THE Best 9x12 Postcard Method Training Session EVER (Insane Value!)

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This was easily the best 9 by12 method live training call that we have ever had. You would think that it was scripted because it is two hours of straight ridiculous value. We basically started with the 30,000 ft view of the entire business and then just got deeper and deeper and deeper into different ways you can make higher levels of income with this business. It's just ridiculous. There's so many great things that came out of it.

And that's the beauty of our community is it's just an ecosystem of crazy ideas that can possibly work and then do end up working. Like it's crazy how far we've come with my basic little course to now this ecosystem of far far deeper conversations and ways of truly turning this from a side hustle to a massive business. And we even go into talking about how you can grow your assets like email lists, all sorts of crazy stuff. It gets better as the video goes on and it's great from the beginning. But yeah, get your popcorn.

Get ready to sit down for a while because this is two hours of straight action. Let's go. How's it going, guys? Good morning. Can't complain.

How's everyone's week? Not bad. Wasn't as productive as I would have liked, but uh hey, anything's progress, right? Yeah. Yeah.

I mean, did you uh do any outreach yet or still trying to figure out? Yeah, I'm you know, been trying various things. does not work. But I did have a good good meeting this week with the area's chamber of commerce uh executive director and uh he's very open to a partnership with myself. So he loved love the idea of what I got going.

So looking forward to that. That's awesome. I've I've heard that a lot of people are getting a lot of success out of the Chamber of Commerce and all those different connections. It's definitely helpful because then you don't have to do as much outreach if people are doing the work for you. Exactly.

I never personally did it. I was I was just I I just I just blast emails to be honest. That's that's why this group is so great because I keep things simple, but a lot of people like to find a lot of other cool avenues to get business and other people are spreading that in our group, which is awesome because I can't spread all those ideas because I haven't done them myself. So, it's been very cool to see what people are doing because there's definitely definitely better ways than email. Yeah, I'm not seeing the email thing work right now.

I don't know what it is. It's like and I and I email market like I have experience in email marketing too and it's just like it's just like ghosts. Like the business is just nothing. So yeah. Are you are you getting are you getting any initial responses or are you saying they ghost you like after you pitch them?

Nothing. I'm not even getting a response. It's it's crazy. It's weird. It's just like nothing.

is your experience is your experience in in like cold emailing or is it nurturing a a newsletter? Typically mostly nurturing affiliate marketing and uh stuff. So um I'm focusing more on like the um the front side of that. So putting together like a podcast focused on local marketing stuff nice and everything. And um I'm I got an event Tuesday with the chamber actually they invited me to.

So, um, it's probably going to be I'm I'm just going to focus on getting through the chamber first and then figure out everything else and maybe test test a couple other markets outside the chamber reach, you know, to perfect the email approach and stuff. Um, see what happens. For sure. Definitely bring some some sample cards if you have them to that event because they sell themselves when you can show it in person. Yep, for sure.

Mhm. When you're going to the uh to the chamber, do you go in person or by phone or how do you do it? Um so the meeting I had the other day, the ch executive director actually came to me. He he sought me out because he hear heard my uh I was in town and it the guy I rent my office from, it's his father-in-law, but so he wanted to come meet me. So it was kind of cool.

Um, but the event will be in person and they do a lot of in-person events for the businesses and stuff like uh networking events and stuff. So, um, it'll be mostly a lot of inerson stuff. Um, I I actually got an opportunity to possibly rebuild the website too and manage some of their their local marketing uh, with that related to that too. So, thank you. That's awesome.

Yeah, that's that's the my favorite part about this business, especially for like agency owners, is it's the best foot in the door. Like, it's a it's something that they don't get pitched 24/7. Like, I I I'm a I'm a business owner. I I do real estate as well, and I'm always getting pitched by web designers trying to sell me a new website or refresh my website. And of course, I mean, if I get dozens of those a day, I'm not going to respond to any of them probably.

But this is something new. So it's at least a good I call it a Trojan horse. It actually gets you in the door and then at the end of the month when it comes time to either renew or you can add on other services. So exactly. Did anybody get my uh my email newsletter yesterday?

I want to make sure that all delivered. Awesome. Great. Finally got that sorted out. CRM going live hopefully today, but nice at worst tomorrow.

and it's only going live to the to the wait list. We don't want to completely overload our systems. So, if if you're not on the wait list, definitely join that. But should be going out today or tomorrow. Fingers crossed.

Yeah, definitely excited for that. Um I was going to build one and then I saw you have one. I was like, you know what? Uh maybe I'll just wait because you know some some of the systems out there like you know a lot of your um like pipeline and even like trell and stuff it's good but it's like it's not focused enough on the business like you know for people that just doing like 9 by12 like I can see the value of just having a CRM specific to that and I keep trying to customize existing solutions and I'm like you know yeah you'll definitely see similarities of the best parts of those CRM that you mentioned and then we just added in integrations with things that you would never find in another CRM like the card management feature where you can actually build out your templates with custom like triple slot, double slot, single slot. You build it how you want it and then you can actually activate a campaign and when you make a sale to one of your contacts, you can actually attribute that slot and you can see their ad slot on the card itself and it's so it's a great way to keep track of everything because you can't really visualize it on a spreadsheet, but That's my favorite feature.

And then of course, like we're just trying to make it so you don't need any other tools to really do this business. Like you can send invoices from there connected to your Stripe account. But yeah, there's all kinds of cool stuff. I'm excited for it. It definitely when I first ever posted about it a couple months ago, I expected it to be a lot easier of a process.

And then we just kept adding features and wanting to add new features. And then once you add new features, actually connecting those features gets a lot more complicated. So it gets exponentially harder with every feature you add. But right, I feel like we're at a good place where we have all the features you could possibly need and none that you don't. But we also have some really cool ones coming in the pipeline further down the road.

So excited. We're just It's a journey. It's a journey. Not totally necessary, especially if you're just starting out to use a CRM. I would just get your foot in the door with with a with good old Google Sheets like I did and then once you're ready once you've actually like validated that you want to do this business maybe the next month then jump into a CRM so you're not a total mess because it gets messier every month that you do it.

So eventually you might want, right? I'm such an anti- spreadsheet person though. I'm a web developer and I I have a full-time web development job. So this business is an add-on to that and I'm actually trying to transition into this full-time versus coding. I like to code more of a like a personal like what I want to do.

I don't like being told what I have to code. So building as a side like I'm so anti- spreadsheet that's why I'm like you know I just need some system because you know there'll be days I need to know where each person I'm prospecting at the moment is in the pipeline of what's going on and who needs what and everything done and uh I also wanted to perfect the system because as I scale you know if I bring somebody on I want the system that I've determined to work have a auditable track right not just give somebody a spreadsheet go sell this or anything like that, you know. Yeah, totally. But having having a system built I'm pretty excited to just check out the CRM and stuff uh and uh see how good it is. Yeah.

Yeah. I'm I'm proud of it. I'm proud of it. Um, and obviously my developer partner did most of the heavy lifting for the development side, which was a blessing because I I started I started on my own and quickly saw that it was going to be too much for just me. though.

Well, one thing that I noticed my dad actually got into doing this recently and a strategy he's using is instead of so when a when a prospect ghosts you after you pitch them, so you you pitch them, you give them the price and everything and they disappear off the face of the earth, instead of emailing them like I've always recommended, instead I've always recommended you email them, say something very simple like, "Hey, have you had the chance to consider?" leave it at that just so they can give you a simple answer back and not waste anyone's time. But my dad's been actually calling them and I think it's brilliant because it's easy to get your foot in the door with email blah blah blah, but most likely they're going to ghost you. But when you actually get on the phone with them after you had this email conversation, it's not cold anymore. So you can just call them be like, "Hey, just uh calling about the conversation we had over email about the spotlight.

Um I don't want to give that spot away to another plumber before I hear back from you. So just curious if you had the chance to consider dear and once they hear your voice it's so much less cold. You don't sound like every other salesperson in their email but you also didn't have to cold call them right from the start because you got your foot in the door with email. So that's just a strategy he's been using which is pretty cool. And usually when people ghost you it's either because they forgot about you or they think you're just every other salesperson trying to sell something over email.

So you fix both of those things by following up and especially over the phone. William, when did you start doing this? I I feel like I haven't seen you at the meetings. Yeah. So, I mean, I joined your group probably about two within the last couple months.

Um, I actually tried the 9 by12 system like way back in like 2020. Uh, but I was working construction. I just was like burnt out by the time I, you know, to focus on that. So, I put it away and I moved down south here to North Carolina and I it was always my intention that was like four years three years ago and it was always my intention to get back into it because I really liked it and uh yeah, so I started back on it about three months ago kind of planning and really determining if I can because you know where I live is very remote. um you know it's 20 minute drives just to a semi small town right so you know coming over those all you know those things but you know with co it was like well email like everyone says co kind of opened the doors to email like people are much more open to emails than prior to and I was like you know what it's just time to just get it on and try it I mean and there's no there's really no advertising in the area uh actually the executive director yesterday told me that like the cheapest option for any local business is is like a contract of like,000 to $2,000 a month in basically newspaper ad or there was um a really shoddy like online advertising option real nobody split nobody's doing that.

Yeah. What's the population in? So, I can So, the nearest the region I'm I'm kind of doing it by county because I have to to get the numbers up. I want to do I cover the whole county for of to get 10,000 people. Um, half the county, which works perfect because I can do half the county at five and the other half of five.

So, I'm actually selling it as two fives, but a discount for doing the whole county. So, I fill two carts because I'll mail separate. So, you know, I'll lose, you know, I do the double minus 100 and then so, but it fills the card for another month. So, it's like less prospecting. So, it was worth it to me.

So, yeah. Um, and I have a couple other routes or areas that I'm looking at. I have a bigger two bigger counties that I'm actually splitting up into smaller routes within that. So, I have multiple melons within there. Um, because it's just it's hard.

But those are so far out I don't have the option to go out there all the time to put the, you know, feed on the payment to prospect. Yeah. Yeah, that makes sense. Um, have you thought about bringing people on to do that for you? I have.

Um, I kind of want to get that first 10,000 campaign out of the way. Um, yeah. And then start looking at um call it the street team. The street team. Yeah.

It's tough because it's like, you know, how do you, you know, at that point they become the face of your business, right? And if they're not good or if they're not the way you want them to be, you know, if they're negative or they give bad vibes or something and or they're just rude, you know, if they can't make a sale or something, you know, that's on you. But, you know, those are those are growing pains, right? You you when you get there, you overcome that. So, totally.

And yeah, you definitely want to meet with them and probably meet a few before you actually choose one at least because I've made the mistake of meeting somebody once and then just like going through a honeymoon period with them and then doesn't turn out as great as it seemed at first because it's easy to have one good conversation with somebody and then you find out the who the real person is behind those behind those eyes. Yep. And I like the I like that you're doing two cards in the same county and discounting to join both. I feel like that might be easier to sell than like selling a double slot on one card because like I mean a double slot yeah it's a bigger slot but you're discounting for more reach rather than discounting for a larger slot. So that's pretty cool.

Yeah. I actually have like a few questions. Just give me a moment guys. Um, and if that's okay, I'm uh just like raise my hand virtually in here and then I'm going to go ahead and ask. Okay, sounds good.

Perfect. What kind of a discount should I offer for two cards? I'm in a big city, Minneapolis. Big city. Um, I've done a total of roughly about um 50 emails so far and I've gotten zero returns.

So, I was thinking about going to the next city over which is St. Paul, Minnesota. Um, doing the same thing over there and offer a discount to be on both. Yeah, I'm not sure what William is offering for a discount. I personally, if I were to do it, which I think I've had advertisers do that between my my cards, which are close together, I I would just offer the $100 discount if they bought both slots, which I'm sure that's close to what William's doing, but can't speak for him.

Yeah. Yeah. So, the way I'm doing my discount, I start off with doing offering up that, you know, d hit the whole county for, you know, double the price minus $100. But then if they're still hesitant, I'm willing to go down. I'm willing to go act like I want them as an advertiser, right?

My the value is long term. So if I even if I don't make money on them on this edition, I've got a one-on-one with them. They know me and now I'm the doors open to doing solo campaigns or they need printing or they need something else or they just want to get in on another car down the road. They're already there. They're I don't have to cold prospect.

So that's value. So, I'm willing to make just meet my cost if if you know and that in in the closer I am to the end of a card, the more aggressive I'll get with a discount, right? And looking at the overp profofitability, I just look at my numbers and know where I am. Like I I don't care if I give everyone a discount as long as my costs are covered, right? because at some point I will break into profit because through less prospecting another service I you know I have other mailins like I I do um welcome to the neighborhood um I'm putting together um deals for like coffee shop and stuff for like people that have birthdays and stuff to hit them online.

I've got a platform going online that's going to kind of combine all this and stuff. So that's where my value. So really I would just look at your business right and say okay what can I afford you know and if what you can afford is what you can afford simple as that they will appreciate discounts so don't go too don't start too low don't start with too big of a discount right make them a little you know heal them up yeah I love that I was reading a book yesterday um just about that and once you figure out your customer's lifetime value which for us we're lucky we're charging a good amount of money. So, our customer lifetime value is at least $500 cuz at least they're going to join us for and if you're using my prices is this 500 bucks to buy a slot, then they're going to pay you 500 bucks and then maybe they'll renew. So, on average, you're going to be your lifetime value will be over $500.

So, in order if it's over $500, in order to get them on board, you can spend $500 and still make a profit from that customer. So obviously you don't want to lose $500 on a customer, but you can afford to lose money on your first interaction with them if it means bringing them into your ecosystem like William said and potentially, you know, selling them on another month or upselling them into other services like web design. And it's just about getting the data to figure out your average customer lifetime value, seeing how many people renew after that first card. But I can tell you it'll be pretty high. You can get away with a lot.

But like he said, don't know your worth and don't discount right away. Just just a discount. Yeah, I'm going to I'm Reiken. I'll jump in here real quick. Um we took the different we we took a different approach.

Um we kind of play hard to get kind of, you know, we don't offer tons of discounts. Um and when we do, we just do 10%. Right. Yeah. And so we have a 300, 500, and 900 slot.

So that's only 30 bucks, right? 50 bucks or 90 bucks. Um, but we hardly ever um offer it. Uh, mainly because, uh, I've realized that if people spend money on advertising and they understand what we're doing, it's a no-brainer, right? And they realize that and they go, "Well, yeah.

Yeah, I'll pay you 500 bucks for this, right?" And so, um, I've offered discounts for like referral referral discounts, um, or if they have two businesses, sometimes I'll offer a 10% discount to get both of them on, but you even at that I I hardly ever mention it. Um, and I I kind of play like the, "Oh, we've got a waiting list or um, you know, there's only a couple more spots, but um, and they kind of jump on that. They're like, "Okay, well, let's give it a shot." Right?

So, that's how I that's how I've approached it because we truly truly are providing them an an immense amount of value for a very very little, right? So yeah, we're basically dividing their marketing costs by almost 10. So you're right, we're providing ton of value. Yeah, we we just filled up our second card uh this week, actually. Um and starting on the third one.

That one's about halfway full. So um we found a lot of success so far. Um, what's cool about the first card we sent out was, you know, we put a QR code to our website and we got five leads from that, closed three of them and got a referral from one of those. So, we got four we essentially got uh 2,000 bucks for directing them to our website. Right.

Do you have do you have a payment Do you have like a payment button on your website and they just bought right away or did you get like phone calls from it? Yeah. So, we do have a payment we use card. I don't know if you guys are familiar with card. Super cheap.

Think I've heard of it. Um it's really just a landing page. There's not it's not multi- pages, right? Anyway, um we do have a payment button on the website, but we just have like a inquiry form, right? And that's where we got the five.

Yeah. Um I get notified right away when they submit that and called them within the minute, you know. Um and pretty much closed them on the spot there. A big win for us this week. I got I got to go here soon.

So, um, but on Thursday, um, so I I'd been messaging people, you know, not getting a lot of response. And then Thursday, I closed 4 in the morning and then one in the afternoon came back that I hadn't talked to in probably three weeks. And, uh, they're like, "Oh, hey, yeah, we got three businesses and we want all three of them on." So, that was bad. And we actually had to turn down two of them because the card was full.

So, not a bad problem to have. Not a bad problem. Yeah. So, we got them kind of locked in for the next one. Yeah.

That's awesome. It's crazy how you can have the driest week and then all of a sudden make like five sales in a day. It's kind of kind of annoying. It's so inconsistent. But yeah, they had ghosted me for at least three weeks and I hadn't I I kind of gave up on them, right?

and uh the card went out um near their business, right? And so three weeks a uh yeah, it's been three or four weeks ago since the first one went out, I had emailed all the businesses around where the card went out um and said, "Hey, did you see your neighbors on this card? You know, it looks pretty awesome. Here's a picture of it." and like specifically pointing out the business like their neighbor, right?

Uh that was on the card and had some success with that as well. That's sweet. And is this what you do full-time now? No, no, no. I'm a CPA.

I've got I'm I'm the director of finance for a company. got the nine to five, but I do this kind of in the morning and at night and throughout the day when things trickle in. You know, I'll blast out emails. I've only done emails. In fact, I have the only I've maybe talked to three people on the phone and all three of them have called me.

I just because I have that 9 to5. I just don't have the time. And I'm a C I'm I'm a CPA, right? I'm not a salesman at all, right? Very introverted and stuff.

So, um I just keep it to emails and Facebook. Yep. Same here. That's I'm I'm introverted, too. And that's why I always just did emails, but it's not the quickest way.

But if it's the only thing you can you can get away with doing, then might as well do that to get the foot in the door. And then they'll call you if they want to talk. But yeah, gets the job done. How often do you uh follow up with a business that hasn't replied to you um in your emails? So, I mean, I'll send my first one and then I follow up maybe two days after, two or three days after.

Um and then maybe another two or three days after that. Um maybe that might be it. Maybe I might follow up two or three times. Um, mainly because it's it's a numbers game, right? Like I'm just kind of blasting it out there, right?

And those who see like it's it's probably the biggest thing I've learned is those who see the value in it will go yes, right? Like like it's not a uh it's not a huge expense to at least try, right? So I've had a lot of people that are like, "Oh, you know, I I don't really know. Let's give it a shot." Right.

And um yeah, so it's just an I mean I'll blast out I don't I don't know how many I've done but hundreds 200 maybe. Actually the first one the first one was probably 150 or so to fill up the 16 slots. I have 16 slots. So not bad. Do you do you give them details in that first email, the whole thing, or you just uh kind of like like my first email is like, "Hey, I'm putting together this mailer for the area.

I think your business will look great on it. Can I send you the the information on it?" Right. Like real super quick and short. Is that like the type of email you send in?

Yeah, it's pretty much Yeah, it's very similar to that. Yeah. Interesting. And then um I use Facebook. Facebook uh community group, you know, the city community group that I've found most success with.

Um most people are a lot of people are asking for referrals for everything, right? A landscaper, a roofer, whatever it is, right? And I'll just go into those comments and I'll just hit up everybody that's been referred and I say, "Hey, I see a bunch of recommendations for you, right? like it looks like you're one of the top in the uh city. Uh can I send you more information kind of thing?

Hits them with their pride, you know, it gets their pride going. Yeah. Um do you cold out outside of that? Yeah. Say that again.

Do you do you cold outreach on Facebook as well or just through the comments like that that you tag? Uh, I don't do anything in comments. I take it direct to DMs. So, I've never I've never commented um on Facebook. I'm just kind of poaching off of everyone else's recommendations and stuff.

Mhm. And I would be very careful with the the Facebook messaging because it's even more sensitive than email when it comes to like going to the promotions or spam tab on Facebook. So when you're like he's doing, he's really customizing his messages. So he's not just copy and pasting 20 in a row. It's really sensitive.

So if you're going to do Facebook Messenger, definitely make them more custom. Yeah, it's it's templated, but the first paragraph, you know, the first two sentences, I'm, you know, giving them some praise, right? Um and then I'll put their business name in the message, right? like uh Bob's roofing, right? Like I think it'd be awesome to have Bob's roofing on this.

Just want to see if you're interested, right? Um so yeah, it is it is customized, but it is also templated and I haven't been flagged or anything. So, and I don't I also don't blast out a hundred a day, right? This is right. Maybe uh I don't know 10 in the morning, wait a couple hours, do another 10.

I don't know. How many emails do you send out at a time? Um I've done less emails, but uh similar to that, right? Like I've got maybe five. I'll maybe do five.

Really? Right. Wait, wait a little while. do five more at lunch, do five more at after work, things like that. Um, yeah, most email addresses and I'm sending out five emails to each one.

So, roughly 20 in the morning, 20 in the afternoon, and 20 in the evening. Yeah. And nice. I guess it's my email because so far I have not received a single uh a single one back. So, I'm going to try to rewrite the email again.

You haven't received any responses. How many emails have you sent? Uh roughly 20 a day to like a week. So you've sent like a couple hundred emails total. Um yeah, I guess pretty close to 100.

Okay. So I mean email is a numbers game and you shouldn't be going to spam if you're using five different email addresses. So, it could possibly be your script, but 100 is just borderline not enough data to really tell. So, I'm curious what your script is, but also there's there's just a chance you're you're unlucky with these first hundred emails because it's it's a small amount. It's definitely not there's not a high reply rate on email.

Maybe 3 to 5%. Right? Check your subject line. I send out cold emails for a living. So like check your subject line cuz maybe depending on how it's landing if it's landing in SP cuz I don't know how your email setup is but if your emails connected to uh a domain your demark records or your security records are on there because Google is really blocking and sending emails to spam if they don't because they'll scan for the security records if they're not attached your emails may not even be getting to people's like inboxes.

So maybe that might be a problem too. I just don't know how you set how you set it up. So if that's set up correctly then you're like okay security stuff is set because they are scanning the emails so it might be so Oh no no no problem. So I'm using all Gmail okay so at all okay so just just check because they're really scanning for security security records now and blocking out emails like tremendously. So always check for that.

Uh might be your subject line. I don't know what you kick it off with you set up the email question. Okay, usually that works, but like you know just experiment with your subject lines. See if you get some opens. Also, you know, small businesses tend not to check their email as often depending on the business too, right?

Um a lawyer and accountant, if I email them, they're more likely to open because that's the nature of their business. But if you're going after a restaurant or bakery, less likely. So, I try to DM those more more so. Appreciate that. Thank you.

Yeah, no problem. Couple more tips. Um, and I'm going to bounce. Um, I found success in new, um, little strip malls, right? new new little developments of restaurants or you know pediatrics or whatever these little sh um right now we have one that has uh probably five businesses in this new development and they all want on because their neighbors are on it and their neighbors are on it and people are coming in right and so um I found success in that um and then I also name drop a or like, "Hey, I came in and I loved your enchiladas, you know, whatever it was, you know, like uh just something super super um quick, but again, it tugs at their p like it's like, "Oh, okay.

This guy really does come in. He does like our enchiladas, right? I I'll respond to him." or hey, I saw um I was driving by your car today. I I've there's been multiple times where when I'm driving I'll take a picture of their car, right?

And send it in the email, right? Like, hey, I was just driving by you. I think you'd be awesome on our card, right? Um I've texted people that I'm driving next to, right? like literally at that at that time saying like, "Hey, I'm right next to you, you know."

Um, it just kind of it makes it like I'm a real person, right? And I'm a real business or or not not a real business. I'm a real person uh gathering businesses, you know? Um not too corporaty. Um and I've found success there.

So, Okay, that's some awesome advice. I like that. Texting them while you're right next to them. Yeah. Yeah, it's been fun.

I've gotten uh two I've gotten I've closed two by doing that. So, wow. I used to sell restaurant advertising before this and and I've done that a lot. Drive somebody and copy down their their phone number right off the truck. Yeah.

And that that is a very powerful way. Currently, I can't drive, so I'm just everything everything's got to be email or phone. If you can find the the name of the business owner or front desk person or you know, something name drop them as well. Right. Right.

So, I'll dig just a little bit, not tons, but I'll just dig a little bit to find out who works there. Um, and I'll I'll name drop somebody. Looks like Daniel has a question. He has his hand raised. Actually, I might have a bunch.

All right. Um Um, first of all, nice to nice to meet all of you. It's my first time being on one of those calls. As many I don't know if anyone of you knows, I'm from Germany, so I'm not located in the US. And it's been a ride.

Let's just call it this. I started like 3 weeks ago and um right now I'm kind of in the process of moving into a different state um within Germany. So I believe one of my biggest mistakes in that was starting the car while moving. I totally um I probably thought I I could do this within like a week or two while doing all that. And well, let's just say it didn't work out that well.

um because I had to pull out the time out of like acquiring customers and like my momentum got lost like three, four, five times. And as many of you might know, momentum is like everything. When you try to like sell something or literally anything in a kind of set amount of time, momentum is basically everything. For me, I'm like I've been in door to door direct sales for like four to five years. And this was basically the best days when I was just like building momentum and then keeping it in this kind of momentum flow state going from door to door like closing closing closing closing maybe getting some coffee and then just hitting those doors again.

And this was what was getting me success. Now it's basically I tried to come up in the state but it didn't work because I had to pull out my time and stuff like this. So anyways um my card is going to like um contain 14 ads and right now I have six closed and it should go out in like one week. So yesterday um I was told by someone that looked into um basically combining four or six spots together. He um initially was interested in taking up the the whole backside, but I didn't really want that because I kind of want the card not to be like one single advertiser, but like more like space on the back side, even if it's like just two or like three smaller businesses or smaller slots.

And so yeah, um yesterday, one of my last days of being able to acquire customers from from like the door to door stuff, I was probably like spending five hours um running from A to Z to make mockups and designs for this customer who spontaneously asked if I could bring him those mockups um so he can like um decide and stuff like this. And when I brought them, he basically I I don't I'm not quite sure. Maybe it is the price. Maybe one of you guys has an idea. Um whether it was about the price point or anything else.

When I told him the price points for like the combination of four and of six, this was basically two mockups. One with like um a picture of his stuff for like four combined spots and one for like six combined stuff uh spots. I told him the price and he was like, "Yeah, sounds good." um let's maybe do it in August or September. And I was like, bro, you for real?

I'm spending like four hours because you're like, "Oh yeah, let's do this. I'm I'm really interested." And like he knew that this campaign was going out in May, June. And basically, this kind of really frustrated me because it was a real setback. My plan for yesterday was completely different.

I wanted to I had like a list of businesses that I want to hit up. It just really didn't work out. And I'm not sure if it is really because he thinks he doesn't have the capacity right now or if it's like the pricing thing. So, one of my questions is um when you how how you give discount the markup don't do the markup until you get a deposit. Sorry.

Don't do anything until you get a deposit. Ah, okay. Gotcha. Gotcha. I would be careful.

At least 50%. Yeah. Yeah. Yeah. There's a lot of people who will act extremely excited at first and then disappear off the face of the earth.

So, you want to protect your time like he's saying. And if they're not, especially if they don't even know the price yet, cuz that's a lot of times when people disappear is when you tell them the price. I wouldn't spend time building their ad until they at least know the price and they still seem interested. And what what industry is this business in? It's basically um construction.

It's like um they do everything inside and like even outside of the house. Gotcha. So they might they might be I don't know how the the seasons are where you live but they might be either trying to target uh their busy season or right after their busy season when things start to slow down then they'll have more cash in hand. So then they know they'll be able to pay for the advertisement. So that that might be why they wanted to wait until August probably.

It's like the second one because right now is actually like the busiest season for most of those kind kind of like around the house um construction businesses here in Germany because like people want to get their houses ready for summer. Some of them are doing like the um bathroom remodeling and all those kind of things or like um completely new designs and all this kitchen blah blah blah. And this is basically exactly what they do. Um, I got a few other customers in this or actually two um that do constructions, bathroom remodeling and stuff like this and it's literally the perfect season right now for them. So, just as you said, probably it's because the prices were too high for them right now to pay.

I bet you they're not doing any work until they get a deposit. They're not building a bathroom until they get a deposit. Yeah. Yeah. What's I'm curious um what's the price for for the four slots for example that that you were talking about with them?

Um I basically gave him a discount of one complete spot because I was like just dude it's a nice local business. I have like no effort at all like for acquiring those four spots so I can combine them. It's a huge huge huge huge huge time discount for me. And so I basically would have given them for like um 15 in in euros. So I don't really know what it's right now in US dollars, but it's approximately like not that much.

Yeah. Yeah. Based on their response, it doesn't really seem like it was the price. It's more probably the season because right now they might have more work than they can handle. They might not need to advertise, but they know that in August things start to slow down and that's when they want to push the advertising possibly.

The thing is it can't really be this. Um because literally where I met them was like a local market when I was spontaneously inside of like um the the beginning of the old town of the city where I live in. um I wanted to go to another business and this was when I saw okay there's a market and there's like loads of businesses, local businesses and stuff like this um showcasing the work and like just with fans and like whatever and he was literally advertising there. So that's how we basically started um talking about all that. So he was there for advertisement for probably like the busy season right now.

So that's why I didn't really understand that he kind of flipped. I'm just not sure what it was because like could be anything in my in my head right now. Yeah. Another thing that sometimes a response I get sometimes is we've already spent we've already spent our whole marketing budget for Q1. Um so maybe in Q2.

So a lot of the larger businesses they have infrastructure they can only spend a certain amount. They only are Yeah. So there's they're only allocating a very specific amount to marketing and if they've already spent it, it doesn't matter how good the opportunity is. They're just not able to they're not authorized to. So if it's a bigger business, that could also be it.

They already spent their marketing budget to to be a vendor at that at that place. Maybe fairly small. I would say like I don't know how many guys of manpower, but I would say not more than six or 10. at least like at least three of what I could tell from the stand, but like not more than 10, I would say. Um, one question that I um wrote down here is um how long would you guys because I'm trying to um plan ahead for the next card um and I will definitely not do the same thing again.

How long would you guys plan to fill out like 14 slots approximately? I always give myself a month. That way it's just a monthly mailer. Um, if you want to be more safe on your first one because it takes a little bit longer to fill up your first one, maybe do I mean, if you're doing doortodoor, you'll probably fill it up quicker than I even do because I do all email. But to to be safe, you could say six weeks for the first one.

But never give them an exact mailing date or anything like that. I always give myself a two-eek period. So, if I'm if I know I want to mail it out on May 15th, I'm going to say I'm mailing it uh mid to late May. That way, I have two weeks of extra time. Yeah.

Yeah. Yeah. Um Okay. I just have basically one more question which has like two combined in one. Um considering that I will move in like 3 days from the city where I'm currently living in and where the card is going to be sent out in.

Um, and considering that I don't use any kinds of social media anymore, like besides of Tik Tok, which is another story, um, because I'm kind of creating something there for myself. Um, but has anyone of you like tips outside of social media? Like anything outside of social media and email marketing because we can't do cold emailing in Germany. It's literally illegal. As stupid as it sounds.

You have a chamber of commerce. Uh, yeah, I do. Get their list. Try to partner with them. Sorry.

Try to go down to your chamber of commerce and talk to them about it. Um, most commerces are in it to help the business and the members of the commerce and that's including you. And if you can, you know, like I just met with the executive director of mine and we're we're looking at possibly a partnership. he's gonna send people my way, I'll send people his way and the other members way and that's how you know good stuff there. Um I I actually I don't know I don't know much about Germany's mailing system but one of my t tactics I've just implemented is to I send a sample kit to my to the higher value for the potential businesses that I do for my business as higher value than like a coffee shop.

I send a packet with the 9 by12 sample in it, a customized label, and a couple other offerings to get their attention. Um, I'm kind of testing that right now, but it might be an avenue if you don't want to get into email marketing. It it increases your cost to acquire a customer, but I think in for me, we're doing something in the mail, right? So to be all digital and then sell them something non-digital is is is kind of weird in in my eyes. I like to, you know, I my company's called Still Works Media, right?

Because mail still works. So I figure if I hit them where I'm trying to sell them on, it looks good. You know, not that email doesn't work because I am trying email, too. But so that might be an avenue for you to give a shot. Um, and just floping back to your construction guy.

I would I would try to write up a uh an intent to purchase and put them on a payment plan up until that mailing date to lock them in because that way you're guaranteed that and they can't back out without the financial cost because people will just say every anything and then you know when it comes down to it change their mind, right? You know that they're interested. Welcome in. get a get a contract that says they're g their intent is to purchase advertise and this is the price and put them on a payment plan up to that date and collect the money and then it's good, you know, um would be an option for you to go to. Okay, that sounds good.

I I um wrote something down about this right now since I'm like in a kind of not that small of a hurry, but it's kind of a big hurry because like I have like two or three days left being here in the city. So, if there is any one of you guys like going door to door and having like I don't know any like tips for like leverage or something like this. I've read something in the in the in in one of the chats of the community about like malls. The problem here is there's like one mall in the city. It's like the biggest mall.

So here in Germany, this is kind of different. There's not a mall here, a mall there. There's like one per city and like maybe maybe a smaller one in the next smaller slightly smaller city. And those are all like big corporate like private equity owned like uh stores with like franchises and like whatever. It's not like local businesses.

It's like more I don't know. It's just like very very different apparently um as it is in uh in the US which is sad because I like the concept of like malls in the US way more which is like as far as you can correct me but as far as I have seen it basically more or less local businesses compounded onto one spot. So people just have to like go into one big business to collect all the stuff that they basically need from local businesses. But what are the angles that go with your mall? You could try to get a hold of the the the controlling.

It's very, you'd have to go very up to corporate, but try to partner with the mall to do ads for the mall, which in turns is value to their the building or the businesses that pay for that rent in there, you know. So, you're trying to just have them basically, you know, and then they do let them because they they'll have the contacts for all the big companies that are in your mall, right? And now, you know, whether it's an add-on service or an option or even, you know, maybe there's something, maybe there's nothing there, but I I would I think it's worth a shot to try to just get a hold of that person and go to the highest level and then see because they may not want you to do solicitation within the mall anyways. Yeah. Yeah.

Yeah. Yeah. So, if you can go to them and say, "Hey, look at what I'm putting together as well." My my theory, I haven't tested it obviously, but they're a mall. They need people to come visit, right?

And people know the malls there, but it's not always top of the mind. At least I know in, you know, nowadays. So, they may be open to doing some more local stuff. I know the malls in my area more in not so much in my area because there's no big malls, but the one I go to, they're very local localized. They're very involved in local matters.

So, you know, it's always worth a shot. And the worst case is say they're not interested, right? Yeah. Yeah. Yeah.

I didn't really think about that until now. I wrote that down. Thank you so much. Sure. So, are you saying there's there's no like over there?

Sorry. Like, do you have like, you know, festivals and fairs? So, like where I'm at, I'm in Houston. You have a lot of popups, festivals, and fairs. And so, the whoever I go sometimes to the organizers because they have all they're the ones who approve all the vendor list and everything else.

And usually they're really open to anybody who has a way to get more out about, hey, that they're having a a popup. Like there's one that's happening tomorrow. They have it every second and fourth um Sunday in in two different locations. So like they're always looking for someone to say, "Hey, we exist." So they're usually very open.

Got you. Got you. There is not that many like here. Um, but there is some and I will definitely contact them like ASAP after the call. This is this is gold.

This is gold because through them you'll be able to get all the other vendors because they approve every single vendor. So you'll get them and then you'll get if they have 40 vendors you get access to all 40 vendors at a time. It will be crazy leverage. Yeah. Okay.

Thank you so much. Yeah. You're welcome. How far are you moving from your your current city? And are you planning on doing a new card in that new city or are you keeping this card going for next month?

I plan on doing both depending on how this one is working out right now. So the the the city that I'm moving to is basically 90 kilometers away. I don't know how much this is in miles, but it's like it's like half one hour one and a half hour drive. It's it's not that far away literally. But the cool thing is the city where I'm moving to the spending power is like crazy there.

Like one of my um customers from web design when I visited him and pitched him on the card um we sat down and I told him I'm moving there and he was like oh you're moving to Lindo. And he's like oh you got to start the same thing over there. They have like crazy spending. And he showed me basically on Google uh street view all the like big industrial parts of the city. So, I will definitely um do the same thing there with a more flexible timeline and without the hurdle of being moving while I'm doing this.

But yeah, I will definitely do it. Yeah, it's definitely helpful to choose a place with higher spending power. I've definitely seen the difference between a city with higher average income and lower average income. Even if they have the same exact number of business businesses and same exact population, it's definitely easier to sell in a higher spending power. Yeah.

The city where I live in, it's not even that they don't have the spending power. It's just weird. They're just weird. Like Bavarian people in general, but like especially the the city where I live is really close to Munich. It's really really far south in Germany.

And the people are like special. Let's just call them special. They have money but they it's like this phenomenon of like of like wealthy people. They are the ones using discounts not the people living in like the big uh 80 unit buildings and stuff. It's like the wealthy people here using the discounts and like um uh can we do like another discount?

This is how it's like here. And so they are really and the businesses as well. So, they really It's hard to explain, but I'm really glad to um be moving out of the city. Yeah, let's just say this. Well, it's exciting.

It can only go up from here. And the first card is always the hardest to fill. So, the second card in this city might not be necessarily as difficult. There's all kinds all kinds of momentum because the referrals, a little bit more brand awareness, repeats. That's like the trifecta that makes it a lot easier.

Not totally easy, but a lot easier. One thing that was really stupid by myself as well was like I shut down my web designer marketing agency's um website completely like like probably two months ago, something like that. And instead of reactivating that for like the next couple of weeks so that something is online, I basically rebranded my complete business while starting to sell the car, which was completely stupid because like moving, rebranding myself plus filling out the cart, it's like didn't work that well. Like three buckets and it just didn't work that well. Yeah.

But I believe yeah I believe this will this will actually help a lot. This festival stuff and like the mall stuff. I I believe this festival stuff or like generally like maybe even concerts or anything like that. I will definitely tap into that. This is leverage.

Yeah, events definitely are a good play because there's there's always you just got to find a find some kind of find a place online that what's it called? A directory, an event directory of just events that are in the future within the next few months in your area. That way you can get them on your list. This would be pretty easy to combine with like a good little offer or like uh promotion code, whatever via code or something like this. Really easy when I think about it.

Yeah, we'll definitely do that. Thank you so much, guys. Thank you so much. Of course. And if you would if you need QR codes, I think Will Bradwell in our group, if you message him, he created a tool that like I think it tracks QR codes like so you can easily track what all your all your customers clicks, what they're getting for clicks and scans.

What's his name again? Sure. Will Will Bradwell. You could he's in our group. You can message him.

I think I was thinking about that like for five to six times because I created a bunch of those codes but I'm using high level since like one and a half years now something like this and I didn't really tap into what they provide in terms of like QR code that much. I don't know if there is like a possibility to do that also but I will definitely tap into that and if not I will just contact you said Brad where was his last name? Yep. Bradwell. Yeah.

Thank you so much. Of course. Thanks for all the questions. You're welcome. All right.

Anybody else have anything? I had a question. What's going on? Um, so maybe I'm overthinking this. I've been doing a lot of getting ready to get ready, but I live in a city that's a population of 300,000.

So five 5,000 mailers doesn't seem too um spectacular to me to be showing businesses. Yeah. So here. Okay. So it's hard to describe.

So 300,000 is is like you said, it's a pretty large number. So, typically, I'm just going to use Boston as an example. Typically, you wouldn't say, "I'm sending 5,000 mailers to Boston." You would typically say, "I'm sending 5,000 mailers to the North End, like a specific neighborhood in Boston." That might be 50,000 people.

But when it's more specific and targeted, then the number of mailers isn't as doesn't seem like a drop in the bucket because you're right, 5,000 mailers in a population of 300,000 doesn't sound like much. But it's also not just about the number of the the number itself. It's about the value. So for example, online advertising, Facebook ads, you pay per thousand views. So just because a business can't hit the whole city of Boston with their Facebook ad doesn't mean they're not going to run Facebook ads.

It's just about the the cost per thousand views, which I mean $3 per thousand views probably on Facebook, but yeah. So it's it's it's about the value. It's not about the overall number, but definitely focus down to a specific neighborhood. And if you're in a city at 300,000, specific zip code, would you just try to find like the most prosperous zip code or something closest to all the business centers? So, there's kind of two radiuses.

There's going to be the radius that you're mailing to, and then there's going to be the radius of potential businesses that would be willing to advertise. So the radius that you're mailing to would be a specific zip code, but you can still reach out to businesses that are with I'd say I typically say within 15 minutes drive of that zip code. Those could be valid businesses and it'll depend on their industry, but I just usually draw a circle that's within a 15-inute drive of that zip code. And those will be all my target businesses. Did that answer the question?

Yes. I've just been overthinking it. I'm just going to start reaching out to people. I'm sure some advertisements better than none for a lot of especially small businesses. 100%.

It's about the value that you're bringing. I mean, typically to send this amount of mail, it's going to be a few thousand bucks and so you're sending the same amount of mail for 500 bucks and they're splitting it with non-competing businesses, which makes the mailer stickier because potentially some of these businesses are offering discounts and these people who are receiving the card in the mail can't use these discounts all at once. So instead of the card getting thrown in the trash, it gets kept on their refrigerator, on their counter, or worst case in their junk drawer for a few months, which is better than just getting thrown in the trash, like most junk mail. And the top businesses in your region already send junk mail, so it must work. So why not use something that's even better than that junk mail?

Use the 9 by12. something to add on that because you think that my city is like exactly the same amount of population exactly like 300,000 and what comes with that is probably like something right in between like a really small city and like something like really big monopole cities with like millions of people in there. But the infrastructure is like in my case at least more going to the direction of like the bigger cities than in the direction of the smaller cities. So kind of what I I know I don't have the um proof of concept yet by sending out one car completely but I just can um add on to that what I found out why like going doortodoor and talking to business owners is that once I started really really making sure that they understood that I decide where those cards are getting sent out to like exactly like the the zip codes and like even smaller areas and like the whole zip code. They was like thinking okay h this is really mindful and like they started I could sometimes see how they started like thinking h okay this might be the demographic that is perfect for our business.

What I wanted to say is basically um I think it's very important to just paint the picture in their minds that you as the vendor of the card is are basically really thinking about who the demographic is for the people that advertise on your card which would be the perfect like demographic to send to and once you create this picture it's getting a real thing in their mind. This is really helpful just for for me when I when I go talk to people. Definitely. Yeah. For example, know that a painting company most likely is going to want to advertise to single family homes and not advertise to renters.

So, that's just one thing. Definitely helpful to think about what they want. And in on average, in most cases, it's going to be targeting homeowners because a lot of your advertisers probably will be home service businesses or at least some percentage of them. Yeah. I just want to emphasize it's it's not about the number of mailers.

It's about the amount they're spending for the amount that they're getting. So, they're spending 500 bucks and it's going to 5,000 doors, they're spending 10 cents a door. That's what it's about. It's not about the fact that they can't hit the whole city. Yeah.

My verbiage on on in the area I'm trying to fill is I can hit everybody in the entire county for 9 cents a house. That's how I pitch it. I don't say I'm going to send it to 5,000 or 10,000. I say I I can hit the whole county or half a county for you. What do you want to do?

and try trying to because because you know part of my circulation or distribution I'm even starting to use the word uh distributed rather than uh mailed. Uh it sounds a little fancier in my opinion but um you know I will actually have extras printed and I'll drop them off at locations around the routes and even outside of the mailing routes to cover a little additional as well. So, they're actually getting more than what I'm actually selling for. Um, but I have to I felt like I had to because of just because of the size of the area I'm currently targeted. Um, my bigger cities like I have a I have a bigger city route that I want to open up which I won't have that problem and I won't be able to get to for main, you know, in-person delivery, you know, handouts and drop offs and stuff.

So, unless I had, you know, like I said on previous call, I hired my street team to handle that for me. Oh, jeans. Yeah, you should say that you you actually hand distribute them because it wouldn't be wrong. The mailman uses their hands to put it in the mailbox. So, there you go.

Sounds even fancier. Someone's got a train. Shut my sound off. Sorry about that. No, you're fine.

It's pretty cool to see this working in different countries. Now, is the mailer are you able to do a 9 by12 or is it a different size? I can show you. Wait a second. I was just yesterday um because I kind of had the obstacle not to find the right copy shop or print shop.

I was able to like because I'm um printing on 300 g per um per meter and I wanted to like to go get a sample, but I didn't really want to like order like 100 of them because in my head was like this is stupid. Why would I order 100 of them? they will never see a single like home. They're just like, I just need one basically. So, I didn't do that.

I just printed some flyers, some crappy little flyers that wave in the wind like this like a bird. And yesterday I literally found just through God's grace, not because I was like um going heavy on Google or whatever just literally because I I I searched spontaneously because I wanted to create those mockups for the one business owner that I told you about and it's just looking like this. So it's Yeah. Well, you won't see that. Wait a second.

I'm I can kind of see the outlines, but yeah. Yeah, you can see it. Yeah, it is like not 9 to 12. It's like um I don't know in inches, but I can uh post it into the group later on. It is quite fairly as large as possible to without a problem fit into like the place it should fit into because like here in Germany we don't have those beautiful um rolled rolled up mailboxes.

We basically have just like literal boxes. So, um, people sometimes go a little bit rough on them and so I didn't want to like go the full size so basically they don't get completely damaged and destroyed before they even reach the potential customer of my customer. Yeah. Yeah. Another thing people do doortodoor is there's a guy named Michael in our group who got really good at this.

He put together a a whole sales packet kind of like what William's doing, but he's mailing it, but he he brings sales packets doortodoor. That way, if the owner or the the decision maker is not there, at least you can leave something behind with information. That way, the decision maker at least gets prompted to hopefully call you. That's so cool. I think this this flyer I'm try to show it to you.

Um, it's an eight by eight and a half by 11 flyer that I'm leaving around various locations. So, when I go for like asking people, hey, can I drop off my mailers when I mail them here? Um, I'll ask a can I, you know, would you mind me hanging this? Because a lot of the shops in the area have those community boards. I'm like, hey, can I put this up there?

And, you know, usually they don't have a problem with it. So, I made this little flyer here and um it's actually part of the kit that I give to a business owner to um as a quick little like look. I don't want to overwhelm them with all that information, but I really am. I just ordered a bunch of I just ordered a thousand um ex um sample cards of my sample card because I'm going to just hit the street. I'm going to go like like uh Mitchell just says I'm going to go door to door and bring the packet myself.

Um I mean it saves me about a dollar or something on postage, but if I can talk to the business owner, that's like that's going to put icing on the cake, but I want to leave something. That's why I was mailing my packet because I just can't actually get to all these businesses and a lot of the businesses aren't actual like show up anyways business businesses, right? they're they run out of people's homes and and you know they don't necessarily have that shock. They're service based. So it's like how do you overcome that?

I don't want to show up at someone's house. It's weird. It's just you know without being invited I feel like it's just intrusive. So but that's why I use the direct mail system. I've done it you know I'm no stranger to direct mail.

I used to run a a magazine um back in the day um through direct mail selling ads. So, um, but yeah, I think I think the I think the packet is really nice and it's kind of like what I would send. It's a little be beefier than what I would send with somebody that replies in my email that they're interested be um in my in the mailer, but you know, for me again, I'm not just doing the 9 by12. The 9 by12 isn't just the revenue stream I'm going after. Anyways, for me, the value is my other stuff.

I can do web development, been doing it for many years. I do web design. I do email marketing management. So, there's a whole bunch of services that I can sell a business, right? So, the 9 by12 is like instant value for them because it's going to get their business in the mail.

They're going to we're going to be talking about their ad. I'm going to give them ideas. I'm going to be able to say, "Hey, let me look at your website, right? Let's put a let me redo your let me put a landing page for your business, right? If they're if they're um taking bookings, right?

put a put the QR code link to the optimized landing page. Bam. Upsell them on that. And then they're paying for that landing page if they don't run the ad afterwards and they're in my ecosystem like hey will I need uh I need a new landing page or I want to target this this neighborhood. Let's do something.

You know, so it's like the the lifetime value of that customer. See that that's you know if you're not going that way that's cool too, right? The 9 by12 sells itself. But for me it's my it's my entry point. um that and the welcome to neighborhood um in directory version of the system same thing that I'm thinking about um I don't know if any of you has like um experience with this but I was thinking about like um I don't know I probably won't be able to set everything up correctly um for the first one but um from the second card on I just thought about building kind of a hybrid system with like um the card on one side and like the possibility of like building like this digital ecosystem of like website or landing page and like newsletter via WhatsApp, email, SMS, whatever.

I don't really care on on on what channel for like B2C people that receive the mailer. So they can like basically scan the QR code which is saying like you want to receive more offers out of um your local area um on a monthly basis. Scan the code and like insert your email or whatever details. So I can literally what I was thinking about there is like two ways for me. I can like treat this as like just a side hustle or like as something that I could literally possibly at some point if I don't want to keep doing it and if I build up like a huge list and stuff like this maybe even exit at one point of time and I think this would be like a real valuable asset having like I don't know even if it's like let's say 300 people that basically monthly receive like mailings or SMS newsletters or like after a year 1,000 even um from your brand from your from like the brand or the project name that is behind the um the card if you want to like sell it or like whatever.

It's basically a really really really I don't know. It's just a big thing in my head right now. If if Yeah. So So what you're saying there is kind of something I'm doing. um I'm doing with mine is I've got part of um so I'm doing like you all kind of rebranded myself.

Um, I went at this a different approach a couple months ago, but I decided to kind of I was running everything through my name because, uh, I call, you know, I'm very digital focused, but I, you know, I decided to kind of link it with like a, I hate using the word directory, right? But it's going to be an online, it's going to link what like what you're saying, the the the physical ads with online presence with with a consumer base that can interact with those businesses post mailin, right? and everything funnels from my mailins into that. Um, every business that mails with me will obviously have a lifetime membership on my website, free ads. Again, they're in my ecosystem.

Hey, what's up? You need an ad. It's going to have coupons, deals above what I can fit on a mailer, right? And now my goal is to open that up to other 9 by12 mailers as a add-on that they can offer their people so that in whole it's a valuable resource as everyone and I've got portals for specific regions. So I I'll build up a page specific to the routes that I'm making and all about that town or the area it covers.

Very specific. On that I feature the local mailer. So, in that case, it's me because it's my website right now. So, there I am. Hey, need your, you know, you want a physical ad in this area?

Bam. Click this. Now, for my other people, I'm sorry, I'm not making this a sales pitch. This is the idea. Not trying to sell anyone on it.

Um, and you know, that page will feature the next meal. So, like if Mitchell wanted to, you know, put his area on there and his businesses, hey, Will, I want to put, you know, this area on there. Let's put a page together. I build that page out. Feature him.

his businesses will automatically show as the featured businesses there and it just creates a nice little community and it's just you know a benefit to advertising with us and added value because you add value that don't c that doesn't cost anything it's tremendously valuable to the end you the end business so that's what I'm about is how can I add value to something that exists that's not going to necessarily cost me huge amounts money, but add more value to a business and make this make this decision an absolute no-brainer. So, I don't end up with people, I don't really have the money. They don't even have to think about the money. They're like, "Oh my god, I'm going to be here. I'm going to be seen on Facebook.

I'm going to be seen on other socials. I'm gonna have my my business is online. I've got physical mailers if I get the complete package." So, that's the thing that I'm looking at. And um you know, unfortunately, all that takes time and money.

And you know, you got to start somewhere, right? So, that's where I am. That's crazy because it's literally what I was thinking about, but kind of already developed. It's it's it's it's really crazy because I was like in my head, I was spinning that around and around, but like right now I'm contemplating would it be like of value to at least like I don't know. It's so easy to like set up a small like pipeline in in a CRM and like create a QR code and like capture some at least if it's just some emails or like phone numbers.

Don't even do anything with it, but just like get the data so I can use it even like two months ago. If they opted in, it doesn't really matter when I will hit them. So this exactly. Yeah, literally. And this is what I'm what I'm thinking about because if some people and it's crazy because my background is like in in digital marketing in in sales and like in web design and like still like some people with like 45 years and like up try now when I when I pitch them on like print try to tell me yeah well the new stuff is digital.

Bro, I know I'm literally trying to link both worlds. I I've grown up in in all of this and it's just like sometimes I'm like not this again. Okay. Anyways, let me explain it once more. And with this I had a lady at the at the at the bank the other day when I opened my bank in for my business.

She goes why? Because my original name I was using American mailbox mailer. She's like, "Why did you choose the name with mailbox in it? Everybody's abandoned in the mailbox." I didn't I couldn't even I couldn't respond.

I was I was blown away because the first thing I thought was why do you send my statements in the mail? Right? It's like what are you talking about? Where's even the basis of that assumption? I was like ah this is unreal.

I couldn't respond. I couldn't respond. I was like okay that's hilarious because um like I'm very much into direct mail. Like I write sales letters and all that crap to go out to the mail. So, and it's like like for example the ad with the Christy books of the Perau.

She wrote Perau and all that stuff. They sell in the US through direct mail. They sell about $80 million a year in books direct mail. Only direct mail. This is no boxes.

It's like here's the form you like parole. You like this whatever. And you sign and you send a check or whatever and they mail it to you. Like it's like $80 million. They do anywhere from $50 to $80 million a year direct mail only in the US only.

It's crazy. Another one that I I always plug. Do you know Anderson Windows? Yep. Yeah.

Use their name. Like the only you ask them if they know Anderson Windows. Do you know Anderson Windows? Why do you know Anderson Windows? Because they send me mail every day.

That's why. Because the mail works. You They are the window company. probably the only window company you can even name and it's because they send you mail. Like there's nothing more powerful than that.

And you see them book bags, they like to have the kids names on it and it's like Llemon, whatever it is. They only sell direct mail. Like it was either like they do every so often like around Christmas time they'll do a QVC like TV ad, but otherwise the only way you you go order those backpacks is direct mail. And they make over $und00 million a year just straight direct mail in the US. That's it.

That's all they do. I think people just forgot about their own mailbox. I don't even know. I had literally the exact same situation yesterday when I was pitching um it was like basically a header. He he he's selling hats like um handmade quality hats and stuff and I was talking to him.

I was pitching him and same exact thing I was talking about right now like probably like 50 years old and he was saying like oh no I don't think this is this this this is this is working anymore and I was like well um why is Ali and all those other big names I don't even know if you guys know it basically this counter a huge one in here in Germany or out of Germany in whole Europe probably and like then he started thinking I was telling Hey, the thing is exactly exactly like every the the thing is I believe just there is Jake said this sometime and it is exactly the same thing like we all got stuff in the mail. What is that? That is advertisement for something, but it's just like from those huge brands where you never really think in your head if I'm like just making like $1,000 a day and at like $100,000 a day or euros in my case. H I could tap into print marketing. I could I could hit my whole town with like printed printed um advertisement of my services.

This is not something people really think about, but like they're getting their bills, they're getting like whatever if they sign up for something, hey, so cool to have you on board. They get all that stuff um via their mailbox, but they don't believe in it until they understand it. That's well Well, yeah. The reason why we don't see small businesses in the mailbox is because of the pricing, right? That's exactly why the 9 by12 is Yeah.

though it's so grand for any business is because of the price tag. We can put their business in front of it. And I think I think a lot of the the direct mail hesitation or or even negative feedback is that people don't do it right. Right. You know, sometimes you've got to sell by not trying to sell in direct mail.

you you don't you know a lot so over the last couple years you know I focused on um MMO type offers and affiliate offers trying to convert direct mail leads into email leads worth brilliant when I wasn't actually trying to sell anything right you hook them and then you tell go here and then you get on a list and then you softell them you you nurture them and you sell them so that's the where my experience is um and that's why I'm kind of excited about 9 to 12 because it's a little different but it's a lot of the same like you know maybe I have to you uh do a little more nurturing than than I expected. But am I gonna tell you direct mail doesn't work? Absolutely not. Because you know people don't consider the actual cost of digital marketing. They because they don't know.

They see you know the amount of people that will be willing to pay 60 70 80 cents if not more for a lead click versus that amount in for for somebody that's distracted. Right? That's the big thing. Like online, they're they're probably in a video. You probably just disrupted their video that they were watching.

So, they're not really looking for you. Um, you know, when they're going to the mailbox, they're looking for the mail. They're attentive. They're subconsciously looking for what's in the mail. They're not doing anything else but looking for what's in the mail.

That's why direct mail come and and then this thing comes 9 by12. In our case, I'm like you said, I know your size is different. There it is. No pages, nothing to flip ads. And you know what?

It triggers because somebody's going to see the HVAC company like me. It happened to me. Um, I forgot I had to service my my my heater system, just the maintenance service. Wasn't it was working fine, but it was it wasn't on the front of my mind. And I saw an ad for an Hback company.

I was like, I need to or I know I need to call somebody. Who would I call the company? I saw done. Right. And that's what that's there it is.

It worked. And if I didn't need it at that time, then and with a monthly mailer, you're always refreshing that business. It's always top of the mind. And that's how direct mail works. You, you know, and I think that's part of the the the whole journey of selling businesses on this is explaining the difference between what they're getting and, you know, their exposure versus turning that into results.

Like, are they going to get sales? more than likely. But that's not what you're selling. You're not selling sales. You're selling the exposure.

It's up to them, their business, to convert them into dollar bills. And for me, part of my service is to help them with that, you know, transition through through a digital footprint or something. But, you know, that's what we're selling, the exposure. And there's no better exposure than hitting 5,000 10,000 people in their immediate era for their business. That you you can't it's a it's it's a win for everybody.

And um I forget who said it earlier, the those that see it will know it right away. You won't, you know, you won't have to you won't have to sell them. It's just going to be, yeah, let's do this. Might even have been you. I'm sorry.

I just so much information in this call. Not to mention, it's it's literally an alien in the mailbox, right? That might go away eventually, but for example, there's a big company that sells it sends out blue envelopes with discounts. And I'm sure when that was first a thing, people were opening up those envelopes, but not nobody's opening those anymore. They know what's inside.

Um, but this like nobody gets this in the mail. It's a shock. You basically can't not like just look at it out of curiosity. So, at least for the next few years, that's that's going to be huge because people are just going to be shocked by it. And the other thing is the US Postal Service released a statistic, and I'm probably completely butchering the statistic, but it was just as shocking as what I'm about to say.

So we already came to the conclusion that we all know Anderson Windows because they send out mail. So direct mail works. But at the same time since 2000 the amount of mail pro that the USPS has processed has decreased by about 80%. So now we know that direct mail works and now it's 80% easier to get noticed in the mail. So it's even better now than it ever was.

kind of a digital gap if you ask me because like everyone and their moms and grandsons and granddaughters and whatever is running towards digital and like okay fine but it's so oversaturated if you want to like really make it even local there is like at least like in in in a town like in in the size of like the place where I live in right currently still there is like 30 like not that big but like bigger agencies for like web design and this and that and everyone has like local clients. Even if it's not hundreds of them, you dozens and it's like if you want to really make it in there, you're going to think out of the box if you're really going to make it. And if not, you're just it's hard. Of course, winning projects and stuff is possible, but like they're just like some companies, they don't even have the best web design. They don't even have the best responsive web design.

They don't even have the best mobile optimization and like uh whatever the the best layout, typographies, whatever. not the most beautiful websites, but they sell them like bread and butter because they have like the network because they're on the market since like people had like one photo as a website in like 2000. It's just literally that. And if we're in this market since back then, of course, you are like established as like the go-to for the whole niche of like the more conservative like 50, 60, 70 year old business owners that just want a website and that have no clue what a website actually is because it can be just like a flyer or it can be literally like a machine that helps you sell your stuff for every business. And the funny thing is here in Germany, I don't even know if that's a thing in in the US as well, but those wait a second, let me unblur my background once again so you can see that this here is the biggest competition for the stuff that I'm doing right now, all the cards.

And this is like freaking magazines with like where you have to like do this until you are at page 10 or 20 or something like this. And then you ah there's like something to read. Here's an ad. Here's something. Who does this?

Like people have Tik Tok brains. Even like 40 year old people have Tik Tok brands. And still there are like people spending like 300 euros in here. This was like another um thing that I heard from like two or three people. Um they were saying like, "Yeah, I can go and be in this magazine for like 300 bucks."

And I was like, "Yeah, and if they send out to like 5,000 people, you will get seen from like 200 because no one is taking the time to read through all that." This Yeah, there's a magazine here that sells Well, watch the watch carrier in there. They spend $6,000 for a half a page to be in a magazine that is direct mail to, I think, what is it like 15,000 people and you spend about 6,000 for half a page. Imagine like clockwork goes out every month like really it's a part those those businesses are like in there every month or like maybe some of them have like contracts even for multiple years or something because of like huge discounts. We're in the like five figures, six figures that they're spending like over like I don't even know five, six, seven, eight years or something like this on one spot in one magazine because they think it's the best form of like print marketing.

But it's crazy to me because who is taking the time in this day of age to like read through all this from those 5,000 or 20,000 people? Maybe maybe it is 10,000 people like older elderly people that have the time to do it, but like most people they just don't. They just don't. They throw it away right now. Like they receive it, it's it's hitting the bin, right?

Like one minute after. But in this case, it's much more honest because you get this as Mitch said it. Basically, you see this side? You can't even not turn it around because Exactly. is like this surprise box that is appearing on your doorstep.

What is in there? I got to check it out. I can't throw it away right now. It's not possible. It's just not possible.

And now I'm going start yapping. Love it. Have you ever Hey Mitchell, have you ever done a a card um like a a se like a a specialized card with the same business on it? Like a season kind of like a seasonal thing where the same business might be on it, same, you know, categories. Kind of like say like a landscaping version of a of card or, you know.

Yeah, I I haven't I haven't gotten super creative. And honestly, that just kind of limits you. It just you're kind of just putting up barriers for yourself when it's already, you know, it's not super easy to fill up a card. So, putting more barriers on isn't I don't think it's going to make it easier to sell a slot when it's like a a home service business card versus a miscellaneous one. Honestly, if I'm a business owner, there's a lot of like service businesses that have overlap.

For example, like there's painting companies and then there's drywall companies who also offer painting as a service. So, it's just more likely that from the business owner point of view, like some of these businesses might be my competition. Why would I want to be on the card with them? So, I I personally just like the miscellaneous and it it doesn't limit you at all. That's just me.

Makes sense. Yeah. One last question to that. Um, did one of you guys ever like have this um case of like maybe Yeah, let's stick to that example that you just brought up right now. A guy with like drywall stuff and like who is doing paint jobs on the side but it's still heavily like involved to his website or like whatever.

because this was like some business that I contacted um it would have been this kind of scenario where I was like h contemplating is it like possible to do that because it's not their main thing but they still offer it on the site but there's like many business that do here that do that kind of stuff here like the main thing is this but they offer like a variety of smaller things because I don't know they just have the mentor or they learned how to do it and they know it brings money or whatever. So, has any of you had this situation when pitching an actual business owner? I've had it a few times. Definitely when you're pitching, don't overthink it. Just pitch to everyone until you have like money in hand.

Don't assume that the plumber is committed. Don't don't assume that. And then when you do have, for example, I I'll give you one example that I had. I had a personal trainer who had their own little gym and for the most part their clients were 65 years old plus. And then I also a couple weeks after I sent my cold email to a CrossFit that CrossFit responded to me after I had already sold the slot to the personal trainer.

Um the CrossFit all of a sudden was interested conveniently right after I closed the personal trainer. But I just went to the personal trainer and said, "Hey, I have this CrossFit here. Would you is would it be a problem if they're on the card with you and they had no issues?" So, if you just just have the conversation with the ones who already committed and in a lot of cases, they won't care. Like, I had a a painting company who does pressure washing.

Their main thing was painting, but they also do pressure washing. Um, and then a pressure washer wanted to join who only does pressure washing. They don't do any painting, and obviously the money's in the painting anyway. So, the painter didn't care. He was totally fine with it.

So, just talk to the people who actually committed first and in most cases they'll be fine with it. Gotcha. Perfect. Yeah. Definitely don't overthink it when you're outreaching though.

Just don't don't send one don't reach out to one plumber at a time and wait for them to respond. Reach out to a bunch. And worst case, if you have mult multiple that are interested, you can leverage that. You can whoever's slowest, just leverage it and say, "Hey, do you want to claim a spot now for next month so you don't miss it again?" Something like that.

Yeah, this was really dumb because I literally did this for like two or three people, some out of my network like um an attorney that I know personally through like um dog walking connections. we both are dog owners and stuff and I was stupid enough to do exactly that to like leave this niche untapped um until I have an answer a final answer from her which isn't in my mailbox until this very day. So yeah, it wasn't that good of an idea. So I'm gonna write that down. That's really important for the next project because this didn't end up working really well.

Just like because I was committed to like securing her the spot, she definitely wasn't as committed to like um being gentle with my time in in like Yeah, it's a huge point actually. Yeah, always leverage the competition angle always. And like Mitchell said, if you don't got money in the hand, it's not sold and you have every right to try to sell that to somebody else. Um, and always gauge the interest of somebody, right? So, if somebody's like really on the edge but still hesitant, I'd ang go for the competition.

Hey, you know, I got to get this thing sold. I'm talking to two other painters. What is I need an answer today. Let's do this. I'm reaching out to them like you know and you know obviously not in a rude way you know you do it in a you know just explain you know basically we're training them look I got to sell and you're not committed you haven't given me a deposit what's the hesitation here what what's holding you up right and they're going to try to they might tell you they might beat around the bush and you just got to identify what the costs are I mean not the cost what the issue is and it's probably either cost or just the timing and if it's timing And I don't know that you get over the time thing, but costs you can always you can always word it right to, you know, to get them to say, "All right, yeah, let's do this."

Right? I mean, because if they're at that point, my opinion is if they're at the point where it's either cost or the timing, then you've sold them. And it's not really the cost. They're going to spend. You just got to get get them to commit to it.

and you know, maybe offer up, you know, look, I'm only looking for 50% now. This thing's not going out for another couple weeks. Payment's due right after I finish your ad. Like, just get me the deposit today. Let's get this thing started and, you know, by the time this thing goes mail, we'll be all good.

What do you guys uh any of you sold like to like my issue is I talked to a couple coffee shops and they're very very hesitant on the pricing because of the the the cost of obviously low they're low margins on the coffees, right? They don't have huge ticket bills for each person. How do you guys give discounts? Do you not even target those kind of shops? Like I I've had cafes buy full double slots to be honest.

Um they're the ones my area. Yeah, it might be my area. Yeah. So they have high margins, but like you said, it's a low ticket cost, but they're probably thinking how many people are right away going to look at the ad and come into the shop and buy a coffee. and they're assuming that they're selling one coffee to these people, which probably isn't true if if you ask them what their average ticket cost actually is.

It's more than just a coffee. And also, so like coffee has really high margins. It's really really cheap to make a coffee and usually cafe sell them for like six bucks. So they can they can offer a discount on the coffee which encourages people to buy food. So, like a you get honestly like a free coffee with with the purchase of a sandwich and the sandwich is where they can make their money, but it's also the lifetime value of the customer because that customer on average is going to come into that store more than once, especially if it's a brand new customer.

Now, you have a customer that might come once a week for months. And so they're they're really thinking about it on one plane or on one pane of glass rather than the five panes of glass deep of the impact that it's actually having. And people aren't going to go in right away. So they're not going to see immediate results. But people might hold on to these cars because they're waiting to get that brand new roof six months down the line and they want to use that discount and not lose it.

So it goes a lot deeper. You just got to sell them on the depth of it. It's not just that one cup of coffee. But I have had that I have had that um objection to to answer your question. Yes, the one of the coffee shops I go to like daily um they're brand new, but they don't sell food as well.

Like they're basically just coffee. Um so um but I I want I want them on the cart. So I'm probably gonna offer them a pretty deep discount because they're pretty decent. They're teasing people, right? So, um yeah.

So, I just I just there's another brand another one that opened up a couple towns over that I wanted to go throw to. I wanted to see if I would have better luck with selling them, you know, on the idea. They look like they're full coffee food type place. So, um just trying to get over that that bump that I hit with the first one. Yeah.

Cool. Yeah. Yeah, I mean for the new Sorry. Sorry. You want to cut?

No, you go ahead. You go ahead. Um, related to this bundle thing that you um was tapping in earlier, what do you actually um if you don't mind sharing that, what do you actually include um other than like a sample of the card in the in the thing I sent to businesses? Yeah, exactly. Yeah.

So, I I wrote a letter um introducing myself, my business, um what I'm about, that I'm small. It's just basically me. Um I'm all about local kind of summing up that, you know, I realize the value in having local businesses and that, you know, a world without local businesses is a world without a soul type of stuff. I mean, it doesn't say that exactly, but uh rounds it out, but get, you know, tries to introduce myself as as personal as I can get without sounding like I'm not trying to be desperate like right I'm not trying to sell them either. Like this is me.

I'm over here. This is my office. Come by sometimes. Um I've included some of the items that I can offer and one of the main things and then I segue into my 9 by12. It says make sure you check out the exam, you know, the um the giant card that's included here.

um let me know what you think and then I give them a link to go to my email, my phone, and then also I'll include um I put together a a welcome to neighborhood card as well. That's uh is not very profitable at all. I'm not selling it to make any money. It's again putting somebody in my pipeline that down the road I can upsell something to sell again even if it's just even just the the welcome neighborhood again. Um, and then I I include my digital services.

Um, I haven't sent any yet because I can't decide if I want to put a brochure in there of all my services or keep everything on a separate paper. Haven't decided yet. So, I haven't actually sent the packet, but that's what the packet's going to be. Um, okay. And because I don't want I don't want to I don't want to go at it.

I don't want to feel too corporate, right? I I I'm not trying to be a corporate person, but I also need to be have some level of professionalism that it's like, you know, not some guy out of a garage and with no experience and just going to take my money and run, right? So, it's like balance trying to find the balance. Gotcha. Gotcha.

That's cool. was something that I experienced as well. I was This is really interesting because from what I hear, everyone in the US basically is talking about the exact opposite when it comes to like sending emails from personal account or business branded accounts. Here, at least in the town where I live in, I believe it's exactly the opposite. those kind of people, they want to see that you're a legitimate business or like that you're somehow established or whatever before they even like consider giving you and your product um a chance.

This is what it feels like here. So, I started basically um not using like a corporate email, was using like a Gmail one and stuff like this. Didn't have my website up and stuff like this. And I don't think um it was working too well for my demographic, but it depends. It could just be literally the town where I live in because it's special when it comes to this stuff.

That's actually a good point actually I wanted to ask. Mitchell, when you send emails, is it from a domain or is like your personal Gmail or whatever it might be account? I've done. So, I've done my my um my real estate business email, which is a professional email, and I've also done it from Gmail, and I've seen practically the same results, I'd say, between both. Um, and it's probably going to vary from town to town.

My theory is that in a larger city, this is just a theory, but my theory is that in a larger city, businesses are going to want to see that you're more of an established business. But in a small town where it's more of a community vibe, I feel like more of a personal touch might be might be better. But that's just a theory. And the first town I ever I ever did it in was a small town and I got a lot of response just with my Gmail. So, okay.

Yeah, probably varies a lot. Yeah, I'm going to be hitting the um the email angle um hard this week. I've got quite a few leads in my CRM ready to roll and uh I you know I'm big at I kind of automated the system so I just tag them and then they I pre-written my emails follow up and then as they reply to me I take them out and handle it oneonone but you know that's to help le help serve time really you know um I rather spend the time in prospecting and serving people that have responded than trying to write 30 40 emails a day and customize it because you know I in each email I include the business name obviously um and if I know the person's name I'll address them as hey you know Bob I think Bob's tailing will be great on my 9 by12 here let's let's connect you know that type of thing so um and also to help against uh spam filters because if you send the same message over and over again it's gonna flag you but you I do send from a domain name. My domain name, it's actually thenet version of my.com so that if I do get blacklisted, my main domain won't be affected.

Little trick there for everyone. Yeah, it's a good idea. And in your initial script, do you mention the amount of doors it's going to 5,000, 10,000? Um, for my whole county one, I just mentioned that I can cover the whole county. Oh, yeah.

That's what it was. Yeah. I tried to and I and I don't mention anything about pricing or anything. I just keep it, you know, I'm trying to, you know, my angle was to just I'm putting this together. My business is on it.

I want your business on it basic basically. Um, and I think your business and by my hope is by mentioning their name, you know, their business name in or their name if I can get it, it gives them the impression, hey, it's not just another salesperson, right? Or, you know, he actually knows my business exists. It's not just a cold email that's blasted out there. Yeah.

So, but I'm also kind of working kind of working on a on a like a like a newsletter, but it's more of a nurturing series to also that like so my my plan is that I have two weeks of followup. So, I email every two to three days for two weeks for a card. If they haven't responded, I end the hey, this one didn't work out. It's already here. And if they're still on the list, I actually put them back in for the next month when I start to open up that card again.

But I also have an email series of why this is going to work for them. So, as I'm going and building this initial list, I'm nurturing these other businesses that didn't respond to me for whatever reason. Um, until I can get a hold of them, like until they I want basically my opinion is if they haven't hit the unsubscribe button or told me they don't want my emails, I'm going to email them. And uh, you know, some people may not agree with that, but the option to unsubscribe is there. they don't want my email, then then I know not to bother them, right?

And that's that's how it works. And um I was looking at actually can spam rules because like what you know what is there's so many so much misinformation on on can spam and it's like you can hold email businesses commercial messages and the only requirement is is that you have clear um accurate information of who you are. for your business and your address and a way for them to unsubscribe. It doesn't have to be a link. So like my original version was a PS.

Hey, this this you know something like if this isn't you know for you that's all right. I'm sure your competition won't mind. Just let me know. I'll remove you from my rolodex or something like that. But you know it the key in there was your competition right?

So now they're they're like oh maybe I maybe I shouldn't unsubscribe here. You know let's see what he offers up coming up. I try to keep them there because if I can keep messaging them um there's value there and if it's automated then it's not anymore overhead right and that's yeah I'm I'm huge on automation totally tech that's a tech tech and me it's just how I am yeah that's definitely something we're looking to build into the CRM as quickly as possible is automating the the most common use cases for automation with this business specifically speifically which would be the following. Are you going to add in QR codes like like the ability to generate QR codes? Yeah.

Right. Right there in the CRM contact. I mean that one's probably not too difficult. So that would be one of our smaller projects, but the biggest focuses are the the AI and automation for sure. Nice.

Yeah. Nice. going to make sales a lot easier I believe because like I think this hybrid model thing it's doesn't have to like add like 3,000 parts if it's like just those smaller things so people can see okay this is not just a piece of paper so actually people have the possibility to like literally scan a code and like see whatever if it's a lead funnel if it's like a WhatsApp channel if it's like a VSSL letter on a landing page if it's like uh opt in for a newsletter or whatever. It doesn't even matter. You can literally build products around this like in a year from now or maybe even 6 months.

If this pilot project of like making this creating this hybrid model thing, I believe there is so much value in like things that you can pitch on like once all this is like really created because like you can add literally uh an individual newsletter to this for every business or like a link tree with like uh website uh offers, newsletter, whatever for every single business on the QR code which is right here on the ad. So I believe this is like really huge and making sales much easier because no one will be able to like bring this argument with like no I don't think print is working anymore. Well, guess what, bro? It's not even print. It's a digital asset.

It's like it's I think this holds really much value. And like you were talking about earlier with um building something digitally at the same time, you this the best part about this card is it does the advertising for us. So, an example could be like you just put a Q QR code on the on the card itself that says scan this for more deals like you said and it leads to a a directory of businesses who are potentially paying us $50 a month to be on the directory or just something really small. It's a little upsell that we can give to all these businesses or don't even upsell them. But it would be nice if it's cheap enough per month for them to stay on it.

It's It's nice for you guys to get a little bit of extra passive income out of it. And it's a directory that grows and they're paying you to join. So, it grows itself while you're making money. And it's getting a ton of link clicks. So, it's actually building search engine optimization, especially if that directory leads to landing pages for each or blog post or something.

I'm not an SEO expert, but it's getting a ton of traffic pushed there be for free because and you're making money. You're making money to push traffic to your own digital services. So, it just grows itself. It's a snowball. I got to write that stuff down.

It's crazy what you dropped. What you dropped right now is gold. Like, not even gold. It's a bunch of diamonds because like the most valuable thing for like will you will you will know this. you will know exactly probably you will even know it before I speak it out loud but like the most valuable thing for local business websites are backlinks or for SEO and like with this dude you can literally build a network of like dozens or hundreds of backlinks which businesses can literally in like a week or even a day or two access get access to buy access to and like this can be So freaking sticky.

This is crazy. I gota This is Hold on. I'll go deeper. I'll go I'll go even deeper. But this is this is getting chaotic.

But on the directory on, for example, the painting company's article, they there's a call to action to get a discount. How do you get this discount or offer? You have to post about them. You post on social media and then this and you have to tag the company. the company will then reach out to them with the code for that discount.

You got you're funny saying tagging them because one of the things my card offers is a QR code for them to enter to win a pro cash prize sweepstakes to enter. They do that. They take the card, they visit a business or take a service or order a service from the business and they tag on social media my company and the business company with a picture of the card. Social, right? Right.

Yeah, it's just get tying everything together and then you know as soon as the the website portion is it it all links back into the the deals where that deal will be listed on the site and like you said it's just this it's just it's brilliant. It just ties everything nicely together and it all works independently. Right. If they don't want the the mailer they can go to the directory and still get the benefits. Yeah.

Right. So it's it's just like like you said, it's just a revenue stream of various parts that just tie and complement each other. And when you do it all, it's just it's a really good system. And I think that the really key part about it though is to be to have the local portal that ties it together, right? Not just be another yellow day or Yelp with a whole bunch of listings with no personality of each area.

like tying it into the individual areas I think is key because then you're able to run your your marketing for specific areas. Hey, join this area's deal pages on my, you know, I'm not going to tell you the website right now, but it's not hard to guess. I told you earlier, but you know, and then they join that list and all all businesses that join, you know, or all consumers that join that list for that area, that business will have access to the mail and their offer. So, it's like it's just it's so exciting. I can't wait till I finish putting this all together and uh yeah, part of my service because it's going to be so powerful.

Just gonna be I got a local uh newsletter here. So, like my local newsletters that we're over uh 3,300 subscribers right now in our in our city. And so, we have like my small classified ads cuz I haven't added the the other bigger ads. Uh so, those are starting to sell out, which is nice. Um but like we're going to do I'm going to do a discount card attached to my newsletter.

So, because I'm going to do the postcards and so I can tie everybody in together because like um like for my I got like six gaming stores. when we're ready, they're going to be on a discount card because part of what we're going to do is um during Christmas time, we're just going to run a we're just going to run a whole promotion to go, you know, get people to shop at these like indie bookstores and and cars cuz they're terrible at marketing and they want stuff. So, everybody started signing up. So, it's like once the tech is up, I can get the back links, but I keep everybody kind of in motion. So, people want to pay me 200 bucks just to be attached to the card and they don't care.

And then I just go like, "Hey, you want to do direct mail? You don't want to be attached to this card?" And you know, they just they'll just say, "Yeah, yeah, it's Christmas time. We need to sell turkeys. We need to sell, you know, books or uh in our space like game stuff."

Sweet. That's great. It's good to have an asset like that that you can leverage. Yeah. It's all about building assets so you're not just relying on the grind.

It's a grind for a few months and you're building assets at the same time so that eventually you can not step away but you're much more leveraged with the assets that you have. Yep. Exactly. That's exactly the game plan. Then another question for you, Will.

Uh did you ever like put your just out of interest because I'm contemplating doing that on the card that I'm going to send it out. Um because it seems as if until I finally move away from here, I won't be able to fill it up completely. And just to like leverage the time that I spent more than I was thinking I would spend on filling it up. I thought about like putting my web design and marketing business um onto the card as an ad. Did you ever do that?

Um I I haven't printed I haven't actually filled the card yet. Um I have my samples and stuff but I will put my business if if I get very close to my cuto off time to get it to the printer and stuff. Um I probably actually will until I have a steady flow of cards going out. I'm actually going to just advertise the card. Um this spot right here.

Um, this one it says how many I nail to it. Um, that's the old version, but I'll put that on the card in in in if there's two spots or a smaller one if there's one spot. But uh um I'm really focused on this side because this is this is going to be a great asset that will power me bringing on additional staff to handle other parts of my business or even this part of the business and to grow what my other assets I want. So this is really my main focus. But absolutely once I'm in the position to if I'm short on ad spaces I'm either going to give it away or if I need want to grow you know need another client or something in my business that there'll be a self ad but um for my plan it's mostly to pretty much leverage give out spaces or dis severely discount spaces to businesses if I run short on because like I said at the beginning it's not about profit for me it's about putting lifetime value customers in pipeline.

Um, and and c recapturing that at a later date. And Daniel, you you already have the brand. Unfortunately, it sounds like you you kind of got rid of it, but you can bring it back and you have the it can be more of a a well-rounded agency rather than just a design agency. And that could be advertised like in the middle of the card like sent or usually I say like reach out to I just give my phone number. I'm super unprofessional like that.

But like you could brand it around your agency and include like offering web design, mail marketing, SEO, those services. That way you're not using a slot that could potentially drive revenue for you and it gives you more rather than you being one of the advertiser slots. You have more um you seem more legit when you're the one that sent the card out to 5,000 homes if that makes sense. You're not an advertiser. You are the advertiser, you know.

Yeah, that's a good point. That's what I did on my card. My company is called Still Works Media LLC and I run my mailer under American Mailbox Mailer. So on my cards, it has my logo for American Mailbox Mailer and then I customize the mailer name. So like this one's the local business spotlight.

So it has a specific areas, but my logo's on there and then I have a call to action that says obviously advertise here and calls my business number which will connect them. So, um, that's how I, you know, for for the mailer itself, it's always advertised because of the logo and everything. It's the branding cohesion between what people might see on my Facebook page, my website, or in the mail. And that's important to have that brand cohesion for any business is that when they see your logo, they know immediately who they're thinking of, right? That's that's huge for any business.

100%. Yeah. And Yeah. So, I guess you could say like let's say your agency name is Daniel's Agency. It could you could have your own name for the sector of your agency that does mail marketing.

So, you could say like Daniel's Mail Marketing, an arm of Daniel's agency. So, you have that because if you already have that, I'm not sure how big your agency was, but if you have that brand awareness already with your your web design agency, then you might as well leverage it. it was like more in a B2B area that wasn't like the area of my customers but like fellow um business owners in like more of a digital space in like actually the chamber of commerce that I was part in but I didn't really think about leveraging this or like acquiring new customers for the card but the thing is I already have like this um bar in the middle filled out with like Um, I don't even know if it's possible to read this. Yeah, something spotlight the name of the project. But as you say it right now, I will just literally remodel this bar in the middle and like um split the brand awareness between the uh project name handle and like the name of my agency, which is um if I would like translate it um give me a second.

Um the name is literally really simple like that's the name in German it's called which translate perfectly to like really simple that's the name of the agency it was free as like a domain I just yeah I just took this because it's really simple as the name says and like I think I will just remodel this is this is good yeah but your your car is double-sided anyway right? Yeah, yeah, yeah. Of course, of course, of course. Okay, you got you have extra space. Would you like Yeah, I'm muted.

Would you like um keep the middle bar like uh the same on both sides or like um back and the front or like did you ever like play around with like adding some certain details on the back that you didn't add in the front or something like this? Yeah. So mine was Portsmith Spotlight and then it would say like call or text my phone number and then the indica or indesia and then on the back it would be um support local businesses and then it would have the call to action just to call me again. So for they were pretty much the they're not the same on both sides, but I'd say if you could get your your agency branding on both sides, if you could somehow format it to do that, then you're probably better off that way so it doesn't get missed. Yeah.

Yeah. Yeah. Yeah. I'll find a way to do that. That's gold.

Perfect. Thank you so much. This has been a good call. Two hours. Gold Nuggets.

Not bad. Yeah, probably our best best call yet, I'd say. Anybody? Do you think it's smart to work multiple regions? What do you mean?

time like so I have you know I have my immediate region and then I that are more local to me um because the size of my area you know I struggle with how many people and businesses are actually immediate to me so I've got to go outside my area to like bigger area bigger counties with bigger cities um do you think think it would be wise to work multiple areas at once or I'd say the the more you can keep things adjacent the better. Like for example, me, I'm just targeting towns because it sounds like we're a little bit more population dense than you are, but I keep the towns close together. I still try to target like higher income towns and things like that, but close enough that there could be some overlap, more of an ecosystem between businesses. So, your business might want to target York one month and then Portsmith the next month. So, it's just it's easier to keep them in your ecosystem when because some businesses don't want to stay in the same town every month.

They just like the idea of bouncing around. So, you give them that option. At least they're staying in your ecosystem. Makes it a little bit easier to keep your cards full versus just doing one in Los Angeles and then one in New York City. Then, Right.

Yeah. There's no overlap. Okay. Makes sense. Cool.

One last question that I would have. Um, I'm not going to open this up in the call because I assume this would be like the third hour full. Um, but like um I would do a post later on in the community and like just ask randomly for like the best like niches, branches, businesses that any of you guys like already closed just as like some creational inspiration. So, if any of you would not mind, I will literally do the post in like a minute or two. Um, and just like comment whatever like business was the easiest to sell for you, was like the the most understanding of the concept or anything like that.

Hit me up in every angle you can literally think about. I would really appreciate that. Cool. I got some ideas. Do you guys have real estate agents over there?

What's it like? Definitely do. Um I already spoke to one but literally got ghosted and then I forgot about it. Um but I will definitely um be after that one as well because they have they have the money. It's just like in in my eyes there's some businesses that you just need to explain it very well and then it's just like do they have capacity right now and do they get it?

If yes and yes, they're sold. Literally, for for realtors, the hardest part is just going to be getting them to commit their time to talking to you because they're talking to so many people on the phone. They're getting pitched all over the place. So, the value is there that they're not going to have a problem with the price, the value. It's just like getting them to commit because part of committing is like, oh, do I have to design my own ad?

Blah blah blah. So, you just want to make it as handsoff as possible for them so they don't have to think about it because they're already thinking of a million things. Their their own social media posts, the contract that they're under contract is falling apart on this house over here. There's a million things and they can't possibly think of adding another different detail that isn't usually in their life. Adding another detail is just too much.

So, if you could just keep it completely hands off and reach out to them again, you're good. she they probably like forgot about you and it's it's there's so many so many moving parts. You added another idea to my head right now because I got some context into like the the whole uh ecosystem of like this region's um real estate stuff because some childhood friends of mine their dad is like huge in like real estate here like three figure million stuff. They're like crazy. They literally at one point they literally went in like one street in in the city one bigger and like just accumulated like half of the road literally like insane amounts and like I was thinking about adding them but I don't think this would be the right market um or the demography where I send it to but maybe they can hook me up with some like I'm going to check that but I think I will just do that on Monday literally go door to door just for like real estate agents until I close one.

That's it. I don't care. I'm I'm going to go get one. They They'll be They'll be your easiest close if you can hit them at the right time. Yeah.

Yeah. Yeah. Perfect. Okay. In the afternoon.

Hit him in the afternoon. Afternoon, you say? Okay. Okay. Okay.

Yeah. Yeah. Mitch, how do I um how do I access this recorded call or like the notes that I see it's taking after? Um, I think the notes those are people like they have accounts for different AI note takers, but you can access the call. I'm going to post it on the YouTube channel and I'll probably send out a bulk message to everyone when I post it on the YouTube channel.

And then in terms of notes, you could probably I think there's Yeah, just look up um YouTube video to transcript on Google and there's free free ones online. Copy the link to my YouTube video and put it into there. It'll give you the transcript and copy that to chat GPT and say give me the the best notes and then it'll give you notes. Okay, dope. Thanks.

Yeah, I'm g add something uh to this what I found out because I was literally asking myself for like months how I was able to like get the transcripts off of YouTube to like do the same stuff with like valuable videos about like literally every case that could possibly come to my mind. And there is services for this as well for like YouTube web. You just like copy paste the URL and like um you get the transcript you can download it in like txt and can like paste it into chat GPT. If anyone like search for something like that you can just like hit me up later on and I can send you the link to one of the tools. Yeah really helped.

Yeah it's crazy how much tech has made things crazy easy compared to like three or four years ago. Like life is completely different if you if you're using it. It's It's crazy. What do you guys say? You ready for lunch?

Wait, what time is it in the stage right now? Where I am, it's 12:45 and just just about lunch time, right? It's like 5 to 6. That's so crazy. It's like 18.

Like it's it's it's 6:44 in the afternoon right now here in Germany. It's so interesting. Yeah, lunch does sound good. All right. Well, this is great, guys.

Thanks for being here. All of you guys here like the whole time. Nice. And uh good luck this week. Make some sales.

Blake, send your first email right now. Literally copy my script. Find one random random business in your in in your town and send it send the script. 97% chance they won't respond, but at least you you you did that first step. All right, I'll do it.

Got it. Sweet. Thanks. All right, guys. Take care, guys.