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Tools and AI

This Free Tool Instantly Increases The Value of Your Direct Mail Business

Mitchell TeboApril 3, 20268:35

Mitchell demos ScanLab, a free QR code tracker for 9x12 Method members that creates codes for each advertiser, tracks scans, and builds PDF reports.

Key takeaways

  • Create a client for each advertiser, then generate QR codes under them with a label, a destination URL, and colors that match their brand.
  • When scans start coming in, you know USPS has delivered the cards, which answers the common question of when the mail actually went out.
  • New versus repeat scan tracking answers any advertiser who asks whether you simply scanned the code 50 times yourself.
  • You can change a QR code's destination after printing, for example running a one-week offer and then switching to the advertiser's website.
  • Downloadable PDF reports with timestamped scans give you proof to share with advertisers, which makes renewing them for the next card easier.

Read the full guide

Read the full transcript

Auto-generated from the video, lightly formatted. Expect a few typos.

I just built a brand new software that's going to shift [music] the way that you run your advertising business and it'll instantly increase the value that you provide to your advertisers and it's completely free for every single member of our 9 by 12 method community. Imagine being able to prove to your advertisers that these postcards are actually [music] working. Imagine being able to show them real numbers and real proof so that they never question renewing with you again. No more guessing, no more hoping that they trust you. You're going to have receipts now.

And the craziest part is I have never been able [music] to find a free tool out there that does what this tool does. So, I built it for you and you may ask, "Mitch, why are you eating the cost of this [music] for us?" And to that, my answer is because I feel like it. Now, let me show you exactly how [music] it works. Okay.

So, this is the scan lab and as you guys know, I'm sure you guys have looked at QR scan trackers out there. Um you can almost always find a QR code creator online that's free, but I haven't seen any that are free that actually track the number of scans. So, as a part of this community, you have unlimited free access to this tool. I'll show you guys how to sign up um with a secret code. It's just like the ad design tool where you're going to have to put in a secret code to sign up and you're going to be able to create unlimited QR codes for all of your advertisers and actually be able to track the data of who scanned, the scans over time because one problem you guys might sometimes have is knowing when exactly your cards went out.

This is going to be helpful for that because now you know that the the USPS already distributed them when you see that scans are starting to come in. So, that's just one very helpful use case. So, I'm going to show you guys how to sign up. First, I'm going to click join free and then here is the normal sign up page except for this line right here. You're going to have to grab the school secret code.

There's a link right here if you're part of the school community which you are. You click this, it's going to bring you to this page here with the secret code. It's the same secret code to sign up for the ad design generator. So, you just click that and then you go back to your tab. I'm now realizing you guys didn't even see the the page it brought me to, but just trust if you click this link, you'll it'll bring you to the code.

You're good. So, I'm going to paste that code in here. I'm going to put in my name. That's what you would do. You would check off that you agree to the terms of service.

This is a free tool, okay? Use it at your own risk, but obviously there's not much risk and it's a great tool. So, I'm just going to sign in cuz I already have an account. We'll show you guys the inside. I try to keep this as simple as possible while still giving you, you know, enough information and the ability to create as many QR codes as you want, you know?

Simplicity is the key to success in almost everything. So, there's just a few pages here. You're going to be able to create a client. A client would be like one business who joined your card and then under that client when you create a client, let's say Joe's Plumbing, you could choose their industry from a drop down or if you don't see it, you just put their industry here by typing. Put in their name.

I'm just going to put my name. And then press create. We now have them as a client and we can create QR codes under them. So, you can go [clears throat] to their page. This is where you're going to be able to see all of the scans of people scanning their QR code.

And then you can add a QR code under them. You can see we have the list of clients here. So, the new the other way to create a QR code is just go to QR codes here. You can see I already have a bunch made. You would press new QR code.

You would select the client. I just created Joe's Plumbing. You would create a label. This is just a label to like tell you what it is. Like let's see, 50% off deal.

Destination URL, this is where you would actually put where you want the QR code to go. So, I'm going to put in which is a pretty cool website if I do say so myself. We can adjust the colors of the QR code, you know, to match their brand, background color and the actual QR code color. I like to keep a white background. It looks clean that way.

Then you just press create. And now this is going to be a working QR code. So, you guys can go ahead and scan this right now with your phone, okay? Because right now if we look at it, we've got zero total scans because you guys haven't scanned it yet. So, I'm going to give it about 10 seconds and then I'm going to refresh and you guys will see.

And hopefully it works. And you guys will see it's connected to the Our Local Spotlight um QR. I mean it's Our Local Spotlight domain. This way when people scan it, it's still branded similar to your card because a lot of you guys are going to have Spotlight on your card. It's all the more reason to join Our Local Spotlight, but either way it works.

Okay, I'm going to refresh now cuz I'm assuming some of you followed instructions. Look at that, 17 scans. A lot of you followed instructions. Let's go and see. You can see that these are new scans because it's going to show you whether it's a new scan or repeat scan.

So, some of you guys scanned the code a second time, I'll actually see that some of these scans were repeats and it'll show me the repeat rate. That way your client knows how many individuals are actually scanning the postcard, not just one individual scanning it 10 different times because that's not as helpful information. You can obviously deactivate the QR code at any time and you can also change the link. So, let's say your advertiser wants to run a deal that lasts a week only. You can send them to this link for a week and then after that after that week goes by, you can change it to a different link like just their website or something.

You can change that and then anytime this QR code gets scanned, it'll lead to that new website. So, obviously there's a warning here. So, if you guys scanned it now, it would bring you to 9by12method.com and you guys can see that there's repeat data here now cuz some people scanned it a second time. And here's where it gets beautiful because this information is cool, but how can you utilize it to provide value to your client and also, you know, show them that this is working because you only have control of so many things.

You can't control how many products they sell because what if their website sucks? You can't even necessarily control how many scans, but you can guide them on a good offer and a good call to action to get people to scan the QR code. So, you can guide them on that, but you can show them that it's actually working. So, they might not be getting any sales cuz their product sucks or their website sucks, but at least you can show them that people are scanning it. It's just their website that's failing.

So, now they know it's not your fault. Obviously that's a worst case scenario. Ideally, you're showing them this because it's working and you want to show them that you're getting a lot of scans. So, what we can do is we can click report and that's going to generate a report for this QR code. So, it's going to bring us to the reports tab here.

You can get there at any time just by clicking here. I'm going to choose Joe's Plumbing, the 50% off deal which is the one we just created and you can add a custom note. I'm just going to say, "Hey, this is a weekly update." And then you can choose which sections will show. And it's a it's a very simple report.

You can use your logo at the top. You would just change that in the settings and it shows the destination URL that the QR code went to. It's just a report for every single scan that came through, the all the different data data points that you can now share with them to show that the it is in fact getting scans. The bottleneck might be their website, but you can show them that the cards have delivered because it's getting scans. So, that's helpful information, especially the new versus repeat.

What if they say, "Well, how do I know you didn't just scan it 50 times?" Well, you that's where you can present to them the difference between new versus repeat visitors cuz it actually tracks that. So, you can easily download this PDF and email it right off to them. That is it. I think that is about it.

Oh yeah, of course you have a general dashboard where you can see the stats for all of your clients, all the scans. You can see that every scan is time stamped. You can see down to the minute when a certain QR code was scanned which is pretty cool if I do say so myself because data over time is much more useful than just data. So, yeah, it's really simple. You create a client, you create QR codes under that client.

You can create as many as you want. You can deactivate them at any time. You can generate a report for them and that's the tool. I don't haven't seen a free tool like this anywhere out there. I've seen QR code generators, but not with the tracking involved.

You guys can now track and send off those reports to your advertisers completely free. So, that's the tool. It's completely free if you're a member of our school community and it's sitting right in there waiting for you. And the link is also in the description of this video to sign up for free. Now, if you're not a member of our 9 by 12 method school community, you should get in there because this is only one of the free tools that our community has access to, not to mention all of the training, the scripts, the templates, the community and the live calls.

We have a whole community of people in there that are closing deals and sharing exactly what's working today. So, the link to join our community is down in the description. Now, watch this video here if you're looking to learn the fastest possible way to get thousands of leads contact information in minutes because this tool can literally do it for you in minutes and I'm going to show you exactly how. Okay, love you.

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