"Sell This Sneaky Ad for $1000 Easily" - NEW 9x12 Postcard Business Hack

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We just had another amazing 9 by12 method live group call. >> I can't wait another day to get back on and do the rest. I've got like let's say I've got 16 ads to do. >> Had a a few customers have already relayed getting responses. >> And you're going to want to watch till the end because we had a master class from a man named Bruce who joined the call today.

One of our members who has decades of direct mail experience and marketing experience. and he taught us a lot of his little secrets that I wish he taught us sooner, including one about this secret thousand slot that he sells to realtors specifically every single month on repeat. So, you're going to want to watch this because he spit straight fire today along with tons of other value from people who were there. So, lean back, eat some popcorn, and see you on the inside. >> So, let me ask you a question.

on the new program that you have to make the the ads, you limit it to four. Is there any way you can set something where you can charge for more? >> It's too limiting for me. >> Yeah, I hear you. So, the reason that it's set to four obviously is because AI generations cost cost me money out of pocket and I wanted to keep this free for everybody.

So, that's the reason it's four, but obviously there is some demand for a paid version. So, I could it's going to take me some time because I'm not the fastest developer or anything like that, but I could create a paid version so that you would have access to more credits if that's something you're interested in. >> I I like what I see. I like what it did for me. I did a couple of them, but then it cut me off and I I can't wait another day to get back on and do the rest.

I've got like >> let's say I've got 16 ads to do, you know. >> Yeah. How many how many generations a day do you think would be useful to you? >> Oh gosh. I mean, it goes in spurts, but uh at at you know, at least a dozen to do a dozen ads, but sometimes I I do a couple different iterations of the same ad and then let the the customer decide which one they like the best.

>> Yeah. And >> one thing that I'll show you, you can go to Google Nano Banana. I'm going to put put it in the chat. Because obviously right now you don't have the ability on tool. You don't have the ability to edit an ad that it already generated.

So if it generates an ad and it's a little off, it doesn't have the ability to to edit it. But what you can do is bring it to Google Nano Banana, which is literally what my app runs off of. It's the same AI. And you would just paste you would put the ad in there. you put that the picture in there and say make this change like take these words out or whatever and most of the time it's actually going to do that properly for you.

So that's a good place where you can save some credits on on my tool and make some edits. So I'm going to put that in the chat right now and it's free free to use if you have a Google account. >> I'm trying chat would be there we go. >> Yeah. So, if you went to the link I just put in the chat and it's going to be like a little chat box and underneath it says create image.

If you just click create image, it'll be on its image generator. >> Okay, thank you very much. >> Yeah, that'll be helpful for saving credits because then you could just use my tool to like build out the ad and then use that tool to to edit it for now. >> Okay, that's great. I appreciate that.

Yeah, of course. >> How we doing, Travis? >> Yeah, I'm good, man. Car number one hit hit mailboxes this week, dude. So, >> awesome.

Congrats. >> Yeah, thanks, man. Had a a few customers have already relayed getting that, seeing some scans, especially for some of the more like higher ticket items. The realtor got a scan, the cabinet company got three. So, seeing some traction, it's it's doing well.

I put my picture on the on the card >> and had a few people that I know in the neighborhood have like reached out. They're like, "Dude, you're in my mailbox." >> You just put your face on there for fun. Or >> Yeah. No, I did like a It's a PCHE idea, but just put my picture on it and my logo and just said like, "Hey, I put this together.

Give me a call if if you're, you know, you want your business on it." Yeah, >> but I I felt like having my picture on it would make it more helpful in my prospecting endeavors. Like, hey, these are real businesses you recognize and this face is my face. Like, this is real. >> Yeah.

Makes it way more personal, especially if they they recognize you, >> right? >> After living in their house for so long, you would hope they'd recognize you. >> Yeah. I did get in contact with a fellow 9 by12ver in my area. Um, he's been I I would say in like failure to launch mode for many years.

He's got a a huge list of emails. Is just he's an older guy and is intimidated by the technology side of it. He's he's tried Canva a few times and just hasn't been able to make any traction. But the so we we sat down had a meeting today and we're talking about partnering partnering up where you know he can handle some of the cold calling and sales aspect of it and I'll handle the you know the printing the distribution the fulfillment you know that side of the of the business and I was wondering I've seen Jake has a lot of you pitfalls with employees and things like that. Just wanted to kind of pull the group and and ask you if anybody's set up any partnerships or teamed up on any of this with anybody and what that relationship looks like.

>> Um, >> you go Bob. >> I did I partner with I'm in the Midwest and she's out in Los Angeles. and she was going to do all my canvas for me and she was going to do the ad design and I brought this up like several months ago on a group call and they're like wow she's going to take 50% of 50% you're going to make 25% and each ad was going to run 750 to 800 and it was a disaster and and when I couldn't get a deal she was she was like, "Well, you're not going fast enough." I'm like, "Well, you're in LA and I'm not." So, it it dissolved and I'm not working with her, thank goodness.

And I'm just going to prospect, get the deal, and let Mitch handle everything else cuz that's that, you know, that's what I'm good at. I'm not good at the, you know, let's design the ad for you and I'll do that. I'm not good at that. So, but I think partnering with other people and and brokering out for salespeople and it's it's difficult, you know, to find a really good person to do anything. >> Yeah.

in um in this scenario, I'm I'm his Mitch. >> Oh, I see. >> Right. Like he he's got he's got an area that he's been scouting out for years. says he's got a a list of 600 businesses that he has yet to start calling on because he is worried that as soon he he doesn't know what he's going to do once he starts selling spaces.

Um, the kind of the way I had it set up in my head was, you know, he can sell the ads at their full price and then I will sell him ad space on my card for a discounted rate. If that makes sense. >> No, I'm I'm a little confused by that. Uh, so like on on my card, I've been selling spaces for 600 bucks, >> right? 650 is what the single spaces 10,000 piece, 650 a spot.

If what I've I'm kind of trying to work out with him is he sells the spots for 650 bucks and then I sell him the spot. I design the ad, put it on the card, handle everything after the sale, and instead of selling a $650 spot, I just sell him a $450 spot. He he gets to make most of the most of the money for doing the the sales and kind of front-end money. So, you know, I'm pocketing a hundred bucks per ad. he's pocketing 200 bucks per ad or or whatever that number is.

We haven't set on a number for that, but all I would be doing is designing the ad, designing the card, and handling the print work afterwards. >> I gotcha. So, I mean, it sounds like he basically he would he would be doing the sales for you and you're it the way it comes down to is it's basically just a split, but the way you're kind of breaking it down with him is a little different because he's buying he's purchasing the ad slot from you, but he's pre-selling it. >> Exactly. >> Yeah.

Okay, cool. It sounds like you got the long end of the stick on that deal or the what's what's the saying? The short the short stick on the deal. You got the long stick. You got the long stick.

>> Yeah. >> But if >> No, he he got the he got the good end of the deal is what it sounds like. But the thing is, if this man is never going to take action on it and you're the one that's going to come in and take care of what he's not willing to do himself, then you're still providing value to him and everybody wins. So, if he if he's getting something out of it that he never would have gotten because he's been sitting on the sidelines for multiple years, then if you're the one that can get him to start, that's a good thing. Yeah.

And we haven't really got into the the nitty-gritty of, you know, the negotiations on what that where that line is, you know, what that what those dollar amounts are. You know, I I basic I basically ran the numbers as far as like exactly what the cost is for the printing, for the postage. for the fulfillment. Like I I kind of did the math on, you know, where profit starts per ad and then now it's just a matter of sorting through that negotiation to see where that line is. Um, and basic I don't know kind of a poll of what you all think where a good where a good place to draw that line would be.

H. So, my two cents is make sure that this kind of answers your question, but not exactly. Make sure that you you guys mutually benefit from filling up the full card. So, in other words, you're not paying him a commission. That's why I'm not sure how I like your your strategy of like you you pay him for a slot right after he sells it because he could walk away after selling five slots and he takes commissions and you're not even profitable yet.

>> No, no, he he would be paying me from the money he collects from the business. >> Oh, I see. Oh, I see. Okay. Okay, that makes sense.

Then it's kind of reversed. >> So, he charges the business 650 bucks and then I instead of charging him 650 for the slot that he sold, I'm gonna charge him450 or 475 or 425. I don't I don't know. Or 400. I don't know where what percentage of the profits is making the sale.

what percentage of the profits is, you know, banding up and packaging and sending all that stuff out, designing the ad. Like, I don't I don't know. Having only done one card and done everything myself, I don't really have a good grasp on what where the profit comes from, right, based on the effort. I I want it to be fair. like I want him to, you know, I want him to have a good a good end of this, you know, mutually beneficial is is the goal.

>> Yeah. My honest opinion to be totally honest with you in terms of your question of what is the split of effort, I think sales is probably 70% of the effort, at least from my experience in this business. I'm not saying to go give up a 70% split and take 30%. But that that's that's my opinion on what the the actual effort effort split is. >> Yeah.

I don't I don't find that to be off base. >> Yeah. Yeah. >> Mitch, I'm going to leave here. I got to I'm going to switch to my cell phone.

I'm losing power on my computer. >> Oh, okay. We'll see you in a few. >> All right. But I mean, >> that's about that's about fair, >> you know, cuz it's the grind of the emails, the prospecting.

It's it's hard, you know? You you >> I believe we got an awesome product and people look at it and go, "What?" I'm like, "It's 500." I I want to say 500 effing dollars. That's it.

And now we got to go down to a community card, which you don't even have 250 300. What? Why am I calling on you? It's It's This is to promote 2500. And by the way, if anybody's got like a PDF or something on on community card, I'd love to have it because when I meet with somebody, they'd love to see it.

And they're all asking for my 9 by12 laminated card. I'm like, "No, but I'll give you I'll do a leave behind of a flyer, you know." But I don't know if anybody's got like the community because I really don't want to go down to the community card, but I will if they're going to buy it right then and there. You know what I mean? I don't know.

I don't know how that's going. >> Are you asking for like a Canva template of the card itself or are you asking for like a sales flyer? I'll take either as as long as I I could show it to somebody what a 6 by9 is looking like and the size of the ad on the community card. >> Okay. There's actually there's a community card template in our community now.

So, I'll just I'll send you the link. I'll put it in the chat. >> Thanks. >> Community card. I'm just not the techie.

It's It's >> all right. >> Sad. >> That's all right. Most people aren't. There's a lot of a lot of stuff changing these days.

I just sent the link to the the community card template, so you'll be able to save it and edit it yourself and print it out. >> Okay. >> It's it's in the chat. >> It's only going to be it's going to cost you 200 bucks. What?

It's just 200 bucks. You don't have 200 effing bucks. >> I know, right? >> Seriously. >> It's almost free.

>> It's almost free. >> It's free to click the link. >> Oh my god, that's too funny. Hey, one other thing. It's a local community card.

Guys, I I have a question for everybody and and I'm spoiled. I'm in a bigger city. I'm outside of Chicago and I could, you know, get 20 businesses that I've been prospecting not far. So, but my other business and they go hand in hand. I do POS systems and they're expensive and people don't want to switch.

So, the point being is that I've been going like 50 mi away and to me that's far and yet somebody's interested and I'm like, "Oh you're in this little town and you're interested with five locations. I got I I got to get like, you know, 10 maybe 14 more and I got to keep coming back to this town like Is that just my mental weakness to say, "Well, get back to that town and go find, you know, 10 to 15 more because I'm I'm struggling with going outside my community with even within Chicago to to go for f farther. I mean, I would just keep it within your community so you don't have to drive 50 minutes and just use that one person who was interested as validation that this does work and there will be people interested in your community just as much. >> But now he wants to do it and I'm like, oh >> I would why did I bring it up? >> I mean, yeah, but I guess tough luck.

It was just an idea. I mean, they didn't pay you for it, right? >> No, you're right. Okay, that's a good point. But now now they've now you validated that it'll work anywhere.

So you can do it somewhere closer. If if all your p doortodoor sales is going to be I mean all your sales is going to be in person or most of it then you probably don't want to be driving 50 miles every time you go out. >> Yep. I agree. Thanks.

>> Yeah. Well, if that guy, if he's a salesman, that guy that's 50 miles out, tell him, "Hey, as soon as you get 15 more people, we'll go and pay him a little bit or give him his ad free." >> Oh, I like that. >> That's a great idea. >> Because if he's a believer, leverage that to your, you know, advantage.

>> That's a good point. >> And and obviously, I mean, tell, you know, I can't drive out there, it's an hour or more. I can't drive out there to get all these people, but you probably have friends, you know, that are also in business. Let's go. You know, round them up.

>> I think you're better off Yeah, >> Bob. I think you're better off to ask him for a list of all of the friends and and so forth in that area that would want to go on the card, and you're better off selling them directly yourself. Don't leave it up to him to sell them. >> No, you're right. That's a good point.

>> A list is definitely helpful because then you can say, "Bob from Bob's Burgers told me to reach out to you." He said, "You might be interested in this." >> Magnetic marketing style. >> Is that what that is? I thought that was Mitch TBO marketing style.

>> Oh, that's Dan Kennedy. >> There's nothing fun. You must >> nothing new in sales, gentlemen. Nothing new in sales. >> True.

>> I did have another strategy question in regards to the second card. I've got an area I'm in Kansas City. My first card was I mean literally right up against state line. So, I'm wanting to get a second card going on the Kansas side, also very close to where I live. So, none of those, you know, it's not 50 miles or anything.

It's it's across the street that's on the border of where my card went. Strategywise, do I focus more effort on getting a second card out next month in the first area or do I focus on whi which do I do first? Do I start my first card in a new area first or do I focus more on my second card in the original area first? I would do the second card in the original area if it were me, then go to your new area because the second card will go much quicker. >> Now, the the new area is, I think, just as likely for a lot of the businesses to want to be on.

You know, it's a it's a stones throw away. Um, you know, it's in in Kansas City, so it's it's all very very close. the customers jump back and forth across state line all the time. >> So tell them you're doing a second card in such and such a city right across the way and give them a discount if they go on both. Sign them up for the second month of the first card and give them a little bit of a discount to be on the second card ac across the way.

Does that make sense? >> Yeah. No, I like that. My idea was kind of a a witch pitch like, "Hey, I'm gonna be doing one in Leewood, too. Do you want to be on the you want to be on the Missouri side or do you want to be on the Kansas side next month?"

And just but both is a very good third option. >> Yeah, I'm going to add to that. My personal anecdote and the scrappy way that I did it was exactly how you're talking about. And you're going to notice that like you're kind of predicting, a lot of your advertisers are going to want to jump to the second town. So, it's going to be kind of like 50/50 and you're going to have two cards to fill up.

That's probably what you can expect. But definitely offer those the discounts for people to join both in that initial witch pitch for sure. But yeah, a lot of people like to bounce back and forth. Mhm. >> Okay.

And how soon after the card goes out do you start re-engaging with those, you know, when when does that next ask like when's the best time to ask them for the next round? >> My strategy has all Oh, >> go ahead. My strategy has always been to go to ask them right after I let them know that they've been shipped and they've delivered to people's mailboxes. So, as soon as they deliver, that's when I usually would do the ask. You don't want to wait too long because then they get colder and then they're like, I want to wait and see how it does.

You want to get them like honestly, even if it's before they hit the mailboxes. If it's right when you say, "Hey, they shipped out. Here's the pictures of them. They're shipped. They should be arriving to the mailboxes within a week.

who wants to join the car for next month. I'm going to begin reaching out to people. That could be a good way to do it. That way people don't like sit on their sit on their feet. >> I like to go back to them probably about two weeks later in person.

I I do everything in person and I get a much better response that way. I I've got six cards going at the same time. So, just just saying it >> it works. Are you doing monthly cards, Bruce? >> Yeah.

>> Wow. >> You got six? >> Yep. >> Good for you. >> And each and each card is within Oh, 5 to 10 miles of the other one.

They're close. All six are in a in in a you know, within a about a 20 30 mile area. >> So, they're all Are they all separate towns? >> No, it's all really pretty much all in the same city. just separated a part apart by zip codes more or less.

>> Where where are you from? >> I'm in Henderson, Nevada, part of Las Vegas. >> Okay. >> Southern part of southeast part of Las Vegas. And >> percentage-wise, Bruce, what would you say?

Like how many of your advertisers are on multiple cards per month? >> Probably a good 60%. >> Wow. because they're all again they're all very close in in area. >> So they they don't mind being on another, you know, an additional card.

>> What do you charge for a slot? And are you sending 5,000 or 10,000 cards per per card? >> Well, I'm sending out 30,000. So that's 5,000 per uh per area. And I don't charge very much.

>> How much? >> 400. >> Okay. That's not That's not horrible. That's not bad at all.

>> I was expecting like 250 like somebody else I've talked to. >> No, I it's it's actually very profitable. I I have one spot that brings me in $1,000 and I'll be happy to share it with you if you want to hear. >> Yes. It's a real estate spot and it's find out the value of your home.

Scan the scan here. And they scan a QR code. That's it. The whole ad. There's no only a few words on this QR code.

And I sell that based on 200 $200 for a thousand of the cards. So every every time I print, I'm printing the five different versions of the same card, a thousand cards at a time. And each time I print, the real estate spot changes a different to a different QR code for a different realtor because the real estate agents are used to spending almost a dollar for that basic type of a postcard. it it's a si you know it would be a single card but still they're used to spending a thousand so instead of spending a or 90 cents say instead of spending $900 to $1,000 for a individual postcard they're spending 20 cents or $200 to be on a thousand of my cards and they get a pretty damn good uh return on it I might Hey, >> I don't think anybody else has ever done that, but that's me. >> Bruce, I feel like I need to get you on an interview for the channel.

>> You know, >> I was in the printing business for 35 years, so I have a background in printing and sales, but and quite frankly, my printing business was just real estate agents. So, I I really know that that animal, so to speak. And that's when I came up with the idea of it. It's a little more involved to to print a thousand and then another thousand and another thousand with a different QR code on it, but it works and it works really well. I've got agents that are getting million-doll listings.

I've got one agent that got a million-doll listing and then she got a $1.3 million listing and then she about three four months later she got a $4.3 million listing. So >> Oh, that was my house. >> Yeah.

Well, the the little house, right? The one you sold and traded. >> Yeah. My third. My third.

>> Yeah. Yeah. >> Well, either way, it it's very successful. >> She could be your poster child for this deal, man. Well, she's been a client of mine for probably 30 years.

So, when I call her and say, "Hey, I'm doing something different than a than a, you know, a targeted mailing of one postcard and it's only going to cost you 20 cents compared to actually, you know, having her spending 90 cents." She she was on board in a heartbeat and it was very good because it made her a fortune. So, when you're printing those, there's no branding on the ad. It's just get your home's value, scan this code, >> strictly dark background on the ad, and it says find out the value of your home. And then it has a little arrow and and there's a QR code.

It doesn't even say scan me or anything. It's just that simple. And quite frankly, to keep track of them, you can put in the center of a CR of a QR code, you can put a a color, a number, you know, a letter. So, you know, this the first thousand is for Mary Smith and the second thousand is for John Doe. It it makes it easy.

>> How'd you learn that? >> What to put the center? >> Okay, never mind. That that's that's QR code 101. Another >> flow code or any of them that will do it.

It's pretty easy. >> Well, here's what I'm wondering. Could you and it might take somebody like Will who has his own QR code generator or whatever. Will Bradwell, but could you create a single code that automatically rolls over after a thousand scans and goes to a different dynamic link and then just >> No, because you're not going to get a thousand. You're not going to get a thousand scans.

If if a thousand cards go out, maybe you'll get uh 20 scans if if that. >> Well, that's true. That's true. So, you could you could rotate it like every other scan. You know, it could just be a round robin.

>> You could do that. I I mean, I I do it my way and it works. >> I like that. Thanks, Bruce. That way you make an extra thousand dollars on on the card and it it's you know it's nice.

>> So that's that's a slot on your card on your 9 by12 card. >> Yeah. Well, and I and quite frankly I do 8 and 1 half by 11 cards. >> So they're the spots are the size of a business card. Makes it real easy.

You have >> Do you know how they're fulfilling they're f fulfilling that each one each agent? >> How do they >> say that again? I'm sorry. I didn't hear you. >> How are they fulfilling those requests?

Do you know? >> It's called Home Value Leads. It's another program that costs me because I do volume. It costs me $30 per agent. Well, well worth it.

You could charge them too either way. So that's your software or your subscription? >> Yeah, I buy a subscription. The first agent is $60 and every agent after that is 30. So basically, I just figure it's 30 bucks a piece.

If I have 30 agents doing it, you know, that's 30 time 200, $6,000 for one spot on all the cards. What was what was the name of that website again, Bruce? >> It's homevalue.com. >> And the nice part about it is, and I have nothing to do with them.

I just buy it. But the nice part about it is when somebody goes on, they it says find out the value of your home in, let's say, Henderson, Nevada. And how are they going to do it? They have to put their address in. So they do that the next and then it goes to the next page and it says where shall we send your report when they send the when they do that you've got to give them an email address and then I have it so they put their name and phone number so the lead goes directly to the real estate agent.

Nobody else I I happen to see it too but nobody else gets that one lead. and the lead is followed up about 10 or 12 times over the next year with an email to keep them going if they haven't listed the home yet. So, there's a good followup and that's all part of the 30 bucks. >> I really like that idea, Bruce. >> Well, just think about this and this is something I'm thinking about right now.

The next one I'm going to do it with is like a an attorney or it could be a a roofer. It it can you could do the same thing with other other niches. It I just have never done it before. Yeah, I had I was I had a similar sort of idea with like, you know, a home service, you know, remodeling company, something like that. Trying to set up do like a community card on one side, right?

get your eight different businesses on one side and then have the back be a, you know, a bigger company that's doing home services. you know, preferably a lot of different home services and paying for the the printing and the postage with the community card side and then charging the remodeling company per lead that they get being, you know, give them a free spot. Like you don't have to pay anything for this printing or postage or delivery. You just ca pay me 200 bucks, 300 bucks, whatever whatever it is every time somebody scans your scans your ad. >> Yeah, it's I've I've thought about that.

Nothing wrong with it. Good idea. you're then you're basically selling leads as opposed to letting the when I sell an ad even though they're going to get leads. I'm selling exposure strictly exposure because I don't want them coming back to me and saying well I'm supposed to get 1% response and I didn't get it or you know whatever that could be. I don't ever want that to happen.

So I I just tell them that it's advertising. You got to do it six or eight or more times before you're going to get one sale. And then if you get one sale in the first month, hey, that's great. But it's a way of selling it for multiple month after month uh clients. That's the most important thing is to get them doing it for a year.

When I when I had my when I had my printing company and worked with realtors, >> I had agents my average agent was with me month after month for 18 years. They never stopped because they it it worked and that's the whole key. >> Yeah. With the kind of the format I was thinking of, it's it's no risk, no investment on the front end. like you just pay me when they scan the code or call the number or you know obviously there'd be a lot of backend stuff I'd have to sort out but >> you'd have to track it.

You you've got to figure out a way to track it. I because I I wouldn't trust them quite frankly. >> Yeah. And you know they're going to have I mean that's that's the world I come from is home services. I've I've worked for remodeling companies, foundation companies, stuff like that.

they, you know, they they pay quite a bit per lead on Angie's List, Home Advisor, whatever software they're using. And I'm I'm sure on something like that, we would need a very strong contract in place. >> Um, >> just to try to, you know, make sure everybody's staying honest about it. But definitely something I've I've kind of been been kicking around. Even still, you would definitely want to vet them because even with a contract, it's not easy chasing people for money that they owe you.

So, let's say you charge $100 for a lead and a hundred people happen to scan the thing and now they owe you what's that $10,000 and they just run away because they did not expect to get that much and they don't know what to do. Like, that's definitely a possibility. And I've I mean I've heard people get scammed from contractors like stealing their deposits and you don't just automat you don't just get to sue them and get the money back. It's not that simple. You would have to spend more on legal fees just to get it back.

So you definitely want to vet it. >> Yeah. >> I mean on the cards >> I was going to say even on the cards I get everything paid upfront when I sign a contract with them and and then automatically bill them every single month on on their credit card. uh they're paying upfront before the card ever goes out. >> Right.

Well, and that's why I wanted to use the community card format on the other side of the of the card so that at least at least I'm breaking even, you know, like worst case scenario, they don't pay me any money and it, you know, whatever. >> The risk the risk is just your time. >> Exactly. >> I like I like the community card. That's It's always been a good idea.

You know, I I I don't know if you realize it, Mitch. I've been listening to Jake for since 2010. He's He's great in my opinion. >> I agree. He's the man.

>> Hey guys, what about what about an independent owner franchise? Do we go after them? I mean, I I got a buddy who owns a Dunkin Donuts and he said, "I'll do it." He goes, "Just put the Dunkin Donut logo and yeah, maybe a QR code in my address cuz I'm getting screwed because the Dunkin Donuts franchise is coming into closer than the territory that he's in." And he goes, "I'd love to do it."

He goes, "That's all 500." Oh, yeah. 540 to be exact. And I'm not sure. Like, do we do that?

Like I like I feel like that's not what we're about. And I I think if it came down to the last three that I needed to fill, but I don't know. Like that's against what we do. I kind of disagree. >> I deal with franchises all the time.

Uh but they're individual franchises. Many times you go in and you find out it's a company store. Hello, goodbye. Because I don't want to I don't want to go through the hassle of going through the company. But if it's an independent franchise e that can make their own decision, then why not?

>> Yeah. Yeah, I think if anything, it adds more social proof for your the other local businesses when they're on top of a card with a large national brand that people recognize it. It adds social proof. There's no question about it. >> Yeah.

I mean, >> the only >> Go ahead. if you had really pitched the other local businesses super hard on, you know, this is just small local. Like I if if you haven't >> too far out of your way in your pitches to the other businesses on there, but it's you got a business to run, dude. Run it. >> Yeah.

Plus, I love, >> you know, I I I deal with, for example, farmers insurance, and each one of their offices are usually individually owned, so I have them on every card, but each one is a different a different owner >> story. Yeah. Okay. >> And I I do the same thing with pizza, so it uh it works. I've got a few, you know, a few that I' I sold that were to sales reps from companies.

You know, the I didn't get the owner of the company to sign that business up. I got one of their sales reps who wanted to promote themselves as a representative of that, not necessarily small local company. >> Oh, I see. Yeah, sure. Oh, that's cool, Travis.

I never thought of that. That's cool. >> Yeah. So, you can go to those kind of larger regional type of remodeling. >> Yeah.

Whatever. >> Whatever. If you can find one of their sales reps, because most of those organizations do kick you back a little extra percent commission if you generate the business yourself. So they can invest in themselves to put their name on on an ad that's repping the larger brand but pointing those potential customers directly to the individual sales rep rather than the company itself. >> Yeah.

I mean I'll I'll give you a good example. I I go to a uh a national franchise pizza restaurant, sign them sign the franchisee up and then go to the same the same name pizzeria 10 miles away and say will you you know if it's a franchisee will you honor the the coupons from the one that I already sold if they come over to your store and if they say yes then I say well let's get the ad on in your area and it's an easy sale to add them on if if that if you understand that. >> Mhm. >> Yeah. >> I say I like your style, Bruce.

>> Thank you. >> Been I've been around the Been around the block a few times. >> Yeah. Um, I had found a few typos and whatnot on my on my card already >> that that that you did or that they did. I mean, I I sent everybody, you know, I I sent everybody a a couple of them were like card formatting issues that if you're just looking at the individual ads closely, you're not going to notice it.

But as I started examining the card itself, a couple things weren't quite lined up or centered just right. So, I don't think it's going to, you know, it's not that big of a deal. It's just something that irks me personally as the one that put it together. But one of >> Did they say anything? >> No.

Well, I did. >> Then don't let it go. >> Yeah. One of the one of the bars that I did, I mixed up the pricing on their specials. Like I put the wrong price with the wrong thing and put their address in wrong.

>> You know, the Do you know the printer's secret to proofing? >> What's that? >> Read everything backwards. Read everything in your ad backwards and you'll catch any any of the typos that you're worried about. >> Yeah.

I mean, I showed him the ad after I designed it. You know, I I I showed it to the bartender. I showed it to the owner and they they both looked at it and said, "That looks great. Oh my gosh, it's so awesome. And then when they when I dropped off the physical copy, they're like, "Oh, all this stuff is wrong."

I'm like, you know, a good time to talk about that would have been three weeks ago when I asked you if the ad was okay. >> Right. >> But it doesn't doesn't appear to have been the I I put the address on the It's a bar that just changed locations. So, I put a QR code on there that's got the the link to Google Maps. So, the the QR code takes you to the right place.

I just what's printed on the actual ad is isn't the correct address. So, I don't think any of it none of it's like catastrophic or anything. All I had to tell she was like, "Yeah, you put the address in wrong and the specials are wrong." I'm like, "I'm so sorry. That's my fault.

I apologize, but on the bright side, two people have scanned your QR code so far, and that seemed to smooth things over pretty quick. >> That's good. Do they sign off on it, Travis? When >> Yeah. I mean, I don't know if signing off on it might be a little, you know, aggressive for what happened.

I mean, I just walked in and showed the lady the ad and she's like, "Oh, that looks great." you know, like it wasn't. She didn't look very closely at it. >> Well, >> you better sign off. >> You should always have them sign off on a proof.

>> Yeah. >> And how how how exactly do you I mean, how exactly do you have do you get an autograph on something or what do you what do you do? >> Absolutely. show, print out a print out their ad on a sheet of paper and say proof on the top of it and and have their signature at the bottom and they sign it. You know that they've read it and that it's okay and you know then then the the onus is on them, not you, >> right?

>> No, I like >> if you're not talking to them in person, a lot of email conversations can be enforcable. So, if if you're just doing it over email, at least written confirmation that it's okay, that they're that they're happy with it should suffice. >> Absolutely. >> Okay. >> Yeah.

>> Grandson, so if you hear crying in the background, that's what it is. But hey, I'm not a lawyer. But that that signoff sheet might also be a good place for a statement from the advertiser that says that they have the rights to use that national brand logo in their own marketing. Like you know your Anderson window guy locally, you know, yes, leads are going to him, but does he, you know, officially he needs to state that he has that right. I think.

>> Yeah. the the foundation company, which I actually work at that foundation company, but it's a it's a co-orker of mine that is doing the ad. And he he didn't he mentioned it to our boss like right before he um right before it got printed and everything. So, he he got the approval kind of at the very last minute before it it went out. Um, but he, you know, they're like, "Well, you you told us in advance, so it's fine."

They they seem to, you know, kind of poo poo the ad a little bit, like, "Well, our marketing team could have made you a much better one, but, you know, kind of gave him that sort of deal." But >> yeah. So, so what if, you know, what if they hadn't said, "Yeah, that's okay. No, we're going to sue you because you used our logo." >> Yeah.

That's what I got the LLC for. Well, flush that one down the toilet. Start another one. >> Yeah. Yeah.

There is there is some, you know, Bob, to that point of, you know, the individual sales reps, that's probably a good a good CYA as well is make sure they have approval. All right, guys. I gotta go. Um, hey Mitch, there's one other thing that's odd there. There's a guy in the group.

I think he's in the group called less something. Is that something offline like he's starting a group within the group? Is that >> I'm not sure about all that? >> No, he he left he ended up making his own group and then messaged a bunch of our people trying to get them to move over it looks like. But >> that's >> I mean, you know, you guys are open to joining whatever you guys want, but yeah, >> sure.

>> No, that's that's >> okay. All right, guys. I your your knowledge tonight blows my mind again. All ideas. Thank you, Mitch.

I got to roll. I' I'd love to hear more about Maui in more detail, but I gotta fly. >> All right. Who's in Maui? Yeah, I just left Maui.

Yeah. >> What? >> Oh, yeah. He's engaged. He's getting married.

>> Congratulations. >> Thank you. >> My daughter got married at Alawala Plantation in Maui. >> Awesome. >> That's awesome.

Destination. >> My wife and I go there almost every year. >> All right. >> We were in We were in Wa. Where do you guys usually go?

>> The other side the Nepali coast. So like the west. >> Now I don't want to get off if you're talking Hawaii, but >> we go to the the Hyatt Regency there. >> Nice. >> Knopal Kopali.

>> Yeah. Awesome. >> All right, guys. Got to roll. But want to hear more about Hawaii?

We're all going to be there. You know >> that that's where the property trip's going to go, right, Mitch? Hawaii >> 100%. Once we reach a million members on the group, we'll we'll hit Hawaii together. All right, guys.

Thank you for all the advice. Appreciate you all. Bye. >> Take care. >> Yeah.

>> Yeah. Speaking speaking new members, Mitch, I had a I had a gal, the auto auto repair shop I got on the card. >> She has a marketing gal that she works with. She had moved down to Florida to run the marketing for a different auto repair shop, but still makes still does like the ad design and stuff for this this gal here in town. I was in contact with her trying to get the ads the right size and everything, make sure they were going to fit and work on the card.

Um, and she she hit me up like the next day or two days later and was like, "I just got laid off from my full-time marketing director job." And I was like, "Well, let me tell you about something." Uh, just I I I sent her a couple of your videos, a couple of Jake's videos. I was like, "Here's here's what I'm doing. It sounds like you got the right skill set for it."

and she just called me the other day and was like, "Hey, I got some questions." So, talked to her for about an hour, you know, told her about the school, told her about Jake and was, you know, I was just like, "Hey, call call me if you need any help with anything. I'm happy to, you know, pay this thing forward. Love to see you get your own stuff going." So, look out for Chloe.

Might see an application coming through. >> Yeah. >> Youought partnering with her. >> You have an affiliate link. So, if she does decide to join the community, what you should do, I'll send you I'm going to message you after this.

I'll explain how you can do it, but you have an affiliate link. So, if you if she joins through your affiliate link, then whatever she pays every month, you get a percentage of that. So, for referring her, you get 50%. 50%. >> There you go.

New revenue stream. >> Yeah, there we go. Heard I need four or five of them or something like that. >> Four or five? Yeah.

Or six or seven. Is that is that the is that the number? All right. >> Yeah, it's going up these days. >> Inflation, right?

>> Yeah.