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This Will 10X Your Postcard Reach Without Mailing More Cards

Mitchell TeboMay 5, 20264:54

Mitchell announces Our Local Spotlight virtual postcards, which turn QR code scans into a local email list, and tours the new partner dashboard and mini CRM.

Key takeaways

  • Virtual postcards let Our Local Spotlight partners with a landing page collect local resident emails, building a list they own.
  • Each month you can send a virtual postcard to every resident you've reached before, widening your reach without mailing more cards.
  • The new dashboard includes a mini CRM where landing page leads arrive, with notes, their message, and stages such as lost.
  • Partners can now upload their own postcard image, edit the number of homes reached, and add custom testimonials to their landing page.
  • Landing pages are location exclusive, and existing partners get virtual postcards at no extra cost, with no planned price increase.

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Read the full transcript

Auto-generated from the video, lightly formatted. Expect a few typos.

This will be insane. >> Guys, I'm so excited to announce that what you just saw will be live in June. You'll be able to build your own email list of local residents that you can then sell other services or provide even more value to your existing clients. It'll make sales easier because you can provide more value. It'll make your cards stickier because advertisers will want to stay.

And if you think about it, now you're not just sending 5,000 postcards. Once you've built a list of residents in all different routes, now not only are you sending postcards to a specific route, but you're still sending a virtual postcard to all the other residents that you've hit in the past. So your reach is that much greater without spending any more on mailing. And now if you have a landing page at Our Local Spotlight, you're automatically going to have access to this feature, no extra cost. So I know this is going to increase sign-ups a lot.

So if you are looking to lock down your location, because again, this is location exclusive. Once you have a landing page in your location, it's yours and nobody else can join. So join soon if you plan on it just to make sure you have it locked down. And now we already do have an update that you have access to. It's live right now.

Every single local spotlight member now has access to a dashboard. So, I'm going to show you how to log in now. So, all you're going to do is go to this top header here on ourlocalspotlight.com, press login, and if you already are a member, you're going to have to reset your password. So, all you're going to do is press forgot your password, type in the email address that's on file at ourlocalspotlight.

com, and then just send reset link. It'll send you a link to reset your password, and then you'll be able to get in. So, I'm going to log in to my existing account here and show you what it looks like on the inside. Okay, here we are. This is the dashboard.

Again, the big update is coming soon. You can see the virtual postcards tab and everything that's coming with it very soon. Everybody with a landing page will have access at no extra cost. But, at this very moment, you already have a lead section. Now, when people go to your landing page, they actually fill out a specific lead form.

That way you get all of their contact information, and you have the power to reach out to them when you want to, rather than hoping that they reach out to you. So, if they're interested, they fill out a lead form, and you can see here they all funnel into your little mini CRM. You can take this data wherever you want to. You can put notes underneath, and you can see the message that they wrote. You can change what stage they're in.

If you lost the sale, you switch it to lost. It's a basic little mini CRM. Now, also, you can now edit parts of your landing page, and this will continue to improve as time goes on. And I'm actually going to add a little change log tab right here. So, any future changes, you'll be able to see it right there.

So, keep an eye on that once you log in to your dashboard. But, a big one you guys are going to like is right now on your landing page, as you might know, you only have this postcard. Everybody has the same exact postcard, but that's not the case anymore. Now, you can edit it. So, let me show you my landing page as it is right now, just to show you.

Let's go to Boston. This is my test landing page. As you can see, it has the generic postcard. Now, in your dashboard, you can change this image for your landing page. So, I'm going to change it to a different postcard.

Boom. You can see, different postcard here. It automatically saves. I'm going to refresh my landing page, and boom. Now, you can actually show your own postcard.

People have been asking me about this for a while, now you can do it. It's going to be more custom to your location now. You can also change the number of homes you reach because some of you guys are switching between community cards and 9 by 12 postcards. And testimonials, some of you guys want to add custom testimonials, now you can do that. You can add basically as many as you want, but I recommend three just to keep things clean.

And if you don't have any in there, then there's going to be generic testimonials already in there for you. And of course, there's a tab here called coming soon that's going to show you all of the future updates that I'm planning to push to Our Local Spotlight. All of these updates, I don't intend to raise the prices. What you're paying now is what you're going to continue to pay and it's just going to keep getting better and better and better, especially with this virtual coupons thing that I'm launching in June. So again, go to our local press the login button if you already have an account, press forgot your password, reset your password, and you'll have access to the dashboard now.

And if you don't already have a landing page, click the partner application. I highly recommend you apply as soon as possible. That way somebody else doesn't claim your location first. I'll keep you updated. See you.

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