Make $1500/Week With The Community Postcard Side Hustle (Group Training Call)

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We just had another amazing 9x12 method live call and we talked about community cards and how you can make a few thousand dollars a month using those. And if you don't know what the 9x12 method is, here's a quick spiel about it. I call it the 9x12 method. This is where [music] you sell advertising slots on a large postcard to local businesses. And the card is 9x12 in, hence the name, the 9x12 method.

It's actually a pretty cool community builder because it allows local businesses to actually be able to afford mail marketing because they actually [music] split the cost of marketing. And at the same time, you benefit by bringing the businesses together because you make around four grand profit just for coordinating it. Once you've sold out all of the ad slots and pasted in their ads that they designed for you or you design yourself, the card is mailed to 5,000 households in [music] the community. So, it's great for the businesses. It's great for you for coordinating it and making profit.

And the community benefits because they [music] get discounts for local businesses around them that they already love. Oh, and by the way, I take care of the printing and shipping so that you guys can focus on selling. [music] But we'll talk about that in another video or you can find out about that on my community. >> All right, let's go watch the call. >> I actually just had a a magazine in my local area that has a ton of a ton of advertisers on here and I noticed that the guy isn't sending the magazine out anymore.

So, I reached out and I called got the magazine and I started calling everybody and I said, "Hey, notice that the magazine hasn't been going out." I like, "Yeah, that guy doesn't do the magazine anymore." So, I'm swooping everybody up, man. >> Wow. That's prime.

>> Yeah. So now I got I got >> I got appointments set for everybody that's been there like, "Yeah, we haven't advertised in three months. We're looking to get back on." So I'm setting I'm making a phone call, setting appointments, and everyone's like, "I'm already on, man. You don't even have to tell me.

I'm already on." >> That's sick. Are you doing a 9 by12 or a community card? >> I'm going to do the 9 by12, man. Just cuz these guys are paying up.

I mean, they're paying for full ads. I mean, they're taking up an entire page. This This ad right here is probably 1,200 bucks. this air conditioning company. I think he pays $1,200 for this page.

>> And then the front page, the front page guys were paying $1,500. He has Domino's on there. >> And I reached out to the owner of the Domino's page and he says, "Yeah, I pay that dude 1,500 bucks." So that's why I went on there this afternoon and I was asking people, "What do you guys think? If somebody wants an entire front page of a 9 by12, what do you think would be a good asking price for that if they [music] want prime real estate?"

You know, I didn't I didn't quite know what to do. I mean, I've attempted I've honestly I was getting close to my deadline on a 9 by12 and somebody wanted to buy half of it and I offered it for literally $2,000. So, you can heavily discount it if you're desperate, but I wouldn't heavily discount it. I would usually just >> I'm I'm trying to do the math off the top of my head. Like, I usually do a $900 double slot.

So, it would be four of those. So, either like maybe a $500 discount off of what it would actually be, maybe a little bit more. something like that. >> You also don't you don't want you don't want to cut into your profits too much if you you sound like you're going to have an easy job selling out the card anyway, honestly. So, you might not want to encourage that too much to for somebody to buy the full half and cut into your profits.

>> Yeah. Yeah, that might be something I may just want to skip over. There's probably 40 40 advertisers that are already used to paying, so it's not really about selling them. It's just going to be about keeping the habit they already have >> that kind of just vanished into thin air. The guy stopped doing the magazine.

He retired and he just didn't even call anybody. He just like stopped doing it. >> So >> anyways, we'll [music] see how that plays out and how that rolls out and start doing start getting it rolling. What trip where you at? >> I live in Maine.

Obviously, it's already freezing. So, we decided to go somewhere tropical, so we went north to Quebec. >> Okay. >> Yeah, >> good move. >> Doing a little bit of hiking and ice skating stuff like that.

Except my my ice skates exploded today, so I guess we won't be skating anymore, >> man. >> Yeah. Good to see everybody, guys. >> Yeah. Hey, hey, Mitch, real quick before you go, everybody here, and I'll post it.

We got to follow up, follow up, follow up. Uh, the guy told me 3 months ago, call him. And I did, but then, you know, things get lost, right? So, the manager said, "Hey, I think our owner is interested in something like this." Well, I haven't been able to get a hold of the owner.

Guys, just yesterday I got three 6 by11s in the mail from that very one restaurant. I don't know why I got three but both sides. So I I'll never not follow up again or you know but what what would you guess if he had his own printer what that might have ran because I I will get a hold of this you know pitch you know a slot but I just wasn't sure you know I got to find out how many went out and then what what he paid right >> yeah I mean it would it would totally depend on how many he sent out what it would cost >> okay >> but obviously obviously a slot on your card would more than likely be cheaper than what he paid like in terms >> Yeah. per per household. >> Okay.

Gotcha. And then if I do a 6 by1 11 and has anyone run into if you're if you're struggling to get like the last two to four, why don't we just enlarge the 12 or 14 or is that not in the templates that we do? >> So you could you could the thing is you take you you put in so much work to get to the break even point you really want to take advantage of it. So the more slots that you can fit on there, the more profit [clears throat] you're making. So if you work so hard just to get to break even, you want to take advantage of that now profit that you can make with the rest of the card.

So that's why it's typically on you're typically going to be able to make more profit per card the more slots you can stack in. >> Sure. Oh, absolutely. But okay, sounds good. >> Yeah.

Real real quick before you head on out, but I know you got a few minutes. I just wanted to touch a little bit on the the community cards. I hear so much. There's so much out there on the 9x12. The community cards are still a bit unclearer on me.

I did see the template on there. And as far as people's ads are concerned, I had a couple guys that I'm reaching out in the magazine. They're saying I was getting bad results in the magazine, but if it was cheaper, I'd go again and 200 bucks. I was like, "Okay, community card." Here in my area, man, when I say 2,500, people are like, "Bro, I can do that in a couple days in my car.

I'm not paying you." You know, I live in Southern California. They're busy. If you don't say 5,000 or above, they don't even want to talk to you. It's super busy.

It's really hard to get customers to get on a card here cuz it's so saturated. There's so many people doing this here in my area. But the community card, you're just putting in a basic little ad, their phone number, no coupons, no nothing. I could you explain a little bit more what the community works, how it works, and how that benefits me and how it's much quicker? >> Yeah.

So typically, and obviously you have full control of how you do it, but typically it's going to be like the business's logo, maybe a quote or like something that just descri describes their business very briefly, and then their offer. So you want the two most obvious things to be their offer and what industry they are. So like >> garage doors offer like it needs to be very clear because it's more of like a a coupon book and it's it's effective in that way because it less it looks less like just a a a bunch of ads and it looks more like a coupon book to the consumer. So it's it's if they >> definitely encourage them to put a solid offer on there. But that that's really what it would be.

And the reason that benefits you is you don't have [music] to spend as much time on ad design which is why it's your your less premium product. You're only charging 200. Yeah, >> obviously it's not going to as many doors, but you don't have to spend money on an ad designer and you don't have to spend the time designing yourself, so you can pump more out more frequently. >> Is are they normally sent out on a 14point card glossy piece of paper just like the 9 by12 >> typically, but you could you could cut into your margins even more if you wanted to go with something a little bit less >> like say 14 point matte or something without the gloss or something which would be a few bucks cheaper. >> Yeah.

Might might save you a little bit. Yeah. Yeah. Okay. Typically, it's the same [music] thing, just less design.

So, less design, very quick and to the point, smaller. >> And I also did I added to the course, I announced a long time ago, so you might not have seen it, but there is a community card section in the course now, which I basically just break down everything. So, it's written out for you if you ever want to look back at it. >> Cool. I'll get back in there.

Yeah, for sure. Awesome. >> Yeah. Well, guys, I'm going to have to head out and help with the cooking unless there's any final questions for me. And I'm going to I'm going to keep the call going.

So, cuz people always end up like funneling in after 10 minutes. So, it's usually going to fill out now >> for sure. >> Don't break a leg. >> I'll do my best today. >> Be careful, brother.

You enjoy yourself. Have fun. >> Yeah. Have fun. >> Take care.

>> Adios. >> So, Miguel, you're you're in California. >> I'm [snorts] in Southern California. In the city of Riverside. Yeah.

In Southern California. Yeah. It's >> it's competitive. Yeah. Um >> the people that I see filling out these cards and they're like, "Oh, I filled out another one.

I filled out another one." And I mean, they're always Midwest Midwest area where I'm finding society in general is slower. I think that the the people's attitudes and characters are a little bit different than out here. Oh man, we're it's r it's cut and dry out here, man. And people the minute you say hi there, you can't even say hi to people out here because they think you're trying to sell them something or steal something from them.

>> It's completely different than it is in the Midwest. And I finding a lot of people like, what's his name? That guy that's been selling a lot of cards. just got a shout out from from Jake's name. I think Michael, he posts here a bunch.

You seen Michael? He's he's posting here all the time. >> I'll have to try and >> he's actually on his fourth. He's killing it. >> Wow.

>> Yeah. But uh >> because yeah, I I am in the Midwest and I'm just getting started. But I was thinking of going like with 300 for like 2500 for the 6 by11, >> but maybe that's going to be too expensive or not enough mailers. I don't know what you guys experience. >> That's why I was asking Mitch about, you know, card and the way that it works.

The community card, I guess, is just a smaller reach and that's why they're paying a lot less, >> right? >> It's a much simpler ad. I normally send 10,000. And if I say I send out 5,000 like Michael is doing or a lot of the people in the Midwest that are sending out the 9 by12s, even a lot of the video or the infos that is out there, they say 5,000 5,000 5,000 in my area. That's just not enough.

People aren't interested. [music] I've tried it. I've been doing this for maybe going on a year and a half now. And every time I say 5,000, they're like, "That's not enough reach, man. I'm There's a lot of other guys out here doing 10,000 houses, 20,000 houses for almost the same price you're doing it.

So, I have to bump it up and sell the premium product a little bit less so that people are willing to get on board because it's just heavily heavily heavily I mean saturated. >> Wow. >> Yeah. >> Wow. That's crazy.

Wow. >> I do 10,000 I do 10,000 9 by12 cards Riverside Spotlight and and that's about what keeps people on board. So 10,000 and then I have [clears throat] to go I have to find a wholesale printer >> to be able to get my printing down to the absolute minimum. So, >> sure. What are you charging?

Are you you >> 500? I try to get 500, but my people that stay on for a long time and are willing to stay on for a full year or six months, I I give them a discount upfront. So, and I hate to use the word discount, but I just give them a better entry point, right? I just say, "Hey, your entry point is a lot lower if you're willing to pay upfront for a longer period of time." And >> sure.

>> So, all right. Well, I'll try six months. So instead of 500, I'm willing to go to 400, but they pay me upfront for all four for all six months. >> Oh wow. Okay.

>> How many people are doing that? >> Say that again. >> How many people are are taking you up on that offer and paying in advance? >> A majority of a majority of the larger companies are like say your air conditioning companies. Like there's a there's an air conditioning company here in my area, these guys, MSP, and they they they're willing to say, "Hey, we we stay on a year," you know, and so they're willing to pay up 6 months in advance, a year in advance, and [music] then if they have any changes, they just send me the file.

I make any changes that need to happen. But your larger guys that have higher ROI for every job that they do, those are the ones that are willing to do it. You get a mom and pop shop or a little smoke shop or a little restaurant, they they usually don't have the budget for it. >> How many cards have you put out? >> Two so far that are consistent that always stay out.

And then I was working with a magazine before and the magazine to me just didn't didn't really I didn't really enjoy it as much. So, I'm not really doing the magazine version anymore. And now I'm just sticking to the 9 by12 version. So, >> so Miguel, those larger companies that will commit to multiple mailings, how often do you intend to send those out? Is that a quarterly commitment?

>> I go out I go out every My card goes out every five weeks. Every five weeks the cards going out, >> same card or the same batch of people potentially. What about your What about your routes? Are you pretty tightly focused on those routes? >> My my the way I do it is I try to dominate a zip code.

I dominate the zip code. I want that thing completely saturated so that these [music] people are first in mind when when these when they see the thing is and a lot of business owners don't understand not everybody needs your service today or tomorrow or next week, right? And when they do need your service, who are they going to call? They're going to call the person they recognize. So, I try to dominate a zip code [music] for at least a little while and I will cover that zip code at least twice.

92507, which is where I live. There's a lot of high-income homes in my surrounding area. So, I make sure that these guys get it at least one for the first five weeks. The next batch, I send it again to the same area, and then I rotate to another zip code, [music] do that one for two more, and then come back to that zip code. My my area is huge.

I live in Southern California, and Riverside County is one of the largest counties in the world, along with Sanernardino County, which is where I live. So we've got a massive amount of area to cover. [music] So to me, I send it out to the same people so that they're they're they're seeing the same businesses over and over and over again. >> So Miguel, is there a lot of rental properties that are in your zips or is it mostly owner occupied? >> It's a mix of both, but the zip codes that I target are mostly for people who own homes.

>> Okay, good. Yeah, I target them that I target them specifically and obviously I look I lived here for more than a decade so I know the area. So I choose highincome homes through the through the EDDDM tool and I can see the tool the the uh the income and I'll do that. I don't exclude lower incomes and some people say oh I don't choose anything under 60,000 income but the people with less money are oftentimes the ones who spend it and that's why they have less. So I don't I don't I don't not send to them.

I still include a few of those areas where their household income 65 70,000. But in my area it's pretty much 115 to 250,000 a year homes that I like to send my products to because a lot of it is not just a hamburger shop. It's heating and air conditioning. There's [music] health clubs. There's people who are doing facials that are on my card and that do beauty.

So, higherend stuff, not so much burger shops or anything like that. >> Yeah. Uh, when you were doing the magazine, how long did you do that? And basically, why did you change? >> Because the amount of work that it took for me and the gra and I do it I do it solo and I also have a wife and I also have kids and I also have an eBay store and to deal with the amount of people that were on the magazine was ridiculous.

It was over over 30 something people. I tried hiring and people would quit and I just moved a lot of my people onto the card and and I just found it was just a lot less stressful for me and I was able to still do what I still like which is my eBay stores. So that's kind of my forte. That's how I pay my bills. This is just something I started on this side and it kind of just went.

So yeah. Do you do you initially propose that multiple mailing concept like a campaign [music] versus oneoffs? >> Not necessarily because I don't want to scare people off with the big numbers. And so I ask questions. You know, we're we're we're trying to the goal is to try to give the customer what they need, not what we think they need, right?

And we don't know what they need until you ask questions. And so then they ask me, "Well, how much is it?" Now, well, the price varies. It depends on what you're trying to accomplish because it could be this much for you and it could be this much for them. Let me ask you, what are you trying to accomplish?

Because I may not even be able to help you. And they go, "Well, what do you mean you may not be a Well, I might not. What are you trying to accomplish? Are you just trying to Are you [music] trying to get long-term exposure? Are you just trying to blast out a sale because you're trying [music] to get rid of product if you're a so- and so company?

are you having a summer sale for a pool supply thing just for the summer? They go, "No, I'm trying to do long term. I want people to know my business exists." Well, the package that I recommend would be something like this. [music] It saves you money and you're there long term and now I know what to offer them, right?

Otherwise, I'm trying to pitch something that that is not for them. So, ask a lot of questions, find out what their goal is and what it is they're trying to accomplish for their business. And then that helps me to to pinpoint what it is I want to offer. Right. >> Do you have mostly high ticket clients on your card?

>> For the most part, yeah. Real estate agents, carpet cleaners, not so much. Hauling and junk removal, heating and air conditioning, a guy that does the stuff that covers your windows, blinds, and that kind of stuff. There's also car wash guy, a guy that buys and sells gold. He's not necessarily a pawn shop, but he buys and sells gold.

That's all he really does. Have a nail and pedicure girl on there. Lady, actually, it's not a lady, it's a man. [music] But so, not so much high-end. There are some out there, a real estate agent, JM Insurance agency.

Not so many restaurants or anything like that. I think the restaurant card has got to be com to me, I kind of tend to keep those separate. And if I if I do a restaurant, I want to have an all restaurants card, right? One one Mexican shop, one his one taco shop, one sushi shop, whatever. You know, just a bunch of different restaurants in the area.

I think I think that would be cool. And all restaurant card. >> You got you got any uh roofers, electricians, uh concrete people? >> No, but those are prime time. I don't happen to have any myself, but the tree service guys, I have an axe throwing company where they that that opened up a couple months ago.

They they've been they've stayed on. So, no, but those are definitely the ones I would I would try to reach out to. They're just harder to reach the guy, you know, so that that's going to make the decision. I mean, at least I have found that that's the case for me. But, >> but no, I would definitely reach out to those people that have job, you know, they do one job and it pays them thousands of dollars.

So this five little $500 is nothing to them. >> I'm going to I'm going to try the restaurant card because this one pretty affluent suburb a couple towns over is going to do like restaurant week in March. So, I want to see my thought was to either blast their their town with them or maybe the adjacent town and just give it a whirl and and see how it goes and kind of work it hand in hand with their restaurant week. >> Yeah, that would be a good one. I think that perhaps maybe that community card might be great.

It's low entry point >> if you're it it'll get everybody on the same card [music] and you can just blast it to a small community of 2500. It'll cost you real cheap to it'll be real cheap to >> it'll be real cheap to for them to get on and it'll be real cheap for you to print and to send out, you know, because [music] it's cheap to do those community cards. I was trying to average it out today. I've never done a community card and I'm looking to do those because they [music] seem so much easier to fill. 200 bucks versus 500 bucks is nothing.

$200. That's a bottle of wine and a day at Airbnb and that's it, you know. >> Well, I'm gonna I'm gonna try for 300 just because what I do for a living, I sell POS systems for merchants and some of them cost 10, 20, 30,000. So, when I saw this, I'm like, what the what what's 500 bucks? That's nothing.

But I'm finding out it is something and it could be a lot. >> Yeah, definitely. Especially long term. >> Yeah, >> especially for small restaurants. I mean, especially barely opening guys, you know, there's a lot.

Yeah. They they to them their marketing budget isn't quite there yet, >> right? >> For a lot of them. So, a low entry point. And not only that, the community card, especially if you're just starting, it isn't really so much for profit.

It just kind of gets your foot in the door and then you have something to show people that you're already doing this, you know. >> Yeah. Yeah, you're right. That's a good point. >> Yeah.

>> As I as I talk, my margins just keep going down, down, down. >> Yeah. [laughter] The community card's really not about margins. It really is about getting your foot in the door, uh, getting your name out there, having something to show that will kind of enhance your 9 by12 letter by saying, "Hey, I'm already working with people in the community. These are the people I'm already working with."

with and you can show them that all right he's already doing [music] something and then you can say but if you'd like a more premium spot you'd like a little bit more realy then that can kind of help you sell the 9 by12 >> yeah okay that's a great idea thanks >> yeah [clears throat] >> and you've always got the possibility of some of these folks particularly realtors lawyers medical whatever they might step up and do a solo mailer >> yeah that's another that's another option yeah that's another option they might step up and do a solo whether it's EDDDM or targeted either way. >> Yeah. Yeah. Targeting tools there on the EDDDM website. You can choose that and target whatever they're looking for.

But that might be another thing. And you may not make much on the mailer, but you can make money on the printing. Maybe get your wholesale find a wholesale printer. That's another option. Man, I was looking at this thing on there's a company out there.

I got to got to look them up. I don't know that I want to say too much about printing and company. I don't want to step step on Mitch's toes because this is what he does. So, >> you guys have to figure it out. >> I don't want to step on Mitch's toes.

He's a cool dude. >> Yeah. >> Hey guys, I got to run. Yep. What's that?

>> I was just What POS do you sell? >> I sell clovers. I sell unions and deja vu and valors for the most part. >> And you're active in that right now? >> Yeah.

Yeah. So, but it's >> I was actually do I was actually doing that myself. I just didn't follow through with it. But I got a buddy of mine that runs in integrity turnkey. You can look him up on Google who's [music] my buddy Paul Anderson and he was teaching me to become an agent and getting me all in there.

And I was like, man, I already do eBay. I got a wife. I got kids. I'm doing EDM. I can't sell other stuff, but you know, that's a great thing.

You're selling those things. They go hand inand with the mailer. [music] >> Yeah. That's kind of Yeah, that's what I thought. They're not easy.

You know, people don't switch that thing, you know, often. >> Yeah. For years, years and years. Yeah. So that's it's a hard sell and then yeah especially if it can get pricey.

So that's why this can go hand in hand I hope. >> Yep. >> And his his company called integrity. >> Integrity turnkey. Integrity turnkey.

That's the that's the name of his company. >> Interesting. >> His name is Paul Anderson. Really well. >> Yeah.

I Yeah. I think like everything else been in it for like 30 years. He he he worked for well he worked for Bank of America for years selling the systems for them [music] and he's like forget them. I'm not going to sell for them. I'm going to start my own thing.

So he started his [laughter] own within the first year. I think he was making over 200k within the first year. I mean he is a good seller and he's a likable dude and he was getting companies left and right signing up. So >> but he knows he knows the system like the back of his hand. But >> anyways, who who who am I speaking with?

Is that Frank >> Bob? Oh, Bob. Okay, Bob. Cool. Good to meet you, bud.

I know you were taking off. >> Yeah. Yeah. Thanks, guys. Thanks for all the input.

I appreciate it all the time. So, all right. All right, guys. See you guys later. Good luck.

>> See you. Anybody else put out cards or any tips that you guys may have about getting things rolling or printing or any tips that you guys know of? >> It's all kind of the same. I mean, there's not much once you know the basics. It's just kind of on you and how you do it.

>> Yeah. Well, I I think a lot of people when they go into this, they don't realize that if you want to sustain a client for a long period of time, they've got to have money. And that's why if you go after high ticket clients [music] where their things are costing thousands of dollars, they're not expecting instant results. I think too many people try to sell this as get on this card, you're going to be a millionaire at the end of next month. You know, they don't they don't put out there that this is actually a long exposure game because when somebody needs a roof and you've been on the card every month, you got a better chance of them calling you, you know.

And those companies, they're used to spending the money because they got to spend it continually to get the leads coming in and keep coming in. >> Yeah. >> So, I I don't know some some of these that I see where they're selling haircuts or something like that. I I don't see how you could put them on a card every month, you know, maybe with the community card, but a bigger card. I I just don't see that happening.

>> No. >> Go ahead, >> Frank. Where are you located, Frank? >> I'm in Ohio. >> Okay.

Small town, big town? >> Mediumsized. >> Okay. >> I I'm between Cincinnati and Columbus. I'm in Dayton.

>> Okay. Yeah. >> Yeah. >> I think it all depends on their perspective, you know, what's, you know, what's their budget? What's their expectation?

You know, how much experience do they have to to know what works and what doesn't work? you know, because this is a little different. You know, this is very old school, low-key, low tech, but it has its advantages. >> You've got to educate them. You've got to educate them that they're not going to be a millionaire by the end of next month with one ad placement, >> right?

I once had a newspaper guy tell me that if you ran a classified ad in a newspaper, you had to run it for at least 13 weeks to even have a shot of somebody start calling. You know, that's the repeated exposure. and they got to be on the card when somebody needs a new driveway or a new roof or a new furnace or whatever. And those are many thousands of dollars. I mean, the price that these companies are getting to do this work is unbelievable.

I mean, I of course I'm old, so so I think everything's too expensive, but I mean, a new roof, you know, geez, I I would guess in most places they're going for somewhere between $10,000 and $100,000 depending on how big the roof is and all that kind of stuff. And I'm just flabbergasted. You know, the the world has went nuts on this pricing stuff and but they got the money to play with and they got to have the leads keep coming in. They got to keep those salespeople and those crews working 12 months a year. So, that's what I think >> that's what this kind of advertising is.

It's long-term exposure. That's really what it's about to and the businesses that don't quite understand that are the ones going to tell you it's too expensive. It doesn't work. is too old. This is well, this is probably not for you.

And that's why I tell people often times, hey, man, I may not even be able to help you. And that wording alone kind of disarms a lot of people because they're like, wait, he's not trying to sell me. So that I use that a lot, you know, say, hey, I may not be able to help you. You need to tell me what you're looking for and I might be able to help you. Let me know what you're looking for.

Oh, well, I trying to get a bunch of new customers so that I can, you know, get 20 sales this month. I'm probably not going to help you with that. you know, you want to be out there in people's houses and live on their refrigerator and on their kitchen counters for the next year so that when they do need your services, they will call you. I can help you with that. But yeah, >> that's a great strategy and that's a takeaway.

>> Good takeaway close. you know, and somebody might get on just to spite you that way, but whether they be longterm or not. Yeah, >> on the community card front, some of you know Rachel and Dalton. They have their own community for the cards and they use the community cards to get business for their other businesses, which you know is in the digital world and in real estate. you know, buying houses from people that are having problems and that kind of stuff.

But they're selling now four spaces. What they're calling it is is buy one get three free. And they're selling that for 5.49 for the four spaces. And evidently that's working very well for them.

and they are not having a lot of problems filling up their cards cuz so many people are renewing month in month out. So that may be a thought for some of you. >> That's pretty cheap though. >> Well, yes, it is cheap. But remember, they're making up for getting people in for the other businesses.

>> Definitely. Definitely a loss leader or a lead farm that they're building there. >> That's exactly what it is. It's like a lead farm or a funnel of some sort that it's created. >> Exactly.

[music] Exactly. >> It's multi-purpose. Yeah, for sure. Yeah. And then they probably sell the printing if they can somehow get the printing cheaper.

Maybe wholesale printing. They're going to run into companies that may also need printing and say, "Hey, we'll do the printing for you." And then they get that business, whatever it may be. So, it's it's just like a multifunel thing. Yeah, it's pretty pretty got to be pretty intense.

These guys those guys got to be pretty busy. >> Yeah, they're everywhere right now. They're they're they're some of the hottest things going evidently. >> Yeah. Well, Jake's blowing them up.

I know. I know. He's always interviewing them. Jake Lorraine's [music] interviewing quite a bit all the time. I I've seen them.

>> And again, in the Midwest, I don't know what it is, man. Over you guys are You guys got it made over there. I'm telling you, you try to sell down here in Southern California where it's just not the same, man. It's not not the same. I I've been there, done that.

I've seen other people. I speak to other people and they're like 5,000 is plenty for people like 5,000 over here. They laugh at you at 5,000. My guy that was running the magazine, he sends these out. He sends his out to 30,000 homes and he does Riverside, Marino Valley, and Paris and he does 30,000 to each and a magazine has [music] 11 pages in it.

So, he's killing it. But 30,000 then people are like, "Oh, I want to get on that." But you say 5,000 out here where people that's a 9 by12 5,000 homes. They're like, "That's nothing." So, it really doesn't matter where you are.

Location, location, location. Right. >> Yeah. Well, you you could do as many as you wanted. You know, you don't have to, you know, you could do a community card and send it to 10,000 houses, you know.

I I mean, that amount can change. It all depends where you're going to or where you're coming from, you know? I mean, >> but the community card is just not really designed that way because the margins are so low. So to print out 10,000 and charge people 200 a spot, there's nothing left after that. >> Well, you you'd have to raise the price, you know, if you're going to print more quantities.

But I mean, if your area, you know, calls for it. Hey. >> Yeah. Yep. Yep.

Yep. Yeah. There's a little bit. Yeah. Go ahead.

I'm sorry. How does the card how does your card advertising cost compare to the magazine that those guys are sending out for >> I honestly I I honestly don't really know what these people are charging but I know that a lot of them are charging really low prices. [music] I I actually called on one of them to try to see what he was charging. And they're pretty hesitant because I think they know people are fishing for pricing, [music] especially when you call and try to ask, they ask you, "Where are you where are you opening? What's your business?

Where are you going to be located before they even give you a price?" Because they know other advertisers are trying to find out what they're charging. But I had one guy tell me he's only charging 250 bucks a spot for a 3x4. He's only charging 250. But the thing is, they've got 4050 advertise in there in in there.

They got 35 38 businesses in that magazine. So 250 and they're not just doing it in their city, then they're doing it in other cities in multiple cities. So it's a it's a volume game that these guys are playing. And when you can get people at 250 at 30,000 homes, I mean, you're talking, you know, what is that? Half a cent, a cent.

A lot of them advertise that way here in my area. They're like, get your business into a house for half a cent. A one penny. I'm like, what the heck? in the house but but not seen necessarily.

>> Yeah. It doesn't necessarily mean seen. And so that's the leverage that I use with the 9 by12 is like look, if you were in a magazine, where would you want to be? On the inside or would [music] you like to be on the front or the back page? And of course, the answer is front or the back page.

Well, that's what the 9 by12 is. You're either going to be on the front page or on the back page. They're going to see you either way, right? And it's larger than any magazine being sent out. So that's kind of the leverages.

And at this point, if I'm having to go that far, that person probably is not interested and doesn't want to buy anyway. People who advertise, they already know they want to advertise. They know the importance of it. >> Yeah. But >> if I have to fight them or try to convince them too much, you're probably I'm probably not for you.

They know. People who know know and they don't even I had one guy that I talked to and I said, "Hey, I was doing this." He's like, "Hey, don't say anymore. I'm in. I already know.

When can you see me?" That's it. I didn't even have to say anything. He says, "I already know. I want to do this.

when can you meet me? So that's it. Sometimes the ones who know no know. And if I have to do too much convincing, that's probably a guy who's going to get off in the next month or two anyway. I'm not saying no to their money.

If they want to pay me, I'm going to put them on for the month. But but the ones that you don't have to convince [music] who understand that advertising is part of business and how you stay, you know, on people's minds and on people's kitchen counters and on people's refrigerators when they actually need your service. They may not need a roof tomorrow or next month or in 3 months, but when it starts hailing or raining, guess who they're going to call? The guy on the refrigerator. >> Yeah.

So, I guess part of the pre-qualification or disqualification process, if you want to call it that, just make them tell you, you know, how do you think you you know, how does a business earn recognition? You know, how how do you how do you think that happens? Well, I see their ad over and over again. That's right. You do, you know, McDonald's, I mean, it's, you know, they have billboards still everywhere and they do TV commercials and I mean, McDonald's, everybody knows McDonald's, right?

But you're still advertising relentlessly >> all the time. Yeah. Yeah. You can be the guy that sells tissues or you can be Kleenex, right? You say Kleenex, what do you know?

You know everything. They sell tissues, right? So, you have to become that household name so that the minute somebody says a certain thing, [music] the person they think of is the one they saw all the time consistently. So, and smart business owners, they know this, right? The ones that the ones you have to try and convince.

And sometimes it's just a lack of education. You know, you can show them the benefits and say, "Hey, look, you're not going to get results." Maybe the first one, obviously, I don't say that, but if they ask me, which some do, well, what kind of returns am I expecting? Well, what am I expecting for my 500 bucks? You know, I'm like, "What you're expecting is to provide fantastic service.

My job is to get your phone ringing and you the rest is up to you, you know? So, and the phone might not ring the first time or the second time or the third time. This is long-term exposure. Yeah. You've never seen a McDonald's commercial just once, right?

It's like a hundred times a day. Yesterday, I was watching the Laker game and I couldn't believe how many times Carl's Jr. commercial came on. I was like, are you serious? It literally came on 40 times [music] during the game.

Like, man, what kind of budget do these guys have? Yeah, it's incredible. Have any of you put out a card yet at all or no? >> I have done one 9 by12. My plan this year is to go to the community card format.

>> Yeah. What I'd like to do is I'd like to do to get four cards going. Uh, four quarterly cards basically. So, the first one I think should be a home services card. So, I would target, you know, all the different home services niches.

>> Maybe I can get 16 providers in in various niches if I don't limit it too much, but still try to keep that exclusivity for each provider. But I would send that out 1 of February or middle of February. now and then just roll from there. Maybe do a restaurants card to where it's only focusing on, you know, that niche. That's kind of my idea right now is to to line that up like that.

And then if those fill, then I can always do a a combined card in between, you know, if others want to join and don't want to be on a necessarily a niche card. >> Yeah. I I mean, from what I'm hearing, these community cards are like the the the thing right now. And basically what I hear when I hear that is people want to pay less. You know, that's that's really all I'm seeing.

I don't see any reason why a community card would be more successful than a 9 by12 card except for one reason. It's [music] cheaper. That's the only thing I see that's different. And on my end as a as a provider, I'm obviously creating you don't have to create such a amazing ad or whatever. It's a much easier to just slap that, you know, the info onto the little templates that are on Canva or whatever.

But I don't see the difference, especially for a high-end company like you were saying, home services, they're pretty high-end, right? They're installing ACs and they're putting in uh, you know, maybe blinds or they're doing carpet cleaning for $900, $1,200, which would easily cover the $500 they spend on just one one closing, just one deal that they do. So perhaps those could still be on your 9 by12s, but those other companies that are out there like your little restaurants and your little pawn shops and the not very high-end guys, man, those guys are jumping on those community cards from what I'm hearing. Cuz 200 bucks, like I said, man, that's one night at an Airbnb and a bottle of wine. There's 200 bucks.

You know, they to them it's like, man, I spent that on dinner last night. So you tell them, hey, it's going to, you know, 2,500 homes right around your area. And that's I think the focus is is targeting their area so that people are have more incentive or are incentivized to go to that place or call that place literally because oh that's that place right down the street. I don't have to go one city over or whatever. Right?

So that would be a good selling point. It's 200 bucks and I'm targeting everybody that literally lives in a three mile radius from your business and like hey that that's pretty cheap and people ride around my business. Yeah, let's do it. >> Yeah. So Ra Rachel and Dalton put out 20 community cards last year and they didn't start in the business until May and they basically were working two areas.

If I'm remembering correctly, they were putting out two cards in each area. Now, since they have gotten a lot busier with the other businesses due to their ads they had on their own cards, they have cut that back now to the one area where they actually live. >> And believe me, they live in the middle of nowhere. They live in Montana, you know. >> So, I'm telling you, those are the places that are easy to sell.

I guarantee you, man. You bring them down here to Southern California and the rough necks where I live. They're not selling that. I don't care what who they I don't know what it is about that couple. I look at them and I want to buy something from them.

They're just happy people. [laughter] I'm like, tell me something. I'll buy it. You guys just look happy and smiley. And then Richard and Dalton, they both have that smile and that look and you don't they don't even have to sell.

They just kind of they're people are buying them, I think, rather than the product. >> Yeah. The sweet the sweet innocent look, right? >> Yeah. Yeah, they both look so sweet and innocent.

They got that big smile. He looks like a big teddy bear and she's always laughing. And so people are just like, "You guys are cool. Let's do it." [music] You know?

So, but you bring that stuff down here to Southern California, it doesn't always work, man. It's It's [music] tough out here in SoCal. Yeah. Like you're saying, Montana, Wyoming, all the Midwest. People just buy out there, it seems.

At least that's the feeling I get cuz man, I have to twist people's arms out here just to let go of 50 bucks. I think they're more weary out here. Everybody in their mom's trying to sell something to somebody, especially to business owners, and they're just sick of it. >> Anybody else on here have questions that maybe we could go around and [music] if anybody's got questions? >> I'm not sure anybody else is is listening.

>> Well, I I don't I don't know. >> Dan, where are you at? What's What state are you in or where where are you at? >> Yeah, I'm in Oklahoma. >> You're in Oklahoma.

Okay. >> Y >> All right. Oklahoma. >> Almost as almost as desolate as Montana. >> I'm in Oklahoma, too.

Hey, Dan. >> Hey, where are you at, Celeste? >> Bartlesville. >> Okay. All right.

South of Still Water. >> Okay. Not too too far. >> Nope. Yeah.

>> I haven't bought any cards yet, but I did get out and talk to a bunch of people last weekend. [music] And what I realized is that the shops that I was talking to, they don't really want to advertise local to their area. They want people from outside the area to come in. So, I'm kind of thinking of a different print product that might work better for them. So, I'm kind of 9 by12 adjacent.

>> And these are retailers. >> Yeah. Yeah. I just went out I just went out and talked to people like up and down the street [music] and just kind of just I didn't I I had a card somebody else did one of not even a card. It was like a big football schedule, but it had different ads on it.

It was some some out ofstate company. They don't even mail it. They just like I don't know. They make kind of like a poster and it has the high school football schedule on it and it has some local ads. Well, it's like some company in Texas that does that [music] and it's bigger than 9 by12.

It's slightly bigger, but they just drop them around town. they don't even mail them. And so I just happened to see one of those at the library. So I grabbed it just to show people, hey, you know, here's sort of the concept that I'm talking about, but I really want to hear about your business and what are you up to and who do you sell to and how are things going and you know, I had great conversations [music] like with gosh like probably 15 business owners. And so that's it.

It kind of made me realize, okay, I don't think 9 by12 or even a community card is going to work for this set. So, I'm kind of brainstorming what I could possibly do to help them, you know, in a [music] in an effective way. >> So, do you think they were assuming wrongly or rightly that, oh, everybody here knows about us? >> Oh, yeah. Yeah.

I think every business owner does it because they're it's myopic, you I mean, that's all they live and breathe all day and they don't understand. Like, [laughter] not everybody else has any idea where you are, what you're talking about. Trust me, you don't have good signage or any kind of a, you know, visibility on the main road and I see it. I see it all the time. >> Did Did you attempt to pitch them on on buying an ad?

Did you give them a price? Anything? >> No, I did not have a price in mind. I really just went on on a just want to talk to people and find out where they're at before I start saying here's this thing I want to do and have hard numbers and uh I told him you know I'm going to I'm going to get back to you with something and you know I'll have better numbers and you know we'll figure it out. So, I I I mean, I created some great relationships just right off the bat and super nice people and and I I'd say like three people even without talking about a price, they're like, "I'm interested.

Come back to me. I want to do this." So, >> some of them are just ready like you said, like, you know, when they understand the value of advertising and they're they're they already advertise and they know they want to do it, it's it's halfway there. I mean, it was just super easy. Yeah.

>> Well, I think the way you went in, I mean, you immediately disarmed them. I mean, you weren't trying to sell them something. You were just saying, "Hey, what do you think about this?" >> Yeah. Well, actually, I have a a Facebook page that has like 10,000 people on it.

>> So, I just come in and introduce myself. Hey, I do this local Facebook page, [music] you know, I've got like 10 I promote local stuff all day long on it, you know, just for fun, for free. And so, like, I I I lead with that. And I'm like, "Hey, what are you up to?" >> you know, tell me what's going on.

And so we have like instant rapport. >> I think you're doing it right, Celeste. I think that's an excellent way to do it because you don't have to really sell your product. Once they get to like you, they're going to buy you. The product is just going to be a byproduct, right?

They're I think that's what it is. People get on board when they like you and they feel like they can trust you. And if you can say, "Hey, by the way, and I'll put you on my Facebook page for free." [laughter] >> Yeah. Yeah.

They like that. >> Yeah. So that I think you're doing it right. Establishing relationships, having conversations, [music] that's already ahead of most people because most people go right away, hey, I got a 9 by12. I'm trying to take care of my family and pay my bills and pay my rent, pay my car.

Can you help? [laughter] They're like, >> that's not that's not the way you're going to sell anything. People buy you. That's who they buy as a solution to their problems. Celeste, if you've got a group that's got 10,000 people in it, you you you ought to be able to sell a card within 24 hours.

>> I mean, that that's one of the hottest things right now is taking over Facebook groups. Not too long ago, I was on a call where they do that and do it professionally and they accumulate Facebook groups sometimes, not even in their local area because people who are administrators of those Facebook groups, most of them are tired. They're they're getting older. They don't they want out. So, lots of times you can get this Facebook group for nothing.

[music] And you know you >> Yeah. And that's a lot of attention that you have access to. >> Yes. I mean, you ought to be able to fill a card. >> Well, you're right.

And you know what? I didn't even go to Bartlesville where I live. I went to an adjacent [music] town because I didn't want to start off, you know, with my market that I know that I want to do a card with. I was kind of like, I haven't sold anything for a while. I'm a little rusty.

I just want to go talk to people and get comfortable with it. And it went super well. So now I feel like a little more confident like I can get it together and and do one for my town, too. But also it it kind of, [music] you know, sparked my creativity to talk to all those people in another town kind of like, you know, try to solve their puzzle of how they can get the right people. >> Sure.

Exactly. Well, you're you're far ahead of the game, you know, when you're able to just go out and cold call like that, you know, coupled with your [music] Facebook group, I would say you should just decide on one of them and go with it. You know, imperfect action is better than no action. >> Oh, that's true. That's true.

I've got a question for y'all. What genres are the best to approach, do you think? Like what are the top categories of businesses that go on these cards? >> Home services where they've got where they're the stuff they sell costs a fortune. They got the money to spend, you know, replacement windows, roofs, driveways, landscaping, all kinds of stuff like that where it's thousands of dollars, you know, and they they need to advertise constantly to keep the leads coming in, you know, without the leads, they don't have a chance of making a sale.

So, they need people calling them every which way, and they're not expecting to put one ad out and necessarily sell anything from it. They know it's a long-term game. You know, when a windstorm comes by and blows, you know, stuff off the roof, they're going to call people for estimates. If they keep seeing that roofing company's name on your card, the chances are they'll give them a call. That's the idea is is not to sell to little businesses that don't have money to advertise in the first place because they don't understand the game.

It's a long-term game, you know, unless they put a magnificent offer on the card like get a ice cream cone for free, get a taco for free, buy one meal, get one free, buy one meal, get one half off. You know, you're not going to get immediate action out of most of these ads anyway. So, what do you do to make it sticky so that people actually do keep it around and put it on the fridge? >> What I just told you, find find some restaurants, you know, and if you have to cut the cost or give them a free space, if they going to put a good offer on there, you know, that's what causes the card to be held a little longer. Okay, >> buy one pizza, get one free.

You know, stuff like that. It It's got to be a decent offer, you know, get a free estimate. Well, let me tell you, that's not going to stir people, >> right? Yeah. So, with those with those offers, Frank, do you have like a cut off time for them?

Is it is it time or you just want people to hang on to it? Well, you know, you you can put an expiration date on there, you know, depending on on the business, you know, you might want to put an expiration date on there, you know, 30 days, 60 days, you know, maybe 90 days, you know, keeping in mind, >> you know, it takes you a little time to get all Wait a minute. What happened here? >> We're still good, Frank. Well, my my screens just went blank here.

>> Oh, wait a minute. Okay, it's coming back. I don't know what happened. That was interesting. Okay.

All right. All good here. But actually, the community card, as near as I can tell, was invented to be quick and easy to put together. And the I original idea was people would put offers on there that would stir immediate action, you know, you know, buy a burrito, get one free, that kind of stuff, you know, buy a haircut, get the next one half off, you know, just stuff like that. That's what the community card was actually originally designed for, you know.

Now people are putting anything on the community card, you know, which is okay, you know, but you you gotta you gotta put in their mind that, hey, this is something you need to be doing regular. You can't do it one time and expect, you know, to become rich by the end of next month. Ain't going to happen. >> Yeah. And in fact, I would I would lots rather sell it as a campaign, you know, hey, I need you to commit to four cards.

I mean, for your benefit, you need to commit to four cards, you know, to do this throughout the year. >> Exactly. Well, that that's what Rachel and Dalton are doing, you know, they're they're trying to get that in the mind. I I have seen so many people coming into this business and somehow they get the idea. If you can get anybody on the card, they're going to be millionaires by the end of next month and they're going to sign up every month forever and ever.

It don't happen, people. >> Well, in fact, the opposite can happen. I saw a comment in Jake's group that a medical practice got so busy that they had to not participate in the next card. >> Yes, that's true. But I I'm sure that don't happen that often, >> right?

But even I'm just saying that even success can work against you. [laughter] Well, that that's true because, you know, they do have a limit on how many people they can do at a time and if there's only one dentist, you know, and stuff. So Celeste, in addition to the the high ticket stuff Frank was talking about like your roofers, remodelers, concrete guys, landscapers, even low ticket, high margin can also work like your window washers because they get repeat business, you know, and their margins are pretty high because it's just labor. >> Okay. >> Um, you know, other other types of small ticket items that have very little cost to pro to fulfill the service.

detailers. I mean, you name it. There's there's a lot of them out there. >> A lot of businesses that have to come to your house. >> Yep.

>> Okay. A car dealer would come to your house. A house cleaner would come to your house. You know, the floor has to come to your house to measure your house for flooring. The shampoo deal, same thing.

Got to come to your house. Generally those things can have a lifetime value that is very good. >> Just mowing the grass if you know people that specialize in mowing the grass. Well, the lifetime value of one of those can be you know pretty good. But like I say, you you want to look for these outfits that are already advertising and advertise a lot.

That way you don't have to worry so much about them not making a sale on the first ad, the second ad, so on and so forth. >> Okay, >> that's my thoughts on that. >> I have a question. You all have packages. Do you have something set up so that somebody does buy three cards at once instead of just one?

Is that the default or do you try to sell them on one and then sell them a package later? [music] Well, as near as I can tell, you know, Rachel and Dalton are only selling the packages at this point. Even off, >> they have evolved to that because, you know, they started out like everybody else does, you know, scratching trying to get a card filled, but now that they're so established and they kind of have a feel for the market, they can they can confidently make that offer. Hey, here's four and here's the price and you want it or don't. And when you say four guys, you're talking about four months worth.

So they're paying for one month and getting three months free or however often they're putting out. >> They're charging 5.49 for the one month. >> But they're doing four mailings for that price. Buy one get three free.

>> Buy one get three free. So that's just under 150 bucks a thing. But they don't have to go chasing a new client every month for that spot. >> Yeah. Yeah.

I see they're they're playing they're playing the volume game, you know, and then the and then and then of course, like we said, it's a funnel for other things that they're doing. [music] So, they're they're they're taking the hit, but it's not like they're taking a big hit because it's almost like they're paying for for new clients themselves because they're making money selling other products or buying houses or whatever it is that they're doing. [music] So, and you're right, it eliminates the, you know, the the the need to have to go chasing people. And if you can get 16 businesses paying $5.49, 49.

That's a good little profit that you can use to not a good profit, but you can use that, you know, to to to help to help move along because that's a good little chunk. 549 times 16 businesses. That's pretty good. >> Yes. Well, and for example, they they've put that real estate ad.

I think they said they've put it on four cards where they buy houses and [music] out of that they've gotten at least two houses they've bought. I know one house they made at least $25,000 on, you know. >> Yeah. >> So, >> hey, that that can float a lot of ads. >> Yeah.

It'd be interesting, too, if you get a house and say, "Hey, we actually can't buy this house, but you have that lead because the person's interested in it. Well, I might call a real a realtor around my neighborhood and say, "Hey, there's this there's this house you can work with. I'll sell you the lead for 150 bucks. You weren't going to do anything, but you can probably sell that lead and see if they can work it. It's a hot lead."

>> Well, that's probably true, too. You know, there there's all kinds of angles and a lot of people, they just don't know angles, you know. >> Yeah, that's what it is. >> A lot of way to skin a cat. >> I'm going to show you something, Celeste.

when you were talking about making ads sticky. This guy on this magazine, this isn't a burger shop. It's Angelo's Burger Shop. He's been on this He's been on this magazine for over eight years. No questions asked.

He's on autopay. He pays every single month for a full page. Look at his ad. Look at his coupons. Free this, free that, free this.

This is what makes an ad stay in your on your kitchen counter or on your refrigerator. >> This is what This is a sticky ad right here. when you can do this. And this guy gets people coming in left and right just to get just to redeem these. And then of course they're buying an extra burrito and two Coca-Cas and everything else.

And and and this guy's [music] like I said, he's been on here for eight years. Never gets off. Autopay. Never asks for any revisions. He [music] leave the same thing all the time.

Don't call me. Just print it. And that's what makes these ads sticky. That's one version of of that. smog check companies, air conditioning companies, people that offer air conditioning companies that say, "We'll come over and we'll check your thing for free and then if they don't buy then they might come back later."

But this free stuff really big and red and using the right colors, that's what makes these ads sticky. You know, people will actually keep it. >> I don't know if you've looked closely at that Canva template that they're using for the community card. You know, the >> Yeah, I did. The one that that that Mitch put out.

I don't know if it was Mitch or Jake, but anyway, the front and the back, you know, there there are coupons, you know, literal dotted line coupons on the on each of these ads. And the front and the back are offset so that when you clip the the top left coupon of the front, you're not removing the coupon of the of the top of the top right, you know what I mean? On the back. >> Yeah. >> They're strategically placed so nobody gets short short changed.

>> Short changed. Yeah. Very very good idea. I know that was a concern for a lot of businesses are saying, "Hey, when they cut off this guy, I'm going to be shopped off." >> Yeah.

No, they thought of that. >> They thought, >> see, that that goes back to the original idea of of putting a, you know, a coupon type offer on the community cards, you know, fast and dirty. Fast and dirty. and and you know with some kind of an offer that may actually move somebody for that month, you know, it's not like they're giving away a free roof, >> you know. >> Yeah.

>> And I I I for sure I for sure suggest that you put an expiration [music] date because these guys are advertising are advertising every five weeks. I expire my coupons every five weeks. That makes people go in there for that week and then the customer sees [music] results. If you're doing the free thing, you're going to get people come in for sure. So, putting the expiration, I don't like to put an expiration date of 90 days, and by that time, I already sound sent out another magazine.

It kind of forces the people's like, "Hey, if we don't go tomorrow, we're going to miss this free burger. Let's go get a free burger." So, the expiration date on your free anything is for for me, that's just my opinion, a must because it really forces people to go out and use it and then that thing's going to come back out again and they'll be able to use it again. But it really does uh make that call to action more powerful because time's running out. I got to use it.

I got to use it. So for me, it's a suggested I would put an expiration date. >> Yes. The some kind of expiration date for these people just starting out. My only thought about it is some of them take longer to get a card together and stuff.

>> So if they put somebody on early with an expiration date, you know, it might be too short. I'm not saying you gotta go any certain amount. I mean, you know, >> I'm just saying people should think about it. >> Yeah. Put put it so many days from publication.

>> Yeah, for sure. I would go in there, maybe make a quick revision, take note or some way, note it down so that you can revise it and it lasts at least that 30, 45 day period. >> Yeah. >> Yeah. You don't want to send one out at the very end and then the coupon's only good for eight eight days or whatever, you know?

>> Exactly. that. Yeah, >> I'm kind of I'm I'm along with Miguel on that. Miguel's on a fiveweek schedule, but if if you were doing a quarterly schedule and that's 90 days, but I think I'd put a 30 or 45 day expiration so that if anybody's going to act, they're going to do it and the people, the advertisers are going to notice it. >> Yeah, absolutely.

>> We ran that ad and oh, we got 50 people in or whatever. >> And I know for a fact that that's the way people were. I mean, at least I got that because my wife my wife is like, "Oh my gosh, we got to go get the hamburger. It expires tomorrow." So, we go to Farmer Boys, [laughter] right?

My wife My wife does not let anything free go to waste. And I'm all for it because But it does. And I watched I say that made me think, you know what, that call to action if it expires, people will jump on it. And then the advertisers going to go, "Hey, these these ads kind of work." You know?

So, >> so Miguel, I missed the top of this program, but tell me a little bit about your magazine. Is that something you've been doing for a while? >> I I don't do the magazine anymore. It's a it's it's just the strictly the 9 by12. That was an older thing, but it just got overwhelming for me.

And the people that I was working with were an hour and a half away. My printer was an hour and a half away. It just was too much. I run eBay stores. I have a wife.

I have kid. And I have other responsibilities I take care of besides this. [music] So, the magazine with 30, 40 people in it was just too much for me to handle. I transferred what I could to other cards and just handled them that way. My wife started helping.

So, it just became easier. My local printer was right here because he could print the 9x12s, but the guy I was using for magazines could not. There was no he didn't have the glossing machine. The templates I I was giving him, he says they're [music] just not they weren't working for his printing setup. So, I found a wholesale printer here locally where I live and and it's just worked out a lot easier for me.

So, I'm just sticking to that. It's not really my main thing. I don't really do this. It's just kind of a side gig. My main thing I do is eBay.

I buy and sell on eBay. So, that's why I'm in my messy garage with all my shoes. They're all shoes back there and clothing and things like that. But, I've just learned a lot from a lot of what these guys are currently doing and watching Jake for a long long. I've been watching Jake for years and I've joined Mitch's group from probably the very beginning.

Been in Mitch's group for a long time. learned from from a lot of these guys doing it. I still don't know everything. I don't think any of us are going to know everything, but there's always something new and it this thing just constantly evolving and people trying to cut undercut everybody and prices keep going lower and lower because people are trying to play the volume game. Especially in my area, it doesn't seem to be the places in Wyoming and Oklahoma and everybody else.

I think people are willing to pay that. [music] But out here in SoCal, man, it's a jungle. It's tough to sell this stuff. So, you go for those that understand the marketing and what's why it's important for their business and then you don't have to fight this for the sale. They just already know.

All right, guys. I'm going to head on out of here. I've got some business to take care of and some appointments to take care of. Good talking to y'all. Where's everybody from?

Dan, where did you say you're in Oklahoma? >> Right. Right. >> Yep. And then Celeste, you're in Oklahoma.

Frank, where are you at? >> Ohio. >> You're in Ohio. We haven't heard from Sharon, but I'm sure she's there. Sharon, we'll talk to you another time.

But you guys enjoy the rest of your day. Maybe we'll see you guys in the next one. I'm glad I caught this because it was cool to hang out with other 9 by12ers for a little bit. It >> was cool talking to y'all. Thank you.

>> Have a good night, Miguel. >> Hey, take care. >> Celeste, I sent you a if if I found the right Celeste clear, I've sent you a Facebook friend request. >> Awesome. Okay, great.

I'll talk to you later. >> Yep. Okay, Frank. Thanks.