000 mark for what I'm selling the ads for, it's less than seven cents per door. That's $6.97 for a for an ad. The ads are like 3 by three and a half.

There's eight on each side. So, less than seven cents a door. Thanks, Brian. I found that running the numbers for like profit margins is better to run into 5,000 than is um for the cost effectiveness because you do have to charge more for 10,000 mailers. You know, where it gets you at is the EDM, EDDDM pricing of mailing things out.

That's where bigger price jump goes. Then if you were to just do the 5,000, you get you get a a more healthy profit if you're looking at doing this to replace your income. That that's why we're doing 5,000 rather than a 10,000. I'm in agreement on that. I I noticed that when I was running the numbers, too.

But I mean, anything can be done. So, it's really up to you and how you want to run your business. They're every all of them are possible and there's no like there's no there's not enough statistics to really decide what's the best choice. But I did put a link to a profit calculator so you can calculate the profit and adjust the different ad slot sizes and costs and everything so you can actually see depending on pricing what your profit would be at the end of the month. So I just put that in the chat.

I had a comment for I think it's Jean um in response what you could tell that global voting place is that yes you know you're trying to sell worldwide international but whereas your area is living on boats you know the main population is on boats in your area they would really benefit from that and you know if it's not you know something that they really want to do are they going to want to see their competitor competitor on there and you know you could go out and get a competitor that obviously they're already getting locally from wherever they are or you can find you know a town close by that would service them you know for the needs that you have you know like look you it it either makes sense you could either jump in on this with us or you know hey I'll just go to your competitor because I don't think they'll have a problem you for wanting to be on those ads. You know, it's not necessarily, you know, that it's just exposure, getting people to know who to call when they need something. You know, that's all you're trying to do is help them out. Well, guys, this was fantastic. I appreciate you all being here and please comment on the YouTube channel on the video because that helps me out a lot.

Just let me know if you guys need anything. Thank you.