How I Advertise My Local Business Completely For Free (Feels Illegal)

Auto-generated from the video, lightly formatted. Expect a few typos.

If you own a business and you're tired of paying for ads that most likely won't work, I'm about to show you how to get essentially unlimited free advertising for your business without running complex online ads or learning crazy Tik Tok dances. All right. Now, this isn't a hack. Well, it kind of is honestly, but it's not a gimmick. And this is working for real local businesses like yours right now.

In fact, once you understand this, you'll probably wonder why more business owners aren't doing it already. This is a stupid simple local marketing trick that you can use to put your business in front of thousands of truly local customers every single month. And when I say truly local, I mean in your town. Meanwhile, other businesses are actually helping you pay for it. In my own personal real estate business, I had the same issues as most other business owners and probably the same issues as you.

I tried online ads. I tried flipping off bridges fully clothed. What [music] do most people not do that to sell their services? Anyways, the problem wasn't effort. The problem was reliability.

Despite literally going viral, it did very little for my local business. I needed local marketing that I could actually have control over. I need something predictable. I needed something truly local because I don't care if Molly Sue from Alabama comments on my house tour on TikTok. She's not going to sell her house here in Maine and pay me money.

So, I discovered something that completely flipped the script for me and it's called the 9 by12 method. And instead of paying thousands of dollars every single month to advertise my own business, I figured out how to have other local businesses cover the cost while my business got featured right alongside them. I'll never have to risk my life to go viral ever again. But I might still do it for fun. This card can get me better exposure, more local exposure, all with zero upfront cost.

And I know that sounds crazy. Just let me explain how this works. The 9x12 method is a community-based [music] direct mail system. And now, wait, before I go any further, you're probably thinking, "Oh, but Mitch, doesn't everybody just throw those away?" Yeah.

No, but don't you also tap the screen whenever a Facebook ad pops up on your screen or press skip ad when a YouTube ad pops up? It would be really funny if I set an ad to pop up right here just to prove it to you because you would skip it right away. Anyways, we skip the ads even faster than a human could throw away one of these cards, first of all. But that doesn't even mean that they didn't see it. And it doesn't mean that the ad didn't work.

I mean, do you really think that these millions of companies and brands are paying for online ads and direct mail just to burn money because people are skipping them? No. They do it because it works. And better yet, I'm going to teach you how to send 5,000 or 10,000 of these out for free in your town. It's like a free trial that never ends.

The top real [music] estate agent in your town sends you postcards because it works. The top roofer does the exact same thing. Heck, don't you know who Anderson Windows is? [music] Why do you think we know who Anderson Windows is? Because they live in our mailbox.

And if you don't know who Anderson Windows is, please comment down below so I can send you a few dollars so that you can get out from under that rock you're living under. Anyways, now that we've come to the reality that direct mail does work, here's how the 9x12 method specifically works. So, we take a large 9 by12 inch postcard. This is bigger than anything else people receive in their mailbox, way bigger. And instead of one business paying for the whole thing, you feature multiple non-competing local businesses on the same [music] card.

That card gets mailed to about 5,000 local households, or you could do 10,000. And it goes to a very specific area that you [music] choose. And to be clear, you don't need 5,000 addresses. Okay, that would be crazy. We use the US Postal Service every door direct mail system which just allows us to select specific mailing routes in the [music] town for the cards to go to and they get delivered to every address on that route.

So each of these businesses pays a small amount to be featured. I typically recommend charging about $500 per slot which comes out to be 10 cents per door for them which is fantastic. So the cost is shared so that everybody wins. And here's the key part for you as the business owner and the person putting this together. You get to put your own business on the card too for free and you're in control.

And now to be clear, you don't have to sell to 16 businesses to join this card. You'll only have to get [music] six. Let me explain. You could probably already think of six business owners in your town right now who would probably say yes to this immediately just because they know and trust you. But more on that in a second.

Your advertising is effectively paid for by the other businesses participating. And now, let me explain why this works so well. This postcard is so big that it actually gets wrapped around everybody else's mail. That's the only way that it's going to fit in the mailbox. And because it's framed as a community spotlight card, it doesn't really feel like junk mail.

And it's also super thick and glossy, so it feels like a local guide rather than just your local roofer throwing mail in your mailbox. But roofers use this. Gyms join this. Restaurants, [music] realtors, med spas, contractors, you name it, they'll join it. And instead of paying $3,000 alone to mail something like this, each business only chips in a fraction.

So, like I said, typically there's 16 spots on the card, eight spots per side, and each spot sells for around $500. And here's the magic for you. After printing and mailing and postage, the final cost for you will only be about $2,900. So, this means if you just get six businesses to join and chip in their $500 upfront, the entire mailing is paid for, and you can literally just take up the rest of the space with your business ad. Now, if I were you, I'd sell the eight slots on one side and then use the entire other side of the card for your ad.

In other words, your business could cover an entire face of a massive oversized 9 by12 in unicorn postcard going to 5,000 doors or 10,000. And not only is it free for you, but you'd actually profit $1,000 to do it if you sold [music] the eight slots. So, the card literally pays for itself and then some. So, now you're getting thousands of impressions, local visibility, brand trust because you seem like an authority. And inevitably, you'll have inbound leads start to pour in.

And this was all without paying out of pocket like everybody else. Now, some people do this and run a card once a month to dominate specific neighborhoods. And I recommend that. I mean, if you repeat this for just a few months in a row, you will become the roofer or the plumber or the realtor who everybody in that neighborhood thinks of when [music] they need one. That's the point of mail.

Some others use this to position themselves as the local connector, which massively increases trust when people Google you. I mean, think about it. your business [music] takes up one whole half of the card, but then you also have other trusted local businesses on the other side that people recognize. [music] So, potential customers would have no reason to believe you're anything but a badass and a leader in your industry. And of course, I was holding the postcard upside down.

But some business owners honestly say, "Screw advertising my business. [music] I'm just going to sell out this whole thing and make $5,000 in profit." And that's exactly what happened to me on my first [music] month. And before you ask, no, you don't need to print everything yourself. We're not whipping out the trusty old inkjet.

These are 14point thick glossy postcards. You don't even need to deal with the US Postal Service unless you want to because my team handles the printing, postage [music] work, and the distribution all for you. So, you can just focus on choosing the area and getting the businesses on board and running your own business. And now, I'd love to make things even simpler for you because that's just what I do. [music] So, you're not even going to have to design the card from scratch because if you just comment template on this video, I will send you the customizable 9x12 postcard template for free.

So, just [music] comment template down below in the comments and I'll send that template over to you. So, then you can just plug the ads in. Now, before I walk you through the simple steps, let me be very clear about one thing, and you probably already know this if you're a business owner and you're successful. This only works if you take action. Knowing this exists does absolutely nothing for you.

Watching this video does nothing for you. Implementing it is what gets results. So, if you're the type of business owner who actually executes, keep watching. And if you're not, get out of here and you should probably shut down your business anyway. Here's a simple chain of events.

You choose a local area where you'd like to advertise to [music] for your business. You compile a list of local business contact information. You literally just go to Google Maps, click on their websites, copy their email address and their phone number if you prefer to do [music] phone calls. Then you just send emails or make phone calls and invite one business per industry. That way there's no competition.

When they say yes, you collect their funds upfront to fund the print order. Okay? Nobody's going to have an issue with that. You include your own business on the card and you choose however large of a space you want. Remember, I recommend a full face of the card, honestly.

And then you put the print order in at print.n912method.com. We have some of the cheapest print prices in the US now for 9x12 postcards. And we also have that total fulfillment option that I told you about so that you don't have to worry about physically bundling, packs, slipping, and lugging 5,000 postcards to the post office cuz that will weigh a few hundred lbs and you should focus on selling and [music] running your business.

So that's literally it. No funnels, no complicated tech, no guessing if ads will convert this week. No blowing your money away. And now, let's be realistic. This strategy is so damn simple that this video was all of the training you really need in order to do this successfully.

I'm I'm not kidding. And with the pre-made template that I'm giving you, again, comment template down below, you'll be good to go. However, if you want the exact scripts that I have found to have the highest conversion rates, the full step-by-step blueprint that lays the whole thing out that I personally use to sell out these cards every single month on repeat, and access to live group training calls to ask questions, then you should join our school community of over 2,800 other people doing this, asking questions, learning from the training, posting their wins, and succeeding [music] together. Joining the community is not required, but like I said, this video is really all you need, but it'll surely speed up your progress rather than trying to figure things out on your own. So, if time is [music] money for you, it's probably worth it.

So, if you're interested in checking out that community, the link is in the description of this video. Most business owners are stuck renting attention from platforms that they don't control. Mark Zuckerberg is just sucking your dollars away. [music] The 9x12 method gives you full ownership. It gives you local authority.

It gives you predictable exposure. And if you want to stop gambling on ads and start controlling your local visibility, this is one of the simplest ways I know to do it. Again, comment template for the free pre-made template and click the link in the description to check out our community. But if you aren't ready to take the leap, that's okay. Watch this next video, which is an interview that I had with one of our community members who made $5,000 in profit in his first month selling out a card while working a full-time job.

As always, I hope you keep killing it out there. Peace.