$1,000/Day Cold Calling Strategy – Steal This Blueprint!

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what's up guys I sold about $1,000 in ad slots today just walking the beach cold rainy day it's fine whatever a lot of you guys have been asking for my cold call scripts lately so I'm just going to kind of put the phone in my pocket and just run through some of the common scenarios that usually happen I'm just going to kind of role play it for you guys so let's get at it guys I'll be real with you cold calling sucks and it's not for the reasons that you guys might think it's not necessarily because the bus business owner is going to tell you to f off or anything like that honestly cold calling sucks because it's almost as much of a numbers game as email you're going to get on the phone with so many people and you know who those people will be 99% of the time it's a gatekeeper it's literally somebody that's trained to get you to go away You're a marketer you're trying to sell something they don't want to talk to you cuz they get so many calls from people like you every single day so you're going to deal with that a lot and they're highly trained it's going to be a receptionist who has to l really deal with this for her full-time position so you guys aren't special and you just have to understand that like it's their job to tell you to f off okay so that's number one what you need to understand is they are not your enemy they might think you're the enemy but you can't treat them the same way okay you have to treat them like they're your friend like they are your ally that's the only way you're going to get through that because they know you're trying to sell something if you say hey what's up I'm looking to talk to BOS boss man maybe they'll let you through but 99% of the time they won't you just got to make sure that they're going to put in a good word with the boss man when it comes time for boss man to call you back just arguing back and forth with the gatekeeper is not going to get you anywhere if they say oh boss man's busy in the garage right now can I take your message you shouldn't be replying back well I just got to say one quick thing let me let me talk to him really quick why can't I talk to him now that's just not going to work you need to go with their flow so when a gatekeeper tells you the boss man's not around accept it and say okay where's the next best place for me to reach them do they have a personal number ask for their personal number do they have a personal email ask for their personal email the goal is to hit the boss man from every possible angle that you can and when you hit the boss man make sure you let him know that you talk to Sweet Amy the front desk lady and that she did a great job telling you to f off that's a joke don't tell boss man that she told you to f off okay you want us sound like it was a good conversation but anyways you want to leave that phone call if you didn't get to talk to the boss man you want to leave that phone call at least with another way to reach the boss man the last thing you want is for the receptionist just to take your message cuz reality is she's probably not going to pass your message on to the boss man best case if you don't end up talking to the receptionist maybe you called an electrician is a 1man show you're lucky you're getting to talk to the boss man right away but this is usually how I start a phone call when the the director of First Impressions or the receptionist answer the phone ring ring ring hello hey this is Mitch I'm looking for the boss man and you say boss man if you don't know the boss's name and I say that casually because it sounds like you might actually know the boss man personally when you call them the boss man I mean that's just something that I do you can do it another way but a lot of people will say hey I'm looking for who's responsible for marketing in your company and you will never get through because they just know you're trying to sell something so good luck with that um if you do know the boss's name just say hey I'm looking for Tim hey this is Mitch I'm looking for Tim don't give your last name just a first name so it sounds like you're on the first name basis with the boss man if you get lucky they'll let you through right away all right that's why cold calling sucks cuz most of cold calling is that but in the few scenarios where you do talk to the boss man this is how the scenarios usually go so I'm going to put you in my pocket okay so I'm going to go over three common scenarios in cold calling when you get to actually talk to the big boss and don't get all mad at me because I didn't mention a particular scenario that you happen to go through there's literally a million possible scenarios but these are the three most common that I've dealt with so the first scenario I'd call The Chill guy and it's basically just when the prospect is immediately interested once you break down all the info for them they're in it literally can't get better than this so this is how it goes ring ring hello hey Bob yes this is Bob this is Mitchell I'm a Miami local and a fellow business owner do you have a second uh sure what's up great listen I know this might not be for everyone but I'm putting together a huge Community postcard featuring non-competing businesses right here in York it's going to 5,000 doors in town and we're just really trying to split the cost of marketing is that something you'd be opposed to joining I mean I'm not opposed but what's the cost yeah so like I said the goal is to split the cost of advertising among all the businesses so that you can come across as a community Spotlight instead of just junk mail that gets thrown away so the buyin is $500 so just a dime per door that actually sounds reasonable what do you need from me and by the way if you're new here and you're looking to make 5,000 a month from just having conversations like this with local business owners join our free school Community it comes with a free course attached to it and we have over 2,000 people in the community I guarantee if you just follow the course you'll make thousands of dollars in sales just like people in our community are doing the link is in the description if you're interested in joining all right so as you can see that scenario was really awesome I mean you've probably had that same scenario over email where there's just a totally chill person that doesn't ask many questions and it's the easiest sale in the world but that's not what happens every time so this is scenario number two which I call the cost skeptic we all have run into these so here's how it goes ring ring hello hey Bob yes this is Bob Bob this is Mitchell a local business owner from York do you have a minute sure what's up I'm coordinating a community Spotlight card that'll go out to 5,000 doors here in York featuring respected local businesses just curious if this is something you may be interested in being a part of maybe what what's the cost we've already spent a ton of our marketing budget this month yeah totally understand the goal is to split the cost of advertising among all the businesses so that you come across as a community Spotlight rather than just junk mail and that way it's much cheaper for everybody so the buyin is only $500 so is literally just a dime per door whereas typically if you do this yourself that would be about a dollar per door well yeah 500 is a pretty big investment for me right now yeah I totally understand 500 is no small chunk of change to send to a stranger on the internet but before I let you go let me ask you what is your typical profit when you sell a new roof to a customer uh usually around 2,000 on a new roof depends on the size of the roof well I mean the typical conversion rate for Direct Mail is between a half of a percent and 2% which doesn't sound great but if we just assumed the lower end of that at half a percent those 5,000 households that it gets sent to that's 25 warm leads so let me ask you a rhetorical question how much do you think you'd have to spend on on Google ads Facebook ads or any other lead generation service for 25 qualified leads in your industry I'm guessing a whole lot more than 500 bucks right so do you think it could be worth a try for this month at least I mean when you put it like that it makes sense I guess I'll give it a try what do you need from me and guys again I'm oversimplifying so that you guys can really understand potential objections you might run into but there's a billion different combinations and conversations that could possibly happen and then the third one which I'm sure you guys have run into over the phone or email is the effectiveness skeptic so it's basically when the prospect doubts that traditional mail can even work in today's digital age they probably tell you uh we we get all our business from social media so here's how it goes ring ring hello hey Bob yes this is Bob this is Mitchell I'm a local business owner in York do you have a minute uh sure what's up I'm putting together a little Community postcard it's going to be mailed to 5,000 doors in York featuring a bunch of non-competing businesses is this something you'd be potentially interested in oh I'm all good people just throw their mail away anyway last year I literally paid for 1,000 postcards to go out and we got like two responses I actually agree with you Bob and a lot of the people who join our postcards actually had the same problem and I throw away my junk mail all the time so I don't blame you for saying that but this is very different from junk mail that we both throw away it's a huge 9x12 postcard 9x12 in is the biggest thing people receive in the mail it features respected local businesses and Bob you saw roofs right mhm well let's be real most people won't need a roof from you right now so yes that postcard you sent them obviously they threw it away and that's why you didn't get many responses but you know what Bob they might really want to save that 15% coupon on a furnace servicing that another business is offering or the buy a popcorn and get a popcorn free at the local movie theater so they'll save that card in their home they may not have wanted a roof right away but your brand is literally magnetized to their fridge for months now and let's be real a new roof is not an Impulse buy you just want brand recognition am I wrong I guess that makes sense but what's the cost to send it to $55,000 because I spent like two grand on my postcards last year yeah great question and because you're splitting the cost with a bunch of non-competing businesses in town the Buy in is only $500 I can imagine just converting one out of these 5,000 households would make this profitable for you am I wrong yeah I guess that's true uh I'll try it this month and if it works if I get any business I'll think about renewing so guys there you have it there's the three most common scenarios that I usually go through in cold calling if there's another scenario you can think of that you experience a lot just drop it in the comments and I'll make another video on it thanks